Heinz and Absolut Go Back the 80s for Pasta Alla Vodka Sauce Launch
Adweek
MARCH 22, 2023
Like many legendary dishes, the origins of penne alla vodka (a staple of Italian-American cuisine) are heavily disputed. Chef Luigi Franzese, who worked at Orsini Restaurant in New York, is reported to have invented the sauce in the 70s.
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