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Top 7 Data Management Platforms in 2023

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Data is becoming more and more important in today’s world. As such, it is critical to have a platform that can help you manage your data effectively. Here are the Top 7 Data Management Platforms that you should consider using in 2023.

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Architecting a Data Management Platform

Playwire

Data Management Platforms are uniquely sophisticated pieces of ad technology that require a human element for effective utilization. Data Management PlatformKey Points.

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What is Data Management Platform? A Guide For Publishers

AdPushup

A Data Management Platform is a unified place to store, manage and optimize data. The business world thrives on data. Everything a user does on a website or mobile application generates data. It’s up to the bearer of data how he/she can leverage [.].

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What is a Data Management Platform?

Playwire

Without the proper experience and knowledge of how to utilize your data once it's been collected, a Data Management Platform is nothing more than a data warehouse. When managed correctly, a Data Management Platform can serve a critical role in increasing revenue.

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How Does a Data Management Platform Work?

Playwire

Thanks to the downfall of third-party data, first-party data is more important to publishers than ever. Once you have access to first-party data, you have to know how to use it to increase your revenue. Key Points.

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Why you need both consumer data and data management platforms

Venture Beat

Consumer data platforms (CDPs) and data management platforms (DMPs) can work together to provide a richer view of your customers. Read More.

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Top Data Management Platforms in 2022

Playwire

In the web publishing world, data is changing. The once-essential world of third-party data is becoming more obsolete every day, and first-party data is having its moment.

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7 Features to Look for in a Data Management Platform

Playwire

A Data Management Platform (DMP) is a complex piece of technology that requires a ton of manual labor for it to function in a useful way. Data Management PlatformKey Points.

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8 Features to Look for in a Data Management Platform

Playwire

A Data Management Platform (DMP) is a complex piece of technology that requires a ton of manual labor for it to function in a useful way. Data Management PlatformKey Points.

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4 Key Benefits of a Data Management Platform

Playwire

A Data Management Platform (DMP) is a critical and absolutely necessary piece of a publisher's ad tech stack, but it takes a bit of legwork and strategy in order to reap its benefits. DMP Data Management PlatformKey Points.

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Marketing data management platform Claravine nabs $16M

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Claravine , a self-described marketing data platform, today announced that it raised $16 million in a Series B round led by Five Elms Capital with participation from Grayhawk Capital, Next Frontier Capital, Peninsula Ventures, Kickstart Fund, and Silverton Partners.

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Why you need both consumer data and data management platforms

Venture Beat

Consumer data platforms (CDPs) and data management platforms (DMPs) can work together to provide a richer view of your customers. Read More.

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What is Data Management Platform (DMP)? How Does DMP Work?

Ad Ops Hero

Digital advertising is one of the fastest growing industry by integrating technologies like Data Management Platform (DSP), SSP , DSP , Ad Exchanges , RTB, etc. What is Data Management Platform (DMP)? What Does Data Management Platform Do?

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McDonald’s UK boosts restaurant footfall with Talon’s Out of Home data management platform.

More About Advertising

Since January 2019, McDonald’s has used Talon’s proprietary Out of Home data management platform (ODMP) technology to deliver advertising campaigns which promote the. By Jonathan Conway McDonald’s has partnered with Talon Outdoor and OMD UK on a new approach to Out of Home audience targeting which has increased visits to its restaurants across major cities.

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Manning Gottlieb OMD launches new Starbucks coffee with Talon’s OOH Data Management Platform.

More About Advertising

Earlier this year Starbucks and Manning Gottlieb OMD partnered with Talon Outdoor to launch the new Blonde Espresso Roast, delivering a data-driven Out of Home (OOH) ad campaign, targeting and converting coffee drinkers across the UK. Starbucks used premium, digital OOH screens to launch the Blonde Roast, a new, mellower alternative to its famous Signature. Advertisers Agencies Finance Media News featured Talon outdoor

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Data Management Specialists TruQC and SPOT Tracker Merge, Form TRU

Martech Series

Merger addresses the need for more efficient, accurate, and complete capture of critical asset data for heavy industry. “This partnership means we now have a complete platform allowing us to capture and share data in real-time along an asset’s entire lifecycle.”

