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More With the Same: How Future’s In-House Tech Boosts Ad Viewability and Revenue

Adweek

which houses more than 250 editorial titles including TechRadar and Marie Claire, has increased the viewability of digital ads on its recently acquired Kiplinger title after migrating the site to its proprietary backend platform, Vanilla. Specialist media publisher Future plc.,

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Strategies for Improving Ad Viewability

Playwire

Improving viewability can result in massive improvements in ad revenue. Managing the delicate balance between revenue and viewability is not as simple as it might sound, and requires constant maintenance. Viewability Yield Operations Ad Yield ManagementKey Points.

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Video, Viewability & “The Periodic Table of Video Engagement”

Ad Monsters

If you want to get a message out there, video is the way to go and without viewability you’ll have no audience. In the new eBook “ The Science of Video Viewability and Beyond: A Publisher’s Guide to Maximizing Ad Revenue ,” Ex.co Why Is Viewability Important?

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How to Improve Ad Viewability: A Quick Primer for Publishers

AdPushup

Did you know that an average publisher’s viewability rate is 57.3%? So, how to improve ad viewability to ensure [.]. Viewability how toThis means that the remaining 42.7% of ads are never seen. Placing ads on a website doesn’t necessarily mean users will see them.

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Anzu Granted Patent for Advanced Ad Tracking Tech to Measure Viewability in 3D Environments

Exchange Wire

The global in-game advertising platform, Anzu.io, has been granted a patent for its ad tracking technology which measures viewability in 3D environments. The post Anzu Granted Patent for Advanced Ad Tracking Tech to Measure Viewability in 3D Environments appeared first on ExchangeWire.com.

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Best Practices to Lift Your Ad Viewability and Boost Revenue

AdPushup

Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates. Being able to monitor and optimize ad viewability can directly increase your CPM rates.

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How to improve the viewability of ad placements?

Relevant-Digital

Investing in the viewability of ad placements is always topical. The visibility of the placements, or viewability, is measured by in-screen values. What makes it especially important is that advertising buyers are more aware and demanding than ever.

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STUDY: Lotame’s Panorama ID Increases Viewable Impressions Across Devices by 76% for The Chamber of Commerce of Bogota

Martech Series

More viewable impressions across devices (76%). ” Recently, Lotame worked with Banana Boat for their first cookieless video campaign and found that Panorama ID yielded 83% higher viewability across Safari and Firefox (versus 61% with cookies present).

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MetService Improve Viewable Inventory for Advertisers With IAS’s Publisher Verification Solution

Exchange Wire

Integral Ad Science, a global leader in digital media quality, and MetService, Te Ratonga Tirorangi, New Zealand's national weather authority, have announced a case study on how MetService improved campaign viewability with the deployment of the IAS publisher verification solution.

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STUDY: Lotame Panorama ID Yields 83% Higher Viewability Rate for Banana Boat in First Cookieless Video Campaign

Martech Series

83% increase in viewability across Safari and Firefox (verses 61% with cookies present). Beat viewability benchmark by 34%. The post STUDY: Lotame Panorama ID Yields 83% Higher Viewability Rate for Banana Boat in First Cookieless Video Campaign appeared first on MarTech Series.

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Adverty’s In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat

Exchange Wire

Adverty’s award-winning, multi-patented and industry-leading ad viewability technology BrainImpression™ is now available within [.]. The post Adverty’s In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat appeared first on ExchangeWire.com.

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Content Viewability Health Check: Simple Goals For Maximizing Revenue

Mediavine

For as long as we can remember, we’ve stressed to our publishers that the key to success with Mediavine, and programmatic advertising in general, is viewability. Content Viewability vs. Site-Wide Viewability. With Mediavine’s new Content Viewability Health Check.

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What’s Next Beyond Viewability in 2019? Hint: We All Compete For It.

AcuityAds

In particular, it helped us to confirm a preconceived notion regarding a digital advertising metric: viewability. As we imagined, viewability is being used as a KPI for video advertising, but should it be? How Does The MRC Define Viewability? The guidelines go on to state the following: Similar to the rules for counting display ad viewable impressions, strong user interaction with a video ad may, in certain instances, be considered a proxy for viewability.

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Mobile Monday: Holiday Season Strategies for Apps, More Viewability with Mobile Video Ads, and the Next Generation of Gamers?

