3 Things Weezer Can Teach Us About Effective Media Strategy
Basis
MAY 16, 2023
In digital marketing, the first banner ad appeared online , featuring little more than a tease to click—which an astonishing 44% of viewers did. Whether it’s awareness, consideration, or conversion, measured by CPM, CPC, or CPA, knowing your campaign objective and its associated KPI will guide your tactical choices. Know your audience.
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