More With the Same: How Future’s In-House Tech Boosts Ad Viewability and Revenue
Adweek
JANUARY 18, 2023
., which houses more than 250 editorial titles including TechRadar and Marie Claire, has increased the viewability of digital ads on its recently acquired Kiplinger title after migrating the site to its proprietary backend platform, Vanilla. Ad viewability, a metric defined by the IAB that reflects whether an ad rendered and.
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