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More With the Same: How Future’s In-House Tech Boosts Ad Viewability and Revenue

Adweek

., which houses more than 250 editorial titles including TechRadar and Marie Claire, has increased the viewability of digital ads on its recently acquired Kiplinger title after migrating the site to its proprietary backend platform, Vanilla. Ad viewability, a metric defined by the IAB that reflects whether an ad rendered and.

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A Guide to Video Ad Viewability

Playwire

Key Points Video ad viewability is an important metric for demonstrating the value of your video ad inventory to advertisers. Whether you’re working with display ads or video ads, improving your ad viewability rating is a complex process, but it can and will result in revenue increases.

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Everything You Need to Know About Mobile Ad Viewability

Playwire

Key Points Mobile ad viewability rating is the measurement of ad impressions that were seen by mobile users. Similar to web viewability in most ways, the main differences between desktop and mobile ad viewability are the environment and the challenges when it comes to optimizing.

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How to Calculate and Measure Viewability Metrics

Playwire

Key Points Viewability is a metric by which publishers and advertisers can gauge the value of ad inventory. The standard formula for calculating viewability rate is (total viewable impressions / total impressions) x 100, which represents a good baseline, but due to several additional factors, viewability rates are hardly ever 100% accurate.

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Why is Viewability Important for Publishers?

Playwire

Key Points Viewability is a primary metric for advertisers to evaluate the value of your inventory as a publisher. Because viewability ratings are used when advertisers are calculating their budgets, viewability directly impacts the dollar amount an advertiser will place on your inventory.

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What is Viewability in Digital Advertising?

Playwire

Key Points Viewability in digital advertising is a measurement that demonstrates the likelihood of visitors seeing the ads placed on your site. Advertisers use viewability ratings to determine how much — if anything — they can and will spend on your ad inventory.

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The Impact Ad Viewability Has on Publisher Revenue

Playwire

Key Points Viewability rating impacts two main areas for publishers: fill rate and inventory value. Higher viewability does not always = more revenue. Finding the perfect balance between your viewability and revenue is no easy feat. The trick is for publishers to find a perfectly optimized balance between the two.