Adweek
MARCH 6, 2025
Google will "explore bringing ads into" its new AI Mode, the company told ADWEEK. AI Mode, rolled out in beta Wednesday, can conduct multiple searches at once to serve up in-depth, multi-step responses to complex user queries. While ads aren't yet available in AI Mode, Google said it will "leverage learnings" from ads products built.
Martech
MARCH 3, 2025
For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose. It’s not just an outdated metric; it represents a way of thinking that disconnects GTM teams from real business impact, misaligns incentives and fails to reflect how modern buyers behave.
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Ad Monsters
MARCH 19, 2025
Floor pricing in ad tech isnt as simple as it seems. Dive into why transparency around dynamic floors matters, whats driving SSP practices, and how publishers and buyers can reclaim clarity in the auction. Image credit @keithepetri It started with a tweet. Well, technically, it started on the Marketecture Live stage, when Sincera’s Co-founder, Mike OSullivan, made a point about how publishers should (and shouldnt) be handling floor pricing.
AdExchanger
MARCH 30, 2025
Privacy lawyers and ad tech folks often dont speak the same language. But at least now theyve got an acronym in common: MSCA. It stands for Multistate Substantial Compliance Assessment, and its a new tool developed by privacy compliance startup SafeGuard Privacy that businesses can use to do vendor due diligence and manage their compliance […] The post SafeGuard Privacys MSCA Tool Aims To Simplify The Chaos Of Compliance appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Seth Godin
MARCH 10, 2025
Freelancers looking to build a career have two good options: Be so good at doing the work by hand that you’re a better alternative for a client than using AI. This is going to get more and more difficult. Be so good at having AI work for you that you’re the obvious choice when there’s work to be done. The lousy options are to insist that you don’t use AI, but to be slower, more expensive and not as good as the AI option.
Digiday
MARCH 25, 2025
It’s hard to deny that AI will have a larger part of media buying even as marketers will stall, resist and negotiate every inch of the way. And who can blame them? The uneasy feeling that handing over control to AI, whether through Googles Performance Max or Metas Advantage+ which each promised easier media buying, puts them further from understanding what theyre actually buying has been gnawing at them for a while.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MARCH 3, 2025
I’m in a writing group with some of the world’s most brilliant minds. Several members are leadership consultants, so I get early access to some of their insights about being a “leader.” It’s funny because leadership is tough to define but easy to spot. We all know when we’ve experienced a bad or good leader. We are willing to throw our heads through a brick wall for a good leader and want a brick wall to crush a bad one.
Ad Monsters
MARCH 4, 2025
Googles AI Overviews and rival AI search tools are keeping users on their platforms, decimating referral traffic for publishers. As lawsuits mount, is there a way forward for the open web? For decades, publishers and Google enjoyed a symbiotic relationship: publishers created content, and Google indexed it. In return, search traffic drove visitorsand revenueback to publishers sites.
AdExchanger
MARCH 20, 2025
Generative AI advocates hype the technologys ability to liberate workers from tedious tasks. As it turns out, that use case is well suited to the curation craze sweeping digital advertising. The process of setting up curated private marketplaces (PMPs) for bespoke audiences and vetting what inventory gets included can be incredibly time-consuming and tedious for […] The post How AI Helps GroupM Take The Tedium Out Of Curation appeared first on AdExchanger.
Seth Godin
MARCH 9, 2025
While it’s tempting to compare suffering, inconvenience, unfairness or general no-goodness, it’s not helpful. Someone else’s trauma doesn’t diminish yours. In fact, when we can find the space to see that others have their own mess to deal with, it opens the door for forward motion. The past happened, but all that’s available to us now is the choice of what to do about it.
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InMobi
MARCH 11, 2025
“Getting new users on your application is just step one. A successful mobile strategy is three-pronged with acquisition, in-app engagement, and retention.” Phil Golas, VP Technology and Activation, Spark Foundry In today’s competitive digital landscape, user retention is key to brand success. With mobile as an always-on touchpoint, brands can go beyond transactions to build lasting relationships through personalized engagement, in-app experiences, and app-driven loyalty program
Adweek
MARCH 10, 2025
Flau'jae Johnson has been an LSU Tiger, an NCAA Champion, a rapper, a business major, and a prolific endorser--but being financially stable has become a similarly important part of her identity. As March Madness tips off, Johnson is using her sports marketing partnership with credit firm Experian to help fans get there as well. She'll.
Martech
MARCH 10, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Are attention spans really getting shorter? And how should marketers respond? Yes, research indicates that attention spans are indeed getting shorter, particularly among younger audiences.
Ad Monsters
MARCH 3, 2025
ROAS might be the golden child of ad tech KPIs, but is it really the best measure of success? In this sharp take, Abhijith Jayakumar, Group Director at GroupM and AI storyteller, challenges the industrys obsession with ROAS and explores better alternatives for measuring true business impact. Its time we talked about ROASthe golden child of ad tech KPIs.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
MARCH 20, 2025
When Womens History Month rolls around each March, awareness is raised to recognize womens contributions and advocacy for gender equality. In case you missed it on your calendar, International Womens Day was March 8, and this years theme was Accelerate Action. Considering the threat to women’s rights in the United States, the time to take […] The post Championing Change: How Women In Ad Tech Can Advocate For Equality Year-Round appeared first on AdExchanger.
