Sat.Mar 30, 2024 - Fri.Apr 05, 2024

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Gen-AI Search Engine Perplexity Has a Plan to Sell Ads

Adweek

Generative AI search engine Perplexity, which claims to be a Google competitor and recently snagged a $73.6 million Series B funding from investors like Jeff Bezos, is going to start selling ads, the company told ADWEEK. Perplexity uses AI to answer users' questions, based on web sources. It incorporates videos and images in the response.

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Generosity and fear

Seth Godin

Fear is self-focused. Day to day, our fear is about us. What will happen if we give that speech, launch that project, get stuck in traffic, are eaten by an alligator… And generosity is about others. “How can I help?” Jumping in the water to save a struggling swimmer stops us from worrying about how we look in our suit or whether the water is cold.

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What are the latest developments in Google’s ad tech?

The Ad Tech Blog

The latest developments in Google’s ad tech, particularly its focus on machine learning and AI, have significantly altered digital advertising strategies. By enhancing targeting capabilities, automating ad bidding, and optimizing ad placements, Google is making it possible for advertisers to reach their desired audience more efficiently and effectively than ever before.

Ad Tech 100
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Chase launches media network

Martech

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How Hodinkee’s Big Bet on a Watch Business Backfired

Adweek

When watch enthusiast website Hodinkee acquired the used-watch marketplace Crown & Caliber in February 2021 after raising $40 million, the merger made perfect sense on paper. Hodinkee had a loyal audience, while Crown & Caliber knew how to operate in the booming business of second-hand watches, which topped $22 billion in sales that year, according.

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Boyle’s Law

Seth Godin

There’s no such thing as work life balance. There’s simply life. And you spend part of your life at work. One way to change the pressure of work is to expand or contract the size of the container that holds it. It’s a trap to embrace a productivity shortcut that isn’t a shortcut at all–simply more time spent. Boyle’s law helps us realize the same thing about any gas in the physical world.

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More Trending

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All Marketing Is Performance Marketing

AdExchanger

If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. To designate certain strategies and tactics as driving performance implies that other tactics, like brand marketing, don’t perform – and that’s simply not the case, Schultz says, on this week’s episode of AdExchanger Talks. Marketing is “100% […] The post All Marketing Is Performance Marketing appeared first on AdExchanger.

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How the Bud Light Boycott Changed Marketing

Adweek

The idea behind Bud Light's #EasyCarryContest, which debuted around this time last year, was straightforward: Offer people a chance to win $15,000 for posting a video of themselves carrying as many cans, bottles or glasses of beer as possible. Much like some of the footage participants shared online, the outcome has been messy. Enter to.

Marketing 317
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“This time will be different”

Seth Godin

Why is that? The new diet. The fundraising after a natural disaster. The relationship. The hype cycle of a new technology or the media frenzy around a hot new fad or candidate… It always feels like it will be different this time. It rarely is. If it’s going to be different, the forces involved need to be different as well.

Media 114
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VideoWeek Podcast #42, Andrew Casale, Index Exchange

VideoWeek

The latest episode of the VideoWeek Podcast features Andrew Casale, CEO of Index Exchange. He joins Vincent Flood, Editor-in-Chief at VideoWeek to discuss how he started Index Exchange, the state of publishing, the looming identity crisis and Google’s Privacy Sandbox, the blurring of the roles of the DSP and SSP, Index Exchange’s rapidly growing CTV business and where he’d invest $10 million today.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Uncovered wins KFC social media

More About Advertising

KFC UK & Ireland has appointed Uncovered as its new social media agency following a pitch. KFC is trying to engage and entertain its audience by staying on top of culture and tapping into emerging trends. KFC marketing director Kate Wall says: “We’re thrilled to be partnering with Uncovered – they seriously impressed us with … The post Uncovered wins KFC social media first appeared on More About Advertising.

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ADWEEK’s B2B Innovation Awards: Honoring Standout People, Brands and Campaigns in the Growing Space

Adweek

Business-to-business is, well, big business. (Its name alone contains double the business of B2C.) Consider this: U.S. B2B ecommerce sales are forecast to grow from $1.7 trillion in 2021 to more than $3 trillion by 2027, according to Forrester. And that's just online. Plenty more hospital equipment and accounting software are sold IRL. ADWEEK's second.

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Kinds of courage

Seth Godin

Courage is a generous act that involves risk. It’s not courageous to hang out with friends and make a crank phone call. The risk involved might be actual risk (it took courage to go to the moon) or it might feel risky (raising your hand at a meeting to ask a useful question probably has no real downside but it feels that way). Too often, we get hung up on how risky it feels, and fail to focus enough on how generous the work is.

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Crafting Powerful Testimonial Ads That Convert

Ad Beat

Here’s a thought exercise. How many times have recommendations from other people driven your purchase decisions? And how many times have you bought something online without checking the reviews first? As for me, I have done that a sum total of zero times. That’s right. I never buy anything without reading the reviews first. And I’m not alone in this. 9 out of 10 customers read reviews before they buy something online.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Reminder – Google is turning off all Universal Analytics services and APIs

Martech

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. If you haven’t fully migrated to GA4 properties, Google advises following the migration guide to begin transitioning as soon as possible.

eCommerce 104
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Marketers Find New Ways to Buy Programmatic Ads Without Relying on User Data

Adweek

Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data quality worsens with cookie decline. Metadata is data about the environment of the ad, said Mike O'Sullivan, co-founder of data firm Sincera. "It's data that puts the transaction in context," he said. While metadata can.

