VideoWeek

APRIL 17, 2023

Magnite, one of the largest supply-side platforms (SSP) in the industry, this morning announced the launch of ClearLine, a new “direct buying solution” (to use Magnite’s own words) which will give buyers direct access to Magnite’s video inventory.

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Demand Side Platform Ad Server Agency Media 106

Clearcode

AUGUST 4, 2022

DSP or SSP , and data platforms such as a DMP or CDP. . Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website), typically via an ad server. . What’s the Difference Between Self-Serve and Managed Ad Campaigns? Advertising Agencies.

Advertising 92

Advertising Demand Side Platform Ad Server Agency 92

Monetize More

JUNE 15, 2023

AdX allows publishers to monetize their website or app inventory by connecting them with a vast network of advertisers who are looking to display targeted ads to their audience. By leveraging AdX, publishers gain access to a wide range of advertisers, including both demand-side platforms (DSPs) and ad networks.

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

VideoWeek

MAY 26, 2022

The new investigation will take a more broad look at Google’s various ad tech products, each of which have grown to dominate their respective roles in the ad tech ecosystem, and examine if there are any signs of foul play.

Ad Tech 65

Ad Tech Ad Server Header Bidding Ad Exchange 65

MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

Ad Server 106

Ad Server Ad Exchange Demand Side Platform Ad Targeting 106

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Clearcode

AUGUST 8, 2023

PETs for Demand-Side Platforms (DSPs) By incorporating data clean rooms, homomorphic encryption, differential privacy, and secure multi-party computation , DSPs can navigate the balance between ad personalization and user privacy.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Exchange Wire

DECEMBER 15, 2022

Leading independent platform recognised for the strength of its demand side platform. Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, is honoured to accept the award for “Best DSP” from the 2022 Adweek Readers’ Choice: Best [.].

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Demand Side Platform Advertising Ad Server Marketing 52

Paleo AdTech

DECEMBER 10, 2023

Walrath started a version of the AdNASDAQ concept, fixing the feature/flaw he’d exploited in the DoubleClick ad server, and called it Right Media. for three years, leading its ad tech efforts from NYC. Although not overawed by Yahoo!

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Digiday

JULY 21, 2022

One key question that many still ask is what the word “exclusively,” used by Microsoft in its announcement will mean in actuality — and whether it will primarily revolve around the Xandr ad server or the entirety of its stack, including its demand-side platform?

Ad Tech 68

Ad Tech Ad Server Demand Side Platform Agency 68

Automatad Inc.

NOVEMBER 23, 2023

How Different Is a Supply-Side Platform from a Demand-Side Platform? Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. The aim is to secure the best price for each impression.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Digiday

APRIL 16, 2023

Magnite has unveiled ClearLine, an offering that provides media buyers with access to “premium video inventory” without the need for a demand-side platform. SpringServe, our video ad server, is the foundation for ClearLine. That’s correct.

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Demand Side Platform Advertising Ad Tech Ad Server 68

Digiday

NOVEMBER 16, 2022

While it may be true that the stock price of every ad tech company on the public markets — including those that predate the ‘ class of 2021 ’ — is down from the highs of last year, the recently disclosed earnings denote mixed fortunes. million for the period, albeit a more modest rise of 11%.

Ad Tech 70

Ad Tech Marketing Demand Side Platform Ad Server 70

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Viewability Tracking.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Ad Ops Hero

JANUARY 25, 2021

The bid request or ad request sends the user data such as demographic information, browsing history, user location, device type, IP address, and other required information. The bid request sends to the ad exchanges connected to the publisher ad server to find out the relevant advertiser to participate in the auction.

Ad Exchange 52

Ad Exchange Ad Server CPM Impressions 52

Automatad Inc.

NOVEMBER 8, 2023

In ad buying and selling, the different components that work with ad exchanges are the publisher, advertiser, supply-side platform (SSP), demand-side platform (DSP), and ad server. They manage your inventory with the best strategies and maximize ad revenue with data-driven approaches.

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Ad Exchange Fill rate Ad Server Header Bidding 52

Digiday

OCTOBER 26, 2022

Sharma explained that his team has sought to improve the ease of use of the Amazon Ads platform, including more cohesive integration of its demand-side platform and other offerings, plus investment in Sizmek, the buy-side ad server it purchased in a 2019 fire-sale.

Ad Tech 70

Ad Tech Demand Side Platform Ad Server Food 70

Monetize More

NOVEMBER 29, 2022

FOR A LIMITED TIME , get access to our School Of AdSense, Ad Exchange, and Google Ad Manager courses for only $99! An impression is when an ad is fetched from the ad server and served to the user. Whether or not a user clicks on that ad is not taken into account. Click Here To Enroll. Impressions.

Ad Exchange 52

Ad Exchange Impressions Demand Side Platform Ad Server 52

InMobi

JUNE 5, 2018

For instance, an ad server is a technology platform that can host and serve display ads, along with providing reporting and other important campaign analytics. Most often, an agency will run their ads through an ad server in order to have an additional party tracking the reporting numbers.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Digiday

FEBRUARY 28, 2023

Katsur further commented, “Things like your CDP have to connect with no less than half-a-dozen vendors, then you have to ensure your supply-side platform has an integration with your demand-side platform, and ad server, on the other side.”

