Ad Tech Daily

MARCH 8, 2023

DV introduces an industry-leading viewability verification offering, letting global brands set a consistent benchmark for media quality across digital environments, including CTV New solution helps advertisers understand if ads play even after a TV is turned off NEW YORK — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital (..)

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Viewability Advertising Ad Tech Marketing 82

AdExchanger

APRIL 20, 2023

The post DoubleVerify Hires SVP To Establish Attention As The New Viewability Score appeared first on AdExchanger. As DoubleVerify (DV) aims to make attention metrics a key part of its product mix, it tapped ad industry veteran Daniel Slotwiner to lead its Attention Lab initiative.

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Viewability 74

Ad Monsters

MAY 18, 2022

If you want to get a message out there, video is the way to go and without viewability you’ll have no audience. In the new eBook “ The Science of Video Viewability and Beyond: A Publisher’s Guide to Maximizing Ad Revenue ,” Ex.co Why Is Viewability Important? Video Is the Future.

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Viewability Advertising Ad Tech Audience 90

Exchange Wire

MAY 23, 2023

Samsung Ads Europe, the advertising division of Samsung Electronics, and DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (May 23rd, 2023) announce exceptional results from DV’s new CTV viewability measurement solution on Samsung TV Plus. Samsung’s [.]

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Viewability Electronics Advertising Media 52

Playwire

DECEMBER 26, 2022

Improving viewability can result in massive improvements in ad revenue. Managing the delicate balance between revenue and viewability is not as simple as it might sound, and requires constant maintenance. Improving viewability requires a combination of adjusting ad layout and tweaking individual ad unit settings. Key Points.

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Viewability 52

AdPushup

JUNE 23, 2022

Did you know that an average publisher’s viewability rate is 57.3%? So, how to improve ad viewability to ensure [.]. This means that the remaining 42.7% of ads are never seen. Placing ads on a website doesn’t necessarily mean users will see them. There could be numerous reasons that can obstruct users from viewing the ads.

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Viewability 98

Exchange Wire

JUNE 1, 2023

The post Beyond Viewability: Ogury Launches Cutting-Edge Attention Measurement Capabilities appeared first on ExchangeWire.com. Attention is the evolution [.]

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Viewability Agency Advertising 59

Exchange Wire

JUNE 1, 2023

L'attention rappresenta l'evoluzione della viewability [.] The post Oltre la viewability: Ogury annuncia integrazioni dirette per la misurazione dell’attention appeared first on ExchangeWire.com.

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Brid.tv

FEBRUARY 19, 2023

While it ensures effective campaign performance for advertisers, video ad viewability is just as crucial for publishers as it can directly impact their revenue, inventory optimization, and user experience. To achieve a successful video ad monetization strategy and gain higher ROI, publishers need to enhance their ad viewability.

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Exchange Wire

MAY 23, 2023

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and Havas Media today (May 23rd, 2023) announced the results of a new joint solution that exceeded viewability targets in cookieless environments. Data from Havas Media reveals [.]

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Exchange Wire

MAY 18, 2023

Integral Ad Science, a global leader in digital media quality, today (May 18th, 2023) announced it has received the industry’s first accreditation for connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). Accreditation includes measurement of video-tracked ads, [.]

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Relevant-Digital

DECEMBER 29, 2022

Investing in the viewability of ad placements is always topical. The visibility of the placements, or viewability, is measured by in-screen values. What makes it especially important is that advertising buyers are more aware and demanding than ever.

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Viewability Advertising 52

Exchange Wire

JANUARY 18, 2023

The global in-game advertising platform, Anzu.io, has been granted a patent for its ad tracking technology which measures viewability in 3D environments. The post Anzu Granted Patent for Advanced Ad Tracking Tech to Measure Viewability in 3D Environments appeared first on ExchangeWire.com.

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Viewability Advertising Media 52

AdPushup

JUNE 12, 2022

Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates. Being able to monitor and optimize ad viewability can directly increase your CPM rates.

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Viewability CPM Ad Inventory Advertising 52

Exchange Wire

FEBRUARY 14, 2023

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 14th, 2023), announced the launch of the industry’s first-ever scalable solution to verify viewability on Connected TV (CTV). This expansion of viewability enables advertisers to measure the [.]

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Viewability Advertising Marketing Media 52

Martech Series

NOVEMBER 30, 2022

More viewable impressions across devices (76%). ” Recently, Lotame worked with Banana Boat for their first cookieless video campaign and found that Panorama ID yielded 83% higher viewability across Safari and Firefox (versus 61% with cookies present). More completed views across devices. Higher Video Completion Rate (VCR).

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Viewability Impressions MarTech Cookies 80

Exchange Wire

JULY 5, 2022

Adverty’s award-winning, multi-patented and industry-leading ad viewability technology BrainImpression™ is now available within [.]. The post Adverty’s In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat appeared first on ExchangeWire.com.

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Viewability Advertising 52

Martech Series

JULY 13, 2022

83% increase in viewability across Safari and Firefox (verses 61% with cookies present). Beat viewability benchmark by 34%. The post STUDY: Lotame Panorama ID Yields 83% Higher Viewability Rate for Banana Boat in First Cookieless Video Campaign appeared first on MarTech Series. Smart AdServer), and Sharethrough.

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Viewability Cookies MarTech Audience 84

Mediavine

DECEMBER 7, 2021

For as long as we can remember, we’ve stressed to our publishers that the key to success with Mediavine, and programmatic advertising in general, is viewability. As its name implies, viewability means that your ads are seen by readers, giving advertisers the performance they need to pay a premium for your inventory. 65% Green: ?

