March, 2023

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Heinz and Absolut Go Back the 80s for Pasta Alla Vodka Sauce Launch

Adweek

Like many legendary dishes, the origins of penne alla vodka (a staple of Italian-American cuisine) are heavily disputed. Chef Luigi Franzese, who worked at Orsini Restaurant in New York, is reported to have invented the sauce in the 70s.

Food 317
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ChatGPT

The Ad Tech Blog

All my favorite authors were freaking out about ChatGPT, so I went ahead and asked ChatGPT why.

Ad Tech 210
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Trending Sources

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Google Market Pulse for Search Marketers

Ad Rants

Just a few decades ago, the way businesses operated was very different-- especially when it came to marketing. We used to rely on traditional methods, such as print media and TV ads, or ads on billboards to attract customers. Today, digital marketing has changed the game completely.

Marketing 186
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2023: Trends …

Rob Campbell

A few weeks ago, I posted this on Twitter … Quite a lot of people liked it for one reason … It’s kinda true. For all the s**t people throw at the younger generation for chasing the next shiny thing, the same can be said for business. Worse.

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Agencies Weigh In On What To Do If A TikTok Ban Goes Through

AdExchanger

We asked agency experts: With TikTok under the microscope and a potential US ban looming, what are you advising brands do? The post Agencies Weigh In On What To Do If A TikTok Ban Goes Through appeared first on AdExchanger.

Agency 124
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The gap between impossible and normal

Seth Godin

It keeps getting shorter and shorter. This video couldn’t have been made, at any price, 18 months ago. 18 weeks ago, it would have required a thousand hours of work. Now, here it is. This impossible is going to happen faster and faster and faster

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How Nutter Butter Won Over Gen Z With an Absurdist Instagram Strategy

Adweek

As one of Mondel?z z International's smaller brands, Nutter Butter is given more freedom to experiment with its social media activity than its larger siblings like Oreo and Sour Patch Kids.

Food 298

More Trending

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Why Streaming Platforms Shouldn’t be Afraid of the FAST Lane

VideoWeek

Earlier this year, Netflix co-CEO Ted Sarandos said his company is “keeping an eye” on the growth of free ad-supported streaming TV services, but suggested that the streaming service has a lot on its plate right now and is unlikely to invest in a FAST service in the near future.

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How to apply for an AdSense account without getting banned?

Monetize More

Wanna monetize your site with ads? Whether you’ve only recently started a business online or have been going for a while, Google AdSense is the most popular ad network for publishers and the best way to start monetizing your traffic with display ads.

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Gaming Is A Goldmine For Advertisers, But Only If They Put Gamers First

AdExchanger

While American gamers are more open to in-game ads than many believe, any such activations must bear the hallmarks of creative and technical excellence. The post Gaming Is A Goldmine For Advertisers, But Only If They Put Gamers First appeared first on AdExchanger.

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Instreamatic Brings Generative AI Into Audio Ad Campaigns

Ad Tech Daily

Instreamatic has launched Contextual Audio Ads. This new solution leverages generative AI to significantly improve traditional audio ads, and increase advertiser engagement and ROI.

Ad Ops 95
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Brands Still Aren’t Grasping How to Sustainably Support Black-Owned Media. BOMESI Can Help

Adweek

The summer of 2020 ushered in more than a life-shifting pandemic. At the time, the murder of George Floyd was considered the mark of collective reckoning, a definitive tipping point as multiple industries honestly and, in many cases, publicly reevaluated their tacit participation in systemic racism.

Media 315
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Why do I need a Tech Lead?

The Ad Tech Blog

Most of the founders, C-level or VP-level, won’t have any objection to hiring a tech lead. For them, it is someone who will take care of things they don’t want to do: Interview engineers. Decide which technologies to use. Organize the work. Make sure the team is productive. Fire the underperformers.

Ad Tech 163
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VOD Revenues to Overtake Satellite in Two Years in Western Europe, Research Suggests

VideoWeek

Western European VOD revenues are expected to overtake satellite TV in the next two years, according to figures from Digital TV Research. The research outfit has projected an 18 percent drop in pay-TV revenues over the next five years, losing $5 billion to reach $22 billion in 2027.

Media 113
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DT Hub: Go Beyond Connection

Digital Turbine

Mobile has always been about connections. It started with making calls simple, easy, and universal. But we didn’t stop with phone calls. Our devices now connect us to a whole lot more – information, media, stories, games. The apps and content on our phone are our lifeblood.

ROI 105
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Google Removed More Than 5 Billion Ads From Its Platform Last Year

AdExchanger

On Wednesday, Google shared details on its evolving criteria for blocking advertisers and publishers for ad fraud or misinformation.

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US Adults Will Spend Almost 2 Hours a Day With CTV Devices in 2023

MNTN

Adult viewers are expected to spend an average of 1 hour and 51 minutes per day using CTV devices in 2023 (21.4% of their total digital time). According to research from eMarketer , this amount of time spent on CTV devices is nearly double what it was four years ago.

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How Marketers Can and Should Measure Social Media ROI

Adweek

If you're selling your service or product through social media and can't figure out how everything you're posting brings in revenue, that isn't "dark social"--it's just value you haven't measured yet.

ROI 288
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Remote Work: Balancing Local and Global

The Ad Tech Blog

Working remotely, sitting next to you Remote work doesn’t always mean overseas. It means an engineer is working from home or a small office, potentially just a few blocks away from where you are or sitting next to you! In the age of remote work, we need to expand our thinking beyond physical boundaries. Economic downturns in one country don’t necessarily mean the rest of the world is experiencing the same. It doesn’t mean the rest of the world even cares about it.

