Martech Series

JULY 11, 2022

The ability to marry AI and ROI is going to be a game changer for those dental offices that are serious about business growth through strategic, data-driven marketing.”. AI now provides us with a more robust picture of how to maximize dental marketing ROI by seeing the full picture of how marketing related calls are handled.

ROI 80

ROI Marketing Conversion MarTech 80

Martech Series

JULY 6, 2022

million in new revenue with a 98x ROI in the first year of text to buy campaigns with Textual. During my 14 years in cloud communications and MarTech, I saw an opportunity to optimize the funnel and increase conversions with a text to buy option for consumers.

ROI 52

ROI Conversion Rate Shipping Conversion 52

Martech

MARCH 29, 2023

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. Learn how a marketing technology optimization framework benefits marketing organizations, enhances the customer experience and drives real ROI.

MarTech 116

MarTech Marketing ROI Information Technology 116

Spoton Digital Media

OCTOBER 20, 2023

Approaching a slowing economy by cutting your marketing teams, organic communication efforts, volume of content, event and community participation, and advertising budgets may seem like a quick way to save, but it can have lasting and costly repercussions for your brand, revenue, and reputation. Look at your competitors.

Advertising 90

Advertising Marketing ROI Brand Awareness 90

Martech

JULY 11, 2022

Build a set of fully integrated solutions that can communicate with each other and readily share data. Permit a collection of siloed solutions where communication is minimal or non-existent. The need to measure ROI. There are three ways to go with your marketing technology stack. We think most marketing teams are stuck with 2.,

MarTech 101

MarTech Marketing ROI Communications 101

Martech Series

JUNE 9, 2022

Email Validation weeds out bogus and fraudulent accounts and ensures effective communication. Specific capabilities for Email Validation include performing over 50 checks and verifications, flagging bogus or fraudulent addresses, performing common corrections, and returning a quantitative pass/fail score for the address.

ROI 81

ROI Communications MarTech Marketing 81

Martech Series

JULY 27, 2022

SafeGuard Cyber, the leading provider of security and compliance solutions for email and communication-based threats, announces automated response and multi-channel user onboarding with Microsoft Azure AD and Okta integrations for its security and risk management platform.

Communications 92

Communications ROI MarTech Marketing 92

Martech

NOVEMBER 3, 2023

Having a consistent template will enable marketing to communicate with team members both inside and outside of the department. This system could be based on anticipated ROI, alignment with company goals, feasibility and available resources. Encourage a culture of open communication. Key action s Set up regular intervals (i.e.,

ROI 115

ROI Communications Marketing MarTech 115

Martech

FEBRUARY 15, 2023

As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. It’s what engages customers, inspires them, and keeps them coming back.

Marketing 125

Marketing eCommerce ROI Communications 125

Martech

FEBRUARY 14, 2022

Earned media is currently the fastest growing marketing channel and when done correctly, the most valuable way to communicate with your audience. million earned media pitches showed that communications pros are failing to secure the coverage they’re after. What: One hour free webinar. Learn more and register here.

Media 98

Media SEO Communications ROI 98

Martech Series

JUNE 23, 2022

Combining the solutions of Textel and NICE CXone, the ROI and benefits to businesses have been truly remarkable.”. This lets customers communicate faster and more efficiently than on traditional channels (email, voice, chat). Marketing Technology News: Boostr Names Ad Tech Industry Veteran David Christopher-Morris Head of Product.

Communications 95

Communications ROI Ad Tech MarTech 95

Martech

MARCH 28, 2024

Dig deeper: 3 ways B2B marketers can use generative AI Benefits of AI for marketing organizations According to a survey by The Conference Board and Ragan Communications , 68% of marketers are using AI at least “sometimes” in their daily work. Increased ROI. That’s no surprise. Enhanced targeting.