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AdPushup

MAY 23, 2023

Discover how viewable ads revolutionize revenue by ensuring visibility. Maximize your revenue potential in online advertising through strategic viewability optimization. Unleash the power of vCPM for publishers and supercharge your earnings.

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Viewability Advertising CPM Impressions 98

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

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Viewability Advertising Brand Lift Impressions 52

Exchange Wire

JULY 6, 2022

Integral Ad Science, a global leader in digital media quality, and MetService, Te Ratonga Tirorangi, New Zealand's national weather authority, have announced a case study on how MetService improved campaign viewability with the deployment of the IAS publisher verification solution. MetService [.].

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Viewability Advertising Media 52

InMobi

JUNE 23, 2020

As content consumption behavior and advertiser ad budgets increasingly shift to digital channels like mobile, viewability as a measure of ad effectiveness has evolved from something that’s nice to have but hard to measure into a necessity. Independent ad viewability verification is now integral to any mobile in-app campaign.

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Exchange Wire

JULY 19, 2022

The post GumGum & JW Player Partner to Integrate Viewability & Advanced Contextual Capabilities appeared first on ExchangeWire.com. GumGum, a contextual-first global digital advertising platform, announced a partnership with JW Player (JWP), the leading video platform for broadcasters, publishers, and video-driven businesses with 3.8

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Viewability Impressions Advertising 52

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates. Here’s what the data reveals.

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Digital Turbine

OCTOBER 4, 2022

In this edition of Mobile Monday, we’re covering how apps can get noticed during the busy holiday season, the latest report showcasing higher viewability rates and lower brand risk for mobile video ads, and the future generation of gamers including how they spend. Mobile Ads Deliver More Brand Safety and Viewability.

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Viewability Video Ads Mobile Ads Advertising 52

Adweek

NOVEMBER 3, 2022

TikTok entered a partnership with DoubleVerify last September to measure viewability and invalid traffic, and the two companies revealed Thursday that the agreement was expanded to include post-campaign brand safety and suitability measurement for advertisers.

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InMobi

DECEMBER 11, 2018

For mobile advertisers today - especially those leveraging programmatic media buying and in-app inventory - rising rates of fraud and an overall lack of verifiable viewability for their ads are major concerns. Historically, less than half of all mobile ads are viewable , and mobile ad fraud nearly doubled between 2017 and 2018.

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Viewability Mobile Ads Advertising Impressions 52

AcuityAds

NOVEMBER 26, 2018

In particular, it helped us to confirm a preconceived notion regarding a digital advertising metric: viewability. As we imagined, viewability is being used as a KPI for video advertising, but should it be? How Does The MRC Define Viewability? Specifically, a legitimate click on a video ad (i.e.

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Viewability Video Ads Advertising Impressions 53

InMobi

JULY 31, 2017

However, measuring mobile viewability is still extremely limited. Many brand marketers wonder how to measure viewable impressions on mobile without sacrificing media performance. With a slow load time, viewability and completion rates are both severely lessened. Of course, most users will abandon the ad after two seconds.)

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AcuityAds

DECEMBER 6, 2018

Advertisers are complaining about the current IAB Viewability standard (noted as “2 continuous seconds” for video ads according to MRC). They are stating that it doesn’t go far enough to making the ads fully viewable as comparable to, say, a full-screen TV ad. Bottom line: viewability has nothing to do with how well an ad worked.

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Viewability Native Advertising Advertising Video Ads 40

InMobi

SEPTEMBER 18, 2017

Updated July 2, 2019 Learn More About AVOC And Other Viewability Benchmarks Video consumption on mobile devices, specifically smartphones, has exploded over recent years. But measuring beyond a viewable impression is crucial to know if your ad is being seen, heard and completed by a human. Viewability is fundamental to ad efficacy.

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Viewability Video Ads CPM Mobile Ads 52

Martech Series

FEBRUARY 17, 2023

And even when an ad is viewable, there’s still a chance it won’t engage the user – depending on a whole host of factors such as time of day, position on screen, creative format, or contextual relevance. According to our own data, around 35% of all ‘viewable’ programmatic display ads are in fact ignored.

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Advertising Viewability Impressions MarTech 87

Monetize More

APRIL 23, 2023

3) Improve the viewability of ads Advertisers can end up blacklisting your domain if they continue seeing bad viewability. Try to improve the viewability of your ads as much as possible. Follow these tips to increase viewability. All of this dramatically increases your chances of generating higher ad revenue.

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Viewability Ad Exchange Ad network Advertising 98

Mediavine

APRIL 6, 2023

According to Jounce, “Cheap Reach inventory is chronically non-viewable, requiring out of the ordinary user behavior to be seen. You may not see a drop in your viewability in your Mediavine dashboard. So the question becomes: If you still have 70%+ viewability and advertisers love your inventory, what’s the problem with doing this?

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Viewability Advertising Ad network Media 95

Monetize More

MAY 15, 2023

Bear in mind that in articles, especially long ones, the lower part of the article has lesser viewability of the ads. This instance, among others, can affect the viewability of the entire site. Improve Viewability In continuation to the topic above, having good viewability yields better Ad eCPM. How do we do that?

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Finance Viewability CPM Ad Exchange 52

Martech

SEPTEMBER 7, 2022

These guidelines include new standards for ad viewability, measurement, inactivity and even fraud, as they apply to game environments and game play. The update includes guidance on ad exposure and viewability, along with terminology that can apply to other digital channels, according to the IAB. Measurement standards. Smart TVs.

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Viewability MarTech Advertising Impressions 120