Adweek

MAY 8, 2023

PubMatic is letting buyers purchase inventory directly from agencies and brands, without using demand-side platforms, via a new product called Activate. It's the latest ad-tech platform to recently release products driving supply-path optimization, aiming to make programmatic buying more efficient.

Demand Side Platform 238

Demand Side Platform Ad Tech Agency 238

Adweek

MAY 10, 2023

Sustainability-focused programmatic data consultancy Scope3 has developed a new tool for demand-side platforms looking to find the most sustainable and efficient route to media: Climate Shield.

Demand Side Platform 218

Demand Side Platform Media 218

Adweek

FEBRUARY 27, 2023

Fledge, part of Google's Privacy Sandbox suite of solutions intended to replace third-party cookies, is moving from a theoretical ad-tech framework to reality, according to new findings from demand-side platform RTB House. Fledge, or first.

Cookies 268

Cookies Demand Side Platform Ad Tech Media 268

Adweek

DECEMBER 29, 2022

The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users, CTV ad spend continues to see grow while the long-awaited ad business from Netflix takes a wobbly turn, and rumors swirl of Apple building its own demand-side platform.

Demand Side Platform 282

Demand Side Platform Marketing Ad Tech 282

Adweek

DECEMBER 11, 2022

In doing so, Amazon, which already runs a huge retail media business, demand-side platform and streaming services, is expanding its footprint into another part of the advertising industry, and one that is still.

Demand Side Platform 237

Demand Side Platform Advertising Retail Marketing 237

Adweek

JULY 25, 2022

Tremor International is buying advertising platform Amobee from Singtel in a deal that will create scaled connected TV and video end-to-end platforms. Between the lines The.

Ad Tech 279

Ad Tech Demand Side Platform Advertising 279

Adweek

FEBRUARY 10, 2023

Yahoo is shutting down its supply-side platform and pivoting its ad-tech business to focus on its demand-side platform, CEO Jim Lanzone told Adweek Thursday.

Demand Side Platform 197

Demand Side Platform Ad Tech 197

Admixer

JANUARY 8, 2021

The post What is a Demand Side Platform: The DSP Role in Media Buying and How to Choose the Right Platform appeared first on Admixer.Blog. Media buying in this part of the internet may feel drastically different, especially if you got used to launching promotions in walled gardens, like Facebook. There all the […].

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Demand Side Platform Media Audience Ad Tech 52

AdPushup

MAY 25, 2023

In this article, you’ll learn about the differences between Ad Networks and Demand Side Platforms (Ad Network vs DSP) and their relevance for ad campaigns. Marketers [.]

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Ad network Demand Side Platform Advertising Marketing 52

Adweek

JUNE 6, 2022

The demand-side platforms of two ad-tech vendors, Yahoo and Amobee, have removed Google Open Bidding as a path of supply for their clients, sources tell Adweek, a decision that industry experts attribute to efforts toward supply-chain optimization and a growing movement to curb the influence of Google.

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Demand Side Platform Ad Tech 264

Adweek

AUGUST 8, 2022

Kargo, best known as an ad-tech firm that offers software to connect publishers and advertisers, is more specialized than a typical supply-side or demand-side platform, with a focus on unique ad units and advanced features, a space known in the industry.

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Demand Side Platform Ad Tech Advertising 246

Adweek

SEPTEMBER 1, 2022

Procter & Gamble, one of the world's largest advertisers, announced today it is supporting UID2, the alternative identifier developed by demand-side platform The Trade Desk.

Demand Side Platform 213

Demand Side Platform Cookies Advertising 213

Adweek

AUGUST 18, 2022

Advertisers using Yahoo's demand-side platform (DSP) will have access to Comscore's Activation service, a set of pre-bid inventory filters that aim to help marketers achieve brand-safe campaign delivery across CTV inventory. The CTV landscape continues.

Demand Side Platform 208

Demand Side Platform Advertising Marketing 208

Playwire

MAY 3, 2023

Before demand-side platforms (DSPs), marketers and advertising agencies had to do a lot of footwork to implement comprehensive digital advertising campaigns. You had to gather acceptable publishers more or less manually and manage deals with each. It was, in a word, exhausting. The good news is that this model didn’t last long.

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Demand Side Platform Ad Tech Advertising Impressions 87

Adweek

OCTOBER 9, 2022

As buyers were puzzling over how to make their supply paths more efficient, demand-side platform The Trade Desk cut out multiple middlemen, announcing in February it was removing Google's Open Bidding as a source of. It's only October, and The Trade Desk has seemingly made news this year on every pressing topic in ad tech.

Demand Side Platform 191

Demand Side Platform Ad Tech 191

AdExchanger

MAY 17, 2023

Supply-path optimization (SPO) conjures an image of supply- and demand-side platforms dueling it out to each render the other obsolete. But it’s actually not that dramatic. Publishers and buyers don’t The post What To Know About SPO (It’s More Than Just Making Cuts) appeared first on AdExchanger.

Demand Side Platform 89

Demand Side Platform Advertising 89

AdExchanger

AUGUST 3, 2022

The details are still sketchy, but it looks like Apple plans on launching a demand-side platform of its own. According to a late July job posting on its career website, Apple is seeking a senior product manager with experience building a mobile demand-side platform and optimizing mobile.

Demand Side Platform 126

Demand Side Platform 126

AdExchanger

JANUARY 17, 2023

The largest demand-side platforms, meanwhile, are each tackling addressability differently. The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers. The post How Amazon Ads Is Reshaping Contextual Advertising appeared first on AdExchanger.

