AdvertiseMint
OCTOBER 24, 2023
Other types, like programmatic direct, involve reserved ad inventory for specific advertisers. The entire process is fueled by the data management platform, which provides insights into user behaviors, enabling more precise targeting. This real-time bidding is just one type of programmatic advertising.
Clearcode
JANUARY 22, 2023
What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? Everything happens on the fly, so the tool reduces ad production and delivery costs. DCO can be constantly fed with data To work, the tool needs data feeds powered with relevant data.
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SODP
JULY 25, 2023
The SSP needs the DSP to sell its ad inventory and the DSP needs the SSP to access that inventory. These ad data management platforms form two halves of the programmatic advertising ecosystem, working together to connect advertisers with publishers in an efficient, automated manner. How Important Is an SSP?
Basis
JANUARY 24, 2024
Customer data platforms (CDPs) are particularly useful for these tasks, as they can organize first-party data for targeting, and help with attribution as well by giving marketers a look into the customer journey and what tactics were most impactful on conversions in a given campaign.
Ad Monsters
MAY 22, 2023
Significant data losses are common after the data management platform (or DMP) processing steps in, so it becomes challenging to reap their fruits. To recap, brands with data sets can’t avoid a partial leakage after sending data to DMPs when bringing them to a common standard. No in-house data available?
Digiday
NOVEMBER 6, 2022
To stick the landing, it’s trying to pull on multiple levers, from first-party data capture to engagement, validation and verification to monetizing readers. It sounds a lot like a data management platform. Xingyu Wang prefers “community engagement platform.”. Sound familiar?
Clearcode
AUGUST 8, 2023
Homomorphic encryption allows DSPs to perform computations on encrypted data without decrypting it, thereby securing data while still making it usable for ad targeting. Secure multi-party computation enables data insights from multiple sources without exposing raw data, further enhancing privacy.
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