article thumbnail

Is Google Analytics going away? What marketers need to know

Martech

Point-of-Interest targeting purchase. Weather-triggered targeting. Geo-fencing/geo-targeting. Voter-file targeting. It also delivers better ROI and improves yields, while upholding modern privacy standards. However, you still need to test to refine your campaigns and maximize your ROI.

Marketing 128
article thumbnail

Growth of Location Based Marketing and Its Importance

Martech Series

You will be able to address the challenges with the strategy and it will lead to better results and ROI. This technique triggers the delivery of advertisements, notifications, or material to a smartphone that is just a few feet from a certain place using technologies like beacons, near-field communication (NFC), or augmented reality.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Social Apps: Ride the global wave of NHN Line & more.

InMobi

On the other hand, traditional messaging & communication apps have started experiencing a slowdown in growth of users from the west and are looking for new expansion opportunities. Aggressive Marketing Strategy: Most communication apps have taken the route of organic growth & "word of mouth" for acquiring early users.

article thumbnail

The Mobile Opportunity for Travel Marketers

InMobi

Mobile phones have elevated from a means to communicate into the channel of choice for information source. Although roaming data charges are higher, many airports offer free WiFi within the airports which provides an opportunity for retail brands to use geo targeted mobile ads and time bound offers to drive foot traffic.

article thumbnail

Marketing Theories: 15 Digital Marketing Theories to Grow Business Revenue

AdvertiseMint

Maximizing ROI Research and bid on high commercial intent keywords Test ad variations for best click-through rates Show the best landing pages that convince visitors to convert Set targets, monitor stats, adjust bids, and copy per performance SEM and SEO work hand in hand. The aligned messaging drives higher ROI on marketing budgets.

article thumbnail

Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

PPC search marketing agencies have the skills and experience to help you maximize your marketing ROI and let you unlock hidden growth opportunities to achieve your desired business goals quickly. Also, they regularly introduce new keywords, hence ensuring higher ROI. How often can you communicate with them?

Agency 52
article thumbnail

Tips + Tools to Create Successful International PPC Ads

Single Grain

Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. Geo-targeting: Geo-targeting allows advertisers to specify the countries, regions or cities where their ads will be shown. This guide is for you.