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Hourglass and Barneys New York Team Up for Nostalgic Pop-Up

Adweek

To celebrate its 20th anniversary, cosmetic brand Hourglass has partnered with department store Barneys New York for a pop-up experience. Barneys New York and Hourglass curated the pop-up with former Barneys New York leaders, Simon Doonan and Julie Gilhart.

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Why Poppi Used a New York Pop-Up to Promote a New Flavor and Drive Merch Sales

Adweek

This year, healthy soda brand Poppi joined in with a pop-up called Poppi World to promote a new cherry cola flavor and sell branded merch. Every fall, fashion lovers gather in New York for a week to get a preview of what's to come. Poppi World was aimed at bringing the digital-heavy brand offline.

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How The NFL Gave Back to Las Vegas Artisans With Origins Merch Pop-Up

Adweek

She often sets up local pop-ups there to sell her colorful, handmade jewelry. Walanya Vongsvirates considers herself and her small business, Love, Hand and Heart, part of the Las Vegas downtown arts community.

Pop-Up 293
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Béis Goes Country With Pit Stop Pop-Up at Stagecoach

Adweek

Recently, the company was the official luggage and travel bag sponsor of the country music festival Stagecoach, bringing its signature style to the heart of the desert with a pop-up called the Beis Pit Stop. Inspired by vintage gas.

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Patrón Invites Fans to the #PatronTequilaverse, a Virtual Pop-Up Experience

Adweek

n has hosted pop-ups around the globe to immerse consumers in its brand, showcasing the history of the margarita in London in February and celebrating Mexican culture with a "Residencia Patr?n" n" event in New York in March. Now the tequila brand is letting consumers get in on the experience no matter where they live by.

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Pop-Up Magazine Shutters, Citing the Pandemic and Economic Downturn

Adweek

The live performance publisher Pop-Up Magazine, whose on-stage storytelling spanned reported narratives, personal essays and spoken-word poetry since its launch in 2009, announced Wednesday that it has shuttered its business. At least 18 staff were affected by the closure.

Pop-Up 272
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Hilton Opens the Ideal Pop-Up Hotel Room for Golf Fans—Directly on the Green

Adweek

George's Golf and Country Club in Toronto fill up during the RBC Canadian Open, which runs from June 6-12 this year. Hilton and FUSE Create conceptualized the closest accommodations of all: a one bedroom pop-up hotel located on the course's third hole. Hotels close to St.

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