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Apple is building a demand-side platform

Digiday

The post Apple is building a demand-side platform appeared first on Digiday. For some time now, Apple has given the impression that it doesn’t like online advertising. Media Privacy

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Viant Named a Leader in G2’s Demand Side Platform Grid

Martech Series

a leading people-based advertising software company, today announced that it has been named a Leader in the G2 Grid® Report for Demand Side Platform (DSP), Summer 2022. The post Viant Named a Leader in G2’s Demand Side Platform Grid appeared first on MarTech Series.

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FreeWheel and Comscore Launch Advanced Connected TV Contextual Targeting Capabilities on FreeWheel’s Demand-Side Platform Beeswax

Martech Series

-Comscore’s advanced contextual segments are now available directly in the Beeswax Platform for advertisers to target across all major industry verticals. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering.

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What is Demand Side Platform (DSP)?

Ad Ops Hero

It has introduced platforms such as demand side platform for advertisers and supply side platform for publishers to maximize the ROI and revenue. The advertisers and publishers have different platforms to manage their businesses.

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Demand Side Platforms (DSPs): How are they evaluated?

AdPushup

Working hand in hand with SSPs are the demand side platforms aka DSP, facilitating advertisers to place ad creatives, bagging mass audience coverage, brand recognition and attracting maximum RoI.

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What is a Demand Side Platform: The DSP Role in Media Buying and How to Choose the Right Platform

Admixer

The post What is a Demand Side Platform: The DSP Role in Media Buying and How to Choose the Right Platform appeared first on Admixer.Blog.

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Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers

Martech Series

By measuring the carbon emissions of the entire digital advertising supply chain, Scope3 helps companies like Yahoo make it easy for anyone buying through their platform to factor carbon into every business decision. “It

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Column6 Launches Global Partnership with FreeWheel and its Beeswax Technology to Help Advertisers Reach More Connected TV Audiences Across the Americas

Martech Series

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Canada, and Latin America among major original equipment manufacturers (OEMs) and emerging CTV publishers and platforms.

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PUBLICIDAD DURANTE LA PANDEMIA … ¿POR QUÉ ES TAN NECESARIA?

AcuityAds

Real-Time Marketing Events Advertising and Marketing Technology Programmatic Advertising Digital Advertising Demand Side Platform (DSP) Direct To Consumer Espanol WebinarThe post PUBLICIDAD DURANTE LA PANDEMIA … ¿POR QUÉ ES TAN NECESARIA? appeared first on AcuityAds Inc.

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What Is a Meta-DSP and How Do You Build One?

Clearcode

The programmatic advertising ecosystem of today consists of over a dozen different types of advertising technology (AdTech) platforms and intermediaries that all play a crucial role when it comes to the creation, execution, and measurement of advertising campaigns. .

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Why contextual targeting is back in style, and how to take advantage

AcuityAds

Algorithm Digital Advertising Demand Side Platform (DSP) Decision Science illumin Consumer Journey ContextualRecent developments in the data economy for advertisers, including the deprecation of third-party cookies, have tipped the scales in favor of contextual targeting tactics.

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It’s time to rethink the consumer journey

AcuityAds

Digital Advertising Demand Side Platform (DSP) Attention Advertising Decision Science illumin Consumer Journey Advertising Automation Journey Automation

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Apple’s iOS 14.5 privacy update shouldn’t leave you panicking, here’s why

AcuityAds

Algorithm Digital Advertising Demand Side Platform (DSP) Geo Targeting Decision Science illuminApple’s upcoming iOS 14.5

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Loop Media Partners With Hivestack

Martech Series

Through this partnership, Loop will integrate its inventory into the Hivestack supply-side platform (SSP) to expand its advertising business by identifying and forming deep relationships with all the leaders in the SSP and Ad Exchange fields.

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Webinar: Can contextual targeting substitute for third-party cookies?

AcuityAds

Algorithm Digital Advertising Demand Side Platform (DSP) Webinar illumin Consumer Journey Advertising Automation Journey Automation ContextualThe post Webinar: Can contextual targeting substitute for third-party cookies? appeared first on AcuityAds Inc.

