Smarty Ads
JULY 5, 2021
This approach is based on technologies that utilize current user geolocation and entire travel history to make ‘brand-user’ communication as relevant as possible. Location-based marketing has been giving big promises to the advertising industry ever since users started actively shifting to mobile devices. Just step for a moment in the.
InMobi
OCTOBER 20, 2020
Data-driven Marketing: Marketers must choose measurement at multiple stages of the purchase journey; be it online to online conversions with mobile-first shopping pages, footfall uplift using geo-targeted polygons at stores, third-party loyalty data to understand purchases, or household targeting through cross-identity device graphs.
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InMobi
JULY 13, 2016
Most millennials will research options online before heading into a store and they expect the various channels to complement each other with relevant and consistent communications, allowing them to easily execute their purchases. Geo-Targeting More than half of the millennial population allows location data on their mobile phones.
InMobi
OCTOBER 3, 2016
inches, and communicating value propositions through mobile video is the next big gold standard. Video consumption is rapidly shifting from 47 inches to 4.7 Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled.
Martech Series
JANUARY 5, 2023
This technique triggers the delivery of advertisements, notifications, or material to a smartphone that is just a few feet from a certain place using technologies like beacons, near-field communication (NFC), or augmented reality. Geo Targeting. Engage is a one-stop shop for push alerts that are geo-targeted.
Martech
MAY 13, 2022
Texting feels more intimate than other forms of communication, so take advantage of that closeness to forge relationships with your customers. Go local with geo-targeting. Think outside the banner. Reimagine what a mobile ad can be and break out of the traditional banner format to stand out on small screens.
InMobi
DECEMBER 24, 2014
This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement. Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial.
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