Martech Series

JANUARY 19, 2023

Industry Expert Will Accelerate Growth and Innovation for Customer Communications Management Leader Smart Communications , a leading technology company focused on helping businesses engage in more meaningful customer conversations, today announced that Anthony Bennett has joined the company in the new role of Chief Information Officer (CIO).

Communications 92

Communications Conversion MarTech Marketing 92

Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making. Martech’s influence needs to extend beyond marketing.

MarTech 97

MarTech Conversion Rate Finance Conversion 97

Martech

OCTOBER 2, 2023

With martech utilization plummeting to 33% , CMOs and their teams must maximize their stack’s value before seeking budget increases or new additions. In my experience, another reason is that martech stack platforms are typically integrated with a company’s existing processes. Enter the experimental marketer.

MarTech 115

MarTech Marketing Communications Education 115

Martech Series

SEPTEMBER 22, 2022

JeffreyGroup will join WPP’s Hill+Knowlton Strategies, creating the largest global communications agency presence in Latin America. WPP announces the acquisition of JeffreyGroup, one of the most respected independent corporate communications, public affairs, and marketing consulting firms in Latin America.

Communications 81

Communications Agency Public Relations MarTech 81

Martech Series

SEPTEMBER 15, 2022

Magnolia Communications is now offering ABM to drive leads, revenue and ROI for clients. Magnolia Communications, an award-winning full-service B2B demand generation agency, announced the addition of account-based marketing (ABM) to its range of digital marketing services. “Our

Communications 92

Communications Marketing ROI MarTech 92

Martech Series

OCTOBER 21, 2022

Extend offers the industry’s simplest and most flexible way to bring mobile unified communications to the entire distributed workforce of any company. Marketing Technology News: MarTech Interview with Zohar Bronfman, CEO and Co-Founder at Pecan. That means it requires no apps or special phone clients and no training.

Communications 86

Communications MarTech Marketing 86

Martech Series

JUNE 27, 2022

Boxlight Corporation , a leading provider of interactive technology, digital signage, classroom audio, and services, announces an integrated AV campus communication solution, ATTENTION!, The campus communication system natively integrates via the CleverLive app, included on all displays offered by Mimio and Clevertouch.

Communications 77

Communications MarTech Marketing 77

Martech

OCTOBER 9, 2023

It’s my pleasure to report that martech is so alive and that we still need digital asset management (DAM) platforms to be the core of all we do in those efforts. DAM’s place in modern martech DAM is still at the core of the martech stack, as digital content should be viewed as a constant connection between people, process and technology.

MarTech 121

MarTech Communications Marketing 121

Martech Series

FEBRUARY 13, 2023

ReliaQuest, the force multiplier of security operations, announced that Kim Hill was named Chief of Staff and Head of Corporate Communications. Kim’s communications skills, leadership experience and history with ReliaQuest make her the perfect addition to our team.” Kim is uniquely qualified to support us in this way,” Murphy said.

Communications 77

Communications MarTech Media Marketing 77

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. This helps retailers move from mass promotions to segmentation to curated offers and communications created specifically for individuals. Get MarTech! 18 appeared first on MarTech.

MarTech 107

MarTech Affiliates Retail Brand Awareness 107

Martech Series

JANUARY 10, 2023

Lederne – The Norwegian Trade Union for Managers and Executives signs with Agillic for more personalised and data-driven marketing communication. While providing legal assistance, advisory, professional networking & training to their members, Lederne aims to be more personalised in their communication for a better member experience.

Communications 88

Communications Marketing MarTech 88

Martech Series

JANUARY 9, 2023

WorkWave’s new customer communication tool launches for PestPac January 18. WorkWave, a leading provider of SaaS software solutions that support every stage of a service business’s life cycle, today announced the launch of its new Communication Center during its annual Beyond Service User Conference in Orlando, FL.

