Comic: Everything Is An Ad Network?
AdExchanger
JULY 11, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Everything Is An Ad Network? appeared first on AdExchanger.
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Top 15 CPM Ad Networks for Publishers: Maximize Your Earnings
AdPushup
MAY 29, 2024
Choosing the right ad network? In the world of online publishing, the ad network you [.] Imagine being a small to medium publisher, where every decision counts. That’s at the top of the list.
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United’s New Ad Network Has Programmatic On Its Flight Plan
AdExchanger
JUNE 19, 2024
overnight Saturday flight from Newark Airport to Nice, France, an ad for Kinective Media, which is the name for United’s new media network, played on every […] The post United’s New Ad Network Has Programmatic On Its Flight Plan appeared first on AdExchanger. Before takeoff on the 7:50 p.m.
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Ad Exchange vs. Ad Network
Playwire
MAY 1, 2023
Key Points Ad exchanges and ad networks are distinct entities that serve different purposes within the advertising space. Ad networks are like the stores in the mall, while ad exchanges are like the mall itself. Both ad networks and ad exchanges have been absorbed into other ad tech tools over time.
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Top 12 Ad Networks in India Every Publisher Should Know [2024 Edition]
AdPushup
JULY 15, 2024
Looking for Indian ad networks that serve quality ads? Here, we have top 12 ad networks based in India that can help you monetize your traffic efficiently.
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Paramount Adds Magnite And Programmatic Demand To Its Shoppable Ads Network
AdExchanger
MAY 22, 2024
We create the culture, […] The post Paramount Adds Magnite And Programmatic Demand To Its Shoppable Ads Network appeared first on AdExchanger. But Paramount hasn’t profited from sunglass sales or Montana real estate. “We
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21 High-Impact Video Ad Networks: Future-Proof Your Video Monetization
AdPushup
JULY 17, 2024
Discover explosive video ad growth with our list of 21 HIGH-IMPACT video ad networks! Video ads are one of the most engaging ad formats, offering publishers a powerful tool to boost income. Maximize revenue & secure your future in video monetization. Get started today!
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21 High-Impact Video Ad Networks: Future-Proof Your Video Monetization
AdPushup
JULY 17, 2024
Discover explosive video ad growth with our list of 21 HIGH-IMPACT video ad networks! Video ads are one of the most engaging ad formats, offering publishers a powerful tool to boost income. Maximize revenue & secure your future in video monetization. Get started today!
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Google’s Ad Network Biz Dips, But Search Brings Home The Bacon
AdExchanger
APRIL 26, 2024
To put this into perspective, it took 15 years for Google to grow into a $100 billion per-year business – and just six years to triple its […] The post Google’s Ad Network Biz Dips, But Search Brings Home The Bacon appeared first on AdExchanger. That’s around $100 billion apiece.
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Best Ad Networks for Publishers in 2023
Playwire
MAY 1, 2023
Key Points As a tool in the ad tech stack, ad networks, as a standalone entity, have all but disappeared. Today publishers often use the term "ad network" to refer to a more complete ad monetization solution with a richer feature set. Read below to learn more about the most well-reviewed ad networks.
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The Future of Ad Networks
Exchange Wire
AUGUST 31, 2023
This was the question posed by Rob Beeler at this year’s ATS London as he discussed the potential sidelining of ad networks for a return to direct sold. The post The Future of Ad Networks appeared first on ExchangeWire.com. While Rob’s keynote highlighted the more appealing [.]
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Marketing Briefing: United Airlines, Costco, Chase. Everything is an ad network. Now what?
Digiday
JUNE 10, 2024
The introduction of new ad networks continues apace. Late last week, United Airlines became the first airline to unveil a media network with its rollout of Kinective Media. It’s not the only new media network, of course. This is a member-exclusive article from Digiday.
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Top 8 Mobile Ad Networks for Publishers (2023 Update)
AdPushup
MAY 28, 2023
Discover the top 8 mobile ad networks for publishers in our 2023 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. The ad tech industry responded to this [.]
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Top 7 Indian Ad Networks for Publishers (2023 Update)
AdPushup
JANUARY 2, 2023
Looking for Indian ad networks that serve quality ads? Here we have 7 ad networks based in India that can help you monetize your traffic efficiently.
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12 Quick Approval Ad Networks For 2023 – Jumpstart Site Monetization
Monetize More
MARCH 3, 2023
If you’re a small publisher looking for ways to monetize your website, you might be interested in exploring quick approval ad networks. These networks offer a streamlined and easy-to-use approval process, allowing publishers to start displaying ads on their sites within a short amount of time.
