Ad Monsters

NOVEMBER 6, 2024

With CTV rapidly evolving as a major advertising channel, brand safety requirements have deepened, making verification, viewability, and contextual safety essential priorities. “Most companies check boxes for brand safety, viewability, and verification, but we wanted to go deeper.”

Viewability 102

Viewability Advertising Marketing Audience 102

MNTN

JANUARY 10, 2025

High viewability : Ads are unskippable and can be seen in full-screen mode, resulting in higher viewability rates compared to other forms of digital advertising. This makes it more efficient than traditional TV advertising, which is less precise in its targeting.

Advertising 52

Advertising Viewability Retargeting Audience 52

Brid.tv

MARCH 12, 2025

Follow Us Strategic Positioning: Optimize Your Ad Placements Ad viewability significantly impacts your ad revenue the higher the viewability, the more you can earn. One of the key factors impacting viewability is ad placement. This improves both viewability and engagement metrics. Why is my video ad revenue low?

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

MNTN

NOVEMBER 1, 2024

Viewability Rate Viewability rate measures the percentage of ad impressions that were viewable by the audience, meaning the ad appeared on screen long enough to be seen. The viewability rate indicates the effectiveness of your ad placement and ensures that your marketing dollars are well spent. Want a Closer Look?

Viewability 52

Viewability CPA Conversion Rate CPM 52

Playwire

JANUARY 23, 2025

Key Points Traditional viewability metrics alone no longer provide a complete picture of ad performance Advanced engagement metrics like scroll depth and time-in-view are becoming crucial KPIs for sophisticated publishers Publishers need to understand and optimize for new buyer-focused metrics to maintain competitive CPMs Machine learning and AI are (..)

Viewability 52

Viewability Machine Learning 52

Martech

SEPTEMBER 24, 2024

The cost per viewable impression was 1.5X Four data points were released to indicate the success in using the Optable platform: A segment based on insights into matched customers yielded a 3.4X greater reach than addressing a general travel audience. The cost per unique reach was 2.5X more efficient. more efficient.

Viewability 65

Viewability Impressions Audience MarTech 65

Adweek

JUNE 11, 2025

These include viewability measurement to determine that ads were able to be seen by a real person, fraud verification to mitigate invalid traffic, tools for ensuring ads run in the geographic location they’re intended to, and near real-time insights on attention and engagement.

Viewability 216

Viewability Ad Tech Conversion Impressions 216

Playwire

APRIL 10, 2025

Key Points CPM measures what advertisers pay for 1,000 ad impressions on specific placements, unlike RPM which tracks overall site earnings for a publisher Audience demographics, geography, viewability, ad position, and page context all significantly impact your achievable CPM rates Enhancing viewability, implementing advanced header bidding, and creating (..)

CPM 52

CPM Header Bidding Viewability Impressions 52

PubMatic

NOVEMBER 1, 2024

Deck the Halls with High Viewability : DSP-level buying patterns show a shift to high-viewability inventory placements. Increasing viewability gives consumers more opportunities to engage with advertisers on your sites. Here’s to a season filled with high viewability, optimized supply, and happy advertisers.

Header Bidding 115

Header Bidding Viewability Ad Tech Ad Inventory 115

Adweek

JUNE 23, 2025

They could make the home visible only to Compass agents and clients as a “private” listing, or they could make it viewable only via Compass’ website. Toward the end of 2024, Compass suggested that sellers use a three-phased marketing approach when listing a home.

Real Estate 165

Real Estate Retail Viewability Media 165

Exchange Wire

MARCH 12, 2025

The post MGIDs New AI tool, CTR Guard, Improves Viewable CTR by an Average of 29% appeared first on ExchangeWire.com. MGID, the global advertising platform, today (March 12th, 2025) announces the launch of CTR Guard, an innovative AI-powered tool designed to combat ad fatigue and enhance digital ad performance proactively.

Viewability 52

Viewability Machine Learning Advertising 52

Ad Monsters

JULY 18, 2025

The PTI grades the publisher ecosystem on signals that can make or break deals today: invalid traffic, ad fraud risk, MFA exposure, brand safety, clutter, viewability and omnichannel reach. This is thanks to maintaining low IVT, delivering highly viewable ad placements and upholding a strong brand safety profile.

