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More With the Same: How Future’s In-House Tech Boosts Ad Viewability and Revenue

Adweek

which houses more than 250 editorial titles including TechRadar and Marie Claire, has increased the viewability of digital ads on its recently acquired Kiplinger title after migrating the site to its proprietary backend platform, Vanilla. Ad viewability, a metric defined by the IAB that reflects whether an ad rendered and.

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Amazon UnBoxes Its Latest Ads Tools; TV’s Ad Viewability Problem

AdExchanger

Like Google, Amazon is now a content fortress with its own cloud, which means that when it makes ad tech updates, the result […] The post Amazon UnBoxes Its Latest Ads Tools; TV’s Ad Viewability Problem appeared first on AdExchanger.

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How to 10X Mobile Ad Viewability: Fix these mistakes NOW!

Monetize More

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. To maximize the impact of your mobile ad campaigns, it’s essential to prioritize viewability. How to Optimize Ad Viewability in Mobile Apps?

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How to Improve Programmatic Ad Viewability Without Affecting User Experience

YieldBird

The constant struggle to balance ad viewability and maintaining a positive user experience remains an ongoing challenge. This comprehensive article delves into the intricacies of improving programmatic ads’ viewability while safeguarding a seamless and enjoyable user experience. What is ad viewability? How is it measured?

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Why is Viewability Important for Publishers?

Playwire

Key Points Viewability is a primary metric for advertisers to evaluate the value of your inventory as a publisher. Because viewability ratings are used when advertisers are calculating their budgets, viewability directly impacts the dollar amount an advertiser will place on your inventory.

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A Guide to Video Ad Viewability

Playwire

Key Points Video ad viewability is an important metric for demonstrating the value of your video ad inventory to advertisers. Whether you’re working with display ads or video ads, improving your ad viewability rating is a complex process, but it can and will result in revenue increases.

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DoubleVerify Hires SVP To Establish Attention As The New Viewability Score

AdExchanger

The post DoubleVerify Hires SVP To Establish Attention As The New Viewability Score appeared first on AdExchanger. As DoubleVerify (DV) aims to make attention metrics a key part of its product mix, it tapped ad industry veteran Daniel Slotwiner to lead its Attention Lab initiative.