Marketing 130

Marketing ROI MarTech Audience 130

Martech

AUGUST 22, 2023

Mature ABM marketing organizations are looking for ways to fix and improve business fundamentals like win rates, deal sizes, sales, ROI and sales cycle time. The majority of organizations that Personal ABM has studied haven’t reached this level of ABM maturity. Image: Personal ABM.

Marketing 98

Marketing Account-Based Advertising Communications MarTech 98

Martech

JANUARY 17, 2024

To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. That’s impacting ROI for the organization as a whole, and probably the CEO had no clue,” Schlau said. Marketing technology is a big investment for businesses.

Communications 112

Communications MarTech Healthcare Conversion 112

Playwire

OCTOBER 23, 2022

Following key best practices for rewarded video ads can ensure maximum ROI and user experience. Offer desirable rewards, clearly communicate the process, test multiple ad lengths, and use custom triggers and house ad backfill to maximize the benefits of rewarded video ads.

Video Ads 52

Video Ads ROI Communications 52

Martech Series

OCTOBER 5, 2022

Company earned top rankings for high ROI and customer satisfaction from mid-market and enterprise organizations. Best Estimated ROI . 1 for the best estimated ROI score for enterprises in the iPaaS report, demonstrating its efficiency and commitment to customers. Marketing Technology News: Finding the Communication Sweet Spot.

ROI 70

ROI Electronics Manufacturing MarTech 70

Martech Series

AUGUST 4, 2022

At a time when North American marketers are being called on to raise their games as masters of data and ROI, new research from GfK and the CMO Council shows that they face a host of obstacles to data-driven success. New analysis of GfK/CMO Council study shows data management, accessibility are ongoing challenges.

ROI 92

ROI MarTech Communications Marketing 92

Martech

JANUARY 25, 2023

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. Previously this feature was only available for desktops or laptops, causing a lag in communication time for team members working from mobile devices. Check out the details below.

Finance 114

Finance Communications Conversion ROI 114

Martech Series

OCTOBER 19, 2022

Spread across five different presentation tracks (Brand & Beyond, ROI, Data and Impact, Interactivity and Maximizing Resources) the announced list of speakers already includes: Emily Ketchen, CMO, Lenovo. Bob Bejan, Corporate VP Global Events, Production Studios and Marketing Community, Microsoft.

Communications 63

Communications ROI Entertainment MarTech 63

Martech Series

JANUARY 4, 2023

Iterable , the most powerful customer communication platform that helps brands activate data to deliver joyful interactions at scale, announced it was recognized by customers as a Customers’ Choice in the December 2022 Gartner Peer Insights “Voice of the Customer” report for Multichannel Marketing Hubs.

Marketing 88

Marketing Communications Finance ROI 88

Martech

MARCH 4, 2024

Return on Investment (ROI): ROI measures the profitability of marketing and customer experience initiatives. By tracking the ROI of specific campaigns or activities within the customer journey, businesses can assess the effectiveness of their efforts and allocate resources accordingly.

Conversion Rate 108

Conversion Rate Manufacturing Conversion ROI 108

Martech Series

AUGUST 25, 2022

Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.

Marketing 87

Marketing Data Management Platform Communications Finance 87

Martech

JANUARY 11, 2023

These challenging market dynamics and increased ROI pressure make these potential benefits of a MAP more attractive than ever. Improved lead conversion and ROI. These benefits include: Increased marketing efficiency. Better alignment of sales and marketing goals. ” Get MarTech!

Marketing 106

Marketing ROI Conversion Communications 106

Martech Series

JANUARY 30, 2023

Investor relations (IR) platforms have traditionally lacked the level of sophistication and mobilization that every early-stage company needs to connect their stories, drive ROI, and gain traction in a market that’s now entirely digital.

Communications 76

Communications ROI MarTech Marketing 76

Martech

NOVEMBER 28, 2023

Customer demographics: Information like age group, location or preferred communication channel is the foundation for personalization marketing systems. While customized communication is prevalent in today’s marketing strategies, it’s essential not to overlook it. Adapt your strategies based on evolving market trends.