Ad Ops 40

Ad Ops Viewability Finance Ad Inventory 40

Martech

MAY 28, 2025

They are built on foundational methods like validated impressions, viewability, presence of person, fraud filtration and transparent methodology. The guidelines make one thing clear: attention is not a single metric. It’s a collection of metrics that reflect how someone processes and responds to an ad.

Viewability 92

Viewability Impressions Marketing Media 92

Ad Monsters

DECEMBER 17, 2024

Measurement: A Shift Toward Attention and Engagement Metrics The coming year will see a shift in programmatic advertising measurement, moving beyond basic viewability to prioritize metrics that reflect authentic user engagement, such as attention and interaction.

Marketing 98

Marketing Viewability Cookies Ad Targeting 98

illumin

NOVEMBER 14, 2024

Digital advertising also has standards for viewable impressions (when an as is seen by a customer). The issue with retail media is that solutions don’t always divide viewable impressions into separate metrics. Some solutions may also only report viewable impressions.

Retail 52

Retail Media Viewability Impressions 52

Martech

AUGUST 5, 2024

The creators of these sites gain by generating high volumes of cheap, low-quality traffic that meets surface-level metrics, such as viewability, but lacks genuine user engagement. Why it’s important to combat MFAs Combating MFA sites is important because they take advantage of digital ads for profit while offering little value to users.

Marketing 119

Marketing Demand Side Platform Audience Impressions 119

VideoWeek

NOVEMBER 6, 2024

On the flip side, media quality was identified as the main barrier to programmatic adoption for both advertisers and agencies, noting concerns around MFA, fraud, brand safety, viewability and transparency.

Media 59

Media Cookies Agency Viewability 59

Playwire

APRIL 10, 2025

Key Points CTR measures the percentage of ad impressions that result in clicks, directly impacting revenue for CPC campaigns and inventory value for CPM campaigns Average CTR benchmarks vary widely by format (0.05-0.1% for standard display, 0.2-0.8%

Click Through Rate 52

Click Through Rate CPC Viewability CPM 52

YieldBird

JULY 1, 2025

These curated packages might include audiences browsing certain content categories, showing specific purchase intent, or even inventory with high viewability scores. At its core, curation involves a third-party entity that does not own or directly transact media but instead selects and organizes inventory into premium packages.

Cookies 52

Cookies Advertising Demand Side Platform Audience 52

Basis

FEBRUARY 21, 2025

Attention metrics have been characterized as an evolution of viewability telling advertisers not just whether an ad placement is viewable, but whether consumers are paying attention to it.

Audience 52

Audience Viewability Pop-Up Advertising 52

Digital Remedy

JUNE 24, 2025

They’re selective in what they make available to ensure brand safety, viewability, and audience alignment remain uncompromised. Supply-agnostic partners pride themselves on curating premium inventory from top-tier publishers, CTV providers, and vetted programmatic exchanges.

Viewability 66

Viewability Agency Cookies Media 66

Digiday

JUNE 3, 2025

As podcasting evolves from an audio medium into a video medium , brands are increasingly viewing the format as premium , complete with high viewability, strong engagement and audience quality. In 2025, podcasts are more attractive than ever to advertisers who want to reach young and plugged-in consumers.

Viewability 52

Viewability Media Audience Advertising 52

PubMatic

JULY 1, 2025

Here’s what else we’ve delivered recently or are launching over the next several months: Advanced Curation Controls : We offer buyers granular controls to target traffic based on comprehensive Inventory Quality attributes including directness to publisher, viewability, and attention metrics. Our

Machine Learning 59

Machine Learning Impressions Viewability Entertainment 59

Martech

JUNE 13, 2025

Human-viewable content. Due to their reach, Google and ChatGPT remain key priorities. Because ChatGPT heavily indexes Google, optimizing for Google can help with visibility on both. There are two categories of content to optimize: 1.

SEO 75

SEO Conversion Machine Learning Viewability 75

OpenX

JULY 8, 2025

Flexible targeting controls , allowing segmentation based on geography, devices, browsers, language, and viewability. Unleashing smarter, more efficient campaigns With this integration, you gain: Unlimited contextual audience creation , leveraging real-time AI analysis of content. On-demand inventory search across premium OpenX placements.

