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Have we reached peak ad network?

Digiday

Several new ad networks joined the bevy of existing (and growing) retail media networks last year with new terminology to match: financial media networks, travel media networks and, as of just last month, the (allegedly) first real estate media network (Re/Max). Have we finally reached peak ad network?

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Dick’s Sporting Goods Names David Young to Lead Its Retail Media Business

Adweek

David Young has joined Dick's as a vice president to oversee the ad business. The retailer launched its retail media network, Dick's Media Network, in 2022. He brings more than 20 years of experience in managing media and ad networks, most recently.

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Publicis Takes Mars’ $1.7 Billion Media Account From WPP

Adweek

Billion Media Account From WPP The French ad network will handle media duties, while IPG will oversee PR Publicis will now handle media for brands such as Snickers, M&Ms, Royal Canin, and Pedigree. headquartered ad network has posted disappointing earnings since the end of 2024.

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Top Connected TV Ad Networks: 5 Latest Advertising Modules in 2025

AdPushup

Our blog will explore the top five connected TV ad networks and how they will transform the future of programmatic advertising. With advertisers moving away from linear TV, the demand for connected TV will continue to bloom. Marketers are progressively shifting their resources from traditional TV to CTV and OTT platforms.

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WPP CEO Mark Read to Exit After 7 Years

Adweek

ad network for seven years. He added: “We are pleased Mark will continue to lead WPP as CEO until the end of the year, remaining focused on the execution of the company’s growth strategy and supporting a smooth transition to his successor, once appointed.” A search for a successor is underway.

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US vs. Google, round 2: Government targets digital ad business

Martech

The Justice Department alleges that Google controls 91% of the market for ad servers, where publishers offer ad space, more than 85% of the market for ad networks, which advertisers use to place ads, and over half of the market for ad exchanges.

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WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets; Users Boycott Meta Platforms 

Exchange Wire

News in brief: WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets; Users Boycott Meta Platforms WHSmith to Launch Retail Media Ad Network WHSmith is launching an airport retail media business: it will combine both in-store and digital outof-home [.]