Adweek
APRIL 1, 2024
Generative AI search engine Perplexity, which claims to be a Google competitor and recently snagged a $73.6 million Series B funding from investors like Jeff Bezos, is going to start selling ads, the company told ADWEEK. Perplexity uses AI to answer users' questions, based on web sources. It incorporates videos and images in the response.
Seth Godin
APRIL 2, 2024
Fear is self-focused. Day to day, our fear is about us. What will happen if we give that speech, launch that project, get stuck in traffic, are eaten by an alligator… And generosity is about others. “How can I help?” Jumping in the water to save a struggling swimmer stops us from worrying about how we look in our suit or whether the water is cold.
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AdExchanger
APRIL 2, 2024
If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. To designate certain strategies and tactics as driving performance implies that other tactics, like brand marketing, don’t perform – and that’s simply not the case, Schultz says, on this week’s episode of AdExchanger Talks. Marketing is “100% […] The post All Marketing Is Performance Marketing appeared first on AdExchanger.
VideoWeek
APRIL 4, 2024
The latest episode of the VideoWeek Podcast features Andrew Casale, CEO of Index Exchange. He joins Vincent Flood, Editor-in-Chief at VideoWeek to discuss how he started Index Exchange, the state of publishing, the looming identity crisis and Google’s Privacy Sandbox, the blurring of the roles of the DSP and SSP, Index Exchange’s rapidly growing CTV business and where he’d invest $10 million today.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
APRIL 5, 2024
When watch enthusiast website Hodinkee acquired the used-watch marketplace Crown & Caliber in February 2021 after raising $40 million, the merger made perfect sense on paper. Hodinkee had a loyal audience, while Crown & Caliber knew how to operate in the booming business of second-hand watches, which topped $22 billion in sales that year, according.
Seth Godin
MARCH 30, 2024
There’s no such thing as work life balance. There’s simply life. And you spend part of your life at work. One way to change the pressure of work is to expand or contract the size of the container that holds it. It’s a trap to embrace a productivity shortcut that isn’t a shortcut at all–simply more time spent. Boyle’s law helps us realize the same thing about any gas in the physical world.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
APRIL 5, 2024
Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. If you haven’t fully migrated to GA4 properties, Google advises following the migration guide to begin transitioning as soon as possible.
Adweek
APRIL 1, 2024
The idea behind Bud Light's #EasyCarryContest, which debuted around this time last year, was straightforward: Offer people a chance to win $15,000 for posting a video of themselves carrying as many cans, bottles or glasses of beer as possible. Much like some of the footage participants shared online, the outcome has been messy. Enter to.
Seth Godin
APRIL 3, 2024
Why is that? The new diet. The fundraising after a natural disaster. The relationship. The hype cycle of a new technology or the media frenzy around a hot new fad or candidate… It always feels like it will be different this time. It rarely is. If it’s going to be different, the forces involved need to be different as well.
AdExchanger
APRIL 1, 2024
Advanced TV advertising company Cadent announced plans to drop $324 million to acquire the performance marketing company AdTheorent. The post Cadent Acquires AdTheorent For $324 Million, With Plans To Expand Beyond TV appeared first on AdExchanger.
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Martech
APRIL 2, 2024
The customer data platform (CDP) is one of the fastest-growing categories of business technology today. To understand why, you have to look at some of the underlying challenges across many industries related to data, AI and personalization. Customers want an experience that’s more tailored to them. They gravitate to companies that understand who they are and what they need.
Adweek
APRIL 2, 2024
Business-to-business is, well, big business. (Its name alone contains double the business of B2C.) Consider this: U.S. B2B ecommerce sales are forecast to grow from $1.7 trillion in 2021 to more than $3 trillion by 2027, according to Forrester. And that's just online. Plenty more hospital equipment and accounting software are sold IRL. ADWEEK's second.
Seth Godin
APRIL 1, 2024
Courage is a generous act that involves risk. It’s not courageous to hang out with friends and make a crank phone call. The risk involved might be actual risk (it took courage to go to the moon) or it might feel risky (raising your hand at a meeting to ask a useful question probably has no real downside but it feels that way). Too often, we get hung up on how risky it feels, and fail to focus enough on how generous the work is.
The Ad Tech Blog
APRIL 5, 2024
The latest developments in Google’s ad tech, particularly its focus on machine learning and AI, have significantly altered digital advertising strategies. By enhancing targeting capabilities, automating ad bidding, and optimizing ad placements, Google is making it possible for advertisers to reach their desired audience more efficiently and effectively than ever before.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
APRIL 4, 2024
LinkedIn has new connected TV ad placements to help its B2B marketers target audiences off-platform, while they’re streaming shows and movies. The post LinkedIn Is All Business With CTV appeared first on AdExchanger.
