Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For?

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Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

Ad Inventory 69

Ad Inventory Demand Side Platform Non-Profit Impressions 69

SODP

JUNE 27, 2023

While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-Side Platform (DSP)? How Does a DSP Work?

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Demand Side Platform Ad Inventory Ad network Ad Exchange 52

MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments.

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Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Monetize More

JUNE 15, 2023

Run them both together, Ad Exchange and header bidding. With Ad Exchange and Header Bidding competing in a publisher’s ad stack, all your ad inventory is ensured to be monetized as efficiently as possible. AdX, short for Ad Exchange, is an advertising marketplace and programmatic platform developed by Google.

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SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

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Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Automatad Inc.

NOVEMBER 23, 2023

So, get ready to learn in detail about SSP and unlock the full potential of your ad revenue. What Are Supply-Side Platforms? Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their ad inventories to demand partners and earn ad revenue.

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Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

illumin

JANUARY 12, 2024

Meta already makes it incredibly easy to include their ads in your programmatic approach; Facebook ads purchased directly from Facebook’s ad inventory are delivered programmatically. Ad strategies on Meta with a DSP Many marketers don’t feel a need to use a demand-side platform to buy Meta ads.

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Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. This platform encompasses both DSPs and ad exchanges. Demand-side platform.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

MNTN

DECEMBER 12, 2023

App Owners App owners like Netflix and Roku operate the platforms that deliver the content directly to your viewers. They control the ad inventory within their apps and are therefore key gatekeepers for CTV ads. Some formats you’ll encounter include: Pre-Roll Ads Pre-roll ads play before the start of a streaming video.

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Advertising Demand Side Platform Ad Inventory Banner 52

MNTN

FEBRUARY 14, 2024

And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads. In other words, it’s an automated buying platform that buys ad space through an ad exchange for a predetermined price.

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Advertising Ad Exchange Marketing Ad Space 52

VideoWeek

MAY 25, 2023

French broadcaster TF1 this morning announced a further push into programmatic sales for its addressable TV ad inventory, agreeing a partnership which will see addressable ads on TF1 channels sold through Yahoo’s demand-side platform (DSP).

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Demand Side Platform Ad Inventory Audience Advertising 52

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts. What are you trying to accomplish?

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Demand Side Platform Machine Learning Rich Media Audience 52

AdvertiseMint

OCTOBER 24, 2023

This exchange then evaluates the user data and matches it with the criteria set by advertisers on demand-side platforms. Within milliseconds, the highest bidding ad from the advertisers is selected and displayed to the user. Other types, like programmatic direct, involve reserved ad inventory for specific advertisers.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Ad Ops Hero

JANUARY 25, 2021

Earlier days, publishers used to sell the ad inventory to the advertisers through direct sales by find the finding the relevant advertisers who were willing to display their ads. Since, increased ad network in the market, the new ad technology platform introduced which is Network Optimizers.

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YieldBird

MAY 29, 2023

Programmatic advertising has become an integral part of digital marketing strategies, with companies investing heavily in this automated buying and selling of ad inventory. Creating a robust programmatic infrastructure requires substantial investment in technology, including demand-side platforms and brand safety tools.

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Demand Side Platform Ad Tech Ad Inventory Advertising 97

Monetize More

FEBRUARY 21, 2023

Publishers tend to use one or both of these Google products to give advertisers access to their ad inventory and monetize it via display ads. AdSense is Google’s ad network where publishers can connect their ad inventory to buyers or advertisers worldwide. What is Google Ad Exchange? What is AdSense?

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Ad Exchange Fill rate Ad Inventory Demand Side Platform 52

RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. The internet is a huge place with millions of ad inventories.

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Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Ad Ops Hero

JANUARY 25, 2021

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. Why RTB is important in Programmatic Advertising?

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Ad Exchange Ad Inventory Demand Side Platform Impressions 52

MNTN

MARCH 14, 2024

In other words, it acts as a marketplace that sits in between publishers looking to sell their inventory and advertisers looking to buy it. Here’s how it typically works: Integration with SSPs : Publishers use supply-side platforms (SSPs) to connect their available ad inventory to the ad exchange.

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Ad Exchange Impressions Ad network Ad Space 52

Ad Monsters

MAY 22, 2023

Disparate statistics Scenario Behind An advertising operations manager at a marketing agency is sick and tired of accumulating ad statistics from miscellaneous demand-side platforms. Regarding the already existing options that help you manage linear and digital ads with relative ease, these are WideOrbit and Landmark.

