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Adweek
SEPTEMBER 26, 2022
Let's Talk About Brand is a weekly conversation where host and personal branding coach Christine Gritmon interviews guest experts about different elements of branding--with a focus on how people can incorporate these lessons into their own personal brands.
Ad Rants
SEPTEMBER 26, 2022
From traditional marketing to the current age of digital marketing, a lot has changed in the last two decades in terms of adopting customer-focused marketing strategies and bringing in technologies.
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The Ad Tech Blog
SEPTEMBER 24, 2022
A couple of weeks ago, I requested access to AWS CodeWhisperer. Today I’ve got a Preview Access Code. After paying for Copilot’s annual license and using it for a time, I have some expectations about CodeWhisperer.
Single Grain
SEPTEMBER 20, 2022
At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these are some of the top digital marketing trends. And why wouldn’t they be?
AdExchanger
SEPTEMBER 22, 2022
Arnaud CréputCEO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Arnaud Créput, CEO of Equativ. Google’s latest legislative dodge has fallen flat.
Rob Campbell
SEPTEMBER 12, 2022
I’ve written a ton about brand purpose over the years. Not as viciously as my beloved Martin Weigel. But close.
Adweek
SEPTEMBER 2, 2022
The impending regulations from the European Union (EU) regarding political advertising messages could have repercussions for brands who risk their marketing messages getting caught up under the loose--and overlapping--definitions, industry bodies have warned.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
SEPTEMBER 8, 2022
People don’t talk about end-of-life suffering or the cost of healthcare in the last year of life, so it never gets better. Instead, we pretend it isn’t an issue and the problem persists.
Single Grain
SEPTEMBER 19, 2022
Conducting an SEO analysis can yield important insights about how your site is performing and, thus, where to improve. Since you’re reading this article, there’s a good chance you know that already. But what exactly is an search engine optimization analysis?
AdExchanger
SEPTEMBER 22, 2022
It makes sense that brands in sexy verticals like fashion and hair care turn to social media influencers. But banking brands hire influencers, too.
Marketing Dive
SEPTEMBER 7, 2022
Consumers surveyed by Kantar favored “real-world” advertising for the third year running, but brand investment plans remain focused on digital
Adweek
SEPTEMBER 26, 2022
Walmart is making its first foray into the metaverse with a pair of new experiences on gaming platform Roblox.
Ad Rants
SEPTEMBER 26, 2022
What should be the first step in your lead generation process? How can you increase the number of leads coming into your system, and convert them into customers? While selling more to your current customers is one way to grow your business, you also must reach new clients at the same time.
Seth Godin
SEPTEMBER 3, 2022
For decades, marketers (and politicians) have been working to amplify cultural distress, a hack on our emotions. Not the tragic emotional distress of being unable to care for your kids, find a place to live or deal with trauma, but the invented cultural distress of modern industrialized societies.
Rob Campbell
SEPTEMBER 21, 2022
I was recently in a client meeting where we had a discussion about ‘scale’ The person in question was suggesting – as many do – that the only way to achieve it was to make sure you offer something for everyone.
VideoWeek
SEPTEMBER 12, 2022
Gaming company Roblox has unveiled plans to integrate adverts into its virtual environments, starting next year. Roblox is a social gaming platform, similar to Minecraft, except it allows users to develop individual games and invite friends to roam around the virtual worlds they build.
Marketing Dive
SEPTEMBER 16, 2022
A survey calls out inefficiencies in data-driving marketing, which has seen rising importance but effectiveness hampered by cognitive bias and cherry-picking
Adweek
SEPTEMBER 26, 2022
Editor's note: This column is part of a series with Snap on augmented reality. Below, global director of insights and analytics Lauryl Schraedly describes how different types of AR activations have different capacities to reenvision your retail and ecommerce strategies.
AdExchanger
SEPTEMBER 22, 2022
Sponsored post byErin MadorskyUS Chief Strategy OfficerMiQSPONSORED BY:Life is about balance. Day and night, predator and prey, birth and death. Many view these as opposites, but I consider them counterweights that keep our world in balance.
