Digiday

AUGUST 28, 2024

Although car manufacturers such as Tesla have flirted with gaming in the past, the romance between automobiles and video games is reaching new levels in 2024. Last week, Volkswagen announced a partnership with the gaming platform company AirConsole to bring video games into its European vehicles this fall.

AutoMobile 89

AutoMobile Manufacturing Media Marketing 89

More About Advertising

AUGUST 22, 2024

Car advertising, like the automobile industry itself, is having a bit of an identity crisis. It’s caught between the need to push sustainability credentials and appeal to petrolheads, all at the same time. Audi and BBH, not for the first time, have come up with a good solution: focus on branding and quality.

AutoMobile 52

AutoMobile Advertising 52

Digiday

OCTOBER 15, 2024

It’s proven a draw for advertisers that have previously been strangers to basketball, such as dating app Bumble, over-the-counter birth control brand Opill and most recently, automobile lubricant-maker Castrol. The latter has signed up to sponsor the NBA ahead of the 2024-25 men’s season.

AutoMobile 55

AutoMobile Media Marketing Advertising 55

Martech Series

OCTOBER 4, 2022

Currently, most of STRADVISION’s sales are generated from ADAS and AV software in the automobile industry. STRADVISION’s sales goal is to introduce SVNet in 50% of the automobiles produced annually within 10 years. Marketing Technology News: Social Wise: Leveraging AI and APIs to Enhance CX on Social Messaging Channels.

AutoMobile 86

AutoMobile MarTech Marketing 86

Martech Series

JUNE 6, 2022

Power Automobile Repair and Warranty Data Sets, Expands Vehicle Quality and Dependability Intelligence. Power , a global leader in data analytics and customer intelligence, announced that it has acquired the data and predictive analytics business of We Predict, the UK-based provider of global automobile service and warranty analytics.

AutoMobile 89

AutoMobile Manufacturing Machine Learning MarTech 89

Martech Series

AUGUST 11, 2022

Momentum CRM, a customer relationship management provider specializing in enabling elite automobile dealerships to maximize sales through proprietary software, customized support, and mentoring, has officially announced its Toyota SmartPath approval.

AutoMobile 89

AutoMobile Retail MarTech Marketing 89

Digiday

SEPTEMBER 12, 2023

The association, comprised of regional Toyota automobile dealerships, is using social to broaden its messaging beyond San Francisco. Traditionally, Toyota’s dealer association advertising has focused on local marketing, particularly TV ads.

AutoMobile 97

AutoMobile Advertising Media Marketing 97

More About Advertising

NOVEMBER 16, 2022

Campaign reckons the AA (Automobile Association as was) has gone to The Gate, the main creative agency in the MSQ marcoms network. If so it’s quite a coup for the Gate, especially so as the competition included New Commercial Arts and Anomaly London.

AutoMobile 59

AutoMobile Agency Advertising Finance 59

More About Advertising

AUGUST 22, 2022

But now Ogilvy UK has revisited that fertile old “fourth emergency service,” once promoted by the AA (automobile version), with. The giant mobile network has confounded many of us over the year with a smorgasbord of communications that mostly failed to do justice to such a big brand.

AutoMobile 59

AutoMobile Communications Advertising Finance 59

More About Advertising

SEPTEMBER 5, 2022

The UK’s AA (Automobile Association as was) is reviewing its account at adam&eveDDB after eight years. A&E is reportedly not repitching. The agency change hardly comes as a surprise as the AA’s most recent work has singularly lacked A&E’s usual polish, suggesting it has been cobbled together elsewhere.

AutoMobile 59

AutoMobile Agency Advertising Marketing 59

Seth Godin

JANUARY 16, 2024

The number one variety of beer, music, sporting event, sneaker, jeans, religious practice and automobile is: OTHER. The math is simple: more people are consuming more of everything than ever before, but there are very few hits of real scale. That means that many of us spend our time in niches, not in the center.

AutoMobile 113

AutoMobile 113

More About Advertising

FEBRUARY 17, 2022

Stellantis owns lots of car brands (some nobody else seems to want) including Groupe PSA’s Peugeot, Citroen and DS Automobiles, Opel and Vauxhall with FCA’s Fiat, Chrysler, Dodge, Ram, Jeep, Abarth, Lancia, and Maserati. One of the jewels in the crown (although it might be in the garage) is Alfa Romeo and Alfa has appointed.