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22 Best Ad Networks for Publishers [in 2022]
AdPushup
SEPTEMBER 7, 2022
A comprehensive list of best ad networks. Learn about ad networks, how they work, and why publishers should choose them. While there’s nothing wrong with that—it is, after all, the world’s best ad networks— it is unwise to [.].
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Ad Networks vs Ad Exchanges | What makes more money in 2023?
Monetize More
FEBRUARY 16, 2023
Do you know the difference between an ad network and an ad exchange? It might be easy to confuse Ad Networks and Ad Exchanges, but they are two entirely different things. What is an Ad Exchange? Under impressions, comes the video, display, mobile & in-app ad inventories. Stay tuned!
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Will EA Be The New Ad Network?; These Teeth Are Real I Can Prove It
AdExchanger
JULY 8, 2024
Plus, Sensodyne is experimenting with “content credentials” for its digital ads. The post Will EA Be The New Ad Network?; Electronic Arts is done slow-rolling into advertising. These Teeth Are Real I Can Prove It appeared first on AdExchanger.
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15 Push Notification Ad Networks in 2024 Publishers/Advertisers Can’t Ignore
AdPushup
JUNE 30, 2024
Here’s a list of leading push notification ad network that will help you reach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.
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Best Ad Networks for Publishers in 2022
Playwire
AUGUST 21, 2022
As a tool in the ad tech stack, ad networks as a standalone entity have all but disappeared. Today publishers often use the therm "ad network" to refer to a more complete ad monetization solution with a richer feature-set. Read below to learn more about the most well-reviewed ad networks.
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Will EA Be The New Ad Network?; These Teeth Are Real I Can Prove It
AdExchanger
JULY 8, 2024
Plus, Sensodyne is experimenting with “content credentials” for its digital ads. The post Will EA Be The New Ad Network?; Electronic Arts is done slow-rolling into advertising. These Teeth Are Real I Can Prove It appeared first on AdExchanger.
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Best Gaming Ad Networks [2023]
Monetize More
JUNE 20, 2023
In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! Are you looking at testing out new ad networks for your publishing property? Chartboost Chartboost is about as mainstream as gaming ad networks get.
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Ad Network vs. Ad Exchange: What Is The Difference?
Smart-Hub
OCTOBER 3, 2023
In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. This article will help you compare ad network versus ad exchange. Functioning as a conduit, this ad network directs advertisers’ objectives toward publisher platforms.
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The Stack: Ad Networks on the Rise; UK Ad Spend to Grow 4.9%
Exchange Wire
JUNE 14, 2024
This week on The Stack: Ad Networks on the Rise; UK Ad Spend to Grow 4.9%; The Latest News in Today’s MadTech Daily Podcast Ad networks, more and more by the week: firstly, Google announced the launch of Google TV network [.]
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Five Reasons Why Ad Networks Just Won’t Die
AdExchanger
JULY 5, 2022
For years now, the digital advertising industry has been talking about the premature death of the ad network, writes Omri Argaman, chief growth officer at Zoomd. The post Five Reasons Why Ad Networks Just Won’t Die appeared first on AdExchanger.
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Apple to Integrate ChatGPT; Google TV Launches Ad Network; Starbucks Embraces Storytelling with Studios Launch
Exchange Wire
JUNE 12, 2024
On today’s news digest: Apple to Integrate ChatGPT; Google TV Launches Ad Network; Starbucks Embraces Storytelling with Studios Launch Among the many companies which have recently struck partnerships with OpenAI, the latest is Apple. The new partnership between both tech giants [.]
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Are AI-Powered Junk Sites a Problem for Ad Networks?
Exchange Wire
AUGUST 18, 2023
As artificial intelligence has grown in prevalence, so too has a long-running problem for the ad industry: junk websites. The post Are AI-Powered Junk Sites a Problem for Ad Networks? Although junk on the internet is not a new issue – the term “clickbait”, for example, has been in use since [.]
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MGID Scoops ‘Best Digital Ad Network’ at MarTech Breakthrough Awards
Exchange Wire
AUGUST 11, 2022
MGID, the global advertising platform, has been named ‘Best Digital Ad Network’ in the MarTech Breakthrough Awards. MGID’s contextual intelligence solution allows advertisers to deliver ads [.]. The post MGID Scoops ‘Best Digital Ad Network’ at MarTech Breakthrough Awards appeared first on ExchangeWire.com.