Communications 77

Communications MarTech Conversion Marketing 77

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. Yet, I’m stunned at how many people talk about implementing martech on their own or only within their team. For martech to be successful, you need cross-functional alignment and support for the solution. One of the reasons I fell in love with martech was the people component.

MarTech 96

MarTech Communications Conversion Education 96

Martech Series

JANUARY 27, 2023

Revolutionize customer communication with maplesky.io, the AI-powered CRM platform for businesses to improve customer engagement, retention, and conversions. Introducing maplesky.io , the innovative AI-powered CRM platform that is set to revolutionize the way businesses communicate with their customers. maplesky.io

Communications 87

Communications Machine Learning Conversion MarTech 87

Martech

FEBRUARY 2, 2024

The allure of martech can be deceptive. As we navigate the complexities of martech, let’s explore what it really takes to turn these tools from a promising investment into a pivotal part of your marketing success story. Are your martech investments truly paying off? Think about it.

MarTech 97

MarTech Shipping Communications Marketing 97

Martech

JULY 8, 2022

Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. MarTech Program Specialist @ Federal Reserve Bank of Chicago (U.S. Director of Product Management – Martech/ABM @ Databook (U.S. The post The latest jobs in martech appeared first on MarTech.

MarTech 120

MarTech Communications Marketing 120

Martech Series

FEBRUARY 22, 2023

In partnership with The Harris Poll, the study shows deepening effects of poor communication on everything from productivity to stress, confidence, and job satisfaction. Effective communication is essential to meet new business, customer, and workforce demands as organizations navigate continued market pressures and workplace transformation.

Communications 84

Communications MarTech Marketing 84

Martech Series

AUGUST 1, 2022

This round of financing will enable further development of the company’s growing network of versatile and cutting-edge communication platforms and solutions, along with new tools to support Communication Service Providers, Telcos, and Enterprises to fully integrate and tokenize their communication suite in the cloud.

Communications 89

Communications Finance ROI MarTech 89

Martech Series

MARCH 6, 2023

Sceyt, a CPaaS company specializing in creating communication solutions, introduces In-App Chat API, a messaging platform that enables developers to integrate full-featured chat functionality into their applications effortlessly. It is highly customizable, allowing businesses to tailor them to their specific needs.

Communications 92

Communications Conversion MarTech Marketing 92

Martech Series

OCTOBER 20, 2022

Customer Communications Management (CCM) Leader and their Insurance Customers to Share their CX Expertise During Joint Sessions. CIO perspectives from Smart Communications customers include Amy Bingham from Pekin Insurance, Cam Loeppky from Wawanesa Insurance and Tim Hays from Mountain West Farm Bureau and 360 Insurance.

Communications 74

Communications Conversion MarTech Marketing 74

Martech Series

JUNE 16, 2022

Leveraging Areteans best practices and implementation expertise, enterprise and government organizations can deliver personalised customer conversations utilizing the prebuilt integrations between Pega’s Software and the Smart Communications Conversation Cloud.

Communications 78

Communications Conversion MarTech Marketing 78

Martech Series

FEBRUARY 8, 2023

Establishing itself as a central work hub and virtual headquarters, Zoho Workplace is a unified office platform that combines collaboration, productivity, and communications tools. All of that together is really improving the communication throughout our entire company.” Professional is $6 per user per month.

Communications 79

Communications MarTech Audience Marketing 79

Martech Series

JULY 26, 2022

Workshop, a delightful platform for distributing and measuring internal email and communications, has raised $5.2 “Evolving work styles and the shift toward hybrid workplaces have increased the importance of employee communication,” said BJ Hansen, Managing Director at McCarthy Capital. million in additional seed funding.

Communications 87

Communications MarTech Marketing 87

Martech Series

SEPTEMBER 16, 2022

Satellite IM, a fully decentralized peer-to-peer communications platform at the forefront of data privacy, announced the launch of their communications platform that will allow users to chat directly in a secure, serverless and feature rich environment. Users will have access to private and secure messaging, group chat and video chat.

Communications 85

Communications MarTech Marketing 85

Martech Series

JULY 19, 2022

The IDC MarketScape provides an assessment of cloud-based CCM application vendors that emphasize delivery of multichannel, personalized, and interactive communications to improve the customer experience. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne.

Communications 93

Communications MarTech Marketing 93

Martech Series

DECEMBER 6, 2022

Branded communication provider now helps more than 1K enterprises improve customer experience through branded calling. The latest enhancement to the Digital Communication Exchange also helps lay the foundation for future industry solutions such as Rich Call Data.”. 5000 list of fastest-growing private companies in America.

Communications 81

Communications MarTech Marketing Advertising 81

Martech Series

FEBRUARY 28, 2023

Mallard will bring her expertise in marketing, brand development, product positioning and communications, to help Kajabi in its mission to shape the future of the creator economy by helping creators become entrepreneurs. Her work has been published in the Wall Street Journal, Forbes and Fast Company.

Communications 80

Communications Marketing MarTech Audience 80

Martech Series

OCTOBER 26, 2022

Axelar, the proof-of-stake blockchain that connects Web3 ecosystems, is partnering with Polygon to deliver secure cross-chain communication to Polygon Supernets as the core infrastructure for an interoperable internet of dedicated EVM blockchains powered by Polygon Edge. Each Supernet can integrate with Axelar in a matter of days.

Communications 82

Communications Entertainment MarTech Marketing 82

Martech

DECEMBER 11, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Get MarTech! Here’s something somebody asked me! In your inbox.

MarTech 111

MarTech Marketing Conversion Rate Brand Awareness 111

Martech

SEPTEMBER 23, 2021

But one critical—and overlooked—factor hampers the ability to deliver on these goals: ineffective communication. For example, even well before the pandemic, poorly written communication was costing businesses a staggering $400 billion annually in lost productivity. Why effective communication is the catalyst of meeting new demands.

Communications 130

Communications Marketing Audience MarTech 130

Martech

FEBRUARY 3, 2022

Good morning, Marketers, and here’s why communication governance is important. We recently published a feature that explores the possibility of allowing customers to determine their preferences for communication when it comes to cadence and channel. Of course, policing the cadence of emails is nothing new. Quote of the day. “I

Communications 89

Communications ROI MarTech Marketing 89

Martech

MAY 17, 2023

Regularly auditing your martech stack must be part of your organization’s process. Take the 2023 MarTech Replacement Survey Whatever the reason, identifying what tools can be retired is a critical part of a martech audit. Retiring martech software requires a thorough planning process and clean execution.

MarTech 101

MarTech Communications Healthcare Marketing 101

Martech Series

AUGUST 30, 2022

First Orion , a leading provider of branded communication solutions for businesses, announces the addition of Jenne, Inc., The partnership provides Jenne’s Cloud Services Brokerage agents access to the market-leading branded communication solution, INFORM. “The appeared first on MarTech Series.

Communications 78

Communications MarTech Marketing 78

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). This isn’t just a “check-in now and then” thing.

MarTech 117

MarTech Fashion Retail Communications 117

Martech

FEBRUARY 8, 2022

B2B Marketing-as-a-Service platform Selling Simplified was acquired by business publisher IDG Communications. For B2B marketers, the contextual breadcrumbs are there to discern intent, but they often sit within publishers who serve as important hubs for business intelligence and a sense of community.

Communications 89

Communications MarTech Agency Marketing 89

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. Get MarTech! And for 95% of our future customers, a better brand experience.

MarTech 88

MarTech Conversion Cookies Brand Awareness 88

Martech Series

AUGUST 16, 2022

Weave’s communications and engagement platform honored for its innovative solutions for small and medium-sized businesses. Weave, the all-in-one customer communication platform for small business, has been named the winner of Best SMB CRM Solution in the fifth annual MarTech Breakthrough Awards.

MarTech 91

MarTech Communications Healthcare Marketing 91