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Pop-Up Magazine Shutters, Citing the Pandemic and Economic Downturn

Adweek

The live performance publisher Pop-Up Magazine, whose on-stage storytelling spanned reported narratives, personal essays and spoken-word poetry since its launch in 2009, announced Wednesday that it has shuttered its business.

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Decentralize Your Agency With Pop-Up Offices

Adweek

As leaders in the advertising and marketing space, we have a once-in-a-lifetime opportunity to redefine work. While this is true of all workplace leaders, there is an urgency and salience for those of us who are influencers of cultural trends.

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Why Spotify Opened a Pop-Up Café in Paris

Adweek

Spotify Wrapped has become a cultural phenomenon. With users being able to view the data and insights collected from their Spotify playlists and share them with the world, the platform now annually creates a viral moment each December.

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Why Mercedes-Benz Turned Parking Spaces into Pop-up Motor Showcases

Adweek

Not only the first Motor Show in Thailand but still the biggest to this day, the event is now entering its 44th year, with brands regularly upping the ante to stand out among the many big names that participate.

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Roku City Comes to Life to Highlight Expanded Best Buy Partnership at First SXSW Pop-Up

Adweek

When Roku decided to head to SXSW for the first time, it didn't just bring a small team--it created an entire purple-drenched city occupied by friendly monsters. And it all started with one well-known screensaver.

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Rakuten Doubles Down on Cash Back With a Holiday Campaign and Pop-up 

Adweek

The platform, which offers cash back when customers shop at its 3,500 retail partners, recently opened its own pop-up store in New York to give shoppers a jump on the holiday rush, while giving their budgets a. Forget jingling bells.

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Hilton Opens the Ideal Pop-Up Hotel Room for Golf Fans—Directly on the Green

Adweek

George's Golf and Country Club in Toronto fill up during the RBC Canadian Open, which runs from June 6-12 this year. Hilton and FUSE Create conceptualized the closest accommodations of all: a one bedroom pop-up hotel located on the course's third hole. Hotels close to St.

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Jeeter Launches 100-Stop Pop-Up Tour With Retro Mini Marts in Cannabis Retailers

Adweek

The company is kicking off a 100-stop pop-up tour, building mini convenience stores at dispensaries in California, Arizona and Michigan that will be far more stylized than the average 7-Eleven.

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Ad Industry Responds to UK GDPR and ‘Annoying Pop-Ups’ Focus

Adweek

The revised, watered-down, post-Brexit alternative to GDPR is working its way through the U.K. parliament. If it passes into law, it will put U.K. businesses at odds with the European Union, potentially causing headaches for international data collection processes.

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Quad’s Clients Can Experiment With Pop-Up Shops in Its Latest Office in New York

Adweek

Since New York is the mecca of marketing and advertising, it makes sense that a marketing company would want to wriggle like a worm into the core of the Big Apple.

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Netflix Turns Pop-Up Stores Upside Down With Immersive, Shoppable Experience

Adweek

Netflix is on a mission to turn retail pop-ups upside down thanks to its first multi-title, immersive retail activation. Top Line On Oct.

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‘An Investment in Attendance:’ Why Pop Up Magazine Is Prioritizing Accessibility

Adweek

The upcoming fall tour of Pop Up Magazine will feature a slew of initiatives designed to make its performances accessible to the disabled community, an effort that aims to bolster both its reputational and commercial objectives.

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AriZona Celebrates the Launch of Boozy Teas With a Totally Tubular ’90s Pop-Up

Adweek

Growing up is never easy, but AriZona Beverages is reminding us that adulthood doesn't have to mean giving up the things that spark joy, like good ol' nostalgia.

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A Peek Under the Hood of NCT 127’s Souped-Up 2 Baddies Experiential Pop-Up

Adweek

6, nearly three years since their last American show, South Korean pop outfit NCT 127 played for a sold-out crowd of 12,000 fans at Los Angeles' Crypto.com Arena for the U.S. On Oct.

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Why You’re Seeing More and More Brands Popping Up in Movies and TV Shows

Adweek

In the fall of 1966, the London-based film producer Albert Broccoli was strolling around the Tokyo Motor Show when a car grabbed his eye. It was a prototype from Toyota, a sinuous, cat-like coupe called the 2000GT.

