This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Measurement Nielsen, WPP Media Reach Agreement on Expanded Audience Measurement It covers TV, streaming, audio, and cross-platform ad-performance via Nielsen One Intelligent marketing system WPP Open will be infused with Nielsen’s insights. Nielsen, WPP Media By Mark Mwachiro --> Nielsen and WPP Media announced a new audience measurement agreement aimed at providing better insights for advertisers looking to reach their
The marketing landscape has fundamentally shifted. While traditional segmentation once divided audiences into broad categories, today’s AI marketing agencies are creating unique, individual experiences for millions of customers simultaneously. The results speak for themselves: personalized calls-to-action outperform generic versions by 202% , and forward-thinking brands are investing heavily in this transformation.
Adtelligent, Retail Media Platform — a powerful solution designed to help retailers and marketplaces open new monetization opportunities by turning their digital properties into scalable media platforms. Our platform gives retailers full control over their ad inventory, monetization & shopper experience. Deliver relevant ads across all digital and physical touchpoints and support the growing demand for omnichannel retail media campaigns.
Creative teams craft the story, and analytics teams chase the signal. Too often, they run in parallel — aligned in intent but disconnected in execution. What’s been missing is a shared language between emotion and evidence, brand expression and business outcome. Thanks to advances in AI, that language is finally emerging — making it possible to analyze and optimize creative in real time, at scale.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Marketers are no stranger to being asked to do more with less — less budget, less time, less bandwidth. And yes, that includes us. Even at a CTV advertising company like MNTN, where testing is central to our strategy, resources aren’t infinite. That’s how we found ourselves with a campaign to launch and a promo code to promote — but no new ad ready ready to go.
Amid economic uncertainty, marketers need real-time, causal measurement to cut waste, prove impact, and stay agile. In today’s uncertain economic climate, marked by rising costs, supply-chain disruptions and tariffs, marketers face more pressure than ever to justify every dollar spent or risk budget cuts. Yet, many marketing teams operate with measurement systems and plans built for calmer times.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Artificial Intelligence How R/GA Used AI to Make an Impossible Ad Google tasked the agency with making a commercial using Veo in just four weeks R/GA used Googles Veo tool to create an ad in four weeks featuring luxury brand Moncler By Brittaney Kiefer --> Earlier this year, R/GA received a daunting task: create an ad that would have been impossible to make without generative artificial intelligence (AI).
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Artificial Intelligence How R/GA Used AI to Make an Impossible Ad Google tasked the agency with making a commercial using Veo in just four weeks R/GA used Googles Veo tool to create an ad in four weeks featuring luxury brand Moncler By Brittaney Kiefer --> Earlier this year, R/GA received a daunting task: create an ad that would have been impossible to make without generative artificial intelligence (AI).
Marketing measurement has reached an inflection point. While traditional agencies still wrestle with last-click attribution and delayed reporting, AI-focused agencies are 57% more advanced in campaign-measurement practices than their advertiser counterparts. This sophistication gap isn’t just about having better tools. It’s about fundamentally different approaches to tracking, analyzing, and optimizing campaign performance in real time.
As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms and attribution or measurement companies – play an increasingly critical role in powering the infrastructure that enables targeted, data-driven and performance-optimized campaigns at scale. But one outdated pricing model is becoming an obstacle to innovation, efficiency and effectiveness: CPM-based […] The post The End Of The CPM Era: Why ‘Unlimited’ Is The Future For
In this episode of Playbook Broken, Ed See, chief growth officer at Zeta Global, joins us to explore the evolving landscape of marketing in the age of AI. We discuss the fundamental roles of marketers in setting preferences and managing premiums, delve into how AI is transforming traditional marketing playbooks and explain the importance of aligning first principles with new technologies.
New partnership reinforces Seedtag’s commitment to privacy-first operations, setting a standard for responsible data protection and compliance within the ad tech industry Seedtag , the global neuro-contextual advertising company, announced its adoption of the IAB Diligence Platform, powered by SafeGuard Privacy, in the U.S. This strategic move reflects Seedtag’s ongoing commitment to providing transparency and trust within the digital ecosystem.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
With hundreds of millions of hours of streaming content to sift through, Olyzon.tv , named after Tupac’s album, “All Eyez on Me,” uses AI to classify and target CTV inventory without losing contextual relevance. When Jules Minvielle, co-founder and CEO of Olyzon.tv, decided to launch his third ad tech startup, he saw the industry at an inflection point.
The ADWEEK Tech Stack Awards is a new program honoring the companies behind 2025’s most groundbreaking product and platform launches that have driven proven revenue impact in marketing, advertising, and […]
The marketing landscape has fundamentally shifted in 2025. While traditional marketing channels still have their place, the data tells a compelling story: organizations leveraging AI-powered marketing optimization are leaving their traditionally-focused competitors in the dust. The numbers don’t lie. Companies implementing AI marketing strategies are seeing 10-20% higher ROI compared to those relying solely on conventional approaches.
Over the last few years, the internet has been flooded with AI-generated content: from bizarre viral imagery like shrimp Jesus , to lifelike dog videos that blur the line between real and synthetic, to fabricated news headlines and disturbingly realistic depictions of violence and tragedy. Where such content may once have felt fringe or experimental, it has now quickly become mainstream.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
You’ve likely been here: after launching a thoughtful, multichannel campaign — podcasts, CTV, social video, gaming, DOOH — your analytics dashboard credits a single retargeting ad for the conversion. All the other moments — the podcast that sparked interest, the video that built trust, the game that created connection — vanish from the story. It’s not just frustrating.
