Adweek
APRIL 26, 2024
Though NFL Draft viewership is lower than the league's usual standards for games, many sports would love to have a fraction of the audience that tuned in on Thursday to see Caleb Williams go to the Chicago Bears with the No. 1 pick. In 2023, the National Football League welcomed 11.29 million viewers to its.
The Ad Tech Blog
APRIL 26, 2024
Understanding Adaptive User Interfaces Key Points An adaptive user interface ( AUI ) dynamically adjusts its layout and elements based on user needs and context. AUIs enhance the user experience by displaying only relevant information, reducing confusion for less experienced users. They can increase system stability by adapting to the user’s task and expertise level.
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Adweek
APRIL 26, 2024
When Google said this week it will delay the deprecation of third-party cookies in Chrome for the third time, it cited the need to give the U.K.-based Competition and Markets Authority sufficient time to review the cookie-replacement tools it's developing. These tools are called the Privacy Sandbox and the CMA, a regulatory body that must.
Martech
APRIL 26, 2024
Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and a
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
APRIL 26, 2024
Live from New York, it's Telemundo's upfront. In addition to Telemundo presenting at NBCUniversal's upfront event on Monday, May 13, ADWEEK can exclusively reveal that Telemundo will host its event again later that evening at cultural center The Shed in Hudson Yards. To kick off the festivities, Telemundo will feature Saturday Night Live's Marcello Hernandez.
AdExchanger
APRIL 26, 2024
Google gave third-party cookies yet another stay of execution. And the digital ad industry is not shocked. For companies that have been testing Google’s cookie alternative, the Chrome Privacy Sandbox, another delay was starting to feel inevitable, even before Google shifted its deprecation deadline Tuesday to an undisclosed date “early next year,” citing “ongoing challenges…reconciling […] The post Why Privacy Sandbox Testers Are Relieved Google Delayed The Cookie’s Demise appeared first o
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
APRIL 26, 2024
By next year, Google will have three separate business lines – Search, YouTube and Cloud – that each generate roughly twelve digits per year. That’s around $100 billion apiece. To put this into perspective, it took 15 years for Google to grow into a $100 billion per-year business – and just six years to triple its […] The post Google’s Ad Network Biz Dips, But Search Brings Home The Bacon appeared first on AdExchanger.
Adweek
APRIL 26, 2024
The world has changed a lot since the early aughts, but Ogilvy and Mather's "Wanta Fanta" earworm is still going strong. The fun-loving spirit of the original campaign, first introduced to us by the dance group the Fantanas in 2002, has now been remixed and reimagined for Gen Z. Embracing enjoyment and pleasure over necessity.
illumin
APRIL 26, 2024
Google has, for the third time, delayed its self-imposed deadline to eliminate third-party cookies from its Chrome browser. The company has already delayed the inevitable twice, and now it is pushing cookieless back a third time. Google announced the deadline shift on April 23, 2024, breaking its previous promise to remove all third-party cookies by the end of the second quarter of 2024.
Adweek
APRIL 26, 2024
The double-length episode of Emmy Award-winning Disney+ family show Bluey, "The Sign," brought in more than 10.4 million views and made plenty of them cry as the characters stressed about the decision to sell their house. While the Heelers eventually decided to stay put, real estate marketplace Zillow and Ryan Reynolds' agency, Maximum Effort, used.
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AdPushup
APRIL 26, 2024
Adtech is clearly more than a trade between publishers and advertisers. It’s not just about connecting publishers and advertisers in order to make advertising seamless, but also to make sure that users see ads that actually matter to them, which takes a lot of ongoing work. If you are a part of the ad tech [.
Adweek
APRIL 26, 2024
Brands thrive by channeling their creative energies into what works--and away from what doesn't. Yet many marketers and agencies focused on DEI in marketing aren't hitting the mark when it comes to widening the aperture of the gender lens. Accordingly, they're missing the chance to invite people to see themselves in the products and services.
Digiday
APRIL 26, 2024
Madison Avenue and Wall Street are receiving similar signals from Silicon Valley this earnings season: Generative AI will be worth the investment. It just might take a while. Google, Microsoft and Snap all reported results yesterday that exceeded expectations. And while CEOs celebrated solid results, leaders in social and search also warn it will take a while to scale the business side of generative AI across those areas.
