InMobi

OCTOBER 3, 2016

inches, and communicating value propositions through mobile video is the next big gold standard. Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled.

Advertising 52

Advertising Geo targeting Conversion Rate Click Through Rate 52

InMobi

DECEMBER 24, 2014

This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement. Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial.

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

AdvertiseMint

JANUARY 18, 2024

Maximizing ROI Research and bid on high commercial intent keywords Test ad variations for best click-through rates Show the best landing pages that convince visitors to convert Set targets, monitor stats, adjust bids, and copy per performance SEM and SEO work hand in hand.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Single Grain

JANUARY 3, 2024

Example: GreenStride targets environmentally conscious fitness enthusiasts. Using demographic targeting, the campaign focuses on users aged 20-40 who follow eco-friendly and fitness-related pages on social media. Geo-targeting is employed to focus on urban areas known for a high concentration of environmentally aware consumers.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Lemonads

SEPTEMBER 10, 2020

TripleLift Review: Top 9 Best Native Advertising Platforms TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content. These units beat the conventional banner ads four times in terms of click-through rates.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Single Grain

JUNE 5, 2023

It involves communicating directly with the audience through text, images, and videos. For an effective ad, your message should be direct and straightforward, clearly communicating how you can help solve a particular problem for people, as shown in this example of a Slack Facebook Ad.

Advertising 89

Advertising A/B Testing Geo targeting Conversion 89

Single Grain

MAY 29, 2023

Geo-targeting: Geo-targeting allows advertisers to specify the countries, regions or cities where their ads will be shown. Improves the click-through rates of your website, leading to better conversions and profitability. This ensures that the ads are seen by the intended international audience.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52