Adweek
MAY 6, 2024
Buyers are looking to discuss several upfront priorities with Paramount, but mergers aren't what's "top of mind," according to ad sales chief John Halley. Last week, CEO Bob Bakish exited Paramount amid ongoing merger talks with Skydance Media. Meanwhile, Sony and Apollo also reportedly made a $26 billion cash offer to buy the company.
Ad Rants
MAY 6, 2024
The internet is saturated. Creating online ads that don't blend into the background but genuinely engage and convert audiences is a must. The key? Organic advertising. These are ads that feel less like traditional promotions and more like natural, engaging content that speaks directly to your audience. How to Create Organic Ads That Work In an ideal world, ads would never look like ads.
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Adweek
MAY 6, 2024
Recently, a list of the top McDonald's loyalty point holders was analyzed on social media. The leader of the pack was an individual with 1,370,044 loyalty points--enough for 913 vanilla cones, 456 medium fries or 228 Big Macs.
Martech
MAY 6, 2024
Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. At the same time, customers are increasingly concerned about the what, why, and how of their data. They want to know what’s being collected, why we’re collecting it and how it’s being used.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Seth Godin
MAY 6, 2024
Some restaurants keep a photo of the local reviewer in the kitchen. The thinking is that if someone notices she’s in the building, everyone can up their game. And some musicians wait eagerly for A&R person to be in the crowd. If they really kill it tonight, a record deal might ensue. The most resilient approach, of course, is to act as if.
Martech
MAY 6, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MAY 6, 2024
The April releases for Adobe Marketo deliver enhancements to existing features and changes permissions for both users and administrators. Audit Trail enhancements are also on the way, though they haven’t been released at this time. Here’s what Adobe released for Marketo users in April. Interactive webinar enhancements You can now provide hosts and presenters with the ability to add a webinar title or rename a room.
Ad Monsters
MAY 6, 2024
As our nation’s demographics evolve , diverse populations fuel growth in virtually every industry. These consumers expect diversity across race, ethnicity, and culture to be reflected in advertising and consciously spend with the brands that execute it well. Core to these successful campaigns is comprehensive, culturally nuanced data that takes these audiences’ habits, views, perspectives, and patterns into account.
Martech
MAY 6, 2024
Salesforce announced a new source of intelligence for service agents, Unified Knowledge. The solution aggregates information from third-party sources and makes it available in Salesforce, complementing the customer data in Data Cloud. Within Salesforce Service Cloud, Einstein for Service uses AI to deliver timely information to service agents dealing with customer queries.
AdExchanger
MAY 6, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Excuses, Excuses Performance marketers blame two scapegoats for recent downturns in their sales or ROAS. The first is Temu, which has been pouring money into Google and Meta like it’s going out of style. The second excuse is that the Meta ad platform is […] The post Why CMOs Keep Turning To Meta; A Ruling In The Google Search Antitrust Case Inches Ever Closer appeared first on AdExchanger.
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Digiday
MAY 6, 2024
As the Google antitrust case comes to a close — lawyers for both Google and the Department of Justice made their closing arguments last week and now await a verdict — there’s a spotlight on Google Search and paid search advertising in general. The impact on paid search may be unclear, but marketers and agency execs believe that regardless of the outcome of the case the future of search will be a more fragment and that brands will have to adapt as they follow shifting consumer search trends.
AdExchanger
MAY 6, 2024
No advertiser, publisher, tech vendor or platform is immune to signal loss. But Reddit, which will host its first-ever earnings call as a public company on May 7, is making the case that its platform is “signal resilient.” “The majority of our targeting is based on people’s activity on Reddit,” said COO Jen Wong. “That’s […] The post COO Jen Wong On Why Reddit Is Ready To Become A Mature Advertising Business appeared first on AdExchanger.
Digiday
MAY 6, 2024
This is the fourth installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad options, and new ad formats, along with our methodology. The second installment examined which platforms receive the bulk of marketers’ ad budgets and ad placements.
More About Advertising
MAY 6, 2024
Connfused.com was one of the big UK agency pitches of last year with Leo Burnett, enjoying a rich vein of form, beating adam&eveDDB in the play-off. Leo makes its debut with ‘Just Used Confused,’ showing a bunch of happy users whistling cheerily away, despite their hazardous circumstances. It’s actually for car insurance (which has risen … The post Leo Burnett debuts with retro effort for Confused.com first appeared on More About Advertising.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
MAY 6, 2024
This story was originally published on sister site, WorkLife. A growing swell of organizations are offering their employees the chance to work abroad for a year or more. Their goal: boost staff retention while providing ample opportunities for dispersed workers to connect in person. Organizations like car manufacturer Continental and EY are among them.
More About Advertising
MAY 6, 2024
There’s even a Star Wars Day these days (it was last Saturday) when Star Wars fans congregate in their thousands (millions?), some in full regalia. So it’s pretty difficult to ‘find your friends,’ as memorably realised here by ace director Kim Gehrig amidst an impeccable production. What you need is iPhone 15’s Precision Finding, of … The post Director Gehrig turns on the charm for Apple ‘Star Wars’ spot first appeared on More About Advertising.
Digiday
MAY 6, 2024
The landscape of retail media networks is growing at a breakneck pace, with retailers like JPMorgan Chase, Best Buy and CVS competing with colossal retailers like Amazon and Walmart. While there is seemingly an infinite number of retail media networks to test, especially as Google’s third-party cookie crumbles (whenever that happens), marketers like soup brand Campbell’s are dealing with the fallout from the increased number of walled gardens that has resulted from this growth.
Relevant-Digital
MAY 6, 2024
Recently, Google announced that removing third-party cookie support in the Chrome browser will be postponed to 2025. Google cited additional time to develop the Privacy Sandbox interfaces to secure approval from the UK's Competition and Markets Authority (CMA) and the Information Commissioner's Office (ICO). This delay once again gives the digital advertising industry valuable extra time to prepare for upcoming changes.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
MAY 6, 2024
Conciertos llenos en todo el mundo, canciones en el top de la lista Billboard , y el género de la música regional mexicana vibrando a todo su esplendor, eso es lo que el artista mexicano Peso Pluma ha logrado en los últimos meses, siendo su reciente asociación con Sony electronics un knockout que busca conquistar con su particular sonido los oídos del globo.
Basis
MAY 6, 2024
Artificial intelligence (AI) has played a significant role in digital advertising for years now. Initially used for basic data analytics and targeting, the technology has evolved considerably since its first applications in advertising, and its use has grown more advanced and widespread in kind. Today, digital advertisers rely on AI for campaign automation, data-driven decision-making, creative optimization and personalization, audience insights, and more.
Digiday
MAY 6, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify Like other companies, Canva has been in growth mode recently, looking to scoop up new audiences to grow the Australian design platform’s user base. Notably, headlines from The Information and Barron’s dance around Canva possibly going public in the coming years, but no concrete timeline has been announced.
Rob Campbell
MAY 6, 2024
I have a history of working on clients I don’t really have a right to work on. Sport. High Fashion. Female Haircare. OK, so I have a real relationship with sport, but I think the reason I have been able to [ even though I say it myself ] be so successful with the other categories is that I get so into what I am working on. I get kind-of obsessed with learning and understanding everything about it and throw myself into reading all I can about the culture, history and category before I then
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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