Audi, Diageo and Others Block High-Carbon Publishers With Scope3's Climate Shield Plug-In for DSPs

In the pilot program, Audi cut 52% of carbon while increasing ad clickthrough rates by 65%

Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.

Sustainability-focused programmatic data consultancy Scope3 has developed a new tool for demand-side platforms looking to find the most sustainable and efficient route to media: Climate Shield.

Released Wednesday, the tech integrates with DSPs to let media buyers block high-carbon publishers, with the aim of lowering the carbon footprint of an entire media buy on the open web. For most DSPs, it’ll live alongside brand safety tools, allowing advertisers to toggle the Climate Shield on and off in a similar manner, according to Scope3

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