Martech

SEPTEMBER 10, 2024

billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. However, the evidence suggests otherwise. Dig deeper: EU hits Google with $2.6 And, though Google has competitors in the most basic sense of the word (i.e.,

CPC 115

CPC Demand Side Platform Ad Tech Conversion Rate 115

Digiday

JANUARY 21, 2025

For those still counting, theres another retail media network to add to the list. Alongside real estate , airlines and banking , airport shops have joined the race. WHSmith, a retail chain that operates hundreds of stores in airports across the U.S.,

Retail 73

Retail Real Estate Ad network Media 73

Adweek

JUNE 16, 2025

based ad network. WPP kicked off the year by ceding its crown as the world’s largest ad network by revenue to French rival Publicis Groupe , then an unpopular return to office (RTO) mandate generated over 16,000 signatures of protest and widespread employee dissatisfaction. 2025 has been particularly bumpy for the U.K.-based

Ad network 151

Ad network Agency Entertainment Communications 151

Basis

DECEMBER 4, 2024

Over the past 18-to-24-months, there's been such a proliferation of these networks that almost any entity that has first-party or CRM data is throwing itself into the RMN ring. To Amy's point, I think a true RMN looks like more of the full advertising experience offered by networks like Walmart and Target.

Advertising 97

Advertising Retail Pop-Up Media 97

Digiday

JUNE 16, 2025

Subscribe: Apple Podcasts • Spotify If there was any doubt that everything is an ad network, this year’s Cannes Lions Festival of Creativity proves otherwise. Ad networks, retail media networks and the bevy of ad tech companies that support them seem to have carved out a bigger space for themselves along the Croisette.

Ad network 43

Ad network Pop-Up Ad Tech Retail 43

Ad Monsters

NOVEMBER 27, 2024

Here’s a sidenote: Publishers are describing curation as an ad network because it often adds a middleman who controls when and how their inventory is curated—sometimes with little say from the publisher.

Real Estate 98

Real Estate Audience Communications Media 98

Brid.tv

MARCH 12, 2025

With programmatic, you can serve more ads and also secure higher ad yield from each impression. Spread Out: Dont Rely on a Single Ad Network One of the biggest mistakes many publishers make is relying on a single ad network.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Ad Monsters

DECEMBER 11, 2024

Curation Houses act like modern-day ad networks, reselling inventory with hefty markupssometimes as high as 114%. Raptives Ryan Maynard pulls back the curtain on sell-side curation, revealing inefficiencies, hidden fees, and a hit to working media dollars that few are discussing.

Ad Tech 59

Ad Tech Cookies Ad Ops SEO 59

Basis

DECEMBER 4, 2024

Trend #1: Commerce Media: Moving Beyond Retail Commerce media is exploding, leveraging the vast potential of first-party data to create new ad networks tailored toward industries of all kinds.

Advertising 95

Advertising Audience Search Advertising Cookies 95

AdPushup

APRIL 10, 2025

Ready to dive into audio advertising but unsure which ad network to choose? We will explore the best 8 audio ad networks, highlighting their unique features and targeting capabilities so you can make informed decisions. Audio advertising is growing at an unprecedented rate. Moreover, [.]

Ad network 52

Ad network Advertising 52

Digiday

JUNE 30, 2025

Welcome to the era of the ad network arms race. Over the past year, retail media and other ad networks have been pulling out all the stops to convince media buyers that they’ve evolved from performance-driven tools into full-funnel media ecosystems.

Retail 46

Retail Media Ad network Marketing 46

AdPushup

JUNE 16, 2025

Read our complete guide to know what is ad network integration, how it works, and why it’s a game-changer for modern publishers. Ad revenue in 2025 isn’t about serving impressions anymore. For publishers looking to optimize yield and tap into premium ad [.]

Ad network 52

Ad network Impressions 52

YieldBird

JULY 1, 2025

While curation may resemble traditional ad networks (which also connect buyers and sellers), it’s rooted in modern programmatic infrastructure. These curated packages might include audiences browsing certain content categories, showing specific purchase intent, or even inventory with high viewability scores.