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Ad Ops Ad Inventory Ad Tech Demand Side Platform 100

Smart-Hub

FEBRUARY 16, 2024

SSP An SSP is a supply-side platform for website owners and app developers who want to monetize their inventory programmatically. Such platforms come with numerous ad inventory management and reporting features, allowing publishers to sell their ad space effectively and at competitive prices.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

YieldBird

MAY 29, 2023

Programmatic advertising has become an integral part of digital marketing strategies, with companies investing heavily in this automated buying and selling of ad inventory. Creating a robust programmatic infrastructure requires substantial investment in technology, including demand-side platforms and brand safety tools.

Demand Side Platform 52

Demand Side Platform Ad Tech Ad Inventory Advertising 52

Digiday

NOVEMBER 8, 2022

downsizing the number of your trading partners) efforts with the launch of OpenPath , whereby the demand-side platform offers advertisers direct access to premium publishers’ ad inventory. Earlier this year, The Trade Desk unveiled its most disruptive supply-path optimization (a.k.a.

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Demand Side Platform ROI Ad Inventory Media 69

Monetize More

JUNE 13, 2023

Digital advertising platforms, for instance, offer more cost-effective options, enabling companies to allocate funds to targeted online campaigns at the expense of traditional advertising channels. This shift in advertising priorities can lead to a redistribution of budgets, causing a decline in ad rates across various publishing platforms.

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Ad Inventory Ad Space Header Bidding Native Advertising 69

Basis

JULY 26, 2022

A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video.

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Ad Exchange Advertising Demand Side Platform Ad Inventory 52

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Other components are Ad Networks and Ad Exchanges.

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Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Monetize More

JUNE 2, 2022

Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience. Programmatic Advertising Definition: The programmatic Ad Buying procedure involves purchasing ad inventory in an automated manner. Definition.

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Advertising Ad Inventory Ad Exchange Impressions 52

Automatad Inc.

NOVEMBER 23, 2023

Ad exchange (AdX): This platform allows publishers to list their ad space and conducts a real-time auction to let advertisers bid on impressions. Publishers connect to ad exchange through the supply-side platform (SSP), and advertisers connect to AdX through the demand-side platform (DSP).

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Ad Exchange Ad Server Ad Space Ad network 40

Automatad Inc.

NOVEMBER 8, 2023

It is an open marketplace that runs auctions in real-time, connects the publishers with wider demands, and gets the best price for the ad inventory. On the other hand, it connects the advertisers with the ideal publishers for their ad campaign and gets the best ad slot. They offer various user-friendly ad formats.

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Ad Exchange Fill rate Ad Server Header Bidding 52

Digiday

OCTOBER 27, 2022

“They were a DSP [demand-side platform] for all intents and purposes for the last 10 years and with the acquisition of Sizmek , more investment in [its data clean room Amazon Marketing Cloud] AMC they’re trying to pivot and make their teams more like enterprise tech sellers than just point solution,” he said. .

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Advertising Demand Side Platform Conversion Audience 70

InMobi

JULY 10, 2018

During the first half of 2017, our data showed that 76 percent of all video ad spend went to full-screen spots. Over half - 58 percent - of all video ad inventory during that time period was fullscreen. Short video ads displayed in an immersive manner will become increasingly more common coming up. in this regard.

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Ad Inventory Advertising Video Ads Demand Side Platform 52

Monetize More

NOVEMBER 29, 2022

They can create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill. Using RTB technology, an advertiser can display the most relevant ads to a highly targeted user base, based on real-time data. Master your ad inventory like the pros with PubGuru University!

Ad Exchange 52

Ad Exchange Impressions Demand Side Platform Ad Server 52

Basis

SEPTEMBER 26, 2023

Here’s how it works: A programmatic guaranteed deal starts with negotiation and agreement between an advertiser and a publisher within a demand-side platform to create a customized deal. At this time, details such as the ad inventory, ad placements, pricing, and targeting are agreed upon (and, as the name suggests, guaranteed!).

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CPM Impressions Demand Side Platform Ad Inventory 52

Digiday

SEPTEMBER 6, 2022

The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. Publishers and advertisers directly trade ad inventory, whether display, mobile or video. Price is nothing more than the information you have about the thing that you’re buying,” Triscari said. “If

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InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? DSPs also often centralize ad bidding and reporting in one interface. In this case, the DSP would have access to allow users to bid on the inventory available across both exchanges.

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Demand Side Platform Ad Exchange Impressions Machine Learning 52

Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For?

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