Digital Turbine

In this edition of Mobile Monday, we’re covering how apps can get noticed during the busy holiday season, the latest report showcasing higher viewability rates and lower brand risk for mobile video ads, and the future generation of gamers including how they spend.

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10 Best Mobile Ad Sizes & Formats For Increased Viewability

AdPushup

According to Statista, there are 4.66 billion active mobile internet users. That means that almost 78% of all users daily appear online either via mobile web or in-app. This fact inevitably boosts ad growth. 29% Of people’s daily screen time is spent looking at smartphones.

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Clear Out Your Ad Tech For A Better 2023 Strategy

AdExchanger

Data-Driven Thinking ad frequency Advertiser Perceptions first-party data google last touch attribution Marie Kondo MediaWallah multitouch attribution nancy marzouk third-party cookies Viewability

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Do Stringent Viewability Standards Solve the Attention Deficit Problem?

AcuityAds

Advertisers are complaining about the current IAB Viewability standard (noted as “2 continuous seconds” for video ads according to MRC). They are stating that it doesn’t go far enough to making the ads fully viewable as comparable to, say, a full-screen TV ad. Big players like IBM, HP, and Nestle are creating their own viewability standards including longer view requirements and other revamped metrics to increase the value of an impression. It’s a bird! It’s a plane!

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European trade bodies unite to try to bring some order to online ad viewability

More About Advertising

The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive Advertising Bureau Europe (IAB Europe), the European Association of Communications Agencies (EACA) and the World Federation of Advertisers (WFA), has. Ad Tech Advertisers Agencies Finance Media News featured online ads viewabilityThe vexed question of who, if anyone, sees online ads has maybe moved on a bit.

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New Study Provides Concrete Data on the Success of Interstitial Ads

Ad Monsters

Interstitial ads have high viewability, which breeds high click through rates. An article can have ten banners that are way below the fold, which nobody has ever scrolled down to; therefore, those ads have zero viewability.

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Linear And CTV Each Have Their Own Measurement Problems – And The Solution Is A Fusion

AdExchanger

But traditional panel-based measurement is far from the only culprit – issues with ad fraud, viewability and audience identification are more prevalent on streaming. Streaming is attracting more and more of TV ad spend. And yet, measurement still hasn't caught up.

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vCPMs: How to calculate viewability and 5 tested ways to boost vCPMs

Monetize More

What’s the 411 on viewable cost-per-thousand impressions (vCPM)? vCPM also known as viewable CPM is the abbreviation for cost per thousand viewable impressions. What counts as a Viewable Impression? Viewable CPM: why do you need to pay attention to this metric?

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Publishers Can Bypass Recession With diDNA’s Amplified Video Solution: Q&A With Deke Hooper, CEO diDNA

Ad Monsters

” We spoke with Hooper about how this update demonstrates diDNA’s commitment to serving publishers best-in-class tools that will help them see more revenue, enhance user experiences, improve viewability , and retain higher RPMs.

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AdExplainer: How To Use Attention Metrics

AdExchanger

Attention metrics are – ahem – receiving a lot of attention these days. It’s all part of an industry-wide push for measurement tools that go beyond recording a person viewing an ad, and instead focus on whether they had an opportunity to absorb its messaging.

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The Negative Effects of ID Loss on Advertiser KPIs

Ad Monsters

Viewability and Brand Safety: The Effect of Companion KPIs . KPIs like viewability and brand safety might not require an ID for measurement purposes, but they are often linked to a KPI impacted by ID changes. . Brand Safety cookies Creative IDs Privacy Slides of Our Lives Viewability

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IAS Selected to Provide Transparency to Netflix’s Advertising Platform

Exchange Wire

Using IAS’s viewability and [.]. Netflix Partnership Transparency Viewability

Media 52
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Marika Roque: will the the new digital advertising guidelines solve viewability?

More About Advertising

Viewability has been a pressing issue in the digital advertising industry for some time now. It’s an industry buzzword and a huge driver of consumer demand, but the standardization around the methodology has been nonexistent. The obstacles of standardized measurement and methodologies are so widespread in our industry that in December of 2016, the IAB. Ad Tech Advertisers Analysis Finance Media News ad fraud online advertising

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Blue Billywig Releases Brand New Video Player

Exchange Wire

Ad Tech Product Launch Video ViewabilityAll-in-one Online Video Platform Blue Billywig announces the launch of its brand new, hypermodern video player. Being low-code, leaner, faster and greener were the main driving forces behind this update.

