Video, Viewability & “The Periodic Table of Video Engagement”

Ad Monsters

If you want to get a message out there, video is the way to go and without viewability you’ll have no audience. In the new eBook “ The Science of Video Viewability and Beyond: A Publisher’s Guide to Maximizing Ad Revenue ,” Ex.co Why Is Viewability Important?

How to Improve Ad Viewability: A Quick Primer for Publishers

AdPushup

Did you know that an average publisher’s viewability rate is 57.3%? So, how to improve ad viewability to ensure [.]. Viewability how toThis means that the remaining 42.7% of ads are never seen. Placing ads on a website doesn’t necessarily mean users will see them.

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Best Practices to Lift Your Ad Viewability and Boost Revenue

AdPushup

Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates. Being able to monitor and optimize ad viewability can directly increase your CPM rates.

GumGum & JW Player Partner to Integrate Viewability & Advanced Contextual Capabilities

Exchange Wire

The post GumGum & JW Player Partner to Integrate Viewability & Advanced Contextual Capabilities appeared first on ExchangeWire.com. Contextual Partnership Viewability

MetService Improve Viewable Inventory for Advertisers With IAS’s Publisher Verification Solution

Exchange Wire

Integral Ad Science, a global leader in digital media quality, and MetService, Te Ratonga Tirorangi, New Zealand's national weather authority, have announced a case study on how MetService improved campaign viewability with the deployment of the IAS publisher verification solution.

STUDY: Lotame Panorama ID Yields 83% Higher Viewability Rate for Banana Boat in First Cookieless Video Campaign

Martech Series

83% increase in viewability across Safari and Firefox (verses 61% with cookies present). Beat viewability benchmark by 34%. The post STUDY: Lotame Panorama ID Yields 83% Higher Viewability Rate for Banana Boat in First Cookieless Video Campaign appeared first on MarTech Series.

Adverty’s In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat

Exchange Wire

Adverty’s award-winning, multi-patented and industry-leading ad viewability technology BrainImpression™ is now available within [.]. The post Adverty’s In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat appeared first on ExchangeWire.com.

What’s Next Beyond Viewability in 2019? Hint: We All Compete For It.

AcuityAds

In particular, it helped us to confirm a preconceived notion regarding a digital advertising metric: viewability. As we imagined, viewability is being used as a KPI for video advertising, but should it be? How Does The MRC Define Viewability? The guidelines go on to state the following: Similar to the rules for counting display ad viewable impressions, strong user interaction with a video ad may, in certain instances, be considered a proxy for viewability.

10 Best Mobile Ad Sizes & Formats For Increased Viewability

AdPushup

According to Statista, there are 4.66 billion active mobile internet users. That means that almost 78% of all users daily appear online either via mobile web or in-app. This fact inevitably boosts ad growth. 29% Of people’s daily screen time is spent looking at smartphones.

Publishers Can Bypass Recession With diDNA’s Amplified Video Solution: Q&A With Deke Hooper, CEO diDNA

Ad Monsters

” We spoke with Hooper about how this update demonstrates diDNA’s commitment to serving publishers best-in-class tools that will help them see more revenue, enhance user experiences, improve viewability , and retain higher RPMs.

Linear And CTV Each Have Their Own Measurement Problems – And The Solution Is A Fusion

AdExchanger

But traditional panel-based measurement is far from the only culprit – issues with ad fraud, viewability and audience identification are more prevalent on streaming. Streaming is attracting more and more of TV ad spend. And yet, measurement still hasn't caught up.

Do Stringent Viewability Standards Solve the Attention Deficit Problem?

AcuityAds

Advertisers are complaining about the current IAB Viewability standard (noted as “2 continuous seconds” for video ads according to MRC). They are stating that it doesn’t go far enough to making the ads fully viewable as comparable to, say, a full-screen TV ad. Big players like IBM, HP, and Nestle are creating their own viewability standards including longer view requirements and other revamped metrics to increase the value of an impression. It’s a bird! It’s a plane!

European trade bodies unite to try to bring some order to online ad viewability

More About Advertising

The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive Advertising Bureau Europe (IAB Europe), the European Association of Communications Agencies (EACA) and the World Federation of Advertisers (WFA), has. Ad Tech Advertisers Agencies Finance Media News featured online ads viewabilityThe vexed question of who, if anyone, sees online ads has maybe moved on a bit.