Cookies 52

Cookies Advertising Demand Side Platform Audience 52

Relevant-Digital

MARCH 12, 2025

Whats tougherchoosing from two or three wrapper options or sifting through a dozen? Having more choices sounds empowering, but in reality, it often leads to decision fatigue. The more you compare, the more overwhelming it becomesso many features, so many benefits, so many integration paths. It starts to feel like a never-ending process.

Ad network 52

Ad network 52

Adweek

JULY 10, 2025

Its shares are currently languishing at a 16-year low after losing its crown to French rival Publicis Groupe as the world’s largest ad network by revenues. Following a rebrand of its media arm , significant client losses , and sluggish new business, WPP issued a shock profit warning on Wednesday , July 9.

Non-Profit 136

Non-Profit Agency Entertainment Media 136

Adweek

JUNE 8, 2025

headquartered ad network has posted disappointing earnings since the end of 2024 and into the first quarter of 2025. Read has spent 30 years with WPP, including seven as CEO. His successor has yet to be confirmed, but the business said a search is underway.

Agency 261

Agency Ad network Media Advertising 261

Adweek

JUNE 23, 2025

” Dao’s hiring is part of a broader shift in EA’s ad business. CEO Andrew Wilson announced plans to establish an ad network during last year’s earnings call.

Electronics 151

Electronics Agency Ad network Media 151

MNTN

FEBRUARY 12, 2025

The difference is that this all takes place through an algorithm, and B2B advertisers can purchase ad space in channels like display, mobile, Connected TV, and more. Learn More: Ad Network vs Ad Exchange: Whats the Difference ?

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

JULY 26, 2024

Lisa Erschbamer , director, digital advertising at Proficio, said she’s unsurprised that Google couldn’t make it work in a way that is profitable to them (and without losing media budgets to other ad networks).

Cookies 128

Cookies Non-Profit Audience GDPR 128

MNTN

JANUARY 22, 2025

Ad Exchange vs. Ad Network An ad network bundles inventory from multiple publishers and sells it to advertisers, often with limited transparency and predefined pricing. In contrast, ad exchanges enable real-time bidding, giving advertisers more control over pricing and placement.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad Space 52

Ad Monsters

MAY 12, 2025

B2B media platform Business of Apps found that in 2024, the minimum Facebook Ads cost per install would stay at $2, but the maximum jumped up to $5.50. By contrast, many open-web-based ad networks (including Mintegral) can achieve installs below $1. Finally, every channel naturally becomes less effective over time.

Fill rate 90

Fill rate Machine Learning Ad network Audience 90

Playwire

MARCH 10, 2025

Key Points RTB ad exchanges create true price discovery through simultaneous auctions, typically delivering 25% higher CPMs than traditional methods Unlike ad networks that function as intermediaries, ad exchanges operate as neutral technology platforms where buyers and sellers transact directly Strategic optimizationincluding supply path management, (..)

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Ad Exchange Header Bidding Ad network 52

Martech

DECEMBER 26, 2024

Google expanded its “Abusing the ad network” policy this week. The policy now explicitly disapproves ads that link to destinations penalized for violating Google Search spam policies.

SEO 65

SEO Ad network MarTech Advertising 65

Basis

JUNE 30, 2025

Brinkema ruled in favor of the DOJ, finding that Google engaged in a variety of anticompetitive practices to acquire and maintain monopoly power in the publisher ad server and ad exchange markets for display advertising on the open web. However, she dismissed the DOJ’s claim that Google also holds a monopoly in ad networks.

Retail 79

Retail Search Advertising Machine Learning Audience 79

VideoWeek

DECEMBER 18, 2024

Apples ad network evolution I think it’s time for the long-rumoured Apple DSP. On the back of its huge success with Apple search ads, it seems likely to arrive this year in the form of an ad network. Top tip Prepare your campaigns to align with Apples ad network. Why this year?

