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How to Improve Ad Viewability: 5 Proven Ways for Good Visibility and High Revenue

Relevant-Digital

Ad viewability continues to be a hot topic for publishers. Better viewability doesn't just improve advertiser satisfaction; it also directly correlates with increased competition for your inventory and higher CPMs.

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As Buyers Prioritize Media Health, The Daily Mail Has A New Way To Check Its Vitals

Ad Monsters

The product emerged from conversations with publishers like the Daily Mail that were eager to move beyond traditional metrics like viewability and surface the deeper signals driving advertising performance. That includes reevaluating everything from viewability and bid rate to attention metrics and carbon emissions.

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Into the Signal: Redefining Media Quality

Ad Monsters

These new (and old) signals fall into several key categories: Ad Environment Metrics: Analyzing the ad environment, including ad-to-content ratio, refresh rate, viewability, and more. Site-wide viewability averaged just 52%, some ad units were refreshing every 20 seconds, and the ad-to-content ratio was a staggering 65%.

Media 76
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Digital video ad spend sees 16% increase this year

Martech

This makes it hard for buyers to understand placement, viewability and guarantees. Source: IAB 2024 Digital Video Ad Spend & Strategy Report Measurement problems persist Measurement issues remain an overall problem but vary significantly by channel — particularly with online video and CTV.

Video Ads 115
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Ad Viewability: This Metric Matters

Playwire

This disconnect between ads served and ads seen is why viewability has emerged as the cornerstone metric in digital advertising's maturity. Picture this: an advertiser pays premium rates for space on your site, but their carefully crafted creative sits unseen at the bottom of a page your readers never scroll to.

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Are you ready for retail media advertising? What you need to know in 2025

illumin

There are also standards for “viewable impressions,” which refer to ads that are seen by users. Retail media poses for challenge for measuring impressions because some solutions dont separate viewable impressions as a separate metric. Certain platforms may also only report on viewable impressions.

Retail 52
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Why Attention Metrics Are Showing Up In The Financial Times’ RFPs

Ad Monsters

As viewability and click-through rates lose credibility as metrics, predictive attention is emerging as a signal of quality. Publishers like the Financial Times are already seeing it show up in RFPsa sign it could become the next viewability benchmark. Viewability just means an ad appeared on screen, not that anyone looked at it.