Martech Series

SEPTEMBER 30, 2022

FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering.

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Demand Side Platform MarTech Advertising Audience 82

Ad Ops Hero

JANUARY 27, 2021

It has introduced platforms such as demand side platform for advertisers and supply side platform for publishers to maximize the ROI and revenue. The platforms will help advertisers to find out the desired inventory for their creatives to reach the desired audience to promote their business.

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Demand Side Platform Ad Inventory Ad Exchange Advertising 52

Adweek

NOVEMBER 15, 2023

Hero Media and AdTheorent are partnering to create a new demand-side platform (DSP) that aims to bring more programmatic technology to multicultural marketing.

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Audience Demand Side Platform Media Advertising 267

Digiday

FEBRUARY 13, 2023

Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers who spoke with Digiday.

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Demand Side Platform Advertising Media Agency 86

Adweek

JUNE 19, 2023

Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech company's answer to the industry movement toward supply-path optimization, Yahoo executives exclusively shared with Adweek.

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Demand Side Platform Advertising Marketing Ad Tech 267

Adweek

JUNE 13, 2023

Yahoo and attention vendor Adelaide are letting advertisers buy high-attention pre-bid segments through the Yahoo demand-side platform, according to Yahoo chief revenue officer Elizabeth Herbst-Brady.

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Advertising Demand Side Platform Media 259

Adweek

MAY 10, 2023

Sustainability-focused programmatic data consultancy Scope3 has developed a new tool for demand-side platforms looking to find the most sustainable and efficient route to media: Climate Shield.

Demand Side Platform 253

Demand Side Platform Media 253

Adweek

MAY 8, 2023

PubMatic is letting buyers purchase inventory directly from agencies and brands, without using demand-side platforms, via a new product called Activate. It's the latest ad-tech platform to recently release products driving supply-path optimization, aiming to make programmatic buying more efficient.

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Demand Side Platform Ad Tech Agency 254

Adweek

DECEMBER 29, 2022

The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users, CTV ad spend continues to see grow while the long-awaited ad business from Netflix takes a wobbly turn, and rumors swirl of Apple building its own demand-side platform.

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Demand Side Platform Marketing Ad Tech 286

Adweek

FEBRUARY 27, 2023

Fledge, part of Google's Privacy Sandbox suite of solutions intended to replace third-party cookies, is moving from a theoretical ad-tech framework to reality, according to new findings from demand-side platform RTB House. Fledge, or first.

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Cookies Demand Side Platform Ad Tech Media 261

Adweek

FEBRUARY 10, 2023

Yahoo is shutting down its supply-side platform and pivoting its ad-tech business to focus on its demand-side platform, CEO Jim Lanzone told Adweek Thursday.

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Demand Side Platform Ad Tech 246

Adweek

DECEMBER 11, 2022

In doing so, Amazon, which already runs a huge retail media business, demand-side platform and streaming services, is expanding its footprint into another part of the advertising industry, and one that is still.

Demand Side Platform 254

Demand Side Platform Advertising Retail Marketing 254

Admixer

JANUARY 8, 2021

The post What is a Demand Side Platform: The DSP Role in Media Buying and How to Choose the Right Platform appeared first on Admixer.Blog. Media buying in this part of the internet may feel drastically different, especially if you got used to launching promotions in walled gardens, like Facebook. There all the […].

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Demand Side Platform Media Audience Ad Tech 52

Adweek

OCTOBER 9, 2022

As buyers were puzzling over how to make their supply paths more efficient, demand-side platform The Trade Desk cut out multiple middlemen, announcing in February it was removing Google's Open Bidding as a source of. It's only October, and The Trade Desk has seemingly made news this year on every pressing topic in ad tech.

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Demand Side Platform Ad Tech 245

Adweek

JULY 25, 2022

Tremor International is buying advertising platform Amobee from Singtel in a deal that will create scaled connected TV and video end-to-end platforms. Between the lines The.

Ad Tech 261

Ad Tech Demand Side Platform Advertising 261

Adweek

AUGUST 18, 2022

Advertisers using Yahoo's demand-side platform (DSP) will have access to Comscore's Activation service, a set of pre-bid inventory filters that aim to help marketers achieve brand-safe campaign delivery across CTV inventory. The CTV landscape continues.

Demand Side Platform 252

Demand Side Platform Advertising Marketing 252

Adweek

SEPTEMBER 1, 2022

Procter & Gamble, one of the world's largest advertisers, announced today it is supporting UID2, the alternative identifier developed by demand-side platform The Trade Desk.

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Demand Side Platform Cookies Advertising 246

Adweek

JUNE 6, 2022

The demand-side platforms of two ad-tech vendors, Yahoo and Amobee, have removed Google Open Bidding as a path of supply for their clients, sources tell Adweek, a decision that industry experts attribute to efforts toward supply-chain optimization and a growing movement to curb the influence of Google.

Demand Side Platform 261

Demand Side Platform Ad Tech 261

Adweek

AUGUST 8, 2022

Kargo, best known as an ad-tech firm that offers software to connect publishers and advertisers, is more specialized than a typical supply-side or demand-side platform, with a focus on unique ad units and advanced features, a space known in the industry.

