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Personalization and real-time interaction management: Best of the Chatbot

Martech

Personalized Pop-ups and Notifications: Utilize real-time interaction management to display personalized pop-ups and notifications to customers at various touchpoints. For example, when a customer visits the website, a pop-up can offer a personalized discount or highlight the benefits of subscribing to a beauty box.

Pop-Up 106
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HubSpot’s March 2023 releases: The manager’s guide

Martech

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Join the waitlist for both products here. You can now see these new CTAs inside the campaigns tool as “CTAs (Beta).”

Pop-Up 88
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5 Digital Marketing Tactics Your Business Can Utilize To Improve Its Presence and Brand

Ad Rants

Digital marketing keeps evolving and it can sometimes feel hard to keep up. You'll get the most impact and be able to nudge the needle up in terms of your branding recognition. Test newer SEO-compatible practices. Despite the fact that there are already tons of podcasts out there, more pop up all the time.

SEO 201
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The Top 5 Ad Sizes That Generate the Most Revenue in 2023

Monetize More

Ad Optimization When selecting ad sizes, it’s important to test and optimize to find the most effective sizes for your website. A/B testing can be a helpful tool for comparing the performance of different ad sizes. Sign up for a Professional account at MonetizeMore today!

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The Future of Ad Monetization

Digital Turbine

360-Degree View of the Mobile Market Shift to Bidding: From Publisher to Bidder to Buyer Whether you are a pro or have just started your first A/B test, bidding is a hot topic with new questions popping up as its adoption increases on the buyers’, publishers’, and networks’ sides.

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How Publishers Can Prepare For IDFA Deprecation

InMobi

Also work with your partner SSPs to make sure that your “info.plist” files are up-to-date with the full list of advertiser or DSP SKAN IDs, is in the right format, and working correctly end-to-end. Run A/B Tests to improve opt-Ins. Introduce higher yield monetization setups and ad formats.

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10 Best Shopify Apps to Increase Sales

MNTN

It also lets you A/B test for better conversions and create different displays for different customer segments. For example, if you’re an online skincare shop, you could set up a quiz for customers to take a short quiz for recommendations on the cleansers that’ll work best for their skin type. you have an idea of how it works.