Media Math

NOVEMBER 7, 2022

This also means there could be high demand for holiday ad space that could push up media costs. Information on MediaMath Marketplaces with curated inventory that reaches key World Cup audiences, such as gambling, alcohol, performance, brand engagement and viewability.

Viewability 52

Viewability Ad Space Food Audience 52

Automatad Inc.

FEBRUARY 9, 2023

The ad creative used in the ad spaces can be an image, text, or a combination of both, with image-based ads being the most popular. Banner ads can be static or dynamic and are placed in high-traffic areas to increase their visibility and the likelihood of being clicked. How to Implement Banner Ads?

Banner 52

Banner Viewability Ad Space Real Estate 52

Digital Remedy

FEBRUARY 16, 2022

To provide the highest possible level of campaign security across media channels for our clients and help ensure every ad impression we serve is validated and delivered on high-quality, fraud-free inventory sources, Digital Remedy collaborates with Oracle Moat. Kevin Jones, VP of Media Buying. Partnership Expansion.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Digital Remedy

FEBRUARY 16, 2022

To provide the highest possible level of campaign security across media channels for our clients and help ensure every ad impression we serve is validated and delivered on high-quality, fraud-free inventory sources, Digital Remedy collaborates with Oracle Moat. Kevin Jones, VP of Media Buying. Partnership Expansion.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Automatad Inc.

NOVEMBER 20, 2023

Premium inventories (inventories with high viewability and click-through rate) are often sold via Programmatic Direct (Programmatic guaranteed or preferred deals). Then, the Ad Manager renders the ad on your website. Ad inventory: You should select the ideal ad space of your inventory for preferred deals.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Monetize More

DECEMBER 26, 2022

What is Ad Refresh? If you are a publisher with an ad inventory, then you understand the basics. You are selling ad space to brands and tracking the clicks they receive so that you then receive payment. There’s a bit more than just getting that ad inventory and then using the triggers to change out those ads.

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. As a publisher, optimizing ads to improve attention leads to massive benefits.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Monetize More

MARCH 10, 2023

Monitor Ad Performance: Publishers should regularly monitor their ad performance and adjust their strategies accordingly. By tracking key metrics such as click-through rates, viewability, and engagement rates, publishers can identify underperforming areas of their ad inventory and take corrective action.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Automatad Inc.

DECEMBER 1, 2023

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. The ad spend on native video ads is increasing YOY in the U.S.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Automatad Inc.

OCTOBER 26, 2023

A high fill rate is the secret to efficient ad delivery and minimizing revenue loss due to unsold ad space. Viewability Viewability is all about ensuring your ads are seen by your audience. An ad is typically considered viewable when at least 50% of its pixels are on screen for a minimum of one second.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Brid.tv

MARCH 16, 2023

On the other hand, if a publisher has a blog-type website, employing native ads that seamlessly integrate with the text-based content or using outstream ad units that do not hinder the user’s experience is a great way to monetize a website. Monetize with outstream ad units for maximum ad viewability.

Video Ads 52

Video Ads Ad network Rich Media Header Bidding 52

Automatad Inc.

NOVEMBER 23, 2023

An SSP connects website owners to companies or advertisers wanting to buy ad space on their websites. Utilizing real-time bidding (RTB), the SSP conducts quick auctions every time a visitor lands on the website, determining the highest bid from interested companies for the ad space.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Monetize More

MARCH 10, 2023

Monitor Ad Performance: Publishers should regularly monitor their ad performance and adjust their strategies accordingly. By tracking key metrics such as click-through rates, viewability, and engagement rates, publishers can identify underperforming areas of their ad inventory and take corrective action.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Brid.tv

MARCH 21, 2023

For instance, incorporating multiple banner ads on a website alongside outstream video ads or instream video ads (within the publisher’s video content) is a great way to maximize ad yield. Monetize with outstream ad units for maximum ad viewability.

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

Automatad Inc.

JANUARY 23, 2024

It is a privacy-friendly API allowing adtech intermediaries to show relevant ads without cross-site tracking and reduce the dependency on third-party data. PAAPI enhances user experience through relevant ads, adding value to the website, such as increased traffic, ad viewability, and ad revenue.

Audience 52

Audience Cookies Ad Server Viewability 52

Monetize More

JULY 19, 2022

The winning bid is the highest bid and the ad associated with that bid is served. S2S is excellent for campaigns that require high viewability rates as ad rendering is much faster than that from client side header bidding. During real-time bidding, the highest bidder wins the ad space The winning ad is served on the page.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Clearcode

AUGUST 13, 2023

These are app developers and agencies who are responsible for designing mobile ads, coming up with a campaign strategy, and then launching the ad campaign. When it comes to mobile devices using a browser to display ads, they don’t require a software-development kit (SDK), as these ads are served in the same way as ads on websites.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Monetize More

OCTOBER 13, 2022

Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Publishers who bid on PMPs should have a strong understanding of what buyers are looking for (such as viewability or specific targeting) so they can effectively communicate their value.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Brid.tv

AUGUST 19, 2022

Monetize with outstream ad units for maximum ad viewability. Join a Reliable Video Ad Network (Or Several). Video ad networks are a point of contact between publishers who want to sell their ad inventory and advertisers who want to buy it. Explore Ad Analytics. Learn More.