Media 52

Media Marketing Retail SEO 52

Digiday

DECEMBER 19, 2024

The crusade to make everything an ad network continues as yet another player enters the space: real estate media.

Real Estate 68

Real Estate Retail Media Ad network 68

Ad Monsters

FEBRUARY 18, 2025

Consider the cautionary tale of ad network Rocket Fuel. Today, it’s a name few remember, but the industry once hailed it as a groundbreaking ad tech company for its early investment in artificial intelligence and automation.

Ad Tech 66

Ad Tech Machine Learning Shipping GDPR 66

AdPushup

APRIL 14, 2025

The main purpose of the gaming ad networks is to find ad spaces on the publishers’ sites or apps for advertisers or app/game developers. Gaming ad networks have come up as a safe haven for publishers to monetize their gaming assets.

Ad network 52

Ad network Ad Inventory Ad Space Advertising 52

Martech

SEPTEMBER 17, 2024

Google, round 2: Government targets digital ad business It’s also possible the trial will result in no changes and Google will be free to continue operating as it wants. 9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Google dominates the publisher ad server.

Header Bidding 115

Header Bidding Ad Server Ad Exchange Advertising 115

InMobi

JUNE 24, 2025

Apple now allows advertisers to define how long an ad remains eligible for conversion - tailoring attribution windows by ad network and interaction type. Smarter Attribution with Customizable Windows Attribution doesn’t have to be one-size-fits-all anymore.

Conversion 40

Conversion Retargeting Advertising Cookies 40

Ad Monsters

NOVEMBER 4, 2024

As Scott Messer, industry veteran and vocal supporter of Deal Curation as a Service (“DCaaS,” an acronym he coined), told ExchangeWire earlier this year, Curation Houses “feel like ad networks of yore, but are retooled on modern supply technology…” I fully understand and appreciate the hype.

CPM 52

CPM Agency Ad network Media 52

Ad Monsters

JANUARY 10, 2025

AdMonsters Publisher Forum Evolves Into Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks AdMonsters is thrilled to announce an exciting transformation of its flagship event, Publisher Forum, to meet the evolving needs of the digital advertising industry.

Ad network 105

Ad network Ad Ops ROI Education 105

MNTN

JANUARY 22, 2025

Comprehensive Performance Insights SSPs offer robust analytics and reporting, giving publishers deep visibility into ad performance, revenue trends, and audience engagement. These insights support continuous optimization and smarter monetization strategies. This broader competition drives higher bids and maximizes profitability.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

AdPushup

MAY 19, 2025

Contextual ad networks are the best bet for publishers to start with contextual advertising. With the advent of privacy-first platforms, contextual ad platforms will play a major role in redefining programmatic advertising. In a world where ad serving and digital privacy lock horns, contextual advertising comes as a respite.

Ad network 52

Ad network Advertising 52

Monetize More

MAY 14, 2025

This feature allowed Google AdX (now Google Ad Manager) to peek at what other ad networks would pay for inventory and cherry-pick the most valuable impressions, giving Google’s ad exchange a “last look” advantage over competitors.

Header Bidding 52

Header Bidding Ad Server Ad Tech Ad Exchange 52

Digiday

JUNE 25, 2025

It seems the ad networks have finally hit their maturation curve, inking partnerships with ad tech and off-site platforms to prove their value beyond lower-funnel conversions. To media buyers, all signs point to a new, necessary — and more attractive — phase of growth for retail, commerce and ad networks.

Retail 54

Retail Media Ad network Ad Tech 54

Advendio

MARCH 20, 2025

While the opportunity is massive, launching a retail media network comes with challenges that many retailers underestimate. The Tech Bottleneck: Why Many Retail Media Networks Struggle to Scale Many retailers fail to anticipate the technical complexities of running an ad network.

Retail 52

Retail Media Ad network Ad Tech 52