Digiday
JANUARY 11, 2024
After a year of skepticism surrounding esports, Kia — an automobile brand — still believes that competitive gaming is the sports of the future. In recent months, Kia has reinvested in esports, signing sponsorship deals with a slew of teams, influencers and gaming leagues in the space. The financial terms of the deal were not made available.
Basis
MAY 16, 2023
In digital marketing, the first banner ad appeared online , featuring little more than a tease to click—which an astonishing 44% of viewers did. Strap on your horn-rimmed glasses : We’re looking back at two important firsts that occurred in 1994. Know your audience.
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MNTN
FEBRUARY 20, 2024
Develop your ad creative : Create compelling and platform-appropriate ads, whether they’re video, audio, or banners, that resonate with your target audience. streamers who are currently looking to purchase an automobile). This ensures that everyone who sees the ad within the campaign has a high potential to convert.
InMobi
JANUARY 10, 2019
3) Lots of Ad Formats at Your Disposal Beyond Display Ads and Banner Ads Traditional ad formats like display ads and banners definitely have their place. Even the automobile industry is getting in on the app action. After all, they’re easy to insert and are not disruptive.
InMobi
JULY 15, 2019
For example, consider Google’s report into how a prospective car buyer gathers the information she needs to procure a new automobile. Don’t just start throwing banners up everywhere without coordinating brand strategy with performance strategy. But is this model actually correct? Is this really how people buy?
InMobi
APRIL 18, 2013
Content drives traffic: A study by Millennial Media has found that nearly one-quarter of consumers who keep up with auto info (21 percent) read automobile content daily. As with other industries, auto companies need to focus on the following components to drive customer acquisition, strengthen relationships and achieve brand differentiation.
Single Grain
AUGUST 3, 2021
Such ads can also appear as a pre-roll for clips hosted on distribution partners of Hulu or as companion banners. For instance, if an automobile advertiser offers the user a choice between a truck, SUV or Coupe, and the user chooses SUV, then, SUV-related ads are shown during the show. There are two types of branded slate ads: .
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