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The Trade Desk Integrates with Adobe Real-Time Customer Data Platform

Ad Tech Daily

The post The Trade Desk Integrates with Adobe Real-Time Customer Data Platform appeared first on Ad Tech Daily.

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MediaMath Announces Two Executive-Level Hires

Martech Series

MediaMath, the leading global independent demand-side platform, announces two new appointments to its leadership team, Sylvain Le Borgne as its Chief Partnership Officer and Head of Data & Analytics and Andy Ellenthal as Executive Vice President of Sales and Client Services.

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Demandbase Takes Top Spots on 40 of G2’s Summer Grid Reports

Martech Series

We’re eager to keep wowing our customers with our existing platform and every new feature we release.” Account-Based Demand Side Platform (DSP). Account-Based Orchestration Platforms.

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Let’s Get Digital! With Out-Of-Home Media

AcuityAds

Digital Advertising Demand Side Platform (DSP) Geo Targeting Geo Reporting Attention Advertising Decision ScienceAdvertisers may see digital out-of-home (DOOH) advertising as reserved for booming metropolitans and utopian societies.

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IAB There: Advances in journey automation will change the marketing landscape this year

AcuityAds

Digital Advertising Demand Side Platform (DSP) Programmatic Audio Decision Science Culture Advertising CTV illumin Consumer Journey Advertising Automation Journey Automation

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33Across’ Lexicon Identity Solution Sees 15X Year over Year Growth in Daily Cookieless Revenue for Publishers

Martech Series

33Across, a publisher technology platform designed for the open web, announced the proven results of its Lexicon identity solution on its first anniversary. 2x cookieless supply on the platform in the last six months.

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LOS ESPORTS, LA GRAN ALTERNATIVA PARA LOS ANUNCIANTES ANTE EL PARÓN DEPORTIVO

AcuityAds

Real-Time Marketing Events Advertising and Marketing Technology Programmatic Advertising Digital Advertising Demand Side Platform (DSP) Direct To Consumer Espanol Webinar

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The Ultimate Guide to Programmatic Advertising for Brands in 2021

Single Grain

The process of buying advertising inventory is automated, thanks to programmatic platforms equipped with online “bidding mechanisms.”. Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related.

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3 tips for navigating the frontlines of omnichannel media

AcuityAds

Digital Advertising Demand Side Platform (DSP) Journey AutomationAcuityAds CSO Seraj Bharwani was recently joined by Maddy Apsey, SVP of Digital Investments of 22Squared for the inaugural episode of the Journey Insider podcast, where they talked about how agencies can grow, innovate and gain strategic advantage despite recent upheavals in the media business. Here are three things we learned from their discussion: […].

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Most Viewed Video Ads: Pride 2021

AcuityAds

Digital Advertising Demand Side Platform (DSP) True Reach Most Viewed Video Ads Consumer JourneyJune is a time to celebrate diversity and LBGTQ2S+ communities. And as much as people around the world are celebrating, so are brands.

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What’s new with illumin?

AcuityAds

Digital Advertising Demand Side Platform (DSP) illumin Consumer Journey Advertising Automation Journey AutomationWelcome to the first edition of what’s new with illumin.

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SPORTS PROGRAMMING IS ON HIATUS. WHAT’S THE ALTERNATIVE FOR ADVERTISERS?

AcuityAds

Real-Time Marketing Events Advertising and Marketing Technology Programmatic Advertising Digital Advertising Demand Side Platform (DSP) Direct To Consumer WebinarThe post SPORTS PROGRAMMING IS ON HIATUS. WHAT’S THE ALTERNATIVE FOR ADVERTISERS? appeared first on AcuityAds Inc.

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Most Viewed Video Ads: 4th of July 2021

AcuityAds

Digital Advertising Demand Side Platform (DSP) True Reach Most Viewed Video Ads Consumer JourneyThis year, brands celebrated the 4th of July with ad campaigns that promoted themes of unity and togetherness.

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Transparent Addressability will Power the Future of Journey Automation

AcuityAds

Algorithm Digital Advertising Demand Side Platform (DSP) Decision Science Company News illumin Consumer Journey Advertising Automation Journey AutomationThe disappearance of the third-party cookie is ushering in a new wave of digital advertising.