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What is an ad network?
AdvertiseMint
NOVEMBER 7, 2023
Defining Ad Network? An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers?
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What are the Best Ad Networks for Apps?
Playwire
JULY 11, 2023
Key Points Mobile publishing is the only place in ad tech where ad networks still function as critical parts of the ecosystem. Because most app advertising is still waterfall-based (unless you’re using in-app header bidding ), app developers form long-term relationships with ad networks that deliver the best yield.
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Harnessing the Power of Mobile Ad Networks
Exchange Wire
AUGUST 21, 2023
Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we explore the role of mobile advertising and [.]
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Ad Network vs DSP: The Guide to Key Differences
AdPushup
MAY 25, 2023
In this article, you’ll learn about the differences between Ad Networks and Demand Side Platforms (Ad Network vs DSP) and their relevance for ad campaigns. Marketers [.]
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Mobile Ad Networks: Everything App Developers Need to Know
Playwire
JUNE 27, 2023
Key Points Mobile is really the only environment within the ad tech landscape in which ad networks still play a major role. When choosing ad networks to work with, you’ll want to keep a keen eye on brand safety to protect your visitors from low-quality or unsafe ads.
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Which Ad Network is Best for Android Publishers?
Playwire
JULY 12, 2023
Key Points While there aren’t necessarily ad networks that cater specifically to Android publishers, many of the same mobile ad networks we’ve recommended in the past are compatible with Android.
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Best Gaming Ad Networks [2022]
Monetize More
SEPTEMBER 22, 2022
In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! Are you looking at testing out new ad networks for your publishing property? Chartboost is about as mainstream as gaming ad networks get. Google AdMob. Chartboost.
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Ad Server vs. Ad Network
Playwire
AUGUST 14, 2022
Despite what you may hear people say across the ad space, ad servers and ad networks are not the same thing. Some ad networks come with hosted ad server capabilities, however. Key Points. They're distinct pieces of online advertising technology, and most publishers use both of them.
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46. Jay Schwedelson – was WebConnect the first ad network?
Paleo AdTech
DECEMBER 10, 2023
In fervid, microscopic early web — around 1995 and 1996 — Jay found a greenfield, with “zero ads” and no real competition, but that changed. DoubleClick entered as a competing ad network that first year, followed by 24/7 and Real Media and Flycast , and others.
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Best PPC Ad Networks (Top 12)
AdPushup
SEPTEMBER 20, 2022
Which PPC ad network is right for your business? In this post, you will learn about best PPC ad networks. The networks that offer payments per click on the ads or links are PPC/CPC ad networks. Being a part of ad [.]. What are best PPC platforms?
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10 Best Display Ad Networks for Publishers in 2023
AdPushup
MAY 31, 2023
Here’s a simple guide to choosing the right display ad network partner for your publishing business. If you want to showcase them on your website or app, you’ll need a reliable display ad network. But before jumping into the first network you find, take the [.]
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The Top Video Ad Networks for Publishers
Playwire
JULY 5, 2023
Key Points Whether you’re talking about display or video advertising, as standalone companies, ad networks scarcely exist, and the ones that do typically come as a package deal with larger solutions.
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Maybe ‘Everything Is An Ad Network’ Isn’t A Good Thing; The Ghostbusters Prequel Nobody Wants
AdExchanger
MARCH 27, 2024
Dwindling Organics There’s been a Big Bang-like expansion of retail media networks.
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77 How to Use Google's Ad Network
Playwire
JULY 9, 2023
Key Points While Google’s ad network doesn’t function exactly like traditional ad networks, making use of automation and programmatic advertising tools and providing more pricing transparency, it does have commonalities with ad networks of the past.
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What Could a Break-Up of Google’s Ad Network Mean for Tech?
Exchange Wire
AUGUST 10, 2023
Best known as the world’s most-used search engine, Google has leveraged its vast catalogue of domains to build an ad network that has drawn the budgets of marketers almost everywhere. While highly lucrative for Google, this network has drawn the [.] The post What Could a Break-Up of Google’s Ad Network Mean for Tech?
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Best High RPM Ad Networks for Publishers in 2023
Monetize More
MAY 31, 2023
One of the most effective ways to do this is by using high RPM ad networks. And which high RPM ad networks are the best for you? Revenue per 1000 impressions, or RPM , is a metric used by ad networks to measure the revenue generated by ads per thousand impressions. But what exactly is RPM?
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