Twitter Taps Rebecca Hahn as Global VP of Communications

Adweek

Rebecca Hahn is leaving Bird for the bird application, joining Twitter as global vice president of communications.

WPP Acquires Leading Communications Agency JeffreyGroup

Martech Series

JeffreyGroup will join WPP’s Hill+Knowlton Strategies, creating the largest global communications agency presence in Latin America. Latin America is one of the most dynamic communication markets today, offering a growing scope of talent and innovation.

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CDP: The Core of Communications Transformation

Exchange Wire

n, senior strategic advisor at H+, details the importance of the customer data platform in revolutionising marketing communications, and allowing advertisers to leverage effective insights. The post CDP: The Core of Communications Transformation appeared first on ExchangeWire.com.

Magnolia Communications Brings Account-Based Marketing (ABM) to SMEs

Martech Series

Magnolia Communications is now offering ABM to drive leads, revenue and ROI for clients. Magnolia Communications, an award-winning full-service B2B demand generation agency, announced the addition of account-based marketing (ABM) to its range of digital marketing services.

Boxlight Announces Integrated AV Campus Communication Solution

Martech Series

Boxlight Corporation , a leading provider of interactive technology, digital signage, classroom audio, and services, announces an integrated AV campus communication solution, ATTENTION!, The post Boxlight Announces Integrated AV Campus Communication Solution appeared first on MarTech Series.

Enabld Technologies Has Closed a $1.4 Million Seed Funding Round to Power Business Communications

Martech Series

The cloud communication space is an enormous new frontier forcing sudden changes for nearly every Communication and Telco companies and millions of users worldwide. “The future of communication is here,” said Enabld’s CRO Carlos Villanueva.

Satellite Im Welcomes Users to First Fully Decentralized WEB3 Communications Platform

Martech Series

Satellite IM, a fully decentralized peer-to-peer communications platform at the forefront of data privacy, announced the launch of their communications platform that will allow users to chat directly in a secure, serverless and feature rich environment.

Omaha-based Startup Workshop Raises $5M to Streamline Internal Email and Communications

Martech Series

Workshop, a delightful platform for distributing and measuring internal email and communications, has raised $5.2 We are excited to work with the experienced team at Workshop to support their efforts to become the leading platform for internal communications.”

First Orion Aims to Accelerate Branded Communication Adoption Through Partnership With Jenne, Inc.

Martech Series

First Orion , a leading provider of branded communication solutions for businesses, announces the addition of Jenne, Inc., The partnership provides Jenne’s Cloud Services Brokerage agents access to the market-leading branded communication solution, INFORM.

Autosphere Now Leverages AWS Technologies to Transform Communication Service Providers Into Highly-Automated Enterprises

Martech Series

Value-focused automation company Autosphere has launched its intelligent Robotic Process Automation (RPA) solution on Amazon Web Services to empower communication service providers (CSPs) in achieving enterprise-wide automation.

Smart Communications and Areteans Partner to Elevate Customer Conversations

Martech Series

Leveraging Areteans best practices and implementation expertise, enterprise and government organizations can deliver personalised customer conversations utilizing the prebuilt integrations between Pega’s Software and the Smart Communications Conversation Cloud.

Haystack, a Modern Intranet Platform, Announces Secure Delivery to Protect Sensitive and Proprietary Internal Communications

Martech Series

Haystack, a new intranet with an inviting design that makes big companies feel smaller, announced Secure Delivery, a feature that deters unattributed, unauthorized sharing of sensitive information and keeps internal communications internal.

Cincom Integrates With Duck Creek To Streamline Customer Communication Processes For Insurers

Martech Series

Cincom Systems, a global provider of Customer Communications Management (CCM) solutions, announced today it has integrated with Duck Creek’s insurance suite to help insurers accelerate the digital transformation of their customer communications processes across the entire customer lifecycle.

Group Fio and Total Communicator Solutions, Inc. Are Announcing a Collaboration to Bring “Moments Marketing” and “Real-Time Communications” Based on User Behavior in the Real World to Market With the Enhanced Spark Compass Platforms

Martech Series

The Spark Compass world’s first event/action real-time, real-world behavioral communication platform that delivers measurable, verifiable results of consumer communications is now enhanced with Group FiO’s proven AI-driven campaign management and profile generation platform.

IDG Communications acquires Selling Simplified

Martech

B2B Marketing-as-a-Service platform Selling Simplified was acquired by business publisher IDG Communications. The post IDG Communications acquires Selling Simplified appeared first on MarTech.

