Adweek
APRIL 29, 2024
Advertisers on Vizio can now buy ads to run when viewers hit pause, when the screen idles and on the smart TV's home screen. Those new ad formats, which the connected TV maker is announcing today during its 2 p.m. ET presentation at the 2024 NewFronts, are part of Vizio's fourth annual appearance at the.
The Ad Tech Blog
APRIL 29, 2024
At the juncture of social networking and e-commerce, social commerce offers unparalleled opportunities for brands to deepen customer relationships and drive sales directly within the social media landscape. But what does the horizon hold for this dynamic field as we approach 2024? Let’s delve into the key trends, strategies, and predictions that will shape the future of social commerce on Facebook and beyond.
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Adweek
APRIL 29, 2024
Today, Paramount announced Bob Bakish was stepping down from his role as CEO and from its board of directors. The news came amid ongoing exclusive acquisition talks with Skydance Media and ahead of the company's first-quarter earnings call, which Bakish wasn't expected to join. In the CEO's absence, Paramount Global has established an "Office of.
Martech
APRIL 29, 2024
Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. And this new environment exists for a reason — consumers value their privacy. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
APRIL 29, 2024
Google used its NewFronts presentation today to tell buyers why they should be connecting to television with its DSP, Display & Video 360, a departure from previous years when the annual presentation to digital ad buyers focused on YouTube. "If you're not already taking a unified approach to your streaming, think about the efficient reach.
AdExchanger
APRIL 29, 2024
Google used its NewFronts stage to unveil updates to DV360 that should make it easier for advertisers to manage campaigns across Google and other connected TV publishers. The post YouTube And Everything Else: Google Wants Marketers To Buy Their Streaming Through DV360 appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
APRIL 29, 2024
Opti Digital, a leading advertising technology platform specialising in revenue optimisation for media publishers, is set to make a return from May 1st to May 31st with its highly anticipated sports and environmentally conscious initiative, the Opti Digital Green Challenge. In [.] The post The Ad Tech Industry Sports Challenge is Back for a 4th Edition!
Adweek
APRIL 29, 2024
Mom wasn't always a mom, you know. She had a life before childbirth, and it might well have included singing in a band, jumping out of an airplane and traveling the world. What if Mother's Day advertising highlighted those pre-maternal wild hairs and personality traits, which might be long buried but could still be very.
Martech
APRIL 29, 2024
The age-old marketing question: Should we prioritize activity or results? It’s been the topic of heated discussions in boardrooms and around water coolers for as long as anyone can remember, and people have some pretty strong opinions on this one. In pursuit of activity In the activity corner, we’ve got the folks who believe that consistent effort is the secret sauce to long-term success.
Adweek
APRIL 29, 2024
Media agencies usually pay publishers on behalf of their clients, but not at the independent shop, Acadia. Its leader, Jared Belsky, has convinced 98% of the marketers he works with to pay suppliers directly, instead of entrusting that to his agency. Belsky, who once led Dentsu's 360i (now part of Dentsu Creative), told ADWEEK that.
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AdExchanger
APRIL 29, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shifting Sands The CMA, England’s antitrust regulator, published its quarterly update on the Chrome Privacy Sandbox. Many “potential concerns” remain unaddressed. The report could be characterized as ominous for the Privacy Sandbox – especially considering Google kicked the can on depreciation yet again. […] The post The CMA Updates Its Privacy Sandbox Concerns; The FCC Is In On The Action appeared first on AdExc
Adweek
APRIL 29, 2024
Peacock may not be taking part in the 2024 NewFronts, but the NBCUniversal streamer is making its presence felt--with a price increase. Top line Beginning in July, the price of Peacock Premium, its ad-supported tier, will go up by $2 to $7.99/mo. The ad-free version, Premium Plus, will also see a $2 bump to $13.99/mo.
Seth Godin
APRIL 29, 2024
More than two-thirds of the companies surveyed said that they used NPS methodology with their customers. Some are using it to measure employee satisfaction as well. The P stands for ‘promoter’, but of course, it doesn’t actually measure promotion. If that many of your customers are actually promoting and recommending your business to others, you would be so busy you wouldn’t have time for a survey. “Would you recommend” is not the same question as, “how
AdExchanger
APRIL 29, 2024
Paramount Global is reeling from shareholder pushback against a pending merger with private equity-backed production company Skydance Media. In the meantime, it's hoping to impress advertisers with streaming subscriber and advertising growth. The post Paramount Is Buried In Shareholder Drama – But Stakes Its Future On Streaming appeared first on AdExchanger.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
VideoWeek
APRIL 29, 2024
Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. It was Google’s decision to push back the deadline, not the CMA’s – the CMA won’t make any formal judgements until Google triggers the standstill period (a sixty day notice period which G
Martech
APRIL 29, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Digiday
APRIL 29, 2024
The Athletic is about to hit 3 million total newsletter subscribers — nearly a 20% increase from this time last year. Its free, flagship weekly newsletter, The Pulse, now has 2.4 million recipients. As a result of this audience growth, The Athletic has raised prices for its newsletters ads in 2023, though Lauren Funke, vp of advertising, declined to share by how much, calling it a “slight increase year over year.” The Athletic, which was acquired by The New York Times in 2022, will r
Martech
APRIL 29, 2024
If you thought tech’s post-COVID letdown, marked by higher interest rates, widespread layoffs and consolidation, would put an end to marketers’ “shiny object syndrome,” it looks like you were wrong. Shiny object syndrome is most often diagnosed when money is flowing freely and colleagues and competitors are talking about new tools that are all the rage.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
APRIL 29, 2024
Google’s decision to delay third-party cookie deprecation in Chrome until next year dominated the ad trade headlines last week. But when it comes to signal loss, mobile developers have already been there and done that. Apple released its AppTrackingTransparency framework in April 2021 (after a delay of its own, mind you). App developers and their […] The post Verve Group Capitalizes On The PET Trend With On-Device Cohort-Based Targeting appeared first on AdExchanger.