Viewability 52

Viewability ROI Cookies Impressions 52

Marketing Dive

JULY 2, 2025

The launch of the solution marks an expanded partnership between Snap and DoubleVerify, which already offers fraud, brand suitability and viewability measurement on Snapchat. The new product is available globally on Snapchat and is set to expand to other platforms throughout 2025, per release details.

Cookies 78

Cookies Ad Tech Retail Agency 78

Monetize More

JUNE 3, 2025

⏱️ Pages loading >3s see 53% lower ad viewability. CTR 20–22% 26–30% +40% Ad Viewability 93–94% 95–96% +3% “Page RPM nearly tripled, and revenue jumped over 3x. Enter PubGuru Lightning Script 6.0, MonetizeMore’s breakthrough solution engineered to turn speed into profit. 📉 Every 100ms delay slashes revenue by 1%. The result?

Viewability 52

Viewability Ad Ops SEO Ad Tech 52

PubMatic

MAY 14, 2025

Metrics like viewability and access to first-party data are now table stakes, yet theyre still not consistently made available to buyers. Connecting Both Sides of the Ecosystem Bridging the gap between brand advertisers and mobile app publishers was another key theme.

Education 99

Education A/B Testing Demand Side Platform Viewability 99

Playwire

APRIL 24, 2025

Key Points for Publishers Session duration directly impacts ad revenue potential through increased impression opportunities, higher viewability rates, and better campaign performance metrics Different publisher verticals have distinct session duration benchmarks - news sites typically see 1-3 minutes while community sites may exceed 10-15 minutes Publishers (..)

Viewability 52

Viewability Impressions Media Advertising 52

Exchange Wire

FEBRUARY 19, 2025

The post Lumens Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics appeared first on ExchangeWire.com. We sat down with Josh Barnett, MD of LAMP at Lumen, to delve into attention, with a focus on how the metric can help advertisers cut costs while increasing ROI.

Viewability 52

Viewability ROI Advertising 52

Monetize More

MAY 9, 2025

This platform provides advanced analytics and reporting capabilities, innovative ad refresh technology, dynamic floors, and ad optimization automation to maximize viewability and revenue. Basic AdSense No strict requirements 32% (keeps 32%) $0.30 Basic MonetizeMore Pageviews don’t matter, but monthly revenue must be $1000.

Header Bidding 52

Header Bidding Viewability A/B Testing Ad network 52

Monetize More

JULY 18, 2025

The Traffic Cop JS Tag remains the gold standard solution for web publishers, as it performs deep in-browser analysis critical for detecting ad placement policy violations, viewability fraud, and sophisticated click-spam.

Fill rate 52

Fill rate Machine Learning Viewability Shipping 52

Playwire

APRIL 10, 2025

Key Points eCPM measures actual revenue per 1,000 impressions across all monetization methods, providing a more accurate performance picture than standard CPM campaign Content with strong buyer intent and in premium verticals like finance and technology naturally attracts higher eCPM Technical implementations like smart refresh, viewability optimization, (..)

Viewability 52

Viewability CPM Finance Impressions 52

Playwire

APRIL 3, 2025

Key Points RPM provides a comprehensive view of your site's earning potential across all revenue sources, unlike metrics that focus on single placements Effective RPM analysis requires segmentation by content category, traffic source, device type, and geography to reveal actionable insights Improving ad viewability through strategic ad unit placement (..)

Impressions 52

Impressions Header Bidding Viewability Audience 52

Basis

NOVEMBER 12, 2024

And, unlike many other ad formats, DOOH ads are non-skippable and highly viewable, so bold and engaging messaging/creative has a high probability of making an impression. In other words, these ads provide a great opportunity to make a statement!

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Monetize More

MAY 7, 2025

Mediavine Feature MonetizeMore Monumetric Mediavine Minimum Traffic Requirement Pageviews don’t matter if you’re making atleast $1000 per month.

Header Bidding 52

Header Bidding Machine Learning Fill rate A/B Testing 52

Monetize More

MAY 16, 2025

While the rest of the industry was still obsessing over impressions, viewability metrics, and cookie deprecation strategies, Microsoft had already moved on to potentially more lucrative: capturing user intent within its ecosystem. The contrast couldn’t be starker.

Advertising 52

Advertising Cookies Impressions Viewability 52