InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates. Here’s what the data reveals.

Viewability 52

Viewability Mobile Ads Banner Click Through Rate 52

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns. In Q1 2019, the average CTR for a video ad in the U.S. was 3.16%.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. The image below demonstrates viewability compared to ad placement of the 300×250 unit. For this reason, it’s best to follow Google recommendations and only have 50% of the ad viewable above the fold.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

InMobi

JANUARY 23, 2022

For example, InMobi’s own data has found that, compared to the average click-through rate (CTR) for banner ads, vertical videos perform 11x better. Further, compared to static banners, native ads have a 4x better engagement rate. Think of viewability rate, CTR, video completion rate (VCR), invalid traffic rate, etc.

Banner 52

Banner Viewability Cookies Click Through Rate 52

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Due to the higher engagement rate of videos, it has become a new format of choice for publishers and advertisers. Non-linear video ads can be served as static image ads, interactive rich-media ads, and more.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Monetize More

OCTOBER 4, 2022

Video ads tend to have a higher click-through rate (CTR) than static banners, meaning they’re more likely to get noticed and clicked on. Rich media units are one format that can be used to deliver a wide range of content types, from animations and videos to full games.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

InMobi

DECEMBER 13, 2019

Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind of interactivity within browsers. And, approximately 30% of banners and around 40% of all display ads leverage rich media creative experiences. In the U.S., In Q1 2019, U.S.

Advertising 52

Advertising Banner Marketing Rich Media 52