Rakuten Doubles Down on Cash Back With a Holiday Campaign and Pop-up 

The online shopping platform created an experience where shoppers could see their savings 

Forget jingling bells. This holiday season, Rakuten wants shoppers to be serenaded by the jingling coins they’ve saved.

The platform, which offers cash back when customers shop at its 3,500 retail partners, recently opened its own pop-up store in New York to give shoppers a jump on the holiday rush, while giving their budgets a much-needed reprieve during uncertain economic times. 

The Sleigh Your Shopping pop-up—open Nov. 12-13—featured a selection of fashion, beauty, wellness and accessories brands including Naadam, Ugg, Quay Australia, Fresh Beauty, JVN Hair by Queer Eye star Jonathan Van Ness, clothing brand Favorite Daughter, Patrick Ta Beauty and Inbloom, the holistic vegan nutrition brand owned by Glass Onion actor Kate Hudson.

Hudson, Van Ness and Ta were on hand to promote their brands during a pre-opening reception, along with Favorite Daughter’s sibling founders Erin and Sarah Foster, who were featured in Rakuten’s Super Bowl spot with Ted Lasso’s Hannah Waddingham...

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