Playwire

OCTOBER 14, 2022

Data Management Platforms are uniquely sophisticated pieces of ad technology that require a human element for effective utilization. Key Points. Ultimately, a DMP is meant to help publishers better understand their audience and make more revenue through advertising.

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Playwire

NOVEMBER 6, 2022

A Data Management Platform (DMP) can be an extremely sophisticated or relatively straightforward piece of technology depending on the features and functionality that you require. DMP costs are largely based on what features are included within the platform. Key Points.

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Data Management Platform 52

Playwire

SEPTEMBER 24, 2022

A Data Management Platform (DMP) is a critical and absolutely necessary piece of a publisher's ad tech stack, but it takes a bit of legwork and strategy in order to reap its benefits. When organized and utilized properly, a DMP can take collected data and turn it into actionable insight. Key Points.

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Data Management Platform Ad Tech Advertising 52

Martech

MARCH 6, 2023

Whether this is the future direction for the DMP space or whether brands will increasingly turn their backs on third-party data and market to their known audiences, remains to be seen. The post The future of data management platforms in the era of CDPs appeared first on MarTech.

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Data Management Platform Cookies First-Party Cookies Audience 91

Playwire

OCTOBER 16, 2022

A Data Management Platform (DMP) is a complex piece of technology that requires a ton of manual labor for it to function in a useful way. Key Points. Not every DMP functions in the same way or includes the same features or capabilities.

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Data Management Platform 52

Playwire

OCTOBER 16, 2022

A Data Management Platform (DMP) is a complex piece of technology that requires a ton of manual labor for it to function in a useful way. Key Points. Not every DMP functions in the same way or includes the same features or capabilities.

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Data Management Platform 52

Playwire

JUNE 23, 2022

In the web publishing world, data is changing. The once-essential world of third-party data is becoming more obsolete every day, and first-party data is having its moment. But no matter what shifts occur - and there will be shifts - data will remain essential to publishers and their ability to grow their revenue.

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Data Management Platform Ad Tech 98

Venture Beat

MAY 7, 2022

Consumer data platforms (CDPs) and data management platforms (DMPs) can work together to provide a richer view of your customers. Read More.

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Data Management Platform Marketing 52

TechCrunch Ads

MAY 16, 2022

And downstream data users can move with more confidence and speed when using this data to make decisions.” ” Claravine’s data management platform. Toward this end, Claravine provides a dashboard where companies can build taxonomies using descriptions, lists, values, and referenceable fields.

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Data Management Platform Marketing Impressions Media 63

Ad Ops Hero

JANUARY 25, 2021

Digital advertising is one of the fastest growing industry by integrating technologies like Data Management Platform (DSP), SSP , DSP , Ad Exchanges , RTB, etc. What is Data Management Platform (DMP)? What Does Data Management Platform Do? How Does a Data Management Platform Work?

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Data Management Platform Ad Exchange Audience Retargeting 52

More About Advertising

APRIL 25, 2019

Since January 2019, McDonald’s has used Talon’s proprietary Out of Home data management platform (ODMP) technology to deliver advertising campaigns which promote the.

Data Management Platform 69

Data Management Platform Audience Advertising Media 69

Adweek

OCTOBER 26, 2022

Samba TV is making moves, partnering with Havas Media Group to integrate its OTT and linear television data into the company's proprietary audience and data management platform, Converged. Samba TV's direct.

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Agency Data Management Platform Manufacturing Media 241

Adweek

OCTOBER 6, 2022

Data-management platform Permutive is partnering with supply side platform PubMatic to make first-party publisher data more accessible to advertisers, Adweek has learned. The goal is to make the.

Ad Tech 221

Ad Tech Data Management Platform Advertising 221

Adweek

AUGUST 2, 2022

Since its limited release in February, a handful of publishers, supply-side platforms and data-management platforms have been experimenting with seller-defined audiences (SDA), a communications protocol developed by the IAB Tech Lab that aims to put audience segmentation into the hands of publishers.

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Audience Data Management Platform Communications Media 238

More About Advertising

MAY 10, 2019

Earlier this year Starbucks and Manning Gottlieb OMD partnered with Talon Outdoor to launch the new Blonde Espresso Roast, delivering a data-driven Out of Home (OOH) ad campaign, targeting and converting coffee drinkers across the UK.

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AdExchanger

JANUARY 25, 2024

Optable, which operates a data management platform (DMP) and a clean room, announced its early access program for Chrome Privacy Sandbox activation on Thursday. Even clean rooms have to play in Google’s Privacy Sandbox.

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Data Management Platform Audience Advertising Cookies 129

Martech Series

SEPTEMBER 23, 2022

Spectra Logic , a global leader in data management and data storage solutions, announced a collaboration with the iRODS Consortium to create a joint solution built upon Spectra Vail® software, Spectra BlackPearl® S3 storage and the iRODS data management platform.

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Data Management Platform MarTech Marketing 73

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. SSP belongs to and is operated by an SSP service provider.

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Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Digiday

DECEMBER 13, 2023

For first-party data to be a secure and sustainable advertising strategy, publishers rely on privacy-preserving technology to mitigate the risk of data collaboration. marketers are using data management platforms, which allow advertisers to organize and activate data for targeted campaigns.

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Media Data Management Platform Audience Advertising 78

Digiday

NOVEMBER 14, 2023

As brands gradually branch out into gaming, Livewire’s new platform is the latest example of how marketers are rolling out products to streamline the organization and measurement of advertising in the medium.