MarTech 82
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Komprise Hypertransfer Migrates Data to the Cloud 25x Faster

Martech Series

The latest release of Komprise Elastic Data Migration creates virtual channels to speed up problematic SMB data migrations across the WAN, solving a critical pain point for cloud adoption.

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Spectra Logic and iRODS Consortium Partner to Provide Glacier-Like Tier of Storage for Data-Driven Organizations

Martech Series

Spectra Logic , a global leader in data management and data storage solutions, announced a collaboration with the iRODS Consortium to create a joint solution built upon Spectra Vail® software, Spectra BlackPearl® S3 storage and the iRODS data management platform.

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Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

Martech Series

This makes transactions more efficient and effective by optimizing the process and consolidating the digital advertising efforts on one technology platform. Publishers pay for the services to access the SSP platform and place inventory for the advertisers.

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ActionIQ Introduces Customer Experience Solution for Acquisition Marketing Powered by First-Party Data

Martech Series

ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX Hub for Acquisition Marketing, a powerful solution that allows advertisers and marketers to prospect and acquire new customers in a world without third-party cookies.

Cookies 82
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AvePoint Partners with Microsoft to Launch Microsoft Syntex, the Next Generation of Content Management and AI

Martech Series

Information Management: The new release of Microsoft Syntex enables organizations to archive entire site collections within the Microsoft 365 ecosystem, allowing organizations to index the content for eDiscovery and compliance purposes.

MarTech 82
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Parablu Joins Hands With Cohesity

Martech Series

Parablu , an award-winning provider of endpoint data protection solutions, announced that they have broadened their partnering efforts with Cohesity, a leader in next-gen data management. Parablu provides a range of solutions designed to protect and keep business data safe.

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Marketing Platform Cordial Cultivates Momentous Year

Martech Series

Cordial’s platform grew at an impressive: 51% year-over-year in email. These brands have troves of rich data and insights, and Cordial will unlock and empower our teams to communicate with our consumers in a modern, elevated and very relevant way for today.”.

MarTech 87
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Playwire's DMP Advertising Solution

Playwire

Utilizing data collected by a Data Management Platform (DMP) is often the difference between reaching the right and wrong audience. Running an ad campaign based on this data can help drive overall campaign efficiency and eliminate wasteful media spending.

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AvePoint Adds Microsoft Azure Backup to Enhance Data Protection Capabilities

Martech Series

AvePoint , the most advanced SaaS and data management platform provider, announced the addition of data recovery capabilities for Microsoft Azure. Leader in the Forrester New Wave: SaaS Application Data Protection.

MarTech 83
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Sourcepoint and MediaMath Announce First-of-its-kind Partnership to Provide ‘Privacy-Safe’ Inventory Segments

Ad Tech Daily

Ad & Media Strategies Ad Products Data Management Platforms Digital Marketing Online Advertising Challenges Online Media Press Releases User Privacy mediamath pre-bid ad inventory privacy management sourcepoint

Ad Tech 75
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Cloudian Raises $60 Million In Funding to Accelerate Hybrid Cloud Data Management

Martech Series

This latest investment reinforces Cloudian’s leadership position, accelerates its hybrid cloud platform capabilities and prepares the company for its next phase of growth. The result is simple, efficient data management across the global storage landscape.

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Enterprise Decision Makers Recognize Data isn’t Trusted When Making Decisions In Their Organization

Martech Series

The research – commissioned by Quantexa, a global leader in Decision Intelligence (DI) solutions for the private and public sectors – finds that less than half (42%) of Data and IT leaders believe that all business units trust the accuracy of data available to them.

MarTech 82
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StorONE named to TechTarget’s Products of the Year 2022

Martech Series

StorONE, a leading global enterprise storage platform, is proud to announce that they have been awarded the Silver award from TechTarget’s Top Storage Products of the Year 2022 for Storage System and Application Software.

MarTech 83
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AvePoint Adds Governance, Management, Data Protection and Migration Support for Microsoft Power Platform

Martech Series

IT leaders can now reduce sprawl, seamlessly set and manage an environment strategy, and protect business-critical data, apps, and flows – without slowing down Power Platform adoption – with the AvePoint Confidence Platform.

