Adweek
SEPTEMBER 17, 2024
Alexis Ohanian is not a fan of pickleball. He has ample reason not to be, of course. The 41-year-old co-founder of Reddit and the venture firm Seven Seven Six is married to Serena Williams, one of the greatest tennis players of all time. In recent years, the two sports have increasingly found themselves at odds.
AdExchanger
SEPTEMBER 10, 2024
It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath. But that’s what happened during the first day of the Google ad tech-focused antitrust case in Alexandria, Virginia on Monday. It was like a crash course in ad tech – and ad tech history. The […] The post Your Day One Recap: DOJ vs.
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Martech
SEPTEMBER 11, 2024
We now can generate more content than ever before, but should we? What if we knew what buyers wanted and made more of that instead of producing what’s fast and/or easy? Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content.
Exchange Wire
SEPTEMBER 10, 2024
Today’s news: Fubo Launches New CTV Ad Format; Roku Enters UK Retail Media Partnership; Meta’s Latest EU Compliance Updates Leading sports streaming platform Fubo has launched a new CTV ad format for branded video content – The Triple Play – bringing [.] The post Fubo Launches New CTV Ad Format; Roku Enters UK Retail Media Partnership; Meta’s Latest EU Compliance Updates appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Seth Godin
SEPTEMBER 6, 2024
The marketing consultant told the client that they have to post three times a day on LinkedIn. “It doesn’t matter if it’s good.” The SEO consultant explained that the website had to be loaded with keywords, and that a big budget needed to be set aside to develop inbound links. And the job seeker is instructed to make sure that the resume is AI-friendly and checks every possible box.
More About Advertising
SEPTEMBER 16, 2024
Those Coppolas are a talented bunch. Here’s writer and director Gia with LA’s The Directors Bureau helming ‘A New York Minute’ for jewellery firm Mejuri (jewelry in American-ese these days it seems.) Part of a series of “micro-films’ following New York Fashion Week. Featuring five “real friends” (model Laura Love and pals) laughing and joking … The post Gia Coppola pushes the ad boundaries for Mejuri first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 12, 2024
The federal antitrust trial against Google that began earlier this week in Virginia went so deep into the ad tech weeds on Day Three that even this ad tech reporter was barely familiar with some of the terminology. Truthful DRS, anyone? Read on for an explanation as testified to by DOJ witness Professor R. Ravi, […] The post DOJ vs. Google, Your Day Three Download: A Former Googler On The Stand And Auction Dynamics In The Spotlight appeared first on AdExchanger.
Martech
SEPTEMBER 13, 2024
Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. 1.
Digiday
SEPTEMBER 11, 2024
Do you have thoughts on the trial? Consider taking our survey. “Don’t be evil” might have been Google’s early motto, but it seems like more of a footnote once it went full throttle chasing online ad dollars. If that sounds dramatic , the third day of its antitrust trial in federal court includes new evidence from U.S. Justice Department witnesses.
Adweek
SEPTEMBER 17, 2024
25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 221 | CNN: 111 | MSNBC: 126Prime: FNC: 264 | CNN: 145 | MSNBC: 142 FNC: CNN: MSNBC: 4PM Cavuto:230 The Lead:110 Wallace:173 5PM Five:382 Blitzer:113 Wallace:-- 6PM Baier:282 Blitzer:162 Melber:207 7PM Ingraham:222 Burnett:175 Reid:164 8PM Watters:277 Cooper:157 Hayes:177 9PM Hannity:243 Collins:146 Wagner:117 10PM Gutfeld:273 Phillip:132 Last.
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Adweek
SEPTEMBER 3, 2024
Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller clients, 10 sources from agencies, brands, and publishers told ADWEEK. In these programs, the buyer gets perks like discounts or cash back in exchange for agreeing to invest in a particular media product. There is.
Adweek
SEPTEMBER 15, 2024
The 76th Emmys on Sunday solidified just how much the industry is changing. It's been nine months since the last iteration of the awards ceremony, which was delayed due to last year's Hollywood strikes. Things are somewhat getting back to "normal" in Tinseltown--whatever that means in the new TV and streaming landscape, which includes streamers.
Adweek
SEPTEMBER 10, 2024
Amazon is starting to plug ads into generative AI. Sponsored ads--Amazon's core search ad format--could start appearing in placements for Rufus, according to Amazon Ads' product releases for September. Rufus is Amazon's seven-month-old shopping assistant that uses gen AI to help people find products within Amazon's mobile app. Rufus is a chatbot that can answer.
Adweek
SEPTEMBER 16, 2024
TikTok faces the looming possibility of a U.S. ban as its legal team appeared in court Monday to challenge a potential nationwide prohibition. This hearing is the latest development in a high-stakes standoff between the social media giant and the U.S. government over national security and data privacy concerns. On Monday, the U.S. and TikTok.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Adweek
SEPTEMBER 16, 2024
Thanks to the new Emmys ratings, ABC was the big winner on Sunday night. According to Nielsen numbers, the 76th Emmys on ABC scored its highest ratings in three years. The latest iteration of the awards show, hosted by father-and-son duo Eugene Levy and Dan Levy, reached 6.87 million average viewers, up 54% from the.