AdExplainer: How To Use Attention Metrics

AdExchanger

Attention metrics are – ahem – receiving a lot of attention these days. It’s all part of an industry-wide push for measurement tools that go beyond recording a person viewing an ad, and instead focus on whether they had an opportunity to absorb its messaging.

vCPMs: How to calculate viewability and 5 tested ways to boost vCPMs

Monetize More

What’s the 411 on viewable cost-per-thousand impressions (vCPM)? vCPM also known as viewable CPM is the abbreviation for cost per thousand viewable impressions. What counts as a Viewable Impression? Viewable CPM: why do you need to pay attention to this metric?

What Is Ad Refresh? All That a Publisher Needs to Know

Ad Monsters

Always consider ad viewability while refreshing inventories. Ad Quality Programmatic User Experience Viewability adpushup monetization zeltoThe ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue.

Marika Roque: will the the new digital advertising guidelines solve viewability?

More About Advertising

Viewability has been a pressing issue in the digital advertising industry for some time now. It’s an industry buzzword and a huge driver of consumer demand, but the standardization around the methodology has been nonexistent. The obstacles of standardized measurement and methodologies are so widespread in our industry that in December of 2016, the IAB. Ad Tech Advertisers Analysis Finance Media News ad fraud online advertising

In an Ever-Changing Advertising Ecosystem, Collaboration Is Key to Staying Afloat

Ad Monsters

Programmatic PubForum Think Tank User Experience Video Viewability ad revenue core web vitals ex.co It may seem that digital media and ad tech are in a constant state of change. New regulations are making it harder to collect consumer data.

Contextual is Key: Philo’s Aulden Kaye Shares How Contextual Targeting Benefits Both Advertisers and the Viewer’s Experience

Unruly

Blog News ad content ad viewability ads advertisers consumer experience contextual targeting ctv interview OTT philo user experience video contentUnruly’s Ally Appelbaum , Sr.

InView: Improve Viewability and Long-Term Revenue, Starting Today

Mediavine

Viewability. Viewability is the key to success with Mediavine Ad Management , and for the first time, we’re putting the power to measure and easily improve this key metric in your hands. On average, InView improved Content Viewability by 8% on mobile and 6.5%

How Sticky Ads can Avoid Leaving a Sour Taste for Audiences

VideoWeek

Analysis Brands Creative Publishing Standards ViewabilityAs internet usage grows so does the importance of ad placement, lest the business of scrolling becomes a thumb war between an advertiser’s CPM and a user’s RSI.

Attention Measurement Startup Adelaide Snags $7 Million In Seed Funding From Human Ventures

AdExchanger

On Tuesday, Human Ventures announced a $7 million seed investment in Adelaide, a startup that helps advertisers measure and evaluate media based on attention rather than proxy metrics like viewability or video completion rate.

Updates finalized for IAB intrinsic in-game ad measurement guidelines

Martech

These guidelines include new standards for ad viewability, measurement, inactivity and even fraud, as they apply to game environments and game play. Incorporating new advertising formats beyond two-dimensional and video as it relates to viewability within in-game environments.

Show me the money – missing spend and the clouded world of programmatic advertising

More About Advertising

A lack of accountability, lack of data access, issues with viewability, fraud and a supply chain through which money simply cannot be followed are part-and-parcel of working in the advertising sector. By Nick Swimer and Keri Bruce.

Total Media Solutions Announces Strategic Partnership with Content Ignite

Exchange Wire

Total Media Solutions, the publisher-first advertising technology company, has announced its partnership with ad tech company, Content Ignite, bringing highly viewable, new contextual ad formats to its publisher clients. .

IAB Releases Intrinsic In-Game Measurement (IIG) Guidelines For Public Comment

Martech Series

Guidelines Provide an Update on Viewability and Measurement Standards for In-Game Ads. The updated standards will address ad viewability, measurement, inactivity, and fraud with intrinsic in-game ads bringing them up to par with the rest of digital media.

IAB releases proposed standards for in-game ads

Martech

The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting.

No Longer a Novelty, Attention Metrics are Now Fully Ingrained in Agencies’ Planning and Measurement

VideoWeek

Viewability seeks to refine this further – taking total reach, and discounting any impressions where you can confidently say the ad was essentially ignored. . We particularly had a bee in our bonnet about viewability,” said Erfan Djazmi, SVP, director of P3 at Mediahub.

