Remove Click Through Rate Remove Mobile Ads Remove Rich Media Remove Viewability
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Mobile Ad Viewability: What You Need to Know

InMobi

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e.

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Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

Monetize More

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. The 300×250 ad unit.

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How to Make the Most Effective Mobile Ads for In-App Campaigns: Your Guide to Effective Mobile Ad Creatives

InMobi

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

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The Benefits of Mobile in a Post-IDFA Landscape

InMobi

For example, InMobi’s own data has found that, compared to the average click-through rate (CTR) for banner ads, vertical videos perform 11x better. Further, compared to static banners, native ads have a 4x better engagement rate.

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How Will The Mobile App Advertising Market Evolve in 2020?

InMobi

Increasing effectiveness of mobile-first ad creatives: As Srinivas KC, the VP and GM of InMobi DSP, has previously noted , in-app ads historically have looked an awful lot like desktop ads. This is a shame, as what can be done with mobile app ad creatives far outpaces what’s available in browser-based environments.

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The Best Mobile Ad Networks For 2023

Monetize More

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

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How Does Mobile App Advertising Work? Dispelling Common In-App Advertising Myths

InMobi

Myth #5: In-App Ads Have Low Measurability While independent third-party measurement providers like Moat, IAS and DoubleVerify provide viewability measurement, the launch of IAB’s Open Measurement SDK ( OM SDK ) has eliminated the need to implement separate SDKs for accurate viewability verification.