4 Key Benefits of a Data Management Platform

Playwire

A Data Management Platform (DMP) is a critical and absolutely necessary piece of a publisher's ad tech stack, but it takes a bit of legwork and strategy in order to reap its benefits. DMP Data Management PlatformKey Points.

How Does a Data Management Platform Work?

Playwire

Thanks to the downfall of third-party data, first-party data is more important to publishers than ever. Once you have access to first-party data, you have to know how to use it to increase your revenue. Key Points.

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Why you need both consumer data and data management platforms

Venture Beat

Consumer data platforms (CDPs) and data management platforms (DMPs) can work together to provide a richer view of your customers. Read More.

Top Data Management Platforms in 2022

Playwire

In the web publishing world, data is changing. The once-essential world of third-party data is becoming more obsolete every day, and first-party data is having its moment.

Marketing data management platform Claravine nabs $16M

TechCrunch Ads

Claravine , a self-described marketing data platform, today announced that it raised $16 million in a Series B round led by Five Elms Capital with participation from Grayhawk Capital, Next Frontier Capital, Peninsula Ventures, Kickstart Fund, and Silverton Partners.

Why you need both consumer data and data management platforms

Venture Beat

Consumer data platforms (CDPs) and data management platforms (DMPs) can work together to provide a richer view of your customers. Read More.

What is Data Management Platform (DMP)? How Does DMP Work?

Ad Ops Hero

Digital advertising is one of the fastest growing industry by integrating technologies like Data Management Platform (DSP), SSP , DSP , Ad Exchanges , RTB, etc. What is Data Management Platform (DMP)? What Does Data Management Platform Do?

Manning Gottlieb OMD launches new Starbucks coffee with Talon’s OOH Data Management Platform.

More About Advertising

Earlier this year Starbucks and Manning Gottlieb OMD partnered with Talon Outdoor to launch the new Blonde Espresso Roast, delivering a data-driven Out of Home (OOH) ad campaign, targeting and converting coffee drinkers across the UK. Starbucks used premium, digital OOH screens to launch the Blonde Roast, a new, mellower alternative to its famous Signature. Advertisers Agencies Finance Media News featured Talon outdoor

Spectra Logic and iRODS Consortium Partner to Provide Glacier-Like Tier of Storage for Data-Driven Organizations

Martech Series

Spectra Logic , a global leader in data management and data storage solutions, announced a collaboration with the iRODS Consortium to create a joint solution built upon Spectra Vail® software, Spectra BlackPearl® S3 storage and the iRODS data management platform.

Playwire's DMP Advertising Solution

Playwire

Utilizing data collected by a Data Management Platform (DMP) is often the difference between reaching the right and wrong audience. Running an ad campaign based on this data can help drive overall campaign efficiency and eliminate wasteful media spending.

Parablu Joins Hands With Cohesity

Martech Series

Parablu , an award-winning provider of endpoint data protection solutions, announced that they have broadened their partnering efforts with Cohesity, a leader in next-gen data management. Parablu provides a range of solutions designed to protect and keep business data safe.

Marketing Platform Cordial Cultivates Momentous Year

Martech Series

Cordial’s platform grew at an impressive: 51% year-over-year in email. These brands have troves of rich data and insights, and Cordial will unlock and empower our teams to communicate with our consumers in a modern, elevated and very relevant way for today.”.

AvePoint Adds Microsoft Azure Backup to Enhance Data Protection Capabilities

Martech Series

AvePoint , the most advanced SaaS and data management platform provider, announced the addition of data recovery capabilities for Microsoft Azure. Leader in the Forrester New Wave: SaaS Application Data Protection.

Sourcepoint and MediaMath Announce First-of-its-kind Partnership to Provide ‘Privacy-Safe’ Inventory Segments

Ad Tech Daily

Ad & Media Strategies Ad Products Data Management Platforms Digital Marketing Online Advertising Challenges Online Media Press Releases User Privacy mediamath pre-bid ad inventory privacy management sourcepoint

Data Complexity Untangled by Rowbot.io and Geeq’s Newly Announced Strategic Partnership

Martech Series

Layer 0 blockchain innovator Geeq has signed a strategic partnership with data management platform Rowbot, enabling easier, safer solutions for enterprise data. New strategic partnership combines data validation with automated data management.

TripleLift Appoints Kama Ostoya as General Counsel

Martech Series

In addition, Ostoya is also tasked with driving TripleLift’s go-to-market privacy strategy, which is central to the company’s first-party data solutions, a result of their recent acquisition of award-winning data management platform, 1plusX.