IAS and Anzu Partner to Provide Media Quality Measurement for In-Game Advertising Environments

Martech Series

Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on Viewability through the IAS Signal platform. The collaboration equips brand and agency ad buyers with added transparency for display and video ad formats in mobile gaming environments.

Cheil’s Russell Schaller: making the most of six seconds

More About Advertising

Advertisers are all too familiar with a negative response from consumers, weary from being perpetually bombarded with content – so much so that the Internet Advertising Bureau defines a viewable impression as one where 50 per cent of an ad appears on screen for more than one second. Have you got a second? Thought not.

Publishers feel the crunch of cookieless browsers like Apple’s Safari

Digiday

If a publisher can claim a given estimated viewability score or content category without substantiating that claim with the actual impression, then advertisers will be likely to question, if not outright dismiss, the validity of any other publisher making similar claims.

Omnicom Media Group’s deal with Australia’s Amplified Intelligence measures ads by attention, not views

More About Advertising

Ad views have never been a very effective measure for marketers, given that they are really only about whether the ad has been viewable, not whether anyone was paying attention.

Do I Have Your Attention? Here’s The Mobile Metric That Matters.

Digital Turbine

The Meteoric… ok, Metric… Shift From Viewability to Attention. What they found was what you might have guessed: the number of viewable impressions is higher than the number of ads that get attention. . Focusing solely on viewability metrics in mobile leaves value on the table.

In-Play Advertising is Starting to Make Solid Progress on Measurement

VideoWeek

While measurement of reach, viewability, and sales have been available, they’ve not been fully standardised – and often not handled by third-parties, meaning advertisers have had to rely on reports delivered by the publishers and ad tech companies running the ads.

A guide to best video ads types and formats

Admixer

From various perspectives, video ads bring marketers more efficiency, letting them reach up to 70% viewability, and what’s more important – their marketing and business goals. According to Forbes, nearly 90% of marketers are using video in their campaigns. And for good reason.

Reddit Selects DoubleVerify as First Full Suite Verification & Measurement Partner

Martech Series

The partnership will leverage DV’s technology and data to help Reddit advertisers ensure campaigns are viewable, seen by real people, served in a brand-safe environment, safe from Fraud/IVT, and appear in the intended geography.

New Meetrics report blames programmatic buying for disappearing online ads

More About Advertising

New research from ad verification company Meetrics suggests so, claiming that just 49 per cent of UK ads met the IAB and Media Ratings Council’s recommendation that an ad is considered viewable if 50 per cent of it is. Does the Gadarene rush to programmatic online media buying mean that nobody actually sees the ads?

CTV Ad Spend Will Reach $18.89 Billion in 2022

MNTN

Ad Industry To Create New Streaming Viewability and Connected TV Standards Broadband TV News WPP’s media investment group GroupM has partnered with media companies across the advertising industry to create new standards in streaming viewability and Connected TV measurement.

10X your Revenue with these 4 Ad Placement Strategies

Monetize More

We all know that ad viewability is a key metric you need to look into to optimize ad earnings. Often, advertisers aiming for the best return on investment will overlook ads with low viewability.

10X your Revenue with these 4 Ad Placement Strategies

Monetize More

We all know that ad viewability is a key metric you need to look into to optimize ad earnings. Often, advertisers aiming for the best return on investment will overlook ads with low viewability.

What’s the difference between RPM and session RPMs (RPS)?

Monetize More

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. In order to improve your overall session RPMs, always double-check how the fill rate, ad density, viewability, etc are coming up.

Connatix Officially Introduces a First of its Kind Contextual Offering Named Deep Contextual

Martech Series

We saw some of our highest video performance (78% for both VCR and viewability) against our Connatix contextual conquesting tactic, indicating that the relevant environments were driving better engagement with our message.”.

£750m wasted on UK mobile ads says new report

More About Advertising

Ads are deemed “viewable” if they meet the IAB and Media Ratings Council’s recommendation that 50 per cent of the ad is in view for at least one second. Mobile ads are driving most of the growth in digital these days but does anyone actually look at them? Which is hardly close attention. Anyway, new. Ad Tech Advertisers Finance Media News mobile ads