Advertising 129

Advertising Demand Side Platform Cookies Manufacturing 129

Adweek

JULY 25, 2022

Tremor International is buying advertising platform Amobee from Singtel in a deal that will create scaled connected TV and video end-to-end platforms. Between the lines The.

Ad Tech 130

Ad Tech Demand Side Platform Advertising 130

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Column6, an innovative connected TV (CTV) platform, announced it has integrated FreeWheel’s Beeswax bidder technology to optimize campaigns across Column6 supply. Latin America, and Canada.

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Demand Side Platform Audience Advertising MarTech 89

Ad Monsters

FEBRUARY 25, 2023

Are demand-side platforms to blame for underperforming traffic? Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Likewise, demand-side platforms add CPC bidding as an option.

CPC 105

CPC Demand Side Platform CPM Media 105

Unruly

MARCH 1, 2023

The influx of demand is driving ad tech consolidation, too. Although Tremor International already had both a sell-side platform (Unruly) and a demand-side platform (Tremor Video), it acquired DSP Amobee in July to help bring more linear and connected TV demand to its publisher clients. Read more here.

Demand Side Platform 98

Demand Side Platform Ad Tech 98

Clearcode

NOVEMBER 21, 2022

The programmatic advertising ecosystem of today consists of over a dozen different types of advertising technology (AdTech) platforms and intermediaries that all play a crucial role when it comes to the creation, execution, and measurement of advertising campaigns. . DSPs allow media buyers (i.e. Key Points. What Is a Meta-DSP?

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Demand Side Platform Ad Exchange Advertising Agency 98

Exchange Wire

JUNE 1, 2023

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (June 1st, 2023) announced the launch of DV Marketplace Suite, a comprehensive toolkit that enables supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to [.]

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Demand Side Platform Ad Exchange Retail Media 52

Exchange Wire

JUNE 1, 2023

Flow City and Broadsign today (June 1st, 2023) announced an ad tech integration that makes premium global digital-out-of-home (DOOH) screens available for purchase programmatically on Flow City’s DOOH-specialty demand-side-platform (DSP). The collaboration allows media buying agencies, small businesses, and startups using [.]

Advertising 52

Advertising Demand Side Platform Ad Tech Agency 52

Exchange Wire

APRIL 27, 2023

MediaMath, a leading independent demand-side platform (DSP), announces two new VP business development appointments, Carole Dubourg, VP business development Southern Europe, based in Paris and Ben Phillips, VP business development, based in London. Based in MediaMath’s London office, Ben will bring [.]

Demand Side Platform 52

Demand Side Platform Ad Tech Agency 52

AdExchanger

AUGUST 4, 2022

A recent job listing for a “Senior Product Manager, Demand Side Platform – Ad Platforms” has created many headlines and sparked wild discussions among. Continue reading » The post Will Apple Be The New Ad Tech Challenger? appeared first on AdExchanger.

Ad Tech 104

Ad Tech Demand Side Platform Media Advertising 104

Martech Series

JANUARY 5, 2023

Yahoo SSP is part of Yahoo’s full stack suite of ad technology platforms, allowing publishers to maximize monetization of their inventory across any screen through its trusted and transparent platform through unique, premium advertiser demand. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation.

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Advertising Demand Side Platform MarTech Media 90

Exchange Wire

MAY 16, 2023

GumGum, a contextual-first, global digital advertising platform, today (May 16th, 2023) announced that its leading contextual intelligence solution, Verity, will now be available in MediaMath’s demand-side platform (DSP) as the first MRC content-level accredited partner. Advertisers can now take a mindset-first [.]

Demand Side Platform 52

Demand Side Platform Advertising 52

Digiday

MAY 8, 2023

Although, will the launch risk raising the ire of its demand-side platforms amid a series of moves that some interpret as an escalation of rivalry between traditional partners? Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Demand Side Platform Ad Tech Advertising Media 55

Ad Tech Daily

MARCH 21, 2023

Pioneering Automated Platform Supports All Iterations of SKAN Globally, Including New 4.0

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Demand Side Platform Ad Tech Marketing Ad network 70

Martech Series

AUGUST 31, 2022

Through this partnership, Loop will integrate its inventory into the Hivestack supply-side platform (SSP) to expand its advertising business by identifying and forming deep relationships with all the leaders in the SSP and Ad Exchange fields.

Media 86

Media Demand Side Platform MarTech Ad Exchange 86

Clearcode

APRIL 26, 2023

Key points Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed for organizing an efficient path to an ad inventory from both ends, publishers and advertisers. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

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Ad Inventory Demand Side Platform Advertising Non-Profit 97

VideoWeek

JUNE 8, 2022

” Equativ says that Smart Adserver was already cooperating closely with LiquidM, a demand-side platform (DSP) and DynAdmic, a specialist in contextual targeting and connected TV, prior to the rebrand. And part of The Trade Desk’s success as a demand-side platform came from its positioning as solely serving buyers.

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Ad Tech Demand Side Platform Ad Server Advertising 122

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts. 3) Platform Focus.

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Demand Side Platform Advertising Audience Rich Media 52

Exchange Wire

JULY 13, 2022

Hawk Platform, the fully multi-channel demand-side platform (DSP), announced a global partnership with Azerion’s proprietary SSP, Improve Digital. The collaboration with the digital entertainment and media platform will enable marketers to reach Azerion's audiences at scale, via impactful rich media [.].

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Demand Side Platform Rich Media Entertainment Media 96

Exchange Wire

DECEMBER 14, 2022

Media and insights platform Hawk has announced a strategic international partnership with Hivestack, the world’s leading, independent programmatic digital out-of-home (pDOOH) ad tech company. The agreement enables it to strengthen its demand side platform [.].

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Demand Side Platform Ad Tech Communications Media 52