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What is a Demand-Side Platform (DSP)?

AdPushup

Learn what is a demand side platform and how they help advertisers buy digital ad space across multiple platforms, target specific audiences, and optimize campaigns in real-time. Understand the difference between DSPs and supply-side platforms, and discover if Google is a demand-side platform.

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Apple is building a demand-side platform

Digiday

The post Apple is building a demand-side platform appeared first on Digiday. For some time now, Apple has given the impression that it doesn’t like online advertising.

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Adform becomes the first global Demand Side Platform to join UN’s Science Based Targets initiative

Marketing Tech News

Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Read more » The post Adform becomes the first global Demand Side Platform to join UN’s Science Based Targets initiative appeared first on Marketing Tech News.

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Demand Side Platform (DSP): What Is It and How Does It Work?

MNTN

Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience. But, what is a demand side platform and how does it work? What Is a Demand Side Platform?

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Viant Named a Leader in G2’s Demand Side Platform Grid

Martech Series

a leading people-based advertising software company, today announced that it has been named a Leader in the G2 Grid® Report for Demand Side Platform (DSP), Summer 2022. The post Viant Named a Leader in G2’s Demand Side Platform Grid appeared first on MarTech Series. Viant Technology Inc.,

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What is a Demand Side Platform (DSP)?

AdvertiseMint

What is a Demand Side Platform (DSP)? A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. How DSPs Work?

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Adform Becomes the First Global Demand Side Platform to Join UN’s Science Based Targets Initiative

Exchange Wire

Adform, the most powerful and safe media buying platform, today (February 12th, 2024) announces it has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability [.]