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What is a Demand-Side Platform (DSP)?

AdPushup

Learn what is a demand side platform and how they help advertisers buy digital ad space across multiple platforms, target specific audiences, and optimize campaigns in real-time. Understand the difference between DSPs and supply-side platforms, and discover if Google is a demand-side platform.

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Apple is building a demand-side platform

Digiday

The post Apple is building a demand-side platform appeared first on Digiday. For some time now, Apple has given the impression that it doesn’t like online advertising.

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Viant Named a Leader in G2’s Demand Side Platform Grid

Martech Series

a leading people-based advertising software company, today announced that it has been named a Leader in the G2 Grid® Report for Demand Side Platform (DSP), Summer 2022. The post Viant Named a Leader in G2’s Demand Side Platform Grid appeared first on MarTech Series. Viant Technology Inc.,

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Demand Side Platforms (DSPs): How are they evaluated?

AdPushup

Working hand in hand with SSPs are the demand side platforms aka DSP, facilitating advertisers to place ad creatives, bagging mass audience coverage, brand recognition and attracting maximum RoI.

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FreeWheel and Comscore Launch Advanced Connected TV Contextual Targeting Capabilities on FreeWheel’s Demand-Side Platform Beeswax

Martech Series

FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering.

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Why podcast ad buyers are hesitant to spend through demand-side platforms

Digiday

Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers who spoke with Digiday.

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What is Demand Side Platform (DSP)?

Ad Ops Hero

It has introduced platforms such as demand side platform for advertisers and supply side platform for publishers to maximize the ROI and revenue. The platforms will help advertisers to find out the desired inventory for their creatives to reach the desired audience to promote their business.