Ad Tech 133
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The Top 5 Ad Sizes That Generate the Most Revenue in 2023

Monetize More

As a general guideline, wider ad sizes usually work better than taller ads because they are more visible and more attractive to the eyes. Readers assimilate data in “thought units”, a few words at once.

Banner 95
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Brand Safety and Belt-Tightening Are Hitting Social Media Ad Revenues

VideoWeek

Twitter has flown into trouble since Elon Musk’s takeover in October, losing up to 80 percent of staff, decimating its content moderation team and reinstating enough banned accounts to fill a dystopian music festival.

Media 105
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Programmatic Vets Are Behind A Wave Of New Startups Built For A Privacy-First Web

AdExchanger

If programmatic ad tech was a canary in the coal mine for how data privacy would affect the online advertising industry, then some of the canaries have escaped and are The post Programmatic Vets Are Behind A Wave Of New Startups Built For A Privacy-First Web appeared first on AdExchanger.

Ad Tech 124
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Avoid unnecessary amplifiers

Seth Godin

This is extremely unique vs This is unique I’m very upset vs I’m upset and I love you a ton vs I love you Sometimes, more words aren’t better

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The FTC Is Updating Guidance on Environmental Claims. Here’s What That Means

Adweek

The last time the U.S. Federal Trade Commission issued guidance on environmental claims, Barack Obama was campaigning for his second term in office, that one Gotye song was at the top of the charts and Hurricane Sandy had yet to crash into communities from the Caribbean to Canada.

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A Tesla Stock Story: How Founders can build Trust

The Ad Tech Blog

From $17 to $263 without a profitable product In 2010, Tesla stock was worth $17. Even though Tesla did not have a profitable product with the Roadster , the company, current investors, and potential investors believe they could disrupt the market. The confidence was so high that they filed for an IPO. By 2013, Tesla stock had climbed to $265 per share. Today is around $173, but the story behind the Tesla stock holds many lessons.

Ad Tech 134
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Pay TV and Cable Lost 5.8M Subscribers in 2022

MNTN

As more consumers continue to make the switch to streaming, cable and traditional pay TV providers are experiencing an increased loss of subscribers. According to a tally by Leichtman Research Group, pay TV lost 5.8 million net video subscribers in 2022, up from a loss of 4.7 million in 2021.

Media 98
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International Women’s Day: Women In Ad Tech Talk About the State of Gender Equality

Ad Monsters

Despite all major industries rallying for diversity and inclusion initiatives, research shows that women leaders leave their companies at the highest rates we’ve ever seen. Why is this the case?

Ad Tech 101
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Simply Saying That A Solution Is ‘Privacy Safe’ Doesn’t Cut It Anymore

AdExchanger

Sharing enough detail without being overwhelming is a difficult balance to strike, and there’s no perfect answer. But one thing is for certain: Privacy platitudes are for hacks or for The post Simply Saying That A Solution Is ‘Privacy Safe’ Doesn’t Cut It Anymore appeared first on AdExchanger.

Agency 118
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Mobile Gaming Trends 2020: From ‘Hyper-Casual’ to AR

Smarty Ads

The mobile gaming market has grown significantly over the past years, ever since Pokemon Go was launched. Back in 2016, revenues from mobile games surpassed the revenues obtained from PC games. In 2020 global mobile game revenue is expected to reach $165.9

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How Richelieu Dennis Is Ensuring an Equitable Ecosystem for Black Entrepreneurs

Adweek

On a rainy, but unseasonably warm Friday morning in mid-February, something historic happened. A gathering of Black entrepreneurs--each representing their brands across different industries--convened at the Nasdaq office in Times Square for the opening bell ceremony.

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7 Best Mobile Ad Optimization Strategies

Monetize More

Mobile Ad Optimization is a critical component of digital advertising that involves improving the performance of mobile ads by optimizing various factors such as ad formats, placement, targeting, networks, and more.

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The Biggest Thing Missing from This Year’s Oscars? A Way to Stream

MNTN

This past weekend marked one of the biggest nights of the year for the entertainment industry, the Academy Awards. Those looking to stream the event may have been disappointed to find it missing from Disney-owned channels, however.

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Leading With Empathy, Women’s History Month Q&A With Mediavine Co-founder Amber Bracegirdle

Ad Monsters

At age 15, when Amber Bracegirdle started her career, she had no idea she would end up as co-founder and Chief Brand Officer of Mediavine, a full-service ad management provider helping content creators build sustainable businesses.

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How Epsilon Is Trying To Disrupt The CDP Space

AdExchanger

Publicis Groupe-owned Epsilon has been in the CRM business for 30 years, but the agency only launched a self-service digital CDP for enterprise clients late last month. The company is The post How Epsilon Is Trying To Disrupt The CDP Space appeared first on AdExchanger.

Agency 118
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Mobile Behaviors During Ramadan

Digital Turbine

Ramadan starts on March 22nd, and during this month, many places will see working hours cut in half and schools out of session. With all the free time, when they aren’t fasting, praying, or reflecting, observers are looking for entertainment, and many of them turn to their smartphones.

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Marketers Should Care About De-influencing, the TikTok Trend that Won’t Quit

Adweek

Influencer marketing is maturing. Creators are leaving #TikTokMadeMeBuyIt back in 2022, declaring 2023 the era of #De-influencing instead.

Marketing 300
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Publishers move past seeing social media platforms as traffic drivers

Digiday

Media companies primarily viewed social media platforms as important channels to drive traffic to their websites and apps by promoting and distributing their content.

Media 99