Adweek
APRIL 4, 2024
Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data quality worsens with cookie decline. Metadata is data about the environment of the ad, said Mike O'Sullivan, co-founder of data firm Sincera. "It's data that puts the transaction in context," he said. While metadata can.
Seth Godin
APRIL 4, 2024
It’s tempting to hand it to other people. If someone else takes the blame, if they accept the responsibility, then we get satisfaction and we’re off the hook. Alas, this doesn’t work unless the others do the taking and do the accepting. Which is unlikely. We’re giving power to someone who isn’t going to use it to make our day better.
The Ad Tech Blog
APRIL 1, 2024
Tech advancements have significantly influenced the evolution of advertising. Google’s ad tech algorithms are at the heart of these advancements. The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
APRIL 1, 2024
Left to right: Jayson Dubin, CEO, Playwire; Julie Piskin, head of global partner program, Roblox; Pete Basgen, director and global lead, gaming & esports, Wavemaker; Paul Chenier, EVP global sales, Playwire at IAB PlayFronts. Image: IAB. “We’ve been trying to compete for media dollars by talking about how gaming is mass entertainment for playing the ‘scale’ card,” said IAB’s vice president, Experience Center Zoe Soon, at IAB PlayFronts this week.
Adweek
APRIL 3, 2024
Spotify's latest advertising product, Live Experiences, lets brands integrate with and sponsor its events for the first time. The company has hosted bespoke events for over seven years, but it has historically used them as marketing vehicles to promote new products, campaigns or artists, said head of experiential and content production Keyana Kashfi.
Seth Godin
MARCH 31, 2024
Some people go to the gym for health and energy. Some go to lift more weight than they did yesterday (or more than the person next to them). You can start a company to make an impact and surround yourself with people on a similar journey, or you can seek to maximize the stock price and profits.
Playwire
APRIL 3, 2024
Key Points Google ad exchange, more commonly known as Google AdX, is by invitation only, but smaller publishers can get access through Google partners like Playwire. AdX generates broad demand, making it an essential monetization tool for most publishers' and content creators' revenue strategies.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Ad Monsters
APRIL 2, 2024
In 2024, research predicts advertising revenue will soar significantly across diverse sectors, driven by digital platforms and surpassing expectations, marking a pivotal year in industry growth. According to several US forecasts, 2024 promises to be a banner year for advertising. Last December, IPG Mediabrands predicted that ad spend would grow 8.4% this year, but last week, its research arm, Magna, raised its forecast, saying revenues would grow 9.2% to reach $390 billion.
Adweek
APRIL 3, 2024
I'm no Gary Vee, but a recent LinkedIn post about my aversion to timesheets garnered over half a million impressions and sparked a surprisingly spicy debate about client-agency finances. I was curious about the volume of pushback from folks defending the hours-based billing systems that I believe may result in the death of our industry.
Martech
APRIL 5, 2024
In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. The underutilization of martech has unintended consequences. For example, it may lead to future budget reductions based on past platform usage. Insufficient usage of martech may also hinder the improvement of marketing processes. There are different reasons why martech is underutilized.
Brid.tv
APRIL 1, 2024
Increasing global concern about online user privacy has brought big changes within the digital advertising industry in recent years. Data privacy regulations such as GDPR, heightened consumer awareness, and cookie depreciation have undoubtedly led to a giant shift in how platforms, publishers, and advertisers conduct business. User data privacy is now front and center.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
AdExchanger
MARCH 31, 2024
The days of online ad industry self-regulation are well and truly over. “It’s time to accept that we are a globally regulated industry, much like finance, energy and health care,” said IAB Tech Lab CEO Tony Katsur, speaking at a Tech Lab event about signal loss in New York City on Thursday. In 2023 alone, […] The post Privacy Compliance Is At The Top Of The Tech Lab’s 2024 To-Do List appeared first on AdExchanger.
Adweek
APRIL 2, 2024
It used to take days to craft the perfect RFI response--the first of several steps agencies take when competing in notoriously arduous pitch processes. Now, planners at Stagwell agency Gale can do it in 90 minutes, with help from an AI bot that thinks like Brad Simms, the agency's chief executive. The bot is also.
Martech
APRIL 1, 2024
Events play a crucial role in fostering connections and driving growth in B2B marketing. However, traditional methods of measuring event success often fall short. Enter event-led growth (ELG) — a transformative strategy focused on win rates rather than mere attendance. This article tackles the limitations of traditional event metrics and how ELG is revolutionizing B2B marketing events.
Digiday
APRIL 2, 2024
Media agencies that approach multicultural as a separate or smaller investment almost immediately hamstring their marketing strategies, argues one programmatic vendor — and it will negatively impact their engagement with communities beyond Gen Z and communities of color. In a whitepaper addressing multicultural trends and Gen Z that it is releasing this week, programmatic platform Direct Digital Holdings argues that multicultural communities have an increasing influence on brand preferences and
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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