Adweek
SEPTEMBER 12, 2024
Who's ready to test their detective skills? The fourth season of Hulu's Only Murders in the Building premiered last month, and to promote the series, the streamer debuted new escape room experiences in New York City and Los Angeles that will be open for the next year. This isn't the first time Hulu launched an.
Adweek
SEPTEMBER 5, 2024
The financial news publisher The Wall Street Journal is offering advertisers a performance guarantee, timed to the upcoming U.S. presidential election, to dissuade them from pausing their ad campaigns during the period. The guarantee, which is offered in collaboration with the attention vendor Adelaide, will be effective for impressions measured between Oct. 15 and Nov.
Adweek
SEPTEMBER 12, 2024
"Open Bidding decimated header bidding," Jed Dederick, chief revenue officer of The Trade Desk, told a courtroom in Virginia on Sept. 10 as he testified as a witness in US v. Google, the Department of Justice's case that accuses Google of operating an advertising monopoly. Dederick's testimony is a good statement for the Department of.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Adweek
SEPTEMBER 11, 2024
A former Google advertising executive testified in the US antitrust case against Google, painting a picture of a company where it can be difficult to make change. The Department of Justice is trying to prove that Google's ad business is a monopoly with tools that control how both advertisers and publishers buy and sell digital.
Adweek
SEPTEMBER 4, 2024
ADWEEK has exclusively learned that Omnicom Media Group and WPP have won Amazon's media review. "After a comprehensive advertising agency review for our consumer business, we've chosen to partner with OMG and WPP," Amazon spokesperson Margaret Callahan said in a statement. The accounts will be split by geography, with OMG handling the work in the.
Adweek
SEPTEMBER 17, 2024
For nearly four decades, ADWEEK has been recognizing the brightest minds in branding and marketing with our highest honor, the Brand Genius award. Once given only to marketers, the 2024 class represents an evolution of who's creating the buzz that lights up imaginations and drives growth for companies and communities. Among this year's winners are.
Adweek
SEPTEMBER 12, 2024
Last year, sustainable tour company Intrepid Travel spent $1 million on an ad blitz during Climate Week NYC. This year, the brand is doing it again but with a $5 million budget and a campaign called "Only Intrepid." The goal of last year's campaign, "Good Trips Only," was to expand the Australia-based company's brand awareness.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Adweek
SEPTEMBER 17, 2024
Christopher Erb unknowingly began his career the first time he picked up an Atari controller. Over the years, he's held various marketing posts at GameWorks, Wizards of the Coast (maker of tabletop and trading card games like Magic: The Gathering and Dungeons & Dragons), and EA Sports before founding his strategic gaming agency tripleclix. Video.
Adweek
SEPTEMBER 18, 2024
Fruit by the Foot, a legacy General Mills product, is actually longer than a foot. In fact, it's closer to three feet, which can take a considerable amount of time to consume, inspiring a wacky campaign where teenage fans age several decades between the start and finish of the snack. The brand, which hasn't advertised.
Adweek
SEPTEMBER 18, 2024
Havas Chicago has named Chase Cornett as chief strategy officer, expanding its leadership team. Cornett will join Havas Chicago's executive bench which includes Myra Nussbaum as co-president and chief creative officer, and Kat Ott as co-president, bolstering the strategic vision for the agency. "Chase's track record is unmatched, yet it's not only his amazing reputation.
Adweek
SEPTEMBER 19, 2024
WWL anchor Eric Paulsen said he is taking time off after a recent cancer diagnosis. Paulsen has worked at the New Orleans CBS affiliate for 47 years, making him the longest-tenured anchor in the region and one of the longest-serving in the country. "To my colleagues at Channel 4 and our viewers, I will be.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Adweek
SEPTEMBER 20, 2024
The signs outside Blockbuster video stores were designed to look like a movie ticket, torn on one end. A paper movie ticket? Torn by.a ticket taker? Those things are obsolete, of course, but Blockbuster isn't (not entirely, anyway). There's one remaining location--a family-run operation in Bend, Oregon--that serves as a community hub and retro wonderland.
Adweek
SEPTEMBER 12, 2024
Mom has toothpaste in her hair, dad isn't sufficiently caffeinated, and siblings are pillow fighting in a messy start-of-the-day scene that's likely replicated in some form in countless American households. With an adorable fresh-faced youngster at the center, narrating the mayhem in a catchy song, Life Cereal kicks off its first concerted marketing effort in.
Adweek
SEPTEMBER 19, 2024
The 2024 edition of Hispanic Heritage Month kicked off on Sept. 15 for a monthlong celebration of America's vibrant Hispanic and Latino and Latine communities. Appropriately, the major news outlets have announced themed programming unfolding from now through Oct. 15, ranging from primetime specials to special segments on popular shows. Here's our network-by-network viewing guide.
Adweek
SEPTEMBER 4, 2024
Disney has found itself in the middle of another major TV carriage dispute, but this rift goes deeper into the world of streaming and TV than you might expect. Recently, Disney's carriage dispute with satellite giant DirecTV kicked into high gear, with many of the House of Mouse's channels, including ABC and ESPN, being pulled.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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