Seth Godin
MARCH 4, 2025
Media theory pioneer Harold Innis saw it 70 years ago: Some cultures and ideas are built to spread across SPACE. And some spread across TIME. It’s the tension between space and time that lead to the rise and fall of societies and cultures, and they’re worth understanding. Clay tablets, household traditions and local governments persist over time.
Digiday
MARCH 25, 2025
Fast Company and Inc. are tightening up their paywalls. Up until a few weeks ago, the Mansueto Ventures-owned publishers would put one new story a day behind a paywall. Now, four daily stories are reserved only for paying subscribers. Part of the reason for doing this is to create more value for subscribers, but the paywall changes are also part of a larger strategy shift to grow consumer revenue at Mansueto Ventures, in light of referral traffic challenges.
Adweek
MARCH 3, 2025
BlackRock-backed CTV advertising platform MNTN is divesting production shop Maximum Effort "to an affiliate of its original owner," according to an IPO securities filing made Friday. Maximum Effort was founded by actor Ryan Reynolds and producer George Dewey in 2018. In the filing, MNTN said that on Feb. 28 "the Company entered into an agreement.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
MARCH 3, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. AI significantly enhances hyper-personalization in marketing by enabling marketers to analyze vast amounts of data quickly and accurately. Here are some practical ways AI assists in this process: Data analysis and insights: AI algorithms can process customer data from various sources, such as brows
Ad Monsters
MARCH 17, 2025
Marketers face increasing challenges in determining which social narratives to engage with. Without staying ahead of these conversations, they risk irrelevance. Traditional data is backward-looking, analyzing content performance only after it has been tested against an algorithm, making it an inadequate tool for anticipating trends. The constant need to react to viral narratives leads to wasted budgets and reputational risks.
AdExchanger
MARCH 4, 2025
Target reported $649 million in revenue from its Roundel advertising business in 2024, up about 25% from 2023, during its Q4 and full-year earnings report on Tuesday. The ad revenue growth was a bright spot, in an otherwise flat year for Americas second-largest retail chain operator. Targets full-year net sales actually declined by 3% compared […] The post Target Reports Soft Store Sales But Optimistic Ad Revenue appeared first on AdExchanger.
Seth Godin
MARCH 9, 2025
You have a strategy. Perhaps you didnt even choose it but you have one… and its not working. The dominant question is, “what do I do now?” Which tactic do we use? How do we get the word out? How do we close this sale, solve the problem and succeed? Perhaps we should look to others that have succeeded and use their tactics. The problem is simple.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Tech Daily
MARCH 10, 2025
BERLIN, GERMANY – Almedia, the data-driven platform engineering the future of mobile gaming user acquisition, today announces it has been named Europes third fastest-growing company in the prestigious FT1000 listing. The FT1000 is an annual listing of Europes fastest-growing companies, compiled by the Financial Times and Statista based on average annual revenue growth over a […] The post The Financial Times Names Almedia Third Fastest-Growing Company in Europe, Number One in Advertis
Adweek
MARCH 5, 2025
WPP is deepening its artificial intelligence toolset and making a strategic move into generative AI with a stake in Stability AI. The holding company's investment in Stability AI is meant to deepen access its advanced AI models for creating images, videos, 3D designs, and audio. In return, Stability AI will benefit from WPP's marketing expertise.
Martech
MARCH 11, 2025
Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses. This means brands have less control over how their content is displayed and interpreted.
Adweek
MARCH 5, 2025
Microsoft is blurring the line between search and shopping with new AI-powered ads in its generative AI chatbot, Copilot. It unveiled several AI ad formats and tools today at its Advertising Accelerate event in the Dominican Republic, including Showroom Ads, an interactive split-screen experience that mimics in-store guidance, and branded AI agents that let brands.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
MARCH 12, 2025
The world of FAST is changing, well. fast, according to a new Gracenote report. Today, Gracenote, Nielsen's content data business unit, released new research, data, and insights on the evolving landscape of free ad-supported TV services (FAST), providing information for distribution platforms and advertisers seeking to monetize consumer engagement and understand the shifting streaming environment.
Adweek
MARCH 14, 2025
Publicis Groupe has snagged The Coca-Cola Company's media and data business in the U.S. and Canada from incumbent WPP, two sources with knowledge of the matter told ADWEEK. The result came after the beverage company held a competitive closed door review with both holding companies, which ADWEEK reported on last week. It means a crucial.
Adweek
MARCH 14, 2025
The CEO of Brooklyn-based creative shop Madwell, Christopher Sojka, is lashing out against distressed employees--according to internal communications obtained by ADWEEK--for pushing back against the agency's in-office policies after not being paid in time, and for speaking to the press about the company's financial woes. The indie shop, which has serviced major brands including Verizon.
Adweek
MARCH 10, 2025
A teddy bear is typically a symbol of childhood innocence, comfort, and play. But in a harrowing ad from nonprofit Sandy Hook Promise, the stuffed animal serves as a stark reminder of how the gun violence epidemic is impacting childhoods across the U.S. As the organization's latest public service announcement (PSA) reminds viewers, teddy bears.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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