April, 2024

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McDonald’s Made Scented Billboards That Smell Like Its French Fries

Adweek

A delicious smell can inspire cravings and lure passersby into a restaurant. McDonald's put that power to the test by deploying a series of billboards diffusing the scent of its bestselling french fries. Amsterdam-based agency TBWANeboko collaborated with Raul&Rigel, a production company specializing in fabricating unusual billboards, to produce a series of unbranded, blank red.

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When is the Best Time of Day for Selfies?

Ad Rants

If you like taking a selfie or two, you'll know that lighting is everything. It's crazy the impact lighting has on the outcome of the selfie. If you can catch the day when the sun is just right, you'll have a golden glow and piercing eyes. But not every hour of the day will allow you to get that look. So, below, we've created a guide for the best time of day for selfies.

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The effectiveness crisis in B2B marketing: Why MOps must shift focus now

Martech

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. Effectiveness should be mastered and constantly invested in ahead of efficiency.

Marketing 110
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ID5 Wins “Buy-Side Endorsement” as Sir Martin Sorrell Joins $20 Million Funding Round

VideoWeek

ID5, an identification services provider, has raised $20 million in its latest funding round, the company announced this morning. The Series B funding marks the largest investment in the identity space to date, according to the London-based business, and sees Sir Martin Sorrell’s S4S Ventures join the ranks of investors in the identity specialist.

Cookies 119
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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All Marketing Is Performance Marketing

AdExchanger

If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. To designate certain strategies and tactics as driving performance implies that other tactics, like brand marketing, don’t perform – and that’s simply not the case, Schultz says, on this week’s episode of AdExchanger Talks. Marketing is “100% […] The post All Marketing Is Performance Marketing appeared first on AdExchanger.

Marketing 112
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Generosity and fear

Seth Godin

Fear is self-focused. Day to day, our fear is about us. What will happen if we give that speech, launch that project, get stuck in traffic, are eaten by an alligator… And generosity is about others. “How can I help?” Jumping in the water to save a struggling swimmer stops us from worrying about how we look in our suit or whether the water is cold.

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More Trending

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Medium Separates from the AI Pack

AdPulp

Medium is taking a stand on AI-generated writing. An email from Medium arrived in my inbox a few days ago describing changes that are coming to the publishing platform. Beginning May 1, 2024, stories with AI-generated writing (disclosed as such or not) are not allowed to be paywalled as part of Medium’s Partner Program. Accounts […] The post Medium Separates from the AI Pack appeared first on Adpulp.

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Google’s Privacy Sandbox: What you need to know

Martech

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser.

Cookies 101
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VideoWeek Podcast #42, Andrew Casale, Index Exchange

VideoWeek

The latest episode of the VideoWeek Podcast features Andrew Casale, CEO of Index Exchange. He joins Vincent Flood, Editor-in-Chief at VideoWeek to discuss how he started Index Exchange, the state of publishing, the looming identity crisis and Google’s Privacy Sandbox, the blurring of the roles of the DSP and SSP, Index Exchange’s rapidly growing CTV business and where he’d invest $10 million today.

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Cadent Acquires AdTheorent For $324 Million, With Plans To Expand Beyond TV

AdExchanger

Advanced TV advertising company Cadent announced plans to drop $324 million to acquire the performance marketing company AdTheorent. The post Cadent Acquires AdTheorent For $324 Million, With Plans To Expand Beyond TV appeared first on AdExchanger.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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The marketing department

Seth Godin

That’s the first part of the confusion. It’s a group of people who can’t decide what the thing they do is supposed to be. Is it: Advertising Publicity Increasing retail distribution Direct and measured response SEO Making the logo pretty Wholesale and trade relationships Maintaining the status quo and not screwing up Keeping the website running Positioning Creating network effects Community engagement Strategy Listening hard to market desires Customer service Customer delight Q

Marketing 104
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Gen-AI Search Engine Perplexity Has a Plan to Sell Ads

Adweek

Generative AI search engine Perplexity, which claims to be a Google competitor and recently snagged a $73.6 million Series B funding from investors like Jeff Bezos, is going to start selling ads, the company told ADWEEK. Perplexity uses AI to answer users' questions, based on web sources. It incorporates videos and images in the response.

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The battle of Tax Day: Analyzing TurboTax, H&R Block and TaxAct’s display ad strategies

Ad Beat

Tax Day wouldn’t rank too highly on most people’s lists of favorite dates. But for the tax software industry, it’s like Christmas, Easter, Valentine’s Day, and Black Friday all rolled into one. Per CivicScience , 39 percent of Americans in 2024 prepared (or planned to prepare) their taxes using tax software , with 23 percent using a free tool and 16 percent choosing a paid platform.

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ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024

Martech

“What marketing technologies should a (fill in the industry) company have in their martech stack?” That’s a question I’m asked regularly, likely because all companies are curious about their competitors. So I thought I’d use it to test Google Gemini, OpenAI ChatGPT and Perplexity AI. Gemini (formerly Bard) and ChatGPT returned similar content in a similar format to my query, “What marketing technologies should a luxury retailer have in their martech stack?

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Can Targeting Truly Be ID-Free? Q&A with Anthony Flaccavento, General Manager Americas, Ogury

Ad Monsters

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. Some companies like Ogury are implementing new strategies before full cookie deprecation to keep making strides without missing a step.

