Adweek

NOVEMBER 12, 2022

With KFC's recent social media firestorm surrounding an automated promotional message, it's important for brands and agencies to reflect on how to prevent communication missteps.

Communications 246

Communications Agency Media Advertising 246

Adweek

SEPTEMBER 29, 2022

Dan Edelman changed the face of advertising communications when he opened up his eponymous shop in 1952. He was the first to create the media tour and helped elevate public relations as a key tactic for advertisers. Just as the industry has evolved, so has Edelman in recent years. Its latest iteration involves music star.

Communications 297

Communications Public Relations Media Advertising 297

Adweek

JULY 12, 2022

Rebecca Hahn is leaving Bird for the bird application, joining Twitter as global vice president of communications.

Communications 246

Communications Marketing 246

Adweek

DECEMBER 20, 2022

In this episode of Brave Commerce, Jim Mollica, chief marketing officer of Bose, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss several ways brands can communicate and connect with their consumers. Mollica shares his experiences of marketing a product in the entertainment, apparel and consumer electronics industries.

Communications 246

Communications Electronics Entertainment Marketing 246

Adweek

OCTOBER 4, 2022

Being a great communicator, a great marketer, a great advertiser is the whole game. In the latest episode of The Speed of Culture podcast, Jim VandeHei, co-founder and CEO of Axios, joins Suzy founder and CEO Matt Britton to discuss his journey from reporter to leader of a publishing agency with more than 500 employees.

Communications 245

Communications Agency Advertising Marketing 245

Adweek

NOVEMBER 21, 2022

This includes how and when to communicate company goals to a disparate staff. As the Covid-19 pandemic enters its 32nd month and an economic crises looms, agency leaders have a lot to deal with away from the day-to-day operations.

Communications 246

Communications Agency 246

Adweek

OCTOBER 6, 2023

Authorities agree that climate change will never be effectively addressed if ordinary consumers don't make responsible choices. But there's a problem: Those ordinary people also tend to assume their choices aren't going to make much of a difference.

Communications 312

Communications Media 312

Ad Tech Daily

MARCH 7, 2023

Communications and HR professionals can now leverage video streaming technology to increase global engagement with key stakeholders BOSTON — Brightcove Inc.

Communications 79

Communications Ad Tech Ad network Video Ads 79

Martech Series

FEBRUARY 22, 2023

Lifelike avatars and creative copywriting offer clients next-generation marketing strategy LSV Communications announces today the launch of artificial intelligence (AI) storytelling combining lifelike avatars and creative copywriting to offer clients next-generation marketing strategy.

Communications 90

Communications Machine Learning MarTech Conversion 90

Martech Series

NOVEMBER 14, 2022

These new offerings will combine RingCentral MVP with Spectrum’s high-speed internet and network solutions to provide Spectrum’s small and medium-sized business customers–as well as Enterprise clients–access to a reliable, secure, and simple communications platform which will enable them to work productively from anywhere.

Communications 89

Communications Healthcare Education MarTech 89

Martech Series

JANUARY 19, 2023

Industry Expert Will Accelerate Growth and Innovation for Customer Communications Management Leader Smart Communications , a leading technology company focused on helping businesses engage in more meaningful customer conversations, today announced that Anthony Bennett has joined the company in the new role of Chief Information Officer (CIO).

Communications 92

Communications Conversion MarTech Marketing 92

Martech Series

SEPTEMBER 22, 2022

JeffreyGroup will join WPP’s Hill+Knowlton Strategies, creating the largest global communications agency presence in Latin America. WPP announces the acquisition of JeffreyGroup, one of the most respected independent corporate communications, public affairs, and marketing consulting firms in Latin America.

Communications 81

Communications Agency Public Relations MarTech 81

Martech

SEPTEMBER 23, 2021

But one critical—and overlooked—factor hampers the ability to deliver on these goals: ineffective communication. For example, even well before the pandemic, poorly written communication was costing businesses a staggering $400 billion annually in lost productivity. Why effective communication is the catalyst of meeting new demands.

