Adweek

APRIL 14, 2025

Legacy brand Zig-Zag partners with Cannabis Now Media for a Times Square takeover for 420.

Media 358

Media 358

The Ad Tech Blog

APRIL 15, 2025

If you are like me, one of your biggest nightmares is hiring the wrong engineer. That engineer who won’t play well with the rest of the team, gets into technical fights with the most senior members, and works on side projects he/she believe are more important for the company. I don’t like micromanagement; it is too time-consuming. I also don’t want to rush features that will harm my team’s reputation.

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Seth Godin

APRIL 14, 2025

You can’t. That’s because toddlers don’t understand what an argument is and aren’t interesting in having one. Toddlers (which includes defensive bureaucrats, bullies, flat earthers, folks committed to a specific agenda and radio talk show hosts) may indicate that they’d like to have an argument , but they’re actually engaging in connection, noise, play acting or a chance to earn status.

Conversion 136

Conversion 136

Martech

APRIL 15, 2025

Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the obvious. That said, we’re heading in a positive direction, where marketing analysts who understand the power of AI-based tools and methods surface valuable insights, synthesize them and share them in real time (or near real time).

Marketing 122

Marketing Machine Learning Brand Awareness MarTech 122

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Ad Monsters

APRIL 8, 2025

Many ad tech professionals fell into this industry by chance. But Bobby Noble, now Disneys VP of ad operations, says that, for him, it felt like a natural evolution. Bobby Noble was always fascinated by the psychology behind consumer behavior. After college and earning a degree in international business and marketing, he set out to find a career that combined his interests and landed at Woven Digital (now Uproxx Media), where he became the companys first ad operations manager.

Ad Ops 106

Ad Ops Ad Server Audience Education 106

AdExchanger

APRIL 2, 2025

Stop me if youve heard this one: Theres a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and center for the fourth consecutive time at the fourth-annual IAB PlayFronts, the trade organizations dedicated event for the growing gaming ad channel, […] The post Big Platforms Are Embracing Gaming, But Ad Spend Still Lags appeared first on AdExchanger.

Audience 101

Audience Advertising Media Marketing 101

The Ad Tech Blog

APRIL 8, 2025

COVID accelerated Remote Work. Remote Work accelerated AI. And AI is not accelerating, it is reshaping the job market. A +20 Years Old Trend Back in 2005, my first client was a media agency from Spain. It was one of my worst clients. It was also my first experience as a remote contractor. Back then, people called it telework. I remember a professor explaining the benefits of teleworking, and all the students looked at her like she was crazy.

Machine Learning 130

Machine Learning Agency Media Marketing 130

Seth Godin

APRIL 16, 2025

Efficiency + Convenience. Not everything is industrialized. A backyard garden, a freelance editor, even a chef with a hands-on restaurant. These folks are building a practice and producing value, but they haven’t embraced industrialization. That happens when management steps in, productizes, routinizes and optimizes. Industrialization produces huge gains in productivity, but it’s also a bit brittle and takes some of the humanity away from the work.

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Martech

APRIL 9, 2025

AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. Those who can strategically use AI will gain a clear advantage. But why is AI proficiency so critical for marketers and why is this happening now?

Marketing 126

Marketing Conversion MarTech Audience 126

Ad Monsters

APRIL