Sat.May 18, 2024

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Customer math for a new business

Seth Godin

How much does it cost to get a new customer? How much do you make from every interaction with that customer? How long does the customer stick around? How many new customers will existing customers bring you over time?

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First Apple Crushes It, and Then Samsung Uncrushes It

AdPulp

Last week, when people from the advertising industry began to dump on Apple’s new iPad advertisement on LinkedIn, I wondered what the fuss was about. Turns out that people working in creative industries don’t like it when the richest company on earth wantonly flattens guitars, books, collectibles, and other art objects. If you haven’t seen […] The post First Apple Crushes It, and Then Samsung Uncrushes It appeared first on Adpulp.