Demand Side Platform 246

Demand Side Platform Ad Tech Advertising 246

AdExchanger

OCTOBER 15, 2023

Amid a push for supply-path optimization (SPO), demand-side platforms are going directly to publishers and, in many cases, cutting out supply-side platforms in the process. Yahoo’s DSP is the latest to do so with the launch of its Yahoo Backstage direct buying solution in June.

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Demand Side Platform 133

Playwire

MAY 3, 2023

Before demand-side platforms (DSPs), marketers and advertising agencies had to do a lot of footwork to implement comprehensive digital advertising campaigns. You had to gather acceptable publishers more or less manually and manage deals with each. It was, in a word, exhausting. The good news is that this model didn’t last long.

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Demand Side Platform Ad Tech Advertising Impressions 96

AdExchanger

SEPTEMBER 6, 2023

The demand-side platform Viant announced an expansion of its supply-path optimization solution for connected TV ad buying. The post Viant Adds More Sellers To Its Supply-Path Optimization Program appeared first on AdExchanger.

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Demand Side Platform Advertising 98

Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For? But with this has also come a need to look for cutting costs.

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Demand Side Platform Ad Inventory Ad Exchange Advertising 102

AdExchanger

AUGUST 3, 2022

The details are still sketchy, but it looks like Apple plans on launching a demand-side platform of its own. According to a late July job posting on its career website, Apple is seeking a senior product manager with experience building a mobile demand-side platform and optimizing mobile.

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Demand Side Platform 128

AdPushup

MAY 25, 2023

In this article, you’ll learn about the differences between Ad Networks and Demand Side Platforms (Ad Network vs DSP) and their relevance for ad campaigns. Marketers [.]

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Ad network Demand Side Platform Advertising Marketing 52

Exchange Wire

OCTOBER 24, 2023

AlgoriX will enable global customers of its demand-side platform (DSP) and supply-side platform (SSP) to transact on LiveRamp’s RampID, as well as [.] AlgoriX and LiveRamp have announced a multifaceted partnership to accelerate the cookieless transition for the digital advertising ecosystem.

Advertising 111

Advertising Demand Side Platform 111

Adweek

JULY 25, 2022

Tremor International is buying advertising platform Amobee from Singtel in a deal that will create scaled connected TV and video end-to-end platforms. Between the lines The.

Ad Tech 130

Ad Tech Demand Side Platform Advertising 130

AdExchanger

JANUARY 17, 2023

The largest demand-side platforms, meanwhile, are each tackling addressability differently. The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers. The post How Amazon Ads Is Reshaping Contextual Advertising appeared first on AdExchanger.

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Advertising Demand Side Platform Cookies Manufacturing 128

AdExchanger

MAY 17, 2023

Supply-path optimization (SPO) conjures an image of supply- and demand-side platforms dueling it out to each render the other obsolete. But it’s actually not that dramatic. Publishers and buyers don’t The post What To Know About SPO (It’s More Than Just Making Cuts) appeared first on AdExchanger.

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Demand Side Platform Advertising 108

Digiday

NOVEMBER 7, 2023

And a major catalyst appears to have been Disney’s work to connect its data clean room to the ad ecosystem, such as demand-side platform The Trade Desk, measurement provider VideoAmp and more recently Yahoo’s DSP and soon Google’s Display & Video 360. This is a member-exclusive article from Digiday.

Demand Side Platform 86

Demand Side Platform Agency Media 86

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Column6, an innovative connected TV (CTV) platform, announced it has integrated FreeWheel’s Beeswax bidder technology to optimize campaigns across Column6 supply. Latin America, and Canada.

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Demand Side Platform Audience Advertising MarTech 89

Clearcode

OCTOBER 24, 2023

In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. Key Takeaways A demand-side platform (DSP) is an advertising technology platform that allows advertisers to buy ad space from publishers in real-time, targeting specific audiences.

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Demand Side Platform Ad Exchange Ad Space Advertising 59

Smarty Ads

OCTOBER 9, 2023

The arrival of fall 2023 ratings on G2 brings us great pride as we maintain our distinguished status as a high performer among best-demand side platforms year after year. Earlier this year, we were honored to earn a similar title of the winter and spring’s high performer,

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Demand Side Platform Impressions 59

Ad Monsters

FEBRUARY 25, 2023

Are demand-side platforms to blame for underperforming traffic? Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Likewise, demand-side platforms add CPC bidding as an option.

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CPC Demand Side Platform CPM Media 102

AdExchanger

AUGUST 4, 2022

A recent job listing for a “Senior Product Manager, Demand Side Platform – Ad Platforms” has created many headlines and sparked wild discussions among. Continue reading » The post Will Apple Be The New Ad Tech Challenger? appeared first on AdExchanger.

Ad Tech 119

Ad Tech Demand Side Platform Media Advertising 119

Martech

SEPTEMBER 13, 2023

Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It also complements Criteo’s retailer monetization solution suite, which helps retailers tap into new demand by integrating marketplace and in-store monetization technologies.

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Retail Media Demand Side Platform MarTech 128

Digiday

SEPTEMBER 12, 2023

Commerce media company Criteo yesterday announced a major effort to bring order to that chaos, formally launching its demand-side platform Commerce Max, which aims to wrap its programmatic arms around as much of the market that will join it.

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Retail Demand Side Platform Media Banner 89