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Mailchimp swings into NYFW with pop-up, capsule collection

Marketing Dive

The email marketing platform combines in-person and digital elements as part of its recently launched "Guess Less, Sell More" brand campaign

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Should Publishers Remove Ad Consent Pop-Ups?

Oko

Privacy legislation, like Europe’s GDPR, may have forced publishers to use consent pop-ups, but they are begrudging additions to most publisher websites. The post Should Publishers Remove Ad Consent Pop-Ups?

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Netflix mixes immersion with commerce in multi-title pop-up store

Marketing Dive

Open for the holidays, the space features merchandise and immersive experiences based on popular series like “Squid Game” and “Stranger Things &rdquo

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Intuit Mailchimp Debuts NYFW: The Shows Capsule Collection And Pop-up Shop in Partnership With The Black in Fashion Council

Martech Series

Intuit Mailchimp announced its NYFW: The Shows debut through a new capsule collection and pop-up shop featuring five Black In Fashion Council (BIFC) selected designers.

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Common Marketing Tricks That Can Actually Ruin Your SEO

Single Grain

In this article, I will show you how to stop losing your organic traffic due to inadequate implementation of A/B tests, sliders, videos, pop-ups and other SEO nightmares. ?? . Even a simple test of showing a pop-up to visitors right after landing on the webpage impacts the rankings.

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Guinness follows iD as urban cowboys pop up all over

More About Advertising

Knew that this – AMV BBDO’s new ‘Compton Cowboys’ ad – for Guinness reminded me of something but couldn’t place it. It was this from CHI for iD in 2016. The iD ad has had nearly 290,000 YouTube views so it hardly slipped under the radar. No-one’s trying to deprive these estimable urban cowboys of. Advertisers Agencies Creative News AMV BBDO CHI guinness iD

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3 Ways to Capture More Leads for Ad Agency New Business

Fuel Lines

His podcasting audience is made up entirely of ad agency professionals, small business owners, and independent marketing consultants. Way #2: Use a Pop Up Say what you want about pop-ups, but the truth remains – they work. On the Bright Ideas site, we are using a plugin called Pippity (affiliate link) for our pop up. Guest post by Trent Dyrsmid. Trent is an online marketing expert, author, speaker, and the founder of BrightIdeas.co.

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10 Easy Tips to Make Your Holiday Marketing Campaigns a Success

Single Grain

Set Up all Your Holiday Marketing Automations. But you’re a business owner, so you probably don’t have the time to keep sending one-off emails this holiday season, which is exactly why setting up your marketing automations is key to the success of your campaigns. Exit Intent Pop-Ups.

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Not on TV: “Port de Stella” Is A Pop-Up Immersive Experience in Miami

AdPulp

The beer commercials will be out in full flow this Sunday. Bud Light and Michelob Ultra are already sharing their wares. Meanwhile, one European beer brand is opting out of the TV Bonanza. Stella Artois is betting on the power of experiential instead. Debuting in Miami during Super Bowl LIV week, Port de Stella features […]. Event Marketing Experiential PR Super Bowl

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Riddle Releases the “Quiz Marketing Benchmarks Report” – Proving Quizzes are 21.8X More Powerful Than Pop-Ups

Martech Series

The “Quiz Marketing Benchmarks Report” is an infographic that provides marketers with the key quiz benchmarks needed to launch and optimize any marketing campaigns around online quizzes, including: 20X better than pop-ups for lead generation: 41.4% for pop-ups.

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Aurora Mobile Partners with 55Haitao to Help Further Penetrate Generation Z Market with Accurate User Reach

Martech Series

In addition to improving quality and efficiency of user reach, JPush also provides 55Haitao with diverse push messaging formats including notification bar, large text, large picture, notification drawer, full-screen notification, feed, pop-up and customized formats.

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6 Tips to Combat Cart Abandonment on a Magento E-Commerce Store

Single Grain

When your customers have already invested their time in curating the products they want, you simply don’t want to tangle them up with an incomprehensible checkout process. How to Easily Set Up a High-Conversion Facebook Retargeting Campaign. * Add Exit-Intent Pop-Ups.

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Pringles’ Super Bowl Ad Shows No One Is Immune to Its Most Relatable Design Flaw

Adweek

The snack maker is due to pop up during the Big Game for the sixth consecutive. If you've ever found yourself hand deep at the bottom of a Pringles tin while trying to scrape out the last few tasty morsels of potato chip dust, then consider yourself seen in the brand's Super Bowl 57 ad.