Cookies 77

Cookies Marketing Demand Side Platform Ad Server 77

Monetize More

NOVEMBER 8, 2022

To get deeper into this topic, you’ll need to get your basics brushed up regarding the mechanics of a programmatic auction: When a user visits a publisher’s website, an auction gets triggered for ad display to occur. Auction data funnels through SSPs i.e. Supply Side Platforms.

Impressions 52

Impressions Demand Side Platform Ad Server Advertising 52

Digiday

JULY 14, 2022

Meanwhile, pure-play ad tech players Magnite (a historic supply-side platform that also operates the SpringServe ad server) and The Trade Desk (the largest demand-side platform in the market outside of Google’s DV360) had also been brought up as potential Netflix partners by some.

Ad Server 70

Ad Server Advertising Ad Tech Agency 70

Ad Ops Hero

JANUARY 25, 2021

The publisher makes their ad inventory available on an SSP and invite advertisers to bid based on the user’s data received. Each time the publisher’s web page loads, an ad request is sent to multiple ad exchanges and sometimes it sends to Demand Side Platforms (DSP) either directly from an SSP or and SSP through the publisher’s ad server.

Ad Inventory 52

Ad Inventory Ad Exchange Demand Side Platform Ad network 52

Digiday

NOVEMBER 28, 2022

Marketers aren’t scrambling to use one demand-side platform or one ad server. It’s more valuable because the premise isn’t based on a lowest common denominator view of how the in-housing trend works. Neither are they trying to run these teams as lean, exercises in cost controls.

Media 68

Media Advertising Demand Side Platform Ad Server 68

Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). In some cases, they’ve even acted on those concerns.

Marketing 72

Marketing Ad Tech Ad Server Ad Exchange 72

Ad Monsters

MAY 16, 2022

SPO in mobile has an additional level of complexity compared to the web because ads on mobile devices are facilitated mostly through software development kits (SDKs) – and understanding the type of SDK connection can have meaningful implications to that path optimization. Understanding the Key Players in SPO.

Impressions 95

Impressions Demand Side Platform Ad Server Header Bidding 95

Ad Ops Hero

JANUARY 25, 2021

The bidding process will happen in milliseconds where multiple advertisers will bid for the available impressions through Ad Exchanges. The Advertisers and publishers will connect to Ad Exchanges using the Demand Side Platform (DSP) and Supply Side Platform (SSP) platforms respectively.

Ad Exchange 52

Ad Exchange Ad Inventory Demand Side Platform Impressions 52

Digiday

JANUARY 20, 2023

However, it is now difficult for advertisers to use the Google Marketing Platform, the umbrella unit housing its ad tech offerings such as its ad server, demand-side platform or Google Analytics, without the support of a third-party reseller.

Demand Side Platform 71

Demand Side Platform Ad Server Electronics Media 71

Clearcode

SEPTEMBER 1, 2022

With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). A sister concept to demand-path optimization is supply-path optimization (SPO). A faster pace of executing auctions on publisher’s ad servers.

Ad Server 80

Ad Server Ad Exchange Demand Side Platform Ad Space 80

Paleo AdTech

DECEMBER 22, 2021

Walrath started a version of the AdNASDAQ concept, fixing the feature/flaw he’d exploited in the DoubleClick ad server, and called it Right Media. for three years, leading its ad tech efforts from NYC. Although not overawed by Yahoo!

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

InMobi

FEBRUARY 23, 2021

Second, when a user uses an app, the publisher calls for an ad at some point in the user session. This ad call or ad request is made to a publisher’s ad server or mediation platform that sends this request to multiple supply-side platforms (SSPs) and ad exchanges.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

Adtelligent

JUNE 9, 2021

Supply Side Platform (SSP) can totally replace the ad management on the website and app. It not only helps to hold the auctions but also to place ads, screen the reports, and optimize website revenue. Demand Side Platform (DSP) makes the advertiser’s life easier.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Digiday

JUNE 13, 2022

A June 13 article on the news wire service cited unnamed sources and noted how the EU’s competition body is “looking into Google’s requirement that advertisers use its [demand-side platform] services Display & Video 360 and Google Ads to buy YouTube ads.”

Cookies 67

Cookies Demand Side Platform Ad Tech Education 67

Clearcode

JANUARY 22, 2023

Everything happens on the fly, so the tool reduces ad production and delivery costs. Data can come from demand side platforms (DSPs) , data management platforms (DMPs) , customer relationship management platforms (CRMs) , etc. Typical elements of a CMP are: Ad builder (to design ads and their components).

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Monetize More

JUNE 2, 2022

Afterward, the publisher’s supply side platform (SSP) sends this bid request to the ad exchange that is determined to display a suitable creative to the user. The ad exchange then passes the signal to the demand side platform (DSP) based on the user’s targeting details.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Basis

APRIL 11, 2023

In the nanoseconds it takes for an ad to load on a webpage, a plethora of technology companies (such as ad agencies, data-management platforms, data clean rooms, ad exchanges, ad servers, ad verification firms, demand-side platforms (DSPs), supply-side platforms (SSPs), and brand-safety vendors) take part in a bidding process to win the auction that (..)

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Demand Side Platform Impressions Education Ad Server 62