AdPushup

SEPTEMBER 7, 2022

A comprehensive list of best ad networks. Learn about ad networks, how they work, and why publishers should choose them. While there’s nothing wrong with that—it is, after all, the world’s best ad networks— it is unwise to [.].

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AdExchanger

MARCH 27, 2024

Dwindling Organics There’s been a Big Bang-like expansion of retail media networks.

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Playwire

AUGUST 21, 2022

As a tool in the ad tech stack, ad networks as a standalone entity have all but disappeared. Today publishers often use the therm "ad network" to refer to a more complete ad monetization solution with a richer feature-set. Read below to learn more about the most well-reviewed ad networks.

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Monetize More

JUNE 20, 2023

In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! Are you looking at testing out new ad networks for your publishing property? Chartboost Chartboost is about as mainstream as gaming ad networks get.

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Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. This article will help you compare ad network versus ad exchange. Functioning as a conduit, this ad network directs advertisers’ objectives toward publisher platforms.

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AdExchanger

JULY 5, 2022

For years now, the digital advertising industry has been talking about the premature death of the ad network, writes Omri Argaman, chief growth officer at Zoomd. The post Five Reasons Why Ad Networks Just Won’t Die appeared first on AdExchanger.

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Exchange Wire

AUGUST 18, 2023

As artificial intelligence has grown in prevalence, so too has a long-running problem for the ad industry: junk websites. The post Are AI-Powered Junk Sites a Problem for Ad Networks? Although junk on the internet is not a new issue – the term “clickbait”, for example, has been in use since [.]

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AdvertiseMint

NOVEMBER 7, 2023

Defining Ad Network? An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers?

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Paleo AdTech

DECEMBER 10, 2023

In fervid, microscopic early web — around 1995 and 1996 — Jay found a greenfield, with “zero ads” and no real competition, but that changed. DoubleClick entered as a competing ad network that first year, followed by 24/7 and Real Media and Flycast , and others.

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Exchange Wire

AUGUST 21, 2023

Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we explore the role of mobile advertising and [.]

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Playwire

JULY 11, 2023

Key Points Mobile publishing is the only place in ad tech where ad networks still function as critical parts of the ecosystem. Because most app advertising is still waterfall-based (unless you’re using in-app header bidding ), app developers form long-term relationships with ad networks that deliver the best yield.

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Exchange Wire

AUGUST 11, 2022

MGID, the global advertising platform, has been named ‘Best Digital Ad Network’ in the MarTech Breakthrough Awards. MGID’s contextual intelligence solution allows advertisers to deliver ads [.]. The post MGID Scoops ‘Best Digital Ad Network’ at MarTech Breakthrough Awards appeared first on ExchangeWire.com.

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Playwire

JULY 12, 2023

Key Points While there aren’t necessarily ad networks that cater specifically to Android publishers, many of the same mobile ad networks we’ve recommended in the past are compatible with Android.

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Playwire

JUNE 27, 2023

Key Points Mobile is really the only environment within the ad tech landscape in which ad networks still play a major role. When choosing ad networks to work with, you’ll want to keep a keen eye on brand safety to protect your visitors from low-quality or unsafe ads.

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AdPushup

MAY 25, 2023

In this article, you’ll learn about the differences between Ad Networks and Demand Side Platforms (Ad Network vs DSP) and their relevance for ad campaigns. Marketers [.]

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Monetize More

SEPTEMBER 22, 2022

In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! Are you looking at testing out new ad networks for your publishing property? Chartboost is about as mainstream as gaming ad networks get. Google AdMob. Chartboost.

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AdPushup

MAY 31, 2023

Here’s a simple guide to choosing the right display ad network partner for your publishing business. If you want to showcase them on your website or app, you’ll need a reliable display ad network. But before jumping into the first network you find, take the [.]

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Playwire

AUGUST 14, 2022

Despite what you may hear people say across the ad space, ad servers and ad networks are not the same thing. Some ad networks come with hosted ad server capabilities, however. Key Points. They're distinct pieces of online advertising technology, and most publishers use both of them.

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Playwire

JULY 5, 2023

Key Points Whether you’re talking about display or video advertising, as standalone companies, ad networks scarcely exist, and the ones that do typically come as a package deal with larger solutions.