Machine Learning 109

Machine Learning Communications Food ROI 109

Martech Series

JANUARY 11, 2023

You take on additional tasks that allow you to showcase that your strategies are based on concrete research, acquired data, and hyper-focused on ROI. 1/11 – Persuasive at Work: Three Communication Strategies to Make you More Influential. You learn the art of gentle self-promotion to ensure your achievements do not go unnoticed.

Marketing 95

Marketing ROI Communications MarTech 95

Martech Series

AUGUST 4, 2022

As customer expectations for communications from brands continue to rise, more and more companies adopt conversational technologies to keep pace. Customers are savvy to simplistic, rules-based bots, so conversational AI solutions absolutely must replicate the experience of communicating with a human to deliver real revenue results.

Conversion 90

Conversion Communications ROI MarTech 90

Martech

NOVEMBER 6, 2023

Lead-to-appointment rate This metric shows how effective is the communication between your team and potential clients. Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI.

Marketing 127

Marketing ROI A/B Testing Conversion 127

Martech

MARCH 14, 2024

“The one thing they’re all rallying around is the idea that marketing and sales activities, although not meaningless, are hard to get ROI from. I think we’re seeing a shift back to a laser focus on customers.” “Now we’re focusing on the content piece of that.

ROI 111

ROI MarTech Communications Marketing 111

Martech

JULY 30, 2021

Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI. Still, challenges remain.

Marketing 117

Marketing ROI MarTech Communications 117

Martech Series

FEBRUARY 9, 2023

By tapping into real-world conversations, taking an informed approach to choosing partners, granting these partners creative freedom, and leveraging UGC content, CPG brands can scale their TikTok marketing programs to drive unmatched ROI.” But the key to success is using TikTok effectively.

ROI 86

ROI Conversion MarTech Audience 86

Martech Series

JULY 29, 2022

” Consumer usage data indicates that customers favor messaged-based communications when interacting with businesses and brands. 500, and Best Est. ROI in 2021 by G2 Reviews – has been used by 300,000+ businesses to date. “85% of consumers would like to message brands directly today.

Real Estate 89

Real Estate Healthcare Communications Retail 89

Martech

NOVEMBER 21, 2023

Dig deeper: Data plus analytics is the route to the truth How data flows from bottom-of-funnel output back into top-of-funnel as an input Growth loops are tools originally designed by growth teams to foster multi-team communication and prioritization. Through activation, such as email communications, data can start being enriched.

Conversion 122

Conversion Marketing Communications Retargeting 122

InMobi

JANUARY 15, 2015

Unbounce has some great advice for your CTA, such as: make sure it’s obvious communicate value reduce anxiety create urgency 5. The best practice is to choose a good ad measurement platform that can easily track your installs, retention and revenue - and also integrates into and communicates with your retargeting advertising vendor.

Retargeting 52

Retargeting ROI Conversion Rate Pop-Up 52

Martech Series

JANUARY 30, 2023

Looking to media formats that can support one to one and targeted one to many could yield improved ROI. About Nikki Currently the Executive Vice President, Managing Director of Zenith Canada, Nikki is a bold leader who pushes boundaries to deliver outstanding client results, connecting the dots between innovation and ROI.

MarTech 86

MarTech ROI Click Through Rate Viewability 86

Smart-Hub

NOVEMBER 6, 2023

Get a Consultation For Free Contact us Defining Direct Advertising Direct advertising, in its essence, is a marketing strategy that involves businesses communicating directly with their target audience. ROI Comparison Programmatic advertising consistently outperforms direct advertising in terms of ROI.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Martech Series

AUGUST 18, 2022

DAS CX Tech enables more targeted and relevant communication with consumers throughout the vehicle research, shopping, purchase, and ownership journey. The company has since expanded its CX technology and innovated with solutions that now power 30 customer communication touchpoints on the road to vehicle purchase and ownership.

AutoMobile 91

AutoMobile Communications ROI MarTech 91