Communications 132

Communications Marketing Audience MarTech 132

Martech Series

SEPTEMBER 15, 2022

Magnolia Communications is now offering ABM to drive leads, revenue and ROI for clients. Magnolia Communications, an award-winning full-service B2B demand generation agency, announced the addition of account-based marketing (ABM) to its range of digital marketing services. “Our

Communications 92

Communications Marketing ROI MarTech 92

More About Advertising

MARCH 20, 2024

“Communication Breakdown” is the slightly alarming name given to Cannes Lions’ annual “State of Creativity” survey, which this year exposes the lack of communication between clients and agencies.

Communications 52

Communications Agency Advertising 52

Martech Series

JUNE 27, 2022

Boxlight Corporation , a leading provider of interactive technology, digital signage, classroom audio, and services, announces an integrated AV campus communication solution, ATTENTION!, The campus communication system natively integrates via the CleverLive app, included on all displays offered by Mimio and Clevertouch.

Communications 77

Communications MarTech Marketing 77

Martech

FEBRUARY 3, 2022

Good morning, Marketers, and here’s why communication governance is important. We recently published a feature that explores the possibility of allowing customers to determine their preferences for communication when it comes to cadence and channel. Of course, policing the cadence of emails is nothing new. Quote of the day. “I

Communications 93

Communications ROI MarTech Marketing 93

Martech Series

JANUARY 9, 2023

WorkWave’s new customer communication tool launches for PestPac January 18. WorkWave, a leading provider of SaaS software solutions that support every stage of a service business’s life cycle, today announced the launch of its new Communication Center during its annual Beyond Service User Conference in Orlando, FL.

Communications 77

Communications MarTech Conversion Marketing 77

Martech Series

OCTOBER 21, 2022

Extend offers the industry’s simplest and most flexible way to bring mobile unified communications to the entire distributed workforce of any company. Now one device does it all while keeping business and personal communications completely separate and secure.”. That means it requires no apps or special phone clients and no training.

Communications 86

Communications MarTech Marketing 86

Martech

FEBRUARY 8, 2022

B2B Marketing-as-a-Service platform Selling Simplified was acquired by business publisher IDG Communications. For B2B marketers, the contextual breadcrumbs are there to discern intent, but they often sit within publishers who serve as important hubs for business intelligence and a sense of community.

Communications 93

Communications MarTech Agency Marketing 93

Martech Series

FEBRUARY 13, 2023

ReliaQuest, the force multiplier of security operations, announced that Kim Hill was named Chief of Staff and Head of Corporate Communications. Kim’s communications skills, leadership experience and history with ReliaQuest make her the perfect addition to our team.” Kim is uniquely qualified to support us in this way,” Murphy said.

Communications 77

Communications MarTech Media Marketing 77

Martech Series

FEBRUARY 8, 2023

Establishing itself as a central work hub and virtual headquarters, Zoho Workplace is a unified office platform that combines collaboration, productivity, and communications tools. All of that together is really improving the communication throughout our entire company.” Professional is $6 per user per month.

Communications 79

Communications MarTech Audience Marketing 79

Martech Series

JANUARY 10, 2023

Lederne – The Norwegian Trade Union for Managers and Executives signs with Agillic for more personalised and data-driven marketing communication. While providing legal assistance, advisory, professional networking & training to their members, Lederne aims to be more personalised in their communication for a better member experience.

Communications 88

Communications Marketing MarTech 88

Martech Series

OCTOBER 20, 2022

Customer Communications Management (CCM) Leader and their Insurance Customers to Share their CX Expertise During Joint Sessions. CIO perspectives from Smart Communications customers include Amy Bingham from Pekin Insurance, Cam Loeppky from Wawanesa Insurance and Tim Hays from Mountain West Farm Bureau and 360 Insurance.

Communications 74

Communications Conversion MarTech Marketing 74

Martech Series

FEBRUARY 22, 2023

In partnership with The Harris Poll, the study shows deepening effects of poor communication on everything from productivity to stress, confidence, and job satisfaction. Effective communication is essential to meet new business, customer, and workforce demands as organizations navigate continued market pressures and workplace transformation.

