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WPP Communications Chief Chris Wade Departs After 13 Years

Adweek

” EXCLUSIVE: Layoffs Hit WPP Media Agencies Days After Reports of GroupM Rebrand In an email to WPP staff, Mark Read praised Wade, describing how he “has built a modern communications and corporate affairs function for WPP while tirelessly promoting and defending our reputation.”

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Marketers Will Need to Double Down Against Divisiveness

Adweek

The success of advertising rests on clear, concise, and culturally considerate communication. Yet only 22 days into 2025, legal mandates and corporate maneuvers would suggest that facts are not important to consider when crafting what we say, how we say it, or how we show it. Everyone was left a little shaken following Mark Zuckerberg's.

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Overcoming workplace politics: A marketer’s guide to cross-functional partnerships

Martech

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. Also, don’t underestimate the importance of communication with your team members.

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Cracker Barrel Shakes Up Agency Roster Amid Brand Refresh

Adweek

Communications firm Blue Engine will be Cracker Barrel's AOR for public relations, experiential marketing, and partnerships. Prophet will work on Cracker Barrel's brand marketing efforts, such as brand communication, restaurant redesigns, brand marketing campaigns, and a.

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

That's where ZoomInfo Recruiter comes in, helping bridge the gap when job sourcing and communication efforts stall on LinkedIn. LinkedIn Recruiter is an effective way to start the recruitment process for an open position. But that doesn't mean there aren't some frustrating roadblocks on the network.

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How wisdom makes AI more effective in marketing

Martech

His extensive experience makes him the team’s sage, guiding strategy and ensuring effective communication. John plans to communicate detailed product information to the first group, propose discounts for those who purchase early and promise side-by-side consulting support as the product is deployed to the customer.

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22 must-have reports for measuring CRM health

Martech

Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. Contacts with no first name : Tracks contacts missing a first name, which is necessary for more personalized communication (i.e.