Video Ads 73

Video Ads Ad network Ad Server Ad Inventory 73

Automatad Inc.

NOVEMBER 22, 2023

Simply put, the ad refreshes only when the ad space is in view. Let’s explore the concept in detail, and as a bonus tip, I have explained the perfect tool you will need to enjoy the full potential of the ad refresh. What Is Ad Refresh? And the ads are refreshed when they are 75% in-view.

Viewability 40

Viewability Impressions Header Bidding Ad Inventory 40

Martech

MARCH 15, 2022

Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements. Intentionally misrepresented ads.

First-Party Cookies 110

First-Party Cookies Cookies Impressions Ad Exchange 110

Clearcode

MARCH 17, 2023

However, when the process of serving and delivering ads is done flawlessly, advertising within games provides contextual-relevant ads and effective messaging that actually add to the gaming audience’s entire experience. Displaying ad dimensions. Adjusting the ads to the changing virtual environment (e.g.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Automatad Inc.

JANUARY 13, 2023

For example, if an advertiser wants to run a banner ad on a website and the CPM rate for that ad space on the website is $2, then the advertiser would pay $2 for every 1,000 impressions of the ad. If 100,000 people view the ad, the advertiser will pay $200 for the campaign.

CPM 52

CPM Ad Inventory Impressions CPL 52

SODP

JUNE 8, 2023

Publishers and advertisers can either directly negotiate over a CPM rate or conclude deals via ad networks or ad exchanges that facilitate CPM advertising. They can also choose to buy and sell ad space using the CPM model through programmatic advertising. GDN has different metrics for what counts as a viewable ad.

CPM 52

CPM CPA CPC Real Estate 52

Monetize More

DECEMBER 21, 2022

Next to ad blocking, ad blindness is also a serious issue especially now that publishers will only get paid for viewable ads. To ensure your ads get viewed, study your heat map data and experiment with ad placements. 10 – Create backup ads. Step 4: Don’t leave empty ad spaces.

Header Bidding 97

Header Bidding Viewability Ad network Fill rate 97

Brid.tv

MARCH 30, 2023

They get an opportunity to place an offer at the negotiated price when there’s an ad request for the ad inventory in question. However, if the advertiser is not interested, the ad space goes to an auction. With greater control over their inventory, publishers can serve ads relevant to their users or content.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Martech

JANUARY 3, 2024

I recently spoke with a professional colleague who worked in the ad space for years. Views and impressions Advertisers want their ads to be seen by the correct audience in the correct context. Non-viewable impressions. It’s “data-driven marketing” — unless the numbers are mostly B.S.,

Advertising 105

Advertising Impressions Demand Side Platform Conversion 105

Monetize More

OCTOBER 20, 2022

The ad unit is popular among publishers and advertisers alike. The 728×90 leaderboard ad is one of the strongest performing ad units in terms of CPM, especially for tier 1 countries (USA, UK, CA, AUS, etc.). The ad has high viewability rates, especially when used at the top area of a web page.

Banner 98

Banner Click Through Rate Viewability Pop-Up 98

Smart-Hub

OCTOBER 24, 2023

The Power of Programmatic Advertising in Traffic Monetization Programmatic advertising has a huge number of benefits for all bidders: advertisers get the necessary ad space and audience, publishers get traffic monetization, and users get relevant ads. Ad Viewability Ads that aren’t viewed do not generate revenue.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This can lead to a loss of potential ad revenue for the website.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Smart-Hub

JANUARY 23, 2023

DV360); Hard to get good results without experience or a series of tests; You need to monitor the quality of traffic: measure viewability, fraud, and brand safety for the traffic you buy; There is not enough expertise and publicly available information on the market yet, so increasing efficiency can be difficult and time-consuming.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Digital Remedy

JANUARY 31, 2022

Measuring the Effectiveness of Digital Audio Ads. Digital audio ads offer the access, agility, flexibility, and precision that advertisers are increasingly seeking in today’s competitive and complex ad space. Advantages of Programmatic Audio Advertising: Highly-Engaged Audience.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Automatad Inc.

FEBRUARY 9, 2023

CPM stands for ‘cost per thousand’ and represents the revenue publishers earn for every 1,000 ad impressions on their websites. A publisher typically has different ad placements on their website and will set a CPM rate for each placement. At the same time, the RPM will be estimated by including all five ad units.

CPM 52

CPM Ad Inventory Impressions CPL 52

Brid.tv

JUNE 14, 2023

The entire process happens in a few milliseconds as follows: When a user visits the website/app, the ad exchange receives an ad request. The ad exchange sends bid requests to advertisers, who bid in real-time for the available ad space. Then, the ad exchange selects the highest bid and the winning advertiser.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52