Seth Godin
SEPTEMBER 11, 2022
Who gets the benefit of the doubt? Who is treated with dignity? You would think that this shouldn’t be scarce. When the pool of respect is widened, no one is harmed. And yet, cultural status roles have ingrained biases all around us.
More About Advertising
SEPTEMBER 16, 2022
The Qatar World Cup is almost upon us – another disaster waiting to happen surely – and official beer Budweiser is out of the blocks with Lionel Messi, Neymar Jr and Raheem Sterling entering the arena via the tunnel.
VideoWeek
SEPTEMBER 2, 2022
In this week’s Week in Review: Rumours circulate around the cost of advertising on Netflix, Nielsen shareholders approve its sale to private equity, and Samsung revamps its streaming service. Top Stories. Netflix Ad Rumours Spell Value for Consumers, Costly for Brands.
Marketing Dive
SEPTEMBER 22, 2022
New research shows downloads and marketing spending is declining amid shifts in consumer behaviors, data privacy changes and recession fears
Adweek
SEPTEMBER 14, 2022
Take a closer look at the performance marketing industry and you'll notice everyone trying to catch the next consumer headwind and ride every percentage uptick as long as possible. We're constantly riding a wave of data--response rates, conversion rates, abandon rates--all in the name of better ROI.
AdExchanger
SEPTEMBER 15, 2022
Advertisers who are actively testing metaverse marketing had some tough truths for the nascent media channel at the IAB’s Audience Connect event in New York City this week.
Seth Godin
SEPTEMBER 7, 2022
“If only” is a soothing refrain. If only the constraints were lifted, and the things that are scarce were abundant. If only the barriers were lifted and there was more time or fewer obstacles… That’s a trap.
More About Advertising
SEPTEMBER 4, 2022
Wieden + Kennedy Portland and Nike have crafted a fitting tribute to Serena Williams, which was pushed out on social media just moments after her defeat at the US Open on Friday night. Nike’s line is, “By changing nothing, she changed everything.”
AdPulp
SEPTEMBER 6, 2022
University of Texas football coach Steve Sarkisian received a six-year deal worth $34.2 million when he was hired on Jan. 2, 2021. The school’s athletic department brings in over $200M per year. College sports is big business in Texas and across the nation, which is news to no one.
Marketing Dive
SEPTEMBER 1, 2022
The chain's renowned rewards program adds a buzzy new value-grab, potentially laying a course for other marketers to follow
Adweek
SEPTEMBER 2, 2022
As Serena Williams wraps up her historic tennis career, some of her biggest brand partners are taking a moment to celebrate her legacy both on and off the court.
AdExchanger
SEPTEMBER 26, 2022
Data clean rooms are to 2022 what customer data platforms were to 2019: Everyone’s talking about them, but people don’t necessarily know what they’re talking about. One reason for the uncertainty is that there are no standards that define exactly what a clean room is or how it should operate.
Seth Godin
SEPTEMBER 12, 2022
We evolved to care about things that were close by or in the near future. That makes sense. It’s a useful survival skill in a primitive world. Today, though, our instinct for the close and the imminent is being used against us.
More About Advertising
SEPTEMBER 11, 2022
Following the death of Queen Elizabeth II last week, the mood for marketers has mostly been to stay quiet.
Ad Badger
SEPTEMBER 16, 2022
Low clicks on your search terms are the bane of your existence as an Amazon PPC advertiser. Ideally, you’d want. Read More How Do I Fix Low-Click Search Terms on Amazon PPC? The post How Do I Fix Low-Click Search Terms on Amazon PPC? appeared first on Ad Badger.
Marketing Dive
SEPTEMBER 8, 2022
Following a New York Fashion Week show, consumers who minted the brand’s Nitropass can burn their NFT and claim physical sneakers
Adweek
SEPTEMBER 19, 2022
There is a perpetual discourse around social media managers: Are they the wizards of the online realm, or are they just interns who know how to make cool videos? Love us or hate us, you can't do without us. Social media is crucial to all businesses. Worldwide, 4.48
AdExchanger
SEPTEMBER 11, 2022
Jason BierGeneral Counsel and Chief Privacy Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
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