Communications 84

Communications MarTech Marketing 84

AdvertiseMint

SEPTEMBER 26, 2023

Enter integrated marketing communications (IMC)! According to this study , integrated marketing communications have a significant beneficial impact on brand equity. Let’s explore how integrated marketing communications can work its magic on your business. Together, they communicate clearly and consistently.

Communications 52

Communications Marketing Pop-Up ROI 52

Martech Series

JANUARY 27, 2023

Revolutionize customer communication with maplesky.io, the AI-powered CRM platform for businesses to improve customer engagement, retention, and conversions. Introducing maplesky.io , the innovative AI-powered CRM platform that is set to revolutionize the way businesses communicate with their customers. maplesky.io

Communications 87

Communications Machine Learning Conversion MarTech 87

Exchange Wire

SEPTEMBER 20, 2022

n, senior strategic advisor at H+, details the importance of the customer data platform in revolutionising marketing communications, and allowing advertisers to leverage effective insights. The post CDP: The Core of Communications Transformation appeared first on ExchangeWire.com. What is the difference between a CDP and [.].

Communications 98

Communications Advertising Marketing 98

Martech Series

JUNE 16, 2022

Leveraging Areteans best practices and implementation expertise, enterprise and government organizations can deliver personalised customer conversations utilizing the prebuilt integrations between Pega’s Software and the Smart Communications Conversation Cloud.

Communications 78

Communications Conversion MarTech Marketing 78

Martech Series

DECEMBER 6, 2022

Branded communication provider now helps more than 1K enterprises improve customer experience through branded calling. The latest enhancement to the Digital Communication Exchange also helps lay the foundation for future industry solutions such as Rich Call Data.”. 5000 list of fastest-growing private companies in America.

Communications 81

Communications MarTech Marketing Advertising 81

Martech Series

SEPTEMBER 16, 2022

Satellite IM, a fully decentralized peer-to-peer communications platform at the forefront of data privacy, announced the launch of their communications platform that will allow users to chat directly in a secure, serverless and feature rich environment. Users will have access to private and secure messaging, group chat and video chat.

Communications 85

Communications MarTech Marketing 85

Martech

FEBRUARY 24, 2022

Yet, many do not realize there is one overlooked issue that’s seriously costing their organizations—one that, if addressed, could significantly enhance their business: poor communication. businesses due to poor communication—or approximately $12,506 per employee every year. In fact, the study estimates a $1.2

Communications 105

Communications Marketing MarTech 105

Martech Series

FEBRUARY 28, 2023

Mallard will bring her expertise in marketing, brand development, product positioning and communications, to help Kajabi in its mission to shape the future of the creator economy by helping creators become entrepreneurs. Her work has been published in the Wall Street Journal, Forbes and Fast Company.

Communications 80

Communications Marketing MarTech Audience 80

Martech Series

MARCH 6, 2023

Sceyt, a CPaaS company specializing in creating communication solutions, introduces In-App Chat API, a messaging platform that enables developers to integrate full-featured chat functionality into their applications effortlessly.

Communications 92

Communications Conversion MarTech Marketing 92

Martech Series

JULY 26, 2022

Workshop, a delightful platform for distributing and measuring internal email and communications, has raised $5.2 “Evolving work styles and the shift toward hybrid workplaces have increased the importance of employee communication,” said BJ Hansen, Managing Director at McCarthy Capital. million in additional seed funding.

Communications 87

Communications MarTech Marketing 87

Martech Series

AUGUST 1, 2022

This round of financing will enable further development of the company’s growing network of versatile and cutting-edge communication platforms and solutions, along with new tools to support Communication Service Providers, Telcos, and Enterprises to fully integrate and tokenize their communication suite in the cloud.

Communications 89

Communications Finance ROI MarTech 89

Digiday

APRIL 10, 2024

Pledging to never use AI in our communications is just one step. “As we navigate the opportunities and challenges that come with new and emerging technology, we remain committed to protect, celebrate and champion Real Beauty,” Alessandro Manfredi, chief marketing officer for Dove, said in the brand’s release on the announcement.

Communications 94

Communications Marketing Media Advertising 94