Doxim named a Major Player in the IDC MarketScape: Worldwide Customer Communications Management (CCM) 2022 Vendor Assessment

Martech Series

The IDC MarketScape provides an assessment of cloud-based CCM application vendors that emphasize delivery of multichannel, personalized, and interactive communications to improve the customer experience.

Mitto, a Leader in Omnichannel Communications, Announces Partnership With New Mvno Imowi by Catel

Martech Series

The expansion of Mitto’s relationship with operators in Argentina builds on the company’s growing ecosystem of MNO partners, which drives comprehensive, high-quality customer engagement through omnichannel communications for global brands.

Nextiva’s Next-Generation Workhub Brings Together Team Collaboration and Customer Communication for the First Time

Martech Series

Nextiva is making the best technology available to every business with affordable communication, team collaboration, and customer experience in a single application. Nextiva unveiled a game-changing business software that is the first of its kind — a communications and productivity workhub.

CometChat Forms Strategic Partnership with Daily to Deliver World Class Communications Experience

Martech Series

By partnering together, both Daily and CometChat users will be able to build a world-class communications experience with rich in-app chat and calling in minutes. In App Marketing Unified Communications Video Anuj Garg audio API chat provider CometChat News Strategic Partnership WebRTC

Good morning: Communication governance is important

Martech

Good morning, Marketers, and here’s why communication governance is important. We recently published a feature that explores the possibility of allowing customers to determine their preferences for communication when it comes to cadence and channel.

Smart Communications Honors Trailblazing Customers and Partners during the SCALE Awards at INNOVATE 2022 Conference

Martech Series

Smart Communications , a leading technology company focused on helping businesses engage in more meaningful customer conversations today announced the winners of the 2022 SCALE Awards.

Vodafone Business UC with RingCentral Now Available in Germany: New Solution Simplifies Communications For Employees To Connect From Anywhere

Martech Series

The solution gives companies more choice, flexibility and simplicity in how their employees communicate and collaborate – in the office, at home or on the go. – Vodafone Germany and RingCentral jointly launch ‘Vodafone Business UC with RingCentral’ in the German market.

The greatest hidden cost to marketing success: Ineffective communication

Martech

But one critical—and overlooked—factor hampers the ability to deliver on these goals: ineffective communication. For example, even well before the pandemic, poorly written communication was costing businesses a staggering $400 billion annually in lost productivity.

Pax8’s Corporate Communications Team Wins National Team of the Year Award

Martech Series

Pax8 , the leading cloud commerce marketplace, announced its Corporate Communications Team, led by Amanda Lee, Corporate Vice President, Global Communications, was named the Corporate Communications Team of the Year by Ragan’s Crisis Communications Awards Program.

Protect Your Digital Assets and Communications Infrastructure

AdPulp

The post Protect Your Digital Assets and Communications Infrastructure appeared first on Adpulp. Cyber thieves are lurking. Cyber thieves are stealing. Facts. The big question is how are you responding to, and preventing this imminent threat?

Chief Communications Officers Are Movin’ On Up

AdPulp

On the client-side, the CCO is the Chief Communications Officer. The Chief Communications Officer is not the Chief Marketing Officer (CMO), but the roles are intertwined. The post Chief Communications Officers Are Movin’ On Up appeared first on Adpulp. In the agency business, the CCO is the Chief Creative Officer. Or they were. According to PR Week, modern CCOs are now tasked with brand management in addition to […].

Corporate America’s Leaders Get Crash Course in Crisis Communications

AdPulp

Crisis management and crisis communications are not disciplines that you want to learn on the job. The post Corporate America’s Leaders Get Crash Course in Crisis Communications appeared first on Adpulp.

The cost of bad communication is skyrocketing — what CMOs need to know

Martech

Yet, many do not realize there is one overlooked issue that’s seriously costing their organizations—one that, if addressed, could significantly enhance their business: poor communication. businesses due to poor communication—or approximately $12,506 per employee every year.

IDG Communications rebrands as Foundry, positions itself as a martech company

Martech

IDG Communications, longtime publisher of Computerworld, MacWorld, PCWorld, TechHive and other titles, will now be known as Foundry. Read next: IDG Communications acquires Selling Simplified. “We

‘First to be chopped from the budget’: PR professionals weigh in on changing communications landscape as clients seek viral fame

Digiday

While experts say some industry shifts have been a long time coming alongside changes in society and technology, the digital boom of 2020 has exacerbated issues in work timelines and communication.

Florence Touzé: why advertising and communications should be tools for global transition

More About Advertising

For many years the subject of responsibility in advertising and its impact on the economy, politics and society has been much debated. It has regularly been a prominent subject in the media, with issues ranging from Brexit to obesity. Societal and ethical debates arose as early as 1900.