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AdPushup

SEPTEMBER 20, 2022

Which PPC ad network is right for your business? In this post, you will learn about best PPC ad networks. The networks that offer payments per click on the ads or links are PPC/CPC ad networks. Being a part of ad [.]. What are best PPC platforms?

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Playwire

JULY 9, 2023

Key Points While Google’s ad network doesn’t function exactly like traditional ad networks, making use of automation and programmatic advertising tools and providing more pricing transparency, it does have commonalities with ad networks of the past.

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Exchange Wire

AUGUST 10, 2023

Best known as the world’s most-used search engine, Google has leveraged its vast catalogue of domains to build an ad network that has drawn the budgets of marketers almost everywhere. While highly lucrative for Google, this network has drawn the [.] The post What Could a Break-Up of Google’s Ad Network Mean for Tech?

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AdExchanger

AUGUST 8, 2022

Lyft’s Got An Ad Network; Nielsen Alternatives Are Grabbing Share appeared first on AdExchanger. Ride-hailing app Lyft has introduced Lyft Media, to be helmed by Kenan Saleh, co-founder and former CEO of Halo Cars. Halo, a startup that places digital billboards on rideshare. Continue reading » The post Beep Beep!

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Monetize More

MAY 31, 2023

One of the most effective ways to do this is by using high RPM ad networks. And which high RPM ad networks are the best for you? Revenue per 1000 impressions, or RPM , is a metric used by ad networks to measure the revenue generated by ads per thousand impressions. But what exactly is RPM?

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Exchange Wire

SEPTEMBER 14, 2023

Ahead of ATS Singapore, Travis Teo, executive director & co-founder of Adzymic, analyses the revival of ad networks. In this exclusive byline, Teo discusses what has led to this resurgence and what it could mean for the ad tech industry.

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Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

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AdPushup

FEBRUARY 2, 2023

This article will attempt to give you a clearer picture of the components of Ad Exchange and Ad Network and how they are different from each other.

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Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

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AdPushup

MAY 3, 2023

Getting it right in terms of monetization is not just about generating traffic – it’s about choosing the highest paying ad network. While publishers are facing economic downturn challenges today, there are also more monetization opportunities than ever in 2023.

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Monetize More

MAY 27, 2022

If you’re a small publisher or new blogger, it can be tough to get approved by ad networks. Here are 8 ad networks that are perfect for smaller publishers and new bloggers. Media.net is another popular ad network for starter publishers & is a solid Google AdSense alternative. Check them out now!

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Playwire

JUNE 28, 2023

Key Points An ad network is a mostly outdated business model in which third-party companies would purchase unsold ad inventory from publishers, typically for a flat fee. The ad networks then packaged that inventory and sold it to advertisers at a higher price.

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Paleo AdTech

OCTOBER 6, 2022

In fervid, microscopic early web — around 1995 and 1996 — Jay found a greenfield, with “zero ads” and no real competition, but that changed. DoubleClick entered as a competing ad network that first year, followed by 24/7 and Real Media and Flycast , and others.

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AdPushup

JUNE 16, 2023

Here’s a list of leading push notification ad network that will help you outreach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

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AdPushup

JUNE 16, 2023

Here’s a list of leading push notification ad networks that will help you outreach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

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AdPushup

SEPTEMBER 8, 2022

In display ads, this is proven by the existence of banner blindness. Native ad networks [.]. Advertising executives have tried their best to hide that fact by making advertisements funny, amusing, and occasionally even downright controversial. However, the audience has caught on too.

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Ad Tech Daily

MARCH 27, 2023

SALT LAKE CITY — Quotient (NYSE: QUOT), a leading digital media and promotions technology company, today announced the launch of its Retail Ad Network that aggregates individual retail media networks to enable advertisers to target, manage, execute […] The post Quotient’s Retail Ad Network Launches to Simplify and Consolidate Off-Site Retail (..)

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Monetize More

JUNE 16, 2023

Você sabe a diferença entre ad networks e ad exchanges? As ad exchanges são mais transparentes, pois permitem que os anunciantes vejam o preço exato pelo qual as impressões dos editores estão sendo vendidas. O que são Ad Networks? Qual é a diferença entre Ad Networks e Ad Exchanges?

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