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Have we reached peak ad network?

Digiday

Several new ad networks joined the bevy of existing (and growing) retail media networks last year with new terminology to match: financial media networks, travel media networks and, as of just last month, the (allegedly) first real estate media network (Re/Max). Have we finally reached peak ad network?

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Dick’s Sporting Goods Names David Young to Lead Its Retail Media Business

Adweek

David Young has joined Dick's as a vice president to oversee the ad business. The retailer launched its retail media network, Dick's Media Network, in 2022. He brings more than 20 years of experience in managing media and ad networks, most recently.

Retail 260
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Publicis Takes Mars’ $1.7 Billion Media Account From WPP

Adweek

Billion Media Account From WPP The French ad network will handle media duties, while IPG will oversee PR Publicis will now handle media for brands such as Snickers, M&Ms, Royal Canin, and Pedigree. headquartered ad network has posted disappointing earnings since the end of 2024.

Media 328
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Lyft Strikes Deal With StackAdapt to Funnel More Programmatic Demand to Its Ad Network

Adweek

The rideshare app is also working with Kevel to power its ad server.

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Private Equity Firm MidOcean Partners Scoops up Retail Media and Video Ad Network GSTV

Adweek

Private equity firm MidOcean Partners has agreed to buy GSTV, which powers the largest network of video ad screens on gas pumps, for an undisclosed amount.

Video Ads 247
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Ad Network Integration Explained: Setup Models, Pitfalls & Optimization Guide

AdPushup

Read our complete guide to know what is ad network integration, how it works, and why it’s a game-changer for modern publishers. Ad revenue in 2025 isn’t about serving impressions anymore. For publishers looking to optimize yield and tap into premium ad [.]

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Comic: Everything Is An Ad Network?

AdExchanger

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Everything Is An Ad Network? appeared first on AdExchanger.