AutoMobile 59

AutoMobile Marketing Advertising Finance 59

More About Advertising

MAY 15, 2020

This makes you realise how formulaic automobile communication has become these days. It’s hard to pick just one as there are dozens that make me love my job. Aside from the excellence of the idea, the direction, the casting, I love that we don’t actually see the car until the 32-second mark. The one and.

AutoMobile 65

AutoMobile Communications Agency Advertising 65

Martech

MAY 24, 2022

It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). VR in the automobile industry. Virtual reality devices enter the automobile market at two junctions— at the planning stage of the vehicle and when the customer is purchasing it.

AutoMobile 136

AutoMobile Marketing Healthcare Manufacturing 136

Aronson Ads

MAY 15, 2023

In fact, automobiles are one of the most commonly promoted products via product placement. The rise of EVs is challenging the status quo — automobiles powered by traditional gas engines — and while many people have purchased hybrids and EVs, there’s still some hesitancy from consumers who aren’t totally sold on the idea of EVs just yet.

Entertainment 80

Entertainment AutoMobile Brand Awareness Media 80

More About Advertising

JULY 4, 2019

Britain’s AA (Automobile Association back in the day) could do with a bit of roadside assistance itself as its private equity buyers lumbered it with £2bn or so of debt – as they do. It’s trying hard to improve the quality of the aforementioned assistance and agency adam&eveDDB has signed up the cast of ancient.

AutoMobile 68

AutoMobile Agency Advertising 68

VideoWeek

OCTOBER 12, 2022

The position will see him develop brand partnerships for film, TV, gaming, automobile and technology clients across e-commerce, media, social and WEB3, the statement said. “As The pair are already working on a campaign for the release of horror survival game The Callisto Protocol.

Agency 105

Agency AutoMobile Entertainment Audience 105

More About Advertising

MAY 27, 2019

Agencies across the world should prepare for another kicking if the proposed €33bn merger between Fiat Chrysler Automobiles (FCA) and Renault goes through. Renault also has a partnership arrangement with Nissan (not very happy at the moment) and Mitsubishi. The merger would be 50/50, all in shares.

AutoMobile 59

AutoMobile Agency 59

More About Advertising

MAY 13, 2019

DS is Peugeot Citroen’s premium automobile range, and it clearly doesn’t want to be confused with any of the more pedestrian car models. For the new DS 3 Cross-Back, DS and its ad agency — described as “Publicis La Maison x Marcel” — have come up with a campaign that has more in common with.

AutoMobile 50

AutoMobile Agency Advertising 50

InMobi

JULY 14, 2020

Automobiles: Auto consumers expect brands to share values that are similar to their own. Authenticity defined in numbers for Automobile customers: 63% correlation with delivers on promises made in advertising/marketing 58% correlation with proactively solves issues if products/services do not deliver as expected 7.

AutoMobile 52

AutoMobile Marketing Retail Finance 52

Martech Series

SEPTEMBER 22, 2022

” With the CTA Standard, electronics compatible with the standard, including iOS and Android mobile devices, TVs and automobiles will be able to support enhanced loudness normalizing systems through Gaudio Lab’s LM1.

AutoMobile 87

AutoMobile Electronics MarTech Media 87

Martech Series

JANUARY 5, 2023

This underlying platform powers an array of new consumer experiences, including Smart Screen, which enables TV owners to receive the benefit of new innovations over the lifetime of the device much like the continuous updates one expects from next generation automobiles that are connected and constantly learning and evolving with more usage data.

Electronics 80

Electronics AutoMobile Machine Learning Healthcare 80

More About Advertising

DECEMBER 17, 2018

A Publicis Groupe combo of Starcom and SapientRazorfish has won Fiat Chrysler Automobiles’ media account, said to be the biggest to move in North America this year. Starcom beat incumbent UM and Omnicom’s Hearts & Science to the business.

AutoMobile 45

AutoMobile Agency Media Finance 45

Fuel Lines

MAY 1, 2013

Unlike consuming content in front of a computer, prospective clients are turning to podcast in record numbers while they are traveling by train, plane or automobile. .” Podcasting: A portable radio on demand, you can choose to listen to whatever, whenever and wherever you would like.