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Responsibility and blame

Seth Godin

It’s tempting to hand it to other people. If someone else takes the blame, if they accept the responsibility, then we get satisfaction and we’re off the hook. Alas, this doesn’t work unless the others do the taking and do the accepting. Which is unlikely. We’re giving power to someone who isn’t going to use it to make our day better.

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Cadent Acquires AdTheorent For $324 Million, With Plans To Expand Beyond TV

AdExchanger

Advanced TV advertising company Cadent announced plans to drop $324 million to acquire the performance marketing company AdTheorent. The post Cadent Acquires AdTheorent For $324 Million, With Plans To Expand Beyond TV appeared first on AdExchanger.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Guide to Google's Ad Exchange

Playwire

Key Points Google ad exchange, more commonly known as Google AdX, is by invitation only, but smaller publishers can get access through Google partners like Playwire. AdX generates broad demand, making it an essential monetization tool for most publishers' and content creators' revenue strategies.

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Spotify’s Plan to Monetize Live Events

Adweek

Spotify's latest advertising product, Live Experiences, lets brands integrate with and sponsor its events for the first time. The company has hosted bespoke events for over seven years, but it has historically used them as marketing vehicles to promote new products, campaigns or artists, said head of experiential and content production Keyana Kashfi.

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Putting up the big numbers

Seth Godin

Some people go to the gym for health and energy. Some go to lift more weight than they did yesterday (or more than the person next to them). You can start a company to make an impact and surround yourself with people on a similar journey, or you can seek to maximize the stock price and profits.

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LinkedIn Is All Business With CTV

AdExchanger

LinkedIn has new connected TV ad placements to help its B2B marketers target audiences off-platform, while they’re streaming shows and movies. The post LinkedIn Is All Business With CTV appeared first on AdExchanger.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Ad Spending Will Jump More Than Anticipated in 2024

Ad Monsters

In 2024, research predicts advertising revenue will soar significantly across diverse sectors, driven by digital platforms and surpassing expectations, marking a pivotal year in industry growth. According to several US forecasts, 2024 promises to be a banner year for advertising. Last December, IPG Mediabrands predicted that ad spend would grow 8.4% this year, but last week, its research arm, Magna, raised its forecast, saying revenues would grow 9.2% to reach $390 billion.

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9 Arguments Against Timesheets and for Modern Compensation Models

Adweek

I'm no Gary Vee, but a recent LinkedIn post about my aversion to timesheets garnered over half a million impressions and sparked a surprisingly spicy debate about client-agency finances. I was curious about the volume of pushback from folks defending the hours-based billing systems that I believe may result in the death of our industry.

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How marketers can help boost martech utilization

Martech

In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. The underutilization of martech has unintended consequences. For example, it may lead to future budget reductions based on past platform usage. Insufficient usage of martech may also hinder the improvement of marketing processes. There are different reasons why martech is underutilized.

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Privacy Compliance Is At The Top Of The Tech Lab’s 2024 To-Do List

AdExchanger

The days of online ad industry self-regulation are well and truly over. “It’s time to accept that we are a globally regulated industry, much like finance, energy and health care,” said IAB Tech Lab CEO Tony Katsur, speaking at a Tech Lab event about signal loss in New York City on Thursday. In 2023 alone, […] The post Privacy Compliance Is At The Top Of The Tech Lab’s 2024 To-Do List appeared first on AdExchanger.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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The Future of US Privacy Compliance: A Q&A With Jamie Barnard, CEO of Compliant

Ad Monsters

While the US can learn much from the EU’s privacy compliance regulations, Compliant CEO Jamie Barnard says the US is not far behind our friends across the pond. At the beginning of the year, we covered Compliant’s US Publisher Compliance Index which revealed that 90% of US Publishers share consumer data without consent. Privacy compliance is becoming increasingly critical.

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How Agencies Use AI to Generate New Business

Adweek

It used to take days to craft the perfect RFI response--the first of several steps agencies take when competing in notoriously arduous pitch processes. Now, planners at Stagwell agency Gale can do it in 90 minutes, with help from an AI bot that thinks like Brad Simms, the agency's chief executive. The bot is also.

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Why influencer marketing is critical in B2B

Martech

What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Whether you’re looking at big fish with millions of followers or investigating micro-influencers with fewer than a hundred thousand followers, the investment is worth it

Marketing 123
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The JIC Certifies Comscore And VideoAmp As National TV Currencies

AdExchanger

The broadcaster-backed joint industry committee announced it will certify Comscore and VideoAmp as national TV currencies ahead of May’s upfront negotiations. The post The JIC Certifies Comscore And VideoAmp As National TV Currencies appeared first on AdExchanger.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.