PubMatic

OCTOBER 13, 2022

For advertisers running awareness campaigns, ensuring that their ad is seen and has maximum visibility is key – so an Auction Package that is optimized for viewability is ideal. The higher the viewability rate, the higher the percentage of ads that are actually seen by a user. The post Looking to Smash Campaign KPIs?

Viewability 52

Viewability Click Through Rate Audience Brand Awareness 52

PubMatic

MARCH 27, 2023

That means improving on brand safety, as well as finding opportunities to help brands achieve such key metrics as click-through rate, video completion rate, and viewability. To strengthen brand demand, publishers must think about brand buyers’ goals and KPIs, and optimize their app inventory accordingly.

Click Through Rate 113

Click Through Rate Fill rate Banner Viewability 113

Monetize More

APRIL 27, 2023

Poor ad quality can lead to user frustration, ad-blocking, decreased click-through rates, and reduced ad revenue. For example, ads that appear in the middle of the content or cover the entire page can cause frustration and lead to a high bounce rate, resulting in lower ad revenue.

Click Through Rate 96

Click Through Rate Pop-Up Impressions Viewability 96

VideoWeek

APRIL 20, 2023

percent boost in click-through rate (CTR), and a 1.4 percent bump in video completion rate (VCR). “Just as metrics like viewability, ad fraud, and attention have been folded in with performance metrics, carbon must also be taken into consideration.” The results saw a 9.9

Click Through Rate 105

Click Through Rate Viewability Ad Tech Impressions 105

Ad Monsters

JANUARY 19, 2023

Interstitial ads have high viewability, which breeds high click through rates. The high eCPM rates are also a benefit to publishers. An article can have ten banners that are way below the fold, which nobody has ever scrolled down to; therefore, those ads have zero viewability.

Banner 98

Banner Viewability Click Through Rate Interstitial Advertising 98

InMobi

MAY 11, 2021

Viewability is a big one, to make sure that people verifiably saw the ad. For video ad campaigns, video completion rates (VCR) are key, as they highlight whether people liked the video ad enough to watch it up until the end. Other common KPIs include click-through rate (CTR) and view-through rate (VTR).

Advertising 52

Advertising Click Through Rate Viewability Video Ads 52

Monetize More

FEBRUARY 26, 2023

Real-world examples (CPM vs. eCPM) Example 1 : A publisher has two ad units on their website with the same CPM, but one has a higher eCPM due to higher click-through rates (CTR). It’s served for a fixed price and can be a predictable revenue stream.

CPM 98

CPM Impressions Viewability Click Through Rate 98

Automatad Inc.

OCTOBER 26, 2023

Keep an eye on important metrics like click-through rates, viewer retention, and revenue. A high fill rate is the secret to efficient ad delivery and minimizing revenue loss due to unsold ad space. Viewability Viewability is all about ensuring your ads are seen by your audience.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Martech Series

JUNE 16, 2022

At the heart of this new product suite is Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimize campaigns continuously against the brand awareness and consideration metrics that really matter, rather than limiting substitute metrics such as viewability and click-through rate (CTR).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Monetize More

MARCH 10, 2023

This can help drive higher engagement rates, click-through rates, and, ultimately higher RPMs. By tracking key metrics such as click-through rates, viewability, and engagement rates, publishers can identify underperforming areas of their ad inventory and take corrective action.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

YieldBird

MAY 31, 2023

Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human. And while 100% viewability isn’t feasible, yours should be around 40-60%.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Clearcode

JANUARY 31, 2023

IIG minimizes the threat of ad fraud in relation to viewability, impressions, reach / frequency, and engagement. Incorporating new advertising formats beyond two-dimensional games and video as it relates to viewability within in-game environments. high click-through rates). Defining in-game measurement terms (e.g.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Basis

NOVEMBER 1, 2022

However, there can be limitations with reporting for advanced TV depending on how you end up buying the inventory—if you’re buying traditional TV spots, for example, you won’t be able to track things like click-through-rate or viewability. —.

Advertising 87

Advertising Click Through Rate Video Ads CPM 87

Monetize More

MARCH 10, 2023

This can help drive higher engagement rates, click-through rates, and, ultimately higher RPMs. By tracking key metrics such as click-through rates, viewability, and engagement rates, publishers can identify underperforming areas of their ad inventory and take corrective action.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Mediavine

JUNE 7, 2021

You can’t get much more viewable or engaging than a full-screen ad unit. By definition, interstitial ads are highly viewable and see terrific user engagement. As we mentioned above, the reason interstitials exist is because they produce high viewability and click-through rates (CTRs) that drive revenue accordingly.

Viewability 52

Viewability Click Through Rate Ad Exchange SEO 52

Martech Series

JANUARY 30, 2023

A best-in-class dashboard will not only give you information on KPIs like viewability and click-through rate, but it can also help you forecast sales and analyze trends. Talk to your team/agency to create a dashboard that provides real-time insights into how your campaigns are performing.

MarTech 86

MarTech ROI Click Through Rate Viewability 86

Monetize More

JANUARY 30, 2023

Wide Skyscrapers are placed on the side of the page and get improved ad viewability even if the user scrolls down the page. Using the right size also helps to improve the performance of the ad, as it can lead to higher click-through rates and engagement.