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DoubleVerify Extends Media Quality Authentication to Netflix

Exchange Wire

Media Partnership Streaming Viewability

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TikTok, DoubleVerify Expand Partnership to Post-Campaign Brand Safety, Suitability

Adweek

TikTok entered a partnership with DoubleVerify last September to measure viewability and invalid traffic, and the two companies revealed Thursday that the agreement was expanded to include post-campaign brand safety and suitability measurement for advertisers.

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What Is Ad Refresh? All That a Publisher Needs to Know

Ad Monsters

Always consider ad viewability while refreshing inventories. Ad Quality Programmatic User Experience Viewability adpushup monetization zeltoThe ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue.

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Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

Martech Series

Viewability Tracking. By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. This article is a must-read to ensure that your brand takes full advantage of it. By 2023, it is expected that more than 90% of the industry will use programmatic ad buying.

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In an Ever-Changing Advertising Ecosystem, Collaboration Is Key to Staying Afloat

Ad Monsters

Programmatic PubForum Think Tank User Experience Video Viewability ad revenue core web vitals ex.co It may seem that digital media and ad tech are in a constant state of change. New regulations are making it harder to collect consumer data.

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Contextual is Key: Philo’s Aulden Kaye Shares How Contextual Targeting Benefits Both Advertisers and the Viewer’s Experience

Unruly

Blog News ad content ad viewability ads advertisers consumer experience contextual targeting ctv interview OTT philo user experience video contentUnruly’s Ally Appelbaum , Sr.

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InView: Improve Viewability and Long-Term Revenue, Starting Today

Mediavine

Viewability. Viewability is the key to success with Mediavine Ad Management , and for the first time, we’re putting the power to measure and easily improve this key metric in your hands. On average, InView improved Content Viewability by 8% on mobile and 6.5%

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How Sticky Ads can Avoid Leaving a Sour Taste for Audiences

VideoWeek

Analysis Brands Creative Publishing Standards ViewabilityAs internet usage grows so does the importance of ad placement, lest the business of scrolling becomes a thumb war between an advertiser’s CPM and a user’s RSI.

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Types of Video Ads, Best Practices & How Are They Served

AdPushup

Video brings more viewability to your ads. The popularity of video ads is undeniable, and in the coming years, video ads will become a driving force of digital advertising. Here is an overview of the Types of Video Ads, best practices, and how video ads are served.

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6 Best Practices for Google Ad Manager

Playwire

Improving viewability, reducing invalid traffic, choosing the right ad size and placement, and enlisting a third-party ad tech expert are all recommended for publishers of all types. Key Points.

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Improving Video Programmatic Health in 2023

Monetize More

Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). Predicted Viewability Bucket. Viewability : Signals that indicate a premium video ad experience. When pages load faster, ads load faster and viewability rates go up.

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Attention Measurement Startup Adelaide Snags $7 Million In Seed Funding From Human Ventures

AdExchanger

On Tuesday, Human Ventures announced a $7 million seed investment in Adelaide, a startup that helps advertisers measure and evaluate media based on attention rather than proxy metrics like viewability or video completion rate.

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Seedtag Increases US Footprint as it Selects Adelaide as Attention Measurement Partner

Exchange Wire

Seedtag, the leading contextual advertising company, is strengthening its competitive positioning in the US by partnering with attention measurement provider, Adelaide, to help clients move beyond viewability and gain a deeper understanding of media quality. .

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IAS Partners with Gadsme to Provide Greater Transparency for In-Game Advertising Performance

Exchange Wire

The partnership will enable IAS to verify Gadsme ad inventory globally and provide marketers with third-party viewability and invalid [.].

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Start.io Partners With Pixalate to Validate Compliance Against Ad Fraud on Its Mobile Programmatic Platform

Martech Series

already provides multiple layers of protection against ad fraud, covering IAB’s viewability benchmarks such as IAB Tech Lab’s Open Measurement SDK, which enables full compatibility with viewability measurement firms Integral Ad Science, DoubleVerify and MOAT. Start.io

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Total Media Solutions Announces Strategic Partnership with Content Ignite

Exchange Wire

Total Media Solutions, the publisher-first advertising technology company, has announced its partnership with ad tech company, Content Ignite, bringing highly viewable, new contextual ad formats to its publisher clients. .