Partnership brings autonomous content creation and cross-channel media optimization to NewsOut’s client base Mobiquity Technologies , a leading provider of data-intelligence and advertising technology solutions, and NewsOut, an AI-powered video press-release and media-amplification platform, announced that NewsOut will integrate Mobiquity’s newly launched CMOne platform.
llms.txt is the velvet rope between your content and AI crawlers. Here’s how ad ops can turn it into AI-safe inventory, enforce compliance, and turn crawls into cash. When hip-hop records first sampled beats, musicians fought to make sure their breaks weren’t lifted, looped, or published without credit or royalties. Fast-forward to 2025, and publishers face a similar battle.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Earnings Reports MNTN Reports Strong First Earnings, Touts New AI Creative Tools The company saw 85% growth in active performance TV customers The company plans. to announce generative AI tools for 30-second spots later this year. By Kathryn Lundstrom --> The numbers $68.5 million: MNTN’s total revenue for the second quarter, up 25% year-over-year.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
The marketing landscape has fundamentally shifted, and the numbers tell a compelling story. 78% of organizations were using AI in at least one business function in 2025, with marketing and sales reported as the leading use case. Yet despite this widespread adoption, many businesses struggle to move beyond basic automation to truly transformative AI marketing strategies that drive measurable revenue growth.
S4 Capital, the marketing and technology services firm established by Sir Martin Sorrell, this morning confirmed it has entered talks with fellow marketing business MSQ Partners over a potential deal to combine the two companies. News of the talks was first reported by Sky News, and promptly confirmed in a statement authorised by Sorrell. The statement confirms that S4 Capital has received a proposal from MSQ, which is majority owned by private equity firm One Equity Partners.
Ad fraud isn’t only a problem for consumer marketers. It’s increasingly infiltrating B2B—primarily through fake leads. With high demand for qualified prospects and lead generation a top mandate for most B2B marketing teams, the opportunity for abuse is significant. Fake leads typically fall into two categories: bot-generated form fills and fabricated prospect lists.
Porter Media’s launch of the Oddball Ads approach and its money-back guarantee signals a challenge to the status quo in advertising services. The company invites growth-minded brands to experience a creative strategy that dares to be different – and puts its skin in the game with performance-based accountability. Specialist DTC advertising agency promises to beat clients’ best-performing ad in 90 days or refund their money, backing bold creative strategy with a results-oriented pledg
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
It’s no secret that the creator economy has hit critical mass. Advertisers are getting more specific in their asks — whether it be more meticulous metrics or carefully curated creators — to have more control over their influencer partnerships and content creator deals. Brands are turning to creator-generated content (CGC) as a means to solve for some of this.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Awards Meet the 2025 AAF Advertising Hall of Achievement Inductees Seven leaders under the age of 40 are honored for their industry contributions By Audrey Kemp --> The American Advertising Federation (AAF) has announced the 2025 Advertising Hall of Achievement (AHOA) inductees, honoring seven exceptional advertising professionals under the age of 40.
Most B2B marketing leaders know their LinkedIn ABM campaigns are generating leads, but they struggle to answer the fundamental question: “How do we know if we’re winning?” Without clear benchmarks powered by AI analytics, you’re essentially flying blind. Spending budget on campaigns that might be underperforming while missing opportunities to scale what’s actually driving revenue.
According to a study conducted among 46,000 retail shoppers, 73% of consumers use more than one channel (i.e., brand/store websites, social media pages, email, in-store experiences, etc.) to support their purchasing journey. Mapping out the omnichannel customer journey helps you understand when, where, and how consumers interact with your brand. To help guide you through the process, we’ll break down what an omnichannel customer journey is and how it differs from a multichannel strategy.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Brand visibility now matters more than ever. Roughly eight in 10 consumers say they must be able to trust a brand to buy from it. That trust is built via a quality product and consistent, visible messaging. To stay competitive, marketers must: Fully embrace both visibility and personalization. If your brand isn’t present in the AI answer, you risk being invisible to the consumer.
SaaS has never looked like this: AI-powered. Customer-led. Monster trucks. Cannons. And a little cinematic revenge for every unsung customer hero. In a market crowded with product-first messaging, 8×8, Inc. , creator of the industry’s most integrated business communications platform for customer experience (CX), is taking a bold, human-first stand with the launch of The Power of You™ , a new global brand platform that flips the script on traditional enterprise marketing.
Anthropologie’s in-house label Maeve is being spun off into its own, standalone brand. How does a marketing team handle that in 2025? By creating new social channels (find Maeve on Instagram and TikTok), investing in CTV, OOH and influencer marketing and writing a Substack (penned by the marketing team and external writers) — before a storefront opens in October in Raleigh, North Carolina.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Adtech Firm OpenX Accuses Google of Rigging Ad Auctions in New Antitrust Lawsuit The supply-side platform is seeking damages over what it says are anti-competitive adtech practices. OpenX is seeking damages for alleged harms it sustained due to Googles adtech practices.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content