Agency 278

Agency AutoMobile Media Audience 278

Martech Series

SEPTEMBER 28, 2022

AKQA, a design and innovation company, has been inspiring leading global companies and assisting in their digital transformation initiatives in a wide range of industries, including the communications, retail, airline, automobile, distribution, and banking industries.

AutoMobile 89

AutoMobile Communications MarTech Retail 89

Martech Series

JULY 8, 2022

AIMMO’s booth at the AVTE 2022 featuring the company’s services and technologies was especially popular among European original equipment manufacturers and tier one automobile companies.

Marketing 110

Marketing AutoMobile Machine Learning Manufacturing 110

AdPulp

MAY 24, 2018

” The work has relevancy for legions of luxury automobile drivers, but it appears to be directed specifically at the carmaker’s internal audiences. Nonfiction filmmaker Henry Corra, and the Corra Films team orchestrated a motivational, branded content campaign for Mercedes-Benz USA, entitled ?”We ”We Play to Win.”

AutoMobile 40

AutoMobile Audience 40

Martech

JULY 19, 2024

Just like the introduction of the assembly line radically increased the speed and efficiency of automobile production, AI can potentially increase the speed and efficiency of producing marketing outputs. What do we gain if each test and budget adjustment has to route through management for approval?

Manufacturing 120

Manufacturing Marketing AutoMobile Machine Learning 120

AdPulp

FEBRUARY 5, 2018

Fiat Chrysler Automobiles […]. The tone-deaf auto brand ran a Super Bowl commercial featuring an out-of-context voiceover from the estate of Martin Luther King. What the Super Bowl ad failed to include is the part of King’s sermon in which he warns against the dangers of spending too much when buying a car.

AutoMobile 40

AutoMobile 40

Rob Campbell

JULY 11, 2024

And while over time, the automobile succeeded in hijacking the tarmac … a major contributing factor to its ability to do that was cars were far smaller and lighter back then – not to mention a lot less of them – so basic infrastructure didn’t really need to change. In fact, they were not designed for cars , full-stop.

AutoMobile 67

AutoMobile 67

Martech Series

JANUARY 23, 2023

Marketing Technology News: 5 of the Most Valuable Physical Backed NFTs of All Time For example, creating a game character, launching an online store or designing a new automobile can take anywhere from a few hours to several months or longer.

AutoMobile 80

AutoMobile eCommerce MarTech Marketing 80

Martech

MARCH 29, 2023

The main-stage demonstration featured user engagement with a GM automobile — but it was specific to engagement with a software-driven dashboard component of the automobile. But in a way, that’s the point. Many products these days, from cars to refrigerators to smart homes, have software components.

AutoMobile 103

AutoMobile Conversion Cookies Audience 103

Basis

MAY 16, 2023

Where I come from isn't all that great / My automobile is a piece of crap My fashion sense is a little wack / And my friends are just as screwy as me I didn't go to boarding schools / Preppy girls never looked at me Why should they? If you listen carefully, these considerations might just put you in a perfect situation for success.

Media 73

Media AutoMobile CPC CPA 73

All About Advertising Law

JULY 9, 2018

All three have addressed traditional automobile advertising — i.e., advertising of vehicles — so there is little doubt each will play a role in advertising through vehicles. Thus, are traditional automobile advertising guidelines sufficient?

AutoMobile 45

AutoMobile Advertising Entertainment Agency 45

Ad Monsters

JUNE 7, 2024

Ad tech companies and agencies retrieved that data from the consumers’ browsers and used it to make assumptions about people: users who visited a parenting site were women aged 25-to-35; users who read about new automobile models are actively in-market for a new car.

Cookies 105

Cookies Ad Tech AutoMobile Healthcare 105

Ad Colony

MAY 25, 2022

Winners were chosen from among hundreds of submissions across the region and were evaluated by a global panel of senior brand marketers and agency executives evaluated entries based on strategy, execution, creativity, and business impact.Winners vary from FMCG to automobile, Telco to QSR industries, and Digital Turbine once again proved how to be a (..)

AutoMobile 69

AutoMobile Non-Profit Agency Advertising 69

All About Advertising Law

JULY 5, 2022

Congress gave the FTC the authority to write rules governing the retail sale of automobiles, using APA rulemaking and not the more cumbersome Magnuson Moss rulemaking that the FTC normally must follow in consumer protection rulemakings.

AutoMobile 52

AutoMobile Advertising Finance Communications 52