Martech
APRIL 29, 2024
Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. However, successful AI adoption requires more than just implementing new tools. It demands a people-focused approach to navigate the changes and align your teams for the transformation. Embracing AI is not just about technology but about managing change and enabling your teams to thrive in the evolving marketing environment.
Rob Campbell
APRIL 29, 2024
A few years ago, I wrote about the worst experience of my career. I wrote how it threatened to completely undermine me. Do permanent damage to me. Rob me of my self-belief and confidence. So my abuser/s had more power and control. All while making me feel it was my fault so that the shame kept me quiet and complicit. And I wrote about how it was only when I discovered I was not the only one going through this behaviour that I was free to see what it actually was.
Digiday
APRIL 29, 2024
Google’s decision to delay the third-party cookie crumble once again last week was no surprise to marketers. The proverbial can had already been kicked down the road a few times. Doing so again, seven of whomst told Digiday, allows more time to potentially minimize the impact on advertisers. While the eventual disruption of third-party cookies ending in Chrome is a foregone conclusion, the pain felt by advertisers may not be as apparent as that felt post-iOS 14.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
APRIL 29, 2024
On today’s news digest: Social Video to Grow 16% in 2024; UK Watchdog to Investigate Amazon and Microsoft’s AI Relationships; Meta’s Ad Tracking Under EU Scrutiny Total digital video ad spend is expected to grow 16% this year, according to IAB’s [.] The post Digital Video Ad Spend to Grow 16% in 2024; UK Watchdog to Investigate Amazon and Microsoft’s AI Relationships; Meta’s Ad Tracking Under EU Scrutiny appeared first on ExchangeWire.com.
Digiday
APRIL 29, 2024
The Interactive Advertising Bureau’s annual four-day NewFronts kicked off yesterday in New York City, with presentations from Google and Vizio pitching marketers on their advertising offerings. At the end of the day, IAB co-hosted a session with The New York Times to put a spotlight on news organizations to convince more advertisers to support them.
More About Advertising
APRIL 29, 2024
Valtech, which began as a French IT services company, has bought digital transformation company Kin + Carta for £239m. K+C will now join the growing number of tech companies de-listing from the UK stock market. The combined company will operate worldwide with 7900 consultants, 6000 from Valtech and 1900 from K+C. Olivier Padiou is CEO … The post Valtech buys experience agency Kin +Carta for £239m first appeared on More About Advertising.
Digiday
APRIL 29, 2024
If media industry observers need any clarification that digital is firmly part of its mainstream, they need only look at how the previously distinct lines between the NewFronts and the upfront are blurring. Google hosted its NewFronts pitch on Monday and announced tie-ups with the likes of Disney, Paramount, NBCUniversal, and Warner Bros. Discovery, whereby the streaming providers will make their ad inventory available via its Display & Video 360 platform.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
APRIL 29, 2024
Turning into a Mother tribute act today. Here’s another winner for the launch of KFC’s Ultimate BBQ Burger. And the start of the BBQ season in the UK heralds.yet more downpours. Directed by Sam Pilling through Magna. KFC head of advertising & retail Leo Sloley says: “For most of us, the BBQ season brings to … The post Mother is ‘Singin’ in the Rain’ in new mini-masterpiece for KFC first appeared on More About Advertising.
Digiday
APRIL 29, 2024
John Martin, senior director, publisher growth solutions, PubMatic Audience addressability has gained renewed urgency as Google finally started deprecating third-party cookies in Chrome. Now, publishers must consider how signal loss will affect their businesses and ensure they are future-proofing their operations. The role of publishers’ first-party data has continued to grow in a post-cookie landscape.
PubMatic
APRIL 29, 2024
Introduction With over 600 billion ad requests and 1.4 trillion advertiser bids a day, PubMatic has always had a strong focus on innovative strategies for handling colossal data volumes. As PubMatic’s array of use cases expanded and our strategic focus on capacity optimization intensified, it became increasingly evident that our existing infrastructure–anchored by Spark 2.3 and Scala 2.11–was nearing its operational thresholds.
Digiday
APRIL 29, 2024
Esta historia fue reportada por primera vez en Glossy , una publicación hermana de Digiday en Español. Sephora, uno de los principales nombres del sector minorista de la belleza mundial, está avanzando en la integración de la sostenibilidad en sus prácticas empresariales. Su compromiso con la sostenibilidad se manifiesta en sus esfuerzos en torno al reciclaje de envases, a través de su programa Beauty (Re)Purposed , lanzado en mayo de 2023, y otra iniciativa dedicada a la devolución de envases
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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