MarTech 85

MarTech Data Management Platform Advertising Ad Tech 85

Playwire

SEPTEMBER 20, 2022

Utilizing data collected by a Data Management Platform (DMP) is often the difference between reaching the right and wrong audience. Running an ad campaign based on this data can help drive overall campaign efficiency and eliminate wasteful media spending. Key Points.

Data Management Platform 52

Data Management Platform Advertising Audience Media 52

Martech Series

AUGUST 23, 2022

These enhanced GTM efforts will enable more customers, partners, and our field team to leverage Cohesity’s next-gen data management platform with Parablu for secure endpoint protection and to help organizations advance cyber security postures in an era of increasing cyberattacks.”.

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Data Management Platform MarTech Marketing 94

Martech Series

AUGUST 29, 2022

Layer 0 blockchain innovator Geeq has signed a strategic partnership with data management platform Rowbot, enabling easier, safer solutions for enterprise data. New strategic partnership combines data validation with automated data management.

Data Management Platform 52

Data Management Platform MarTech Marketing 52

Martech

MARCH 25, 2022

The IDMC for Retail version is Informatica’s first step in building industry-specific cloud data management platforms. To navigate this transition, marketing teams will look to data management to bridge data silos and build out hyper-personalized experiences, which the IDMC for Retail platform promises to deliver.

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Retail Data Management Platform Education MarTech 105

Martech Series

DECEMBER 14, 2022

Komprise Elastic Data Migration is a software as a service (SaaS) solution available with the Komprise Intelligent Data Management platform or as a standalone product. Komprise Hypertransfer makes cloud migrations feasible.”.

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Data Management Platform Electronics MarTech Marketing 84

Martech

SEPTEMBER 27, 2021

And giving them choices over what data they provide ensures the relationship between brands and customers stays intact. Once you’ve collected more audience data, it’s important to categorize it. And demand for these platforms is on the rise among marketing professionals.

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Data Management Platform GDPR MarTech ROI 120

Martech Series

OCTOBER 25, 2022

Tim Freeze, General Manager, Americas at Intelligent Reach said: “I’m delighted to be taking on this opportunity to launch Intelligent Reach throughout the US. We have a best-in-class product data management platform that is guaranteed to impress clients across the continent.”

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Martech Series

JANUARY 18, 2023

Within these organizations, 95 percent of new workloads deployed in 2025 will employ cloud-native technology, according to Gartner, driving a rapidly growing need for multi-cloud infrastructure that can provide a unified platform for these modern applications.

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Data Management Platform Healthcare Manufacturing MarTech 77

More About Advertising

APRIL 1, 2020

Groundbreaking analysis from Ada, Talon Outdoor’s proprietary intelligent data management platform has uncovered that the first two weeks in March had above average movement for the UK population before dramatically declining in the third week by -21% nationally, with London ahead of the curve in reduced population movement.

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Data Management Platform Ad Tech Finance Media 81

More About Advertising

DECEMBER 17, 2021

Talon Outdoor is launching data-backed travel tool, Plan It, launched today to provide London Underground travellers with the quietest time and routes for their journeys. The post Talon Outdoor helps commuters find quietest journey slots with new data tool Plan It first appeared on More About Advertising. In Plan It.

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Data Management Platform Advertising Media Agency 59

Martech Series

FEBRUARY 8, 2023

This new office is led by seasoned MarTech industry executives, as TapClicks continues to provide exceptional enterprise-level support of their automated marketing and data management platform customers.

Data Management Platform 77

Data Management Platform MarTech Agency Marketing 77

More About Advertising

MAY 4, 2020

Latest data from Ada, Talon’s proprietary Out of Home data management platform, shows that traffic across the UK is slowly rising, up by 4% during week 5 of the lockdown when compared to the previous week. Out of Home media specialist Talon Outdoor, has released latest figures from Ada, that show there was an uptick.

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Data Management Platform Media Ad Tech Finance 75

Martech Series

OCTOBER 13, 2022

As a featured launch partner for Microsoft Syntex, AvePoint continues to work together with Microsoft to ensure organizations can achieve their goals using Microsoft Technologies .

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Data Management Platform MarTech Media Marketing 78

More About Advertising

JUNE 30, 2020

Latest data from Ada shows the UK population is returning to the high street with footfall up across shopping malls, department stores and supermarkets Talon Outdoor reports the latest findings from their proprietary Out of Home data management platform Ada, covering the week ending June 21 – the first full week since lockdown restrictions were.

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Data Management Platform Audience Retail Finance 72

Paleo AdTech

DECEMBER 10, 2023

In this wide-ranging interview, Cory takes Jill and Marty through his journey starting in 1995 as a tyro at the dawn of the Internet, through the dot-com boom and bust, his time on-stage with Primus … to CMO-dom and Oracle Data Cloud … meanwhile providing a lucid explanation of exactly what a Data Management Platform (DMP) is, anyway, and (..)

Agency 52

Agency Data Management Platform Media Marketing 52

Martech Series

JUNE 15, 2022

AvePoint , the most advanced SaaS and data management platform provider, announced the addition of data recovery capabilities for Microsoft Azure. Enhancements highlight AvePoint’s commitment to help businesses mitigate risk, protect business critical applications, and drive productivity.

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Data Management Platform MarTech Marketing 86

Martech

NOVEMBER 10, 2022

(Among the many ways of collecting market data, one is web scraping, discussed in depth here.). Connecting data across teams. Data is growing exponentially. And it doesn’t just sit idly in your company’s databases and data management platforms. It gets piped in in streams , Kushner said.

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