Mon.May 27, 2024

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Ad Agencies Can Help Reduce Racial Wealth Gap in America—Here’s How

Adweek

In 2018, a Black-owned small business accomplished an incredible feat on Black Friday by selling $1 million of cosmetics in less than 90 minutes. The Box of Crayons product was also featured on Oprah's Favorite Things list. twice. Founder Raynell "Supa Cent" Steward has since built a $50 million cosmetic brand without traditional marketing support.

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The hubris of creativity

Seth Godin

Where’s your permit? Who said you could try to solve this problem? I don’t get it … That’s too original. It’s not original enough. You missed a comma. That’s not funny. That’s been done before. That’s never been done before. It’s not your best work. None of us are authorized to solve interesting problems.

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The Devastation Of DTC; Why IP Owners No Longer Want To Be Streamers

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DTC You Later Direct-to-consumer brands are struggling across the board. And the latest example is Ampla – a debt lending service that specializes in the DTC economy. The VC-backed startup is now struggling financially, The New York Times reports. It’s looking for a […] The post The Devastation Of DTC; Why IP Owners No Longer Want To Be Streamers appeared first on AdExchanger.

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Digiday+ Research: The 2024 brand guide to events

Digiday

01 Introduction Brands have used events as a way to generate consumer interest in their products for years. From temporary shop-in-a-shop concepts to large tentpole events, marketers now have a wide assortment of event-focused tools at their disposal. As new event strategies continue to emerge, Digiday+ Research looked at the current events landscape by conducting a survey of 174 marketing professionals and by collecting data on influencers’ social media posts about brand events.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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RAG Against The Machine: Injecting First-Party Data Into AI Models For Better Results

AdExchanger

First-party data has long been in a marketer’s toolkit as a critical instrument to personalize the customer experience across media touch points. But it has yet to influence how most companies use generative AI technology. However, proprietary data sets have the potential to play an important role in several key marketing applications for generative AI […] The post RAG Against The Machine: Injecting First-Party Data Into AI Models For Better Results appeared first on AdExchanger.

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Marketing Briefing: How Amazon has ‘elevated their game’ with a more cohesive pitch to appeal to advertisers

Digiday

Amazon continues to make a concerted effort to “elevate” its pitch to advertisers. The third leg of the so-called triopoly used its upfront debut earlier this month to make a splash, adding glitz to its usual data-focused pitch to advertisers. And just last week, Amazon held its annual Amazon Publishers’ Summit where the company revealed new products and an updated cleanroom as well as its advertising ID offering, Signal IQ.

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In the gaming industry, immersive integrations are winning the battle for marketing dollars — for now

Digiday

Gaming is well on its way to becoming a part of brands’ marketing budgets in 2024 — but via customized brand integrations, rather than traditional programmatic formats. As the space matures, both publishers and marketers are looking to develop more seamless ways for brands to plug themselves into these in-game experiences. Promising signs Marketers were quick to jump on the opportunity as gaming exploded in popularity during COVID-19 lockdown.

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AMV BBDO’s Andre Sallowicz: my Top Tips for Cannes

More About Advertising

Andre Sallowicz is a creative partner at AMV BBDO. Top Tips for Cannes In this job, we’re always rushing around in the agency to get things done and then going home to take care of our house and family. So, we just don’t get a great deal of time to watch all the incredible work … The post AMV BBDO’s Andre Sallowicz: my Top Tips for Cannes first appeared on More About Advertising.

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How the Martin family went from part-time vloggers to a family of social media mavens

Digiday

Subscribe: Apple Podcasts • Stitcher • Spotify What started as a part-time, pandemic-induced pregnancy journey vlog has turned into a family business for social media creators Ben and Lazara Martin, and their three boys. Since 2020, the couple has racked up nearly 8 million followers across social media, boasting family-friendly content to strike deals with brands like Huggies, Flexcar and Applebee’s.

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The Trade Desk’s ‘premium internet’ shift stirs concerns among publishers over ad dollar allocation

Digiday

The Trade Desk has a clear message for publishers worried about missing out on ad dollars due to a lack of a large logged-in audience: It doesn’t have to be that big. The panic started earlier this month when the ad tech vendor’s CEO Jeff Green drew a figurative line down the open web — a realm plagued by poorly targeted ads, fraud and “malvertising” on one side — and what he calls the “premium internet,” characterized by high-quality ad inventory bolstered by first-party data and user consent o

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks