Martech Series

JANUARY 27, 2023

Revolutionize customer communication with maplesky.io, the AI-powered CRM platform for businesses to improve customer engagement, retention, and conversions. Introducing maplesky.io , the innovative AI-powered CRM platform that is set to revolutionize the way businesses communicate with their customers.

Communications 87

Communications Machine Learning Conversion MarTech 87

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

Conversion 127

Conversion Conversion Rate Marketing Audience 127

Martech Series

FEBRUARY 8, 2023

Conversational Commerce is an in-demand retail trend that capitalises on the growing convergence of shopping and conversations on platforms such as Messenger, WhatsApp and Instagram, using the chat feature to create a seamless shopping experience. This secures its place as an established leader in this highly competitive market.”

Conversion 76

Conversion Communications Manufacturing eCommerce 76

Martech Series

DECEMBER 19, 2022

A communications revolution mixed with the rapid development of new technologies has caused the way we connect to evolve. As communication methods advance though, so too do customer expectations. Let’s explore four benefits of conversational commerce and why it represents the future of customer engagement.

Conversion 96

Conversion Retail Communications MarTech 96

Martech Series

DECEMBER 1, 2022

one of the largest, global customer experience (CX) technology and services innovators for end-to-end digital CX solutions, announced that VoiceFoundry, a TTEC Digital company, has achieved the Amazon Web Services (AWS) Conversational Artificial Intelligence (AI) Competency. TTEC Holdings , Inc. ,

Conversion 86

Conversion MarTech Communications Marketing 86

Martech Series

MARCH 6, 2023

Sceyt, a CPaaS company specializing in creating communication solutions, introduces In-App Chat API, a messaging platform that enables developers to integrate full-featured chat functionality into their applications effortlessly. Security and privacy are a top priority for us at Sceyt,” said Artashes Vardanov, CTO of Sceyt.

Communications 92

Communications Conversion MarTech Marketing 92

Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. That’s not a conversation. These are also prime topics of your marketing conversation.

Conversion 130

Conversion Marketing Audience SEO 130

Martech Series

OCTOBER 20, 2022

Customer Communications Management (CCM) Leader and their Insurance Customers to Share their CX Expertise During Joint Sessions. The power of this partnership continues to deliver unparalleled customer experience capabilities to insurers who value delivering personalized omnichannel customer conversations at scale.”.

Communications 74

Communications Conversion MarTech Marketing 74

Martech Series

JANUARY 9, 2023

WorkWave’s new customer communication tool launches for PestPac January 18. WorkWave, a leading provider of SaaS software solutions that support every stage of a service business’s life cycle, today announced the launch of its new Communication Center during its annual Beyond Service User Conference in Orlando, FL.

Communications 77

Communications MarTech Conversion Marketing 77

Martech Series

JUNE 7, 2022

American Family Insurance, John Hancock, Empower Retirement, and HTC Global Services Recognized for Excellence in Customer Conversations. Smart Communications , a leading technology company focused on helping businesses engage in more meaningful customer conversations today announced the winners of the 2022 SCALE Awards.

Communications 85

Communications Conversion MarTech Marketing 85

Martech Series

DECEMBER 15, 2022

New capabilities include Blended Conversations, a seamless combination of human-driven and bot-powered conversational service experiences, as well as several refinements to the user interface. Zoho Desk, which has achieved 45% year-over-year revenue growth for the past five years, now serves more than 100K businesses globally.

Conversion 86

Conversion SEO MarTech Communications 86

Adweek

MARCH 4, 2024

We have to communicate through innovative marketing to regain a powerful ongoing voice in the cultural conversation,".

Retail 278

Retail Communications Conversion Marketing 278

Martech Series

NOVEMBER 1, 2022

Vonage , a global leader in cloud communications helping businesses accelerate their digital transformation, has unveiled new research that shows businesses have technology gaps that prevent them from making meaningful connections with customers. Another tool is conversational commerce, which uses AI to engage customers in-channel.

Conversion 92

Conversion Communications eCommerce MarTech 92

Martech Series

AUGUST 4, 2022

the leading provider of Conversation Automation solutions for enterprise revenue teams, and 451 Research, part of S&P Global, release new data showing those without conversational AI are now far behind in the race to meet rising customer expectations. As growth slows for the second quarter in a row, Conversica , Inc.,

Conversion 90

Conversion Communications ROI MarTech 90

Martech Series

DECEMBER 12, 2022

Vonage , a global business cloud communications leader helping businesses accelerate their digital transformation, has been named Asia-Pacific Communications Platform as a Service (CPaaS) Company of the Year by Frost & Sullivan for a record-breaking fourth consecutive year.

Communications 82

Communications Conversion MarTech Marketing 82

Martech Series

JULY 13, 2022

Truecaller, the world’s leading global communications platform, today launched a brand-new app for safe, secure and private audio conversations: Open Doors. “Thanks to Truecaller being 13 years in the business, we’ve spent a great deal of time learning about how people communicate.

Conversion 87

Conversion Communications MarTech Marketing 87

Martech Series

OCTOBER 27, 2022

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has unveiled new research that shows businesses have technology gaps that prevent them from making meaningful connections with customers. Another tool is conversational commerce, which uses AI to engage customers in-channel.

Conversion 81

Conversion Communications MarTech Marketing 81

Martech Series

JANUARY 23, 2023

Conversational AI leader extends platform with open architecture, continuous learning, automated training and testing to boost efficiency Kore.ai , the world’s leading conversational AI platform and solutions company, today announced the release of the Kore.ai Experience Optimization (XO) Platform Version 10.0.

Communications 80

Communications Conversion MarTech Marketing 80

Martech Series

NOVEMBER 3, 2022

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, today announced that ExamRoom.AI, the world’s first AI-based proctoring software, is using the Vonage Communications Platform to provide reliable and scalable remote testing and proctoring experiences globally.

Communications 92

Communications Education MarTech Conversion 92

Martech Series

FEBRUARY 12, 2023

Autoflow announces its website widgets that are designed to maximize the opportunity of turning website visitors into engaging text conversations and booked appointments.

Conversion 75

Conversion Communications MarTech Audience 75

Martech Series

JULY 26, 2022

Sense , the market leader in AI-driven talent engagement solutions for enterprise recruiting, uncovers the role and impact that Conversational AI and chatbots have in today’s competitive recruiting landscape. Measuring Successful Communication and Engagement Benefits of Chatbots. As corporations throughout the U.S.

Conversion 78

Conversion Non-Profit Communications MarTech 78

Martech Series

OCTOBER 4, 2022

Conversational Automation Platform Recognized for its High Market Impact. Uniphore’s flagship conversational AI and automation platform is the industry’s only platform that delivers a complete analysis of intent, sentiment, emotion and tone for every contact center conversation. Its strong presence in North America and APAC.

Conversion 90

Conversion Machine Learning Healthcare MarTech 90

Martech Series

SEPTEMBER 20, 2022

Conversational AI can enable eCommerce and retailer/e-tailer units to drive better customer experiences during the holiday rush. This is why brand marketers belonging to these segments need to strengthen their conversational AI experience to differentiate their customer journeys….

Conversion 76

Conversion eCommerce Marketing Retail 76

Martech Series

SEPTEMBER 1, 2022

The Spark Compass world’s first event/action real-time, real-world behavioral communication platform that delivers measurable, verifiable results of consumer communications is now enhanced with Group FiO’s proven AI-driven campaign management and profile generation platform.

Communications 83

Communications Real Estate Marketing MarTech 83

Martech Series

JANUARY 23, 2023

Avaya , a global leader in solutions to enhance and simplify communications and collaboration, today announced it has been named as a Leader in the inaugural report: The Aragon Research Globe for Conversational AI in the Intelligent Contact Center (ICC) 2023 by Aragon Research, Inc. Director of Research, Craig Kennedy.

Conversion 81

Conversion Communications eCommerce MarTech 81

AdvertiseMint

NOVEMBER 15, 2023

Definition of Conversion In the world of marketing, the term “conversion” holds significant weight. Essentially, conversion is the bridge between mere interest and decisive action. Why Conversions Matter? Monetary Value Every conversion, be it a purchase or signing up for a service, often brings monetary gain.

Conversion 40

Conversion Conversion Rate A/B Testing ROI 40

Adweek

JANUARY 30, 2024

In this special episode recorded at ADWEEK's Outlook 2024 event in New York, host Jenny Rooney sits down with Natalie Sunderland, chief marketing and communications officer at BNY Mellon, to discuss her career transition from a decade in tech startups to joining BNY Mellon.

Finance 189

Finance Communications Conversion Marketing 189

Martech Series

JANUARY 23, 2023

Harnessing next-gen conversation software, speakers will be empowered to communicate in the language of their choice, with listeners receiving live translation feeds in their native tongue. will optimize immersive collaboration beyond anything available in the current marketplace.

Communications 93

Communications ROI MarTech Conversion 93

Martech Series

OCTOBER 19, 2022

allows software developers to gain insights into human dialogue with automatic summaries of conversations including identifying the topics of discussion, questions raised, action points, tone, sentiment, and intent. Next, users can process conversations from the platform and view the results of managed trackers to see how they are performing.

Conversion 92

Conversion Machine Learning MarTech Marketing 92

Fuel Lines

JULY 6, 2023

In an era where social media has become an integral part of our lives, new platforms are continually emerging, aiming to revolutionize the way we connect and communicate. Streamlined and Focused Communication: Threads sets itself apart from traditional social media platforms by focusing on streamlined and efficient communication.

Media 246

Media Communications Conversion Audience 246

MNTN

JULY 6, 2023

In sales, conversion—the change that happens when a potential lead turns into an actual sale— is the holy grail of metrics. That’s where the conversion funnel comes in. What Is a Conversion Funnel? Conversion funnels are also known as sales funnels.

Conversion 52

Conversion eCommerce Conversion Rate Click Through Rate 52

Martech Series

DECEMBER 12, 2022

The Quadrant Knowledge Solutions SPARK Matrix provides competitive analysis & ranking of the leading Communications Platform as a Service (CPaaS) vendors. Quadrant Knowledge Solutions announced that it has named Kaleyra as the 2022 technology leader in the latest SPARK Matrix: Communications Platform as a Service (CPaaS), 2022.

Communications 83

Communications Healthcare MarTech Conversion 83

Martech Series

AUGUST 11, 2022

Latest major investment in the conversation intelligence market which is experiencing rapid growth. Jiminny, a UK headquartered conversation intelligence provider supporting sales teams across the world, has closed a $16.5 Sales teams use Jiminny’s platform to record and analyse new and existing customer conversations in real-time.

Conversion 88

Conversion MarTech Marketing Communications 88

Martech Series

OCTOBER 12, 2022

Conversational interactions offer the opportunity to flex the full powers of ABM’s personalized approach while avoiding the potentially detrimental drawbacks of digital fatigue. Forrester research has found that just a quarter of B2B marketers using chat combine it with AI to optimize conversational marketing dialogue.

Conversion 71

Conversion Marketing Communications MarTech 71

Martech Series

JUNE 30, 2022

Conversational data can reduce chatbot failure rates by up to 35% and reduce chatbot escalation rates by up to 57%, while uncovering new ways to handle customer conversations. Dashbot’s Conversational Data Cloud turns unstructured, noisy, interrelated and often tangled conversational data into immediate action.

Conversion 53

Conversion Machine Learning Communications MarTech 53

Martech Series

DECEMBER 13, 2022

Intermedia Cloud Communications , a leading provider of cloud communications and collaboration solutions to businesses and the partners that serve them, announced today that its cloud communications platform has received International Organization for Standardization (ISO) 27001 certification for information security best practices.

Communications 57

Communications MarTech Conversion Marketing 57

Basis

JUNE 6, 2023

It can entice a swipe up, a sign-up, or even a bona fide conversion. And, it must communicate what action you want someone to take, so it has to be crystal clear. In the spirit of making your CTA as strong as it can be, below are 15 best practices that will lead to higher returns and a greater number of conversions.

Conversion 52

Conversion A/B Testing Audience Communications 52