MarTech 82
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Semantix Announces the Acquisition of Elemeno

Martech Series

Semantix, Inc, a leading Latin American end-to-end data platform provider (“Semantix”), today announced it has entered into an agreement to acquire Elemeno Inc. Marketing Technology News: MarTech Interview with James Shears, Senior Vice President and General Manager at BLOCKBOARD.

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Continuum and Plato Announce Strategic Partnership for Web3 Powered Data Intelligence & Content Syndication

Martech Series

Continuum announced a stra tegic partnership with Plato Data Intelligence. The partnership is focused at extending the both companies active Web3 communities via increased brand awareness, engagement and vertical data intelligence using Plato’s content distribution and syndication network.

SEO 91
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Data Complexity Untangled by Rowbot.io and Geeq’s Newly Announced Strategic Partnership

Martech Series

Layer 0 blockchain innovator Geeq has signed a strategic partnership with data management platform Rowbot, enabling easier, safer solutions for enterprise data. New strategic partnership combines data validation with automated data management.

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Wavicle Data Solutions Lands on 2022-2023 Cloud Awards Shortlist Second Year in a Row

Martech Series

Data analytics firm honored for its Cloud Data and Analytics Migration solutions. The company’s “Cloud Data and Analytics Migration” solutions were selected in the “Best Cloud Migration or Systems Integration Solution” category.

MarTech 87
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Scan-Optics Expands Technology Partnership with UKG

Martech Series

Scan-Optics, a leader in intelligent data management and digital transformation, announced its expanded technology partnership with UKG, a leading provider of HR, payroll, and workforce management solutions for all people. UKG solutions are developed on the FleX platform.

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Progress Announces Plans to Acquire MarkLogic

Martech Series

Company adds powerful NoSQL database and semantic metadata management to its portfolio of industry-leading products and continues to deliver on Total Growth Strategy. The key to the success of any business is its ability to tackle complex data challenges through informed decision making.

MarTech 83
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Syndigo Announces the Addition of Simon Angove as Chief Executive Officer

Martech Series

Industry-leading Provider of eCommerce Data and Content Optimization Bolsters Leadership Team with CEO Experienced in Growing and Managing Large Technology Companies.

MarTech 82
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Zerto Cited as a Contender among Data Resilience Solutions Suites by Independent Research Firm

Martech Series

Zerto , a Hewlett Packard Enterprise company, announced it was among the select companies that Forrester invited to participate in its 2022 Forrester Wave evaluation, The Forrester Wave : Data Resilience Solution Suites, Q4 2022.

MarTech 83
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Catalina Deploys Yellowbrick Cloud Data Warehouse to Enhance Customer Relationships with CPG, Agency, and Retail Industries Worldwide

Martech Series

Catalina’s partnership with Yellowbrick significantly enhances the performance of our data platform and reduces costs. In addition to their replication services, Yellowbrick lets us migrate our data warehouse to the public cloud safely and at scale,” Bailey added.

Retail 83
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Intelligent Reach Launches In The US

Martech Series

Intelligent Reach, a leading product and data feed management platform that boosts product visibility, expands commerce connectivity, and increases revenues, has launched in the US. The platform has proven popular because of the impressive figures it generates.

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Orion Governance Named Best Graph Database Solution for Data Management by the A-Team Group at the Data Management Insight Europe Awards 2022

Martech Series

Angela Wilbraham, CEO at A-Team Group and host of the Data Management Insight Awards Europe 2022, commented: “These awards recognize leading providers of data management solutions, services and consultancy to capital markets participants in Europe.

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Marketers using more data sources in search of better data quality

Martech

Marketers are hoping more data sources will translate into better quality data. This comes at a time when multiple studies show marketers losing faith in their data. Dig deeper: How companies are leveraging clean rooms and first-party data as cookies vanish.

Cookies 83
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TripleLift Appoints Kama Ostoya as General Counsel

Martech Series

In addition, Ostoya is also tasked with driving TripleLift’s go-to-market privacy strategy, which is central to the company’s first-party data solutions, a result of their recent acquisition of award-winning data management platform, 1plusX.

MarTech 52