Banner 52

Banner Mobile Ads Click Through Rate Viewability 52

YieldBird

MAY 31, 2023

Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human. And while 100% viewability isn’t feasible, yours should be around 40-60%.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

SpotX

MAY 24, 2021

Interactive ads delivered a 54% higher click-through rate (CTR), with a 29% uplift on viewers’ likelihood to visit a brand’s website and a 17% uplift on the viewer’s likelihood to click on the ad to learn more. 5: Consistent, quality OTT measurement is impossible. 6: Fraud is low in OTT.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns. In Q1 2019, the average CTR for a video ad in the U.S. was 3.16%.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Decent viewability. Accidental clicks inflating a fake high click through rate.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

AdvertiseMint

OCTOBER 24, 2023

Lastly, while in-app advertising can help reach target audiences, measuring the true return on investment (ROI) and viewable mobile ad impressions can be complex, given the various ad networks and platforms in digital advertising. What are the key benefits of in-app advertising for advertisers?

Advertising 52

Advertising Conversion Rate Video Ads Demand Side Platform 52

InMobi

DECEMBER 21, 2020

After all, videos are inherently much more visible than smaller ad formats like banners, which ensures both improved viewability and engagement. In part, because it was (and remains) highly effective. Video advertising is also highly engaging, enabling brands to tell memorable and impactful stories using both visuals and audio.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

YieldBird

JANUARY 12, 2022

Each vendor swears that their product is the one that will provide the highest uplifts, increase the viewability of ad units; and, of course, their same product will do all this without compromising on user experience. IS it a higher click-through rate or perhaps a higher CPM? Adopting new technologies can be tricky.

A/B Testing 52

A/B Testing Header Bidding Click Through Rate CPM 52

Ad Monsters

NOVEMBER 16, 2022

Publishers spent their time evaluating inventory quality, focusing on their website’s speed, keeping up with click-through rates, and advancing ad viewability. . It could be things like viewability or contextual categories or audience segments.” As did ads.txt and Sellers.json.

Cookies 88

Cookies Viewability Click Through Rate Food 88

InMobi

JANUARY 23, 2022

For example, InMobi’s own data has found that, compared to the average click-through rate (CTR) for banner ads, vertical videos perform 11x better. Further, compared to static banners, native ads have a 4x better engagement rate. Think of viewability rate, CTR, video completion rate (VCR), invalid traffic rate, etc.

Banner 52

Banner Viewability Cookies Click Through Rate 52

Automatad Inc.

JANUARY 23, 2024

PAAPI enhances user experience through relevant ads, adding value to the website, such as increased traffic, ad viewability, and ad revenue. Ad spend reduced by 2-7% in using Privacy Sandbox APIs Conversions per dollar reduced 1-3% Click-through rates stay the same irrespective of API usage.

Audience 52

Audience Cookies Ad Server Viewability 52

Ad Monsters

JUNE 23, 2022

” The results reveal that utilizing the ID Fusion solution on an ad campaign contributed to a 669% increase in the addressable audience, and a 161% increase in click-through rates, resulting in higher viewability and superior eCPM.

Ad Tech 100

Ad Tech Advertising Cookies Viewability 100

Digiday

MARCH 5, 2023

“It’s expansive in the promise and the opportunity of what [commerce media] can be, but we also need to be really clear about the reality of ‘You don’t understand, I can’t even get 50% viewability on the retail media’,” said George, partner and commerce media leader at McKinsey. billion by 2025.

Media 68

Media Click Through Rate Agency Conversion 68

AdExchanger

NOVEMBER 21, 2023

I recently stumbled on a first edition of the classic AdExchanger comic. I have no idea how I came to possess this artifact of ad tech history, but there it was, blaring at me from a pile of old papers: “Gigantic First Issue!! AdExchanger: An All-Star Collection of the Greatest Advertising Stories Ever Told!”

Ad Tech 130

Ad Tech Click Through Rate Advertising Ad network 130

InMobi

MARCH 1, 2022

3) Engagement Metrics Data around how users are interacting with and engaging with ads (think click-through rates, viewability rates, video completion rates, etc.)

Advertising 59

Advertising Click Through Rate Machine Learning Viewability 59

Monetize More

MAY 17, 2023

With the help of metrics such as click-through rates, viewership, and regular optimization, we can ensure that we get the most out of video ads. Outstream video ads are designed to be 100% viewable and starts playing when the video ad unit is onscreen.

Video Ads 52

Video Ads Click Through Rate Non-Profit Viewability 52

InMobi

NOVEMBER 23, 2021

Also, advertisers running top-of-the-funnel campaigns leveraged private marketplace deals (PMPs) to optimize towards upper funnel KPIs like reach, views, video completion rates (VCR) and viewability.

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

Monetize More

FEBRUARY 24, 2023

Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement.

CPM 52

CPM Fill rate Impressions CPC 52

Monetize More

AUGUST 16, 2022

Generally, placing your ads within or near your blog content will get you quality click-through rates because they’re in a position where people can easily see them. A responsive layout is a setup that makes your website viewable across all devices, i.e., desktops, tablets, and mobile phones. 3- Use a responsive layout.

SEO 52

SEO Banner Click Through Rate Viewability 52

Monetize More

AUGUST 16, 2022

Generally, placing your ads within or near your blog content will get you quality click-through rates because they’re in a position where people can easily see them. . A responsive layout is a setup that makes your website viewable across all devices, i.e., desktops, tablets, and mobile phones.

SEO 52

SEO Banner Click Through Rate Viewability 52

Monetize More

AUGUST 3, 2022

With the help of metrics such as click-through rates, viewership, and regular optimization, we can ensure that we get the most out of video ads. Outstream video ads are designed to be 100% viewable and starts playing when the video ad unit is onscreen. Leveraging Outstream Video Ads.

Video Ads 52

Video Ads Click Through Rate Non-Profit Viewability 52