Inery Acquires Investment From Metavest at $128m Valuation

Martech Series

Inery, a decentralized data management system, has announced that it has secured an investment from web3-focused blockchain VC firm Metavest in the first week of September at the valuation of $128m. Inery is a decentralized data management system bringing DB to Web3.

Talend Data Health Barometer Reveals Companies’ Ability to Manage Data is Worsening Year-Over-Year

Martech Series

Barrier to getting real value from data isn’t budget or technology –– it’s the people. Economic uncertainty raises need for faster access to reliable data to drive business impact. There is a data literacy skills gap: Respondents shared that the No.

Fivetran Introduces Metadata API – Enables End-to-End Data Analysis and Visibility

Martech Series

Enterprises can track entire data lineage in data catalogs to meet complex compliance requirements and empower global teams to access the right data securely. Our automated in-flight approach enables data access at scale without increasing risk to the business.”.

Hammerspace Named a 2022 Sample Vendor by Gartner

Martech Series

Hammerspace recognized as a Sample Vendor in the 2022 Gartner Hype Cycle for Storage and Data Protection Technologies Report. Hammerspace is honored to be named a Sample Vendor by Gartner in the recent Hype Cycle for Storage and Data Protection Technologies Report.

AvePoint Establishes New $100 Million SGD International R&D Hub in Singapore

Martech Series

The R&D Hub investment will see AvePoint hire and train over 500 digital professionals by 2026, nearly tripling its existing team of product and technology professionals in roles such as business analysts, data scientists, software architects and Microsoft-certified engineers in Singapore.

BigID Introduces Auto-Classification for Data Governance at the Gartner Data & Analytics Summit 2022

Martech Series

Data-centric AI automation to accelerate data governance and data management. Organizations can now leverage patented AI to automatically classify and tag data for data governance across their entire data landscape – including multi-cloud and hybrid environments.

Aunalytics to Showcase Its Portfolio of Managed Services, Enterprise Cloud, and Data Cleansing Solutions for IT Professionals at the 2022 Mi-GMIS Fall Conference in September

Martech Series

Leading Data Management and Analytics Company Provides the Tools Michigan IT Pros Need to Improve Operational Efficiencies and Provide the Highest Levels of IT Security to Their Organizations. Aunalytics will feature its managed services, enterprise cloud, and data cleansing portfolio.

JCDecaux Enters Into a Strategic Alliance With Displayce Including a Majority Stake to Make It a Benchmark DSP in Outdoor Advertising

Martech Series

Displayce is connected to the main market DOOH SSPs (Supply Side Platforms) such as VIOOH, BROADSIGN and VISTAR MEDIA and offers media buying with advanced targeting and efficient bespoke solutions thanks to its Data Management Platform (DMP) designed specifically for DOOH advertising.

RightData Hires Industry Veterans to Its Team

Martech Series

RightData, the high-growth startup known for modern data integration and trusted data quality and observability, added two industry leaders to its executive team. RightData is unifying the value of trusted data on a no-code platform for data scientists and business users.

U.S. Businesses Could Gain $2.3 Trillion in Total Revenue Uplift with Real-time Data Analytics

Martech Series

trillion – from leveraging real-time data analytics. The manufacturing industry alone could benefit from nearly $1 trillion after implementing real-time data, and revenues within the finance and insurance sector could increase by nearly $637 million. The time for real-time data is now.

The Trade Desk Integrates with Adobe Real-Time Customer Data Platform

Ad Tech Daily

The post The Trade Desk Integrates with Adobe Real-Time Customer Data Platform appeared first on Ad Tech Daily.

DAS42 Awarded Snowflake Technology Competency Badge

Martech Series

Snowflake recognizes DAS42’s work helping joint customers in the technology industry leverage the full power of the Snowflake Data Cloud. As a Snowflake Elite Services Partner, DAS42 has partnered closely with Snowflake for years to empower enterprises with the Snowflake Data Cloud.

North American CMOs See Silos, Talent, and Budget as Leading Obstacles to Fulfilling Their Data Potential

Martech Series

New analysis of GfK/CMO Council study shows data management, accessibility are ongoing challenges. Conducted among Chief Marketing Officers (CMOs) worldwide, the study shows that marketing leaders often lack access to data crucial for their decision making and success.