AdPulp
APRIL 26, 2024
Two Harvard professors looked into the future of AI’s impact on the world wide web and what they saw wasn’t pretty. Judith Donath, a fellow at Harvard’s Berkman Klein Center for Internet and Society, and Bruce Schneier, a fellow and lecturer at the Harvard Kennedy School published their projections in The Atlantic. Here’s a short […] The post Is LLMO the New SEO?
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
APRIL 26, 2024
Mars Snickers owes quite a debt to BBDO New York, its long-running campaign is constantly refreshed to effect – as retiring global CCO David Lubars noted recently. Airline passengers are always annoying (even oneself doubtless, as the cabin bag drops on someone’s head.) So it’s Snickers to the rescue in those ‘hungry skies.’ Big agency … The post MAA Ad of the Week: Snickers ‘Hungry Skies’ from BBDO New York first appeared on More About Advertising.
VideoWeek
APRIL 26, 2024
In this week’s Week in Review: WBD makes a first-party data play, YouTube’s ad revenues show its continued dominance of video, and a Thinkbox study shows TV produces disproportionate returns on spend. Top Stories Warner Bros. Discovery Launches First-Party Data Platform Olli Warner Bros. Discovery this week announced the launch of Olli, a new proprietary first-party data platform which will cover campaign planning, activation, and measurement across the media conglomerate’s ent
More About Advertising
APRIL 26, 2024
With three quarters of the UK ad market now digital (and getting that way worldwide) agencies have to work hard to get opportunities to do rather more. Here are four noteworthy efforts, one way or another. Airline safety films are an opportunity for agencies to show their creative chops (as they say somewhere) and Leo … The post There’s still ad craft in the digital age: Tui, Lacoste, Lamborghini, Catena Malbec first appeared on More About Advertising.
Exchange Wire
APRIL 26, 2024
In ExchangeWire's latest MadTech Sketch, following the news that Revolut is planning to monetise its transactional data through advertising, Ciarán O’Kane sheds light on their likely ad model, and how it's less ad net, more mini walled garden. Another new ad [.] The post The MadTech Sketch – The Revolut Ad Model: Everything is NOT an Ad Net appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
APRIL 26, 2024
La cantante cubana Camila Cabello compartió con sus más de 65 millones de seguidores en Instagram el video del comercial de su nueva asociación con BACARDí, en el clip de 30 segundos se respira el Caribe en cada paso. Se trata de la mayor campaña de la marca hasta la fecha, bajo el slogan ‘Do What Moves You’, el spot está ambientado con su nuevo single ‘I LUV IT’, de su nuevo álbum.
Exchange Wire
APRIL 26, 2024
This week on The Stack: Google Delays Cookie Deprecation for the Third Time; US Senate Shakes up the Social Media World It has been a big week of news in the world of ad tech. Shaking up the advertising ecosystem once [.] The post Google Delays Cookie Deprecation for the Third Time; US Senate Shakes up the Social Media World appeared first on ExchangeWire.com.
Ad Monsters
APRIL 26, 2024
With Biden signing the bill that either forces the sale of TikTok by its Chinese owner ByteDance or bans it completely, what next? We spoke to a few executives, and they shared their perspectives on what this means for the advertising industry. A bill passed by the Senate and signed into law this week by Biden has many asking if this is the end of TikTok as we know it.
Adweek
APRIL 26, 2024
After President Joe Biden signed a bill that could ban TikTok in the U.S., its Chinese owner ByteDance is considering selling the popular platform. But a TikTok suitor would need more than both regulatory approval and the stomach to operate a social media company. It would also need the technical chops to rebuild its powerful.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
APRIL 26, 2024
Phi-3-Mini is the first in a family of small language models Microsoft plans to release over the coming weeks. Phi-3-Small and Phi-3-Medium are in the works. In contrast to large language models like OpenAI’s ChatGPT and Google’s Gemini, small language models are trained on much smaller datasets and are said to be much more affordable for users.
Martech
APRIL 26, 2024
As one of the fastest-growing social media platforms of all time, TikTok is a creative, collaborative, high-engagement environment that reaches many demographics, drawing attention from marketers in all industries. But President Joe Biden just signed the legislation that could block TikTok’s ability to operate in the U.S. unless TikTok’s Chinese parent company, ByteDance, sells to a U.S.
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