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Reddit And Google, Sitting In A Tree; Meta’s Glitch In The Matrix

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reddit Here First Google and Reddit have numerous deals – the contours of which are unknown – that will likely come under some scrutiny. Take Reddit’s search visibility. It showed some improvement last year, but ever since a search algo update last month, […] The post Reddit And Google, Sitting In A Tree; Meta’s Glitch In The Matrix appeared first on AdExchanger.

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Jevons paradox is not surprising

Seth Godin

When a resource can be used more efficiently, we end up using more of the thing, not less. So, when cars get better gas mileage, people drive more, and consumption can actually go up. When AI learns to write computer code, the demand for programmers goes up , because more efficient code is more attractive, and we want more of it. Household appliances that are designed to save time and trouble end up being used for more than simply maintaining the previous level of tidiness.

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Paramount Hires a Bank to Explore the Sale of VidCon

Adweek

Paramount Global has hired the bank Oaklins DeSilva+Phillips to explore the sale of VidCon, a live event franchise focused on the creator economy, according to a source familiar with the matter. The company is hoping to secure a strategic buyer for the experiential property rather than a private equity firm, according to the person. The.

Media 290
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Uncovered wins KFC social media

More About Advertising

KFC UK & Ireland has appointed Uncovered as its new social media agency following a pitch. KFC is trying to engage and entertain its audience by staying on top of culture and tapping into emerging trends. KFC marketing director Kate Wall says: “We’re thrilled to be partnering with Uncovered – they seriously impressed us with … The post Uncovered wins KFC social media first appeared on More About Advertising.

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Reminder – Google is turning off all Universal Analytics services and APIs

Martech

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. If you haven’t fully migrated to GA4 properties, Google advises following the migration guide to begin transitioning as soon as possible.

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Crafting Powerful Testimonial Ads That Convert

Ad Beat

Here’s a thought exercise. How many times have recommendations from other people driven your purchase decisions? And how many times have you bought something online without checking the reviews first? As for me, I have done that a sum total of zero times. That’s right. I never buy anything without reading the reviews first. And I’m not alone in this. 9 out of 10 customers read reviews before they buy something online.

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LinkedIn Is All Business With CTV

AdExchanger

LinkedIn has new connected TV ad placements to help its B2B marketers target audiences off-platform, while they’re streaming shows and movies. The post LinkedIn Is All Business With CTV appeared first on AdExchanger.

Audience 103
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Analyzing the last move

Seth Godin

When the deal falls apart, or the team loses the game, or a partnership hits the rocks, it’s easy to focus our energy on what just happened. “What if they had called a different play?” This overlooks the real issue. It’s the first move, or the fifth, that led to this problem, not what happened at the last moment. Creating the conditions for success is a very different project than finding a heroic move that saves the day.

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Megan Thee Stallion’s Advice to Next Gen of Creators: ‘Don’t Be a Walking Commercial’

Adweek

Megan Thee Stallion has always had a front-row seat to the evolution of content creation on social media. The rap superstar first started posting her freestyle videos on YouTube as early as the 2010s before her rap in a Houston artist cypher went viral on social media in 2016. The Grammy Award-winning artist's original content.

Media 294
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Cookies Crumbled: An Expert Roadmap for Thriving in Marketing’s New Era

Ad Monsters

Google started deprecating third-party cookies on January 4, 2024, but most companies are unprepared for the cookieless future. A 2023 EMARKETER survey reported that 50 – 90% of industries hadn’t yet invested in non-cookie programmatic ads. Now, feedback on Google’s Privacy Sandbox fuels more confusion. The IAB Tech Lab found few use cases viable in the Sandbox.

Cookies 96
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SAP Emarsys launches AI Product Finder

Martech

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. The move responds to consumer interest in AI for commerce, with Emarsys’ own data showing 64% of consumers believe AI has improved their commerce experiences.

ROI 95
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Guide to Google's Ad Exchange

Playwire

Key Points Google ad exchange, more commonly known as Google AdX, is by invitation only, but smaller publishers can get access through Google partners like Playwire. AdX generates broad demand, making it an essential monetization tool for most publishers' and content creators' revenue strategies.

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A New Day For Targeting And Analytics

AdExchanger

Jeromy Sonne has experienced the ups and downs of programmatic. He’s raised money for startups in the past that didn’t work out – but now he has a new company called Daypart.AI focused on ad targeting and analytics. Sonne only began bootstrapping his current venture in 2023, having missed the heady days of low interest rates […] The post A New Day For Targeting And Analytics appeared first on AdExchanger.

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Surprise and uncertainty

Seth Godin

Until just recently, a solar eclipse wasn’t a tourist event. It was the cause of real panic. Two reasons that are worth considering: It was a surprise. They were not predicted. They were unexplained. No one had any idea what was going on. Eliminate surprise and explain the circumstances and panic starts to fade.

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The Rise and Remit of the Chief Brand Officer

Adweek

There's a new chief in town: the chief brand officer (CBO). Does this mean the CMO role is becoming obsolete? Not at all. It simply means many companies are recognizing the shifting landscape of customer engagement and the implications and opportunities for better brand-building. In most organizations, the CBO role complements the CMO, where both.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.