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Transparent Addressability will Power the Future of Journey Automation

AcuityAds

Algorithm Digital Advertising Demand Side Platform (DSP) Decision Science Company News illumin Consumer Journey Advertising Automation Journey AutomationThe disappearance of the third-party cookie is ushering in a new wave of digital advertising.

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Why programmatic advertising will dominate in 2021

AcuityAds

Digital Advertising Demand Side Platform (DSP) Programmatic Audio Decision Science CTV illumin Consumer Journey Advertising Automation Journey Automation

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Do We Need Advertising During The COVID-19 Pandemic?

AcuityAds

Real-Time Marketing Events Advertising and Marketing Technology Programmatic Advertising Digital Advertising Demand Side Platform (DSP) Direct To Consumer WebinarThere is widespread panic among advertisers to stop media and advertising spend as consumers self-isolate. The logic is simple – if nobody is traveling or out shopping, why advertise?

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Twitter’s New Buyers and Safari’s Ascendance: Experts’ Take on What 2023 Has in Store

Adweek

The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users, CTV ad spend continues to see grow while the long-awaited ad business from Netflix takes a wobbly turn, and rumors swirl of Apple building its own demand-side platform. Ahead of. Ad Tech General

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How B2B Firms Can Acquire Leads with Programmatic Ads

Single Grain

Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange. Choosing the right Demand Side Platforms (DSP) marks the first step of running a programmatic ad campaign. With numerous Demand Side Platforms available in the market, it’s easy to get overwhelmed.

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How many technologies does it take to build a consumer journey?

AcuityAds

Uncategorized Digital Advertising Demand Side Platform (DSP) True Reach Supply Side Platform (SSP) eCommerce illuminIt’s a well known fact in advertising: the consumer journey is highly fragmented.

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How Do Websites Enable Ad Blocker Detection?

AcuityAds

Digital Advertising Ad Exchange Demand Side Platform (DSP) Supply Side Platform (SSP) Decision ScienceSome of the highest trafficked websites in the world rely on ad blocker detection to secure revenue from the advertisements.

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Qué es la programática y cómo puede ayudarte Acuity a aprovechar sus ventajas

AcuityAds

Data-Driven Marketing Targeting Programmatic Advertising Self-Serve Platform Machine Learning Digital Advertising Demand Side Platform (DSP

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Most Viewed Video Ads: Father’s Day 2021

AcuityAds

Digital Advertising Demand Side Platform (DSP) True Reach Most Viewed Video Ads Consumer JourneyThe most viewed video ads from Father’s Day in 2021 demonstrate a consistent overall upward growth trend in online consumption of video content during the pandemic. By contrast, cumulative video viewership for this year’s top 10 Mother’s Day ads drove 35% higher viewership (up 66% year over year). The top 3 most viewed Father’s […].

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Amazon Poised to Take More Share of the Competitive Clean Room Market

Adweek

In doing so, Amazon, which already runs a huge retail media business, demand-side platform and streaming services, is expanding its footprint into another part of the advertising industry, and one that is still.

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Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns

RevX

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts.

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Tremor International Buys Ad-Tech Platform Amobee in $239 Million Deal?

Adweek

Tremor International is buying advertising platform Amobee from Singtel in a deal that will create scaled connected TV and video end-to-end platforms.

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5 Truths About Contextual Advertising

AcuityAds

Data-Driven Marketing Targeting Advertising and Marketing Technology Programmatic Advertising Machine Learning Digital Advertising Demand Side Platform (DSP) Decision ScienceContextual Advertising is a digital advertising targeting tactic, which has seen a major recent resurgence. Let’s take a look at what it is and what it isn’t to reveal 5 truths you need to know about this hot (again) term. The post 5 Truths About Contextual Advertising appeared first on AcuityAds Inc.

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Kargo Acquires Ziggeo to Expand Footprint Into Online Video

Adweek

Kargo, best known as an ad-tech firm that offers software to connect publishers and advertisers, is more specialized than a typical supply-side or demand-side platform, with a focus on unique ad units and advanced features, a space known in the industry.