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This Discreet, Lifesaving QR Code Might Make Brands Think Differently About Design

Adweek

The humble piece of tech has popped up everywhere from Super Bowl ads to restaurant. QR codes were one of the biggest comeback stories of the Covid-19 pandemic.

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Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push

Marketing Dive

The actor pops up in viral posts, like one where a baby is smothered in peanut butter, to promote overhauled Tide Power Pods with more detergent

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Hims & Hers Marketing Hews to the Physician’s Rule: Do No Harm

Adweek

Note what pops up. If you are still on Twitter these days, try a little experiment: Do a search for Hims & Hers. You'll find three clear categories of commentary.

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‘World’s Biggest Coconut’ Stunt Brings Giant Inflatable Fruit and Icy Drinks to Parched Texans

Adweek

Vita Coco, a brand that holds stunts near and dear to its hydrated heart, is launching a "colossal coconut pop-up" stocked with icy cold beverages in the middle of a triple-digit Texas heat wave.

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Newsletters Are Booming. Can Their Ad Products Catch Up? 

Adweek

Over the last decade, publishers' drive to maximize their digital advertising revenues nearly ruined the open web, as the financial incentive to monetize every inch of digital real estate led to a whack-a-mole landscape of pop-ups ads that sacrificed sensible design for the sake of profit.

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Social Logins, Increasingly a Liability for Publishers, Are Fading From Sites

Adweek

When social logins started popping up on.

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A Women’s Soccer CMO’s Path From Starting Lineups to Startups, and Back Again

Adweek

The CMO of the National Women's Soccer League is peppering pub owner Jenny Nguyen with suggestions about potential future partnerships between the fledgling bar and the NWSL: playoff events, a pop-up. On a slow night at The Sports Bra, a pub in Portland, Ore.,

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Marketing Morsels: A BDSM Horror Story, Black Garlic Mayo in Transylvania and More

Adweek

Morsel #1: American Horror Story opens a BDSM-themed pop-up FX FX's American Horror Story franchise is set to launch a new series, AHS: NYC, and to accompany the.

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Patrón concocts cocktail-themed virtual quests in bigger bet on metaverse

Marketing Dive

Virtual pop-ups hosted on Decentraland task users with assembling seasonal drinks, with a grand prize of a real-world trip to Mexico

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In Connected TV, Brand Safety Is Still a Goal, Not the Norm

Adweek

On a spreadsheet with reams of data on a connected TV campaign, a far-right QAnon-linked broadcaster popped up as a media destination for advertisements, when a media buyer--who requested anonymity with Adweek for this interview--was doing routine auditing.

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Marketing Morsels: Hot Pockets Shorts, KFC Pub and Haribo Christmas Trees

Adweek

Morsel #1: KFC Opens a Pop-Up London Pub Nothing says fried chicken like the dark wood and smell of ale emanating from a pub in Fulham, right? In this week's edition of Marketing Morsels, you'll find creative ideas from Heinz, Hot Pockets, KFC, Taco Bell and more. Enjoy the assortment!

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McDonald's hosts marketing boot camp with nonprofit to diversify talent pipeline

Marketing Dive

Participants will operate a pop-up agency and have the opportunity to interview for positions with Wieden + Kennedy and The Golin Group

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22 Best Ad Networks for Publishers [in 2022]

AdPushup

Whenever we talk about monetizing websites, the first name that pops up in mind is Google AdSense. A comprehensive list of best ad networks. Learn about ad networks, how they work, and why publishers should choose them.

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How to Use Event Marketing to Generate Leads & Close Sales

Single Grain

In short, event marketing is a marketing strategy where a brand can promote itself and their products by holding an in-person event – such as a conference, networking meet-up or live version of your podcast – for its audience. Regardless of whether or not you’re able to close a sale right then and there, every single person attending that event can be considered a hot lead that you can follow up with later. We Are Pop-Up. Follow Up Immediately.

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Hilton looks to new and emerging customers to re-up enthusiasm for travel

Digiday

The brand is doing just that with Hilton on the Green -- a pop-up stay right in the middle of the golf course. The post Hilton looks to new and emerging customers to re-up enthusiasm for travel appeared first on Digiday.

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