Informatica launches retail-specific Intelligent Data Management Cloud

Martech

This week, enterprise cloud data management company Informatica launched Intelligent Data Management Cloud (IDMC) for Retail, aimed at helping retail organizations overcome fragmentation and build connected experiences from multi-cloud and hybrid environments.

BigID Welcomes Tyler Young as Chief Information Security Officer

Martech Series

Former Head of Security of Relativity and Threat Intelligence Expert Joins BigID, a security-first company that continues to drive innovation and accelerate security strategies for enterprise data. BigID is leading innovation in data-centric cybersecurity and data management,” said Young. “I’m

Buying Buddy IDX CRM Launches an enhanced WordPress IDX plugin

Martech Series

Buying Buddy IDX CRM real estate lead capture and customer relationship management (CRM) system now offers an enhanced WordPress IDX plugin. Buying Buddy now gives brokers the most accurate and robust, up-to-date data for displaying MLS real estate listings and marketing properties online.

dxFeed becomes Strategic Data Advisor for Goracle

Martech Series

dxFeed becomes a Strategic Data Advisor for Goracle. As a strategic data advisor, dxFeed fully believes in and supports the Goracle mission to liberate the information potential of Algorand. We do this by powering the ecosystem with robust, high-quality data.

TRG Screen Delivers Actionable Insights From Market Data Spend Information

Martech Series

Optimize Insights’ customizable dashboards and visualizations answer critical subscription management questions and provide market data management reporting. Optimize Insights sits at the heart of TRG Screen’s new Optimize platform, launched in 2020.

Census kicks off the Summer of Data ’22 for data people at Snowflake Summit in Las Vegas

Martech Series

Census, the leading reverse ETL company syncing data from cloud data warehouses to operational tools, will make a splash at this year’s Snowflake Summit conference live in Las Vegas, Nevada , June 13-16 with their Summer of Data ’22 launch. They want your data.

Over Half of Small Companies Aren’t Taking Any Precautions Against a Possible Russian Cyber Attack

Martech Series

The findings are from Databarracks’ 2022 Data Health Check survey of 400 IT decision makers. Barnaby Mote, Managing Director of Databarracks, commented “The current risk of cyber attack is high. Small businesses were least likely to take precautions against the Russian Cyber threat.

Avo Automation Announces Continued Momentum Through New Leadership Appointments, Expanded Coverage and Customer Benefits

Martech Series

Avo Automation, the leading solution for automated software testing and test data management, announced its continued momentum demonstrated by new leadership appointments, expanded availability and new customer benefits.

Constellation Network and FourSquare Team up to Improve Customer Data for Businesses

Martech Series

Foursquare Visits and Constellation’s Dor Traffic Miner offer quality optimization opportunities and data-driven insights. “Data privacy is one of our top priorities so it’s extremely important that all of our partners share those same values.

ZoomInfo Earns Top Spot in 23 G2 Grids for Sixth Consecutive Quarter

Martech Series

ZoomInfo, a global leader in modern go-to-market software, data, and intelligence, announced that it has earned the top spot on 23 grids in G2’s Summer 2022 Grid® Reports for the sixth consecutive quarter. Company Sweeps Top Grid Placement in Two Major Categories.

Sober Peer, Burstiq Aim to Transform Aging Health Tech Industry to WEB3 Digital Health Data Economies

Martech Series

Emerging cultural transformation from out-dated Health Tech to Digital Health enables new type of data exchange between patients, providers and payer economies. In addition, blockchain technology enables a secure system for data sharing between patients, doctors, and insurers.

SEDNA Selects Chain.io to Empower Freight Forwarders Through ‘Smart Email’ Data Integrations With CargoWise

Martech Series

SEDNA expands to reach new users through Chain.io, bringing the power to leverage inbound and outbound communication in sophisticated collaboration platform. s network of partners expands freight forwarders’ communication, document management, and business intelligence capabilities.

Alpha Serve Has Released Power BI Connector on ServiceNow Store

Martech Series

Power BI Connector for ServiceNow allows users to easily fetch ServiceNow data to Power BI to explore and visualize it. ServiceNow, in its turn, is a comprehensive cloud platform that helps companies manage digital workflows for their business operations.

Denodo Recognized as an Enterprise Data Fabric Leader by Independent Analyst Firm Evaluation

Martech Series

Denodo recognized for offering strong capabilities to support any data fabric deployment. Denodo, a leader in data management, announced that Forrester Research, Inc.,