Adweek
MARCH 22, 2023
Like many legendary dishes, the origins of penne alla vodka (a staple of Italian-American cuisine) are heavily disputed. Chef Luigi Franzese, who worked at Orsini Restaurant in New York, is reported to have invented the sauce in the 70s.
The Ad Tech Blog
MARCH 8, 2023
All my favorite authors were freaking out about ChatGPT, so I went ahead and asked ChatGPT why.
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Ad Rants
MARCH 20, 2023
Just a few decades ago, the way businesses operated was very different-- especially when it came to marketing. We used to rely on traditional methods, such as print media and TV ads, or ads on billboards to attract customers. Today, digital marketing has changed the game completely.
Rob Campbell
MARCH 28, 2023
A few weeks ago, I posted this on Twitter … Quite a lot of people liked it for one reason … It’s kinda true. For all the s**t people throw at the younger generation for chasing the next shiny thing, the same can be said for business. Worse.
AdExchanger
MARCH 27, 2023
We asked agency experts: With TikTok under the microscope and a potential US ban looming, what are you advising brands do? The post Agencies Weigh In On What To Do If A TikTok Ban Goes Through appeared first on AdExchanger.
Seth Godin
MARCH 18, 2023
It keeps getting shorter and shorter. This video couldn’t have been made, at any price, 18 months ago. 18 weeks ago, it would have required a thousand hours of work. Now, here it is. This impossible is going to happen faster and faster and faster
Adweek
MARCH 23, 2023
As one of Mondel?z z International's smaller brands, Nutter Butter is given more freedom to experiment with its social media activity than its larger siblings like Oreo and Sour Patch Kids.
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VideoWeek
MARCH 9, 2023
Earlier this year, Netflix co-CEO Ted Sarandos said his company is “keeping an eye” on the growth of free ad-supported streaming TV services, but suggested that the streaming service has a lot on its plate right now and is unlikely to invest in a FAST service in the near future.
Monetize More
MARCH 1, 2023
Wanna monetize your site with ads? Whether you’ve only recently started a business online or have been going for a while, Google AdSense is the most popular ad network for publishers and the best way to start monetizing your traffic with display ads.
AdExchanger
MARCH 28, 2023
While American gamers are more open to in-game ads than many believe, any such activations must bear the hallmarks of creative and technical excellence. The post Gaming Is A Goldmine For Advertisers, But Only If They Put Gamers First appeared first on AdExchanger.
Ad Tech Daily
MARCH 29, 2023
Instreamatic has launched Contextual Audio Ads. This new solution leverages generative AI to significantly improve traditional audio ads, and increase advertiser engagement and ROI.
Adweek
MARCH 3, 2023
The summer of 2020 ushered in more than a life-shifting pandemic. At the time, the murder of George Floyd was considered the mark of collective reckoning, a definitive tipping point as multiple industries honestly and, in many cases, publicly reevaluated their tacit participation in systemic racism.
The Ad Tech Blog
MARCH 1, 2023
Most of the founders, C-level or VP-level, won’t have any objection to hiring a tech lead. For them, it is someone who will take care of things they don’t want to do: Interview engineers. Decide which technologies to use. Organize the work. Make sure the team is productive. Fire the underperformers.
VideoWeek
MARCH 13, 2023
Western European VOD revenues are expected to overtake satellite TV in the next two years, according to figures from Digital TV Research. The research outfit has projected an 18 percent drop in pay-TV revenues over the next five years, losing $5 billion to reach $22 billion in 2027.
Digital Turbine
MARCH 15, 2023
Mobile has always been about connections. It started with making calls simple, easy, and universal. But we didn’t stop with phone calls. Our devices now connect us to a whole lot more – information, media, stories, games. The apps and content on our phone are our lifeblood.
AdExchanger
MARCH 29, 2023
On Wednesday, Google shared details on its evolving criteria for blocking advertisers and publishers for ad fraud or misinformation.
MNTN
MARCH 24, 2023
Adult viewers are expected to spend an average of 1 hour and 51 minutes per day using CTV devices in 2023 (21.4% of their total digital time). According to research from eMarketer , this amount of time spent on CTV devices is nearly double what it was four years ago.
Adweek
MARCH 22, 2023
If you're selling your service or product through social media and can't figure out how everything you're posting brings in revenue, that isn't "dark social"--it's just value you haven't measured yet.
The Ad Tech Blog
MARCH 29, 2023
Working remotely, sitting next to you Remote work doesn’t always mean overseas. It means an engineer is working from home or a small office, potentially just a few blocks away from where you are or sitting next to you! In the age of remote work, we need to expand our thinking beyond physical boundaries. Economic downturns in one country don’t necessarily mean the rest of the world is experiencing the same. It doesn’t mean the rest of the world even cares about it.