Advertising Is A Critical Spoke On the Marketing Communications Wheel

AdPulp

The post Advertising Is A Critical Spoke On the Marketing Communications Wheel appeared first on Adpulp. Advertising lives at the top of the customer experience funnel. Thus, it’s important to make and run great advertising. It’s equally important to realize that no matter how high quality the ads, and how spot-on the messaging is, advertising is only one of several important parts of the customer’s experience journey. Smart brand managers use […].

Persado will leverage first-party language preference data to improve communications

Martech

Persado, the AI-powered language generation platform, has announced a new Language Profiles solution that will use first-party language and communication preferences to automatically generate messaging to appeal to audience segments of individual customers.

Three Simple Rules to Guide Your Marketing Communications Spending

AdPulp

The post Three Simple Rules to Guide Your Marketing Communications Spending appeared first on Adpulp. Teachers take complicated subjects and make them easy to understand. Before Bob Hoffman became an ad man, before he started, ran and sold Hoffman/Lewis in San Francisco, and before he was known as “The Ad Contrarian,” Hoffman was a science teacher. Now that he’s enjoying his retirement from the agency, he makes time to speak and […].

Mediaocean Appoints Strategic Marketing Executive David Berkowitz as SVP Corporate Marketing and Communications

Flashtalking by Mediaocean

Mediaocean has named David Berkowitz as Senior Vice President, Corporate Marketing and Communications.

Moody And Austin Are Powerful Incubators of Tomorrow?s Marketing Communications Talent

AdPulp

On Saturday, Moody College of Communications at the University of Texas held a virtual graduation ceremony for its 2020 graduates. The post Moody And Austin Are Powerful Incubators of Tomorrow’s Marketing Communications Talent appeared first on Adpulp.

New SouthBy Services Package: Driver, Personal Shopper, Tour Guide, PR Provider, And Brand Communications Consultant

AdPulp

I am launching a new service at South By Southwest this year. I don’t have a name for it yet, but I am ready to describe the interwoven offerings. My highly customized introduction to Austin, Texas is a combination of concierge-like services, plus Marcom magic.

Now Accenture wins Vatican media communications

More About Advertising

We’ve noticed that Accenture Interactive is taking over (bits of) the corporeal world, now it’s expanding its horizons to matters spiritual with the new task of launching Vatican News, described as “part of the Vatican reform aimed at finding new ways to communicate with and engage all people in today’s digital world.”

Spot Raises $5.5M in Seed Funding Led by Freestyle

Martech Series

Capital to help next-gen communication platform double down on technology, expand user base. Today, next-generation communications platform, Spot, announced $5.5M We know the future of remote communication will be more immersive, but it also needs to be accessible.

Need New Answers to Old Communications Problems? Head to the Woodshed

AdPulp

The post Need New Answers to Old Communications Problems? Crispin Porter Bogusky is building a woodshed in the lobby of its Boulder headquarters. The woodshed will be a designated place to host important conversations. Is it a podcast? Is it an incubator? Is it a plane? It can be hard to say what grand designs exist in Alex Bogusky’s mind. Here’s the teaser: We […]. Head to the Woodshed appeared first on Adpulp. Ad People Agencies Podcasting

The Compelling Communicator Shows You How To Design Effective Presentations

AdPulp

The post The Compelling Communicator Shows You How To Design Effective Presentations appeared first on AdPulp. If you work in advertising, there’s simply no avoiding the PowerPoint deck. Sometimes it’s needed to present concepts or creative work, other times it’s a major player in a subject matter presentation. We’ve all seen the good, bad, and ugly of presentations. In his book, Mastering the Art and Science of Exceptional Presentation Design, author […].

WPP ups its bid to handle government communications with Sean Larkins hire

More About Advertising

WPP’s Government & Public Sector Practice has poached the UK government’s one-time deputy director of government communications Sean Larkins as director of consulting and capability. “Communications capability” is a new offer it says. Working for the Government Larkins (left) “led the reform of UK Government communications on behalf of the Prime Minister’s Office and Cabinet. Agencies News Politics PR government communications Sean Larkins WPP

Democrats Need “A Competent Communications Strategist” (And A Kick in the Ass)

AdPulp

Message to @HouseDemocrats & @SenateDems: Please get a competent communications strategist. The post Democrats Need “A Competent Communications Strategist” (And A Kick in the Ass) appeared first on Adpulp. Jodi Jacobson is the editor-in-chief of Rewire.News. She has some advice for the Democratic Party. You have before you the SIMPLEST to explain of innumerable crimes committed by this president & this administration and yet STILL you are screwing it up.