Monetize More
MARCH 27, 2023
As a general guideline, wider ad sizes usually work better than taller ads because they are more visible and more attractive to the eyes. Readers assimilate data in “thought units”, a few words at once.
VideoWeek
MARCH 2, 2023
Twitter has flown into trouble since Elon Musk’s takeover in October, losing up to 80 percent of staff, decimating its content moderation team and reinstating enough banned accounts to fill a dystopian music festival.
AdExchanger
MARCH 20, 2023
If programmatic ad tech was a canary in the coal mine for how data privacy would affect the online advertising industry, then some of the canaries have escaped and are The post Programmatic Vets Are Behind A Wave Of New Startups Built For A Privacy-First Web appeared first on AdExchanger.
Seth Godin
MARCH 27, 2023
This is extremely unique vs This is unique I’m very upset vs I’m upset and I love you a ton vs I love you Sometimes, more words aren’t better
Adweek
MARCH 28, 2023
The last time the U.S. Federal Trade Commission issued guidance on environmental claims, Barack Obama was campaigning for his second term in office, that one Gotye song was at the top of the charts and Hurricane Sandy had yet to crash into communities from the Caribbean to Canada.
The Ad Tech Blog
MARCH 22, 2023
From $17 to $263 without a profitable product In 2010, Tesla stock was worth $17. Even though Tesla did not have a profitable product with the Roadster , the company, current investors, and potential investors believe they could disrupt the market. The confidence was so high that they filed for an IPO. By 2013, Tesla stock had climbed to $265 per share. Today is around $173, but the story behind the Tesla stock holds many lessons.
MNTN
MARCH 17, 2023
As more consumers continue to make the switch to streaming, cable and traditional pay TV providers are experiencing an increased loss of subscribers. According to a tally by Leichtman Research Group, pay TV lost 5.8 million net video subscribers in 2022, up from a loss of 4.7 million in 2021.
Ad Monsters
MARCH 8, 2023
Despite all major industries rallying for diversity and inclusion initiatives, research shows that women leaders leave their companies at the highest rates we’ve ever seen. Why is this the case?
AdExchanger
MARCH 26, 2023
Sharing enough detail without being overwhelming is a difficult balance to strike, and there’s no perfect answer. But one thing is for certain: Privacy platitudes are for hacks or for The post Simply Saying That A Solution Is ‘Privacy Safe’ Doesn’t Cut It Anymore appeared first on AdExchanger.
Smarty Ads
MARCH 14, 2023
The mobile gaming market has grown significantly over the past years, ever since Pokemon Go was launched. Back in 2016, revenues from mobile games surpassed the revenues obtained from PC games. In 2020 global mobile game revenue is expected to reach $165.9
Adweek
MARCH 28, 2023
On a rainy, but unseasonably warm Friday morning in mid-February, something historic happened. A gathering of Black entrepreneurs--each representing their brands across different industries--convened at the Nasdaq office in Times Square for the opening bell ceremony.
Monetize More
MARCH 14, 2023
Mobile Ad Optimization is a critical component of digital advertising that involves improving the performance of mobile ads by optimizing various factors such as ad formats, placement, targeting, networks, and more.
MNTN
MARCH 16, 2023
This past weekend marked one of the biggest nights of the year for the entertainment industry, the Academy Awards. Those looking to stream the event may have been disappointed to find it missing from Disney-owned channels, however.
Ad Monsters
MARCH 21, 2023
At age 15, when Amber Bracegirdle started her career, she had no idea she would end up as co-founder and Chief Brand Officer of Mediavine, a full-service ad management provider helping content creators build sustainable businesses.
AdExchanger
MARCH 19, 2023
Publicis Groupe-owned Epsilon has been in the CRM business for 30 years, but the agency only launched a self-service digital CDP for enterprise clients late last month. The company is The post How Epsilon Is Trying To Disrupt The CDP Space appeared first on AdExchanger.
Digital Turbine
MARCH 13, 2023
Ramadan starts on March 22nd, and during this month, many places will see working hours cut in half and schools out of session. With all the free time, when they aren’t fasting, praying, or reflecting, observers are looking for entertainment, and many of them turn to their smartphones.
Adweek
MARCH 1, 2023
Influencer marketing is maturing. Creators are leaving #TikTokMadeMeBuyIt back in 2022, declaring 2023 the era of #De-influencing instead.
Digiday
MARCH 9, 2023
Media companies primarily viewed social media platforms as important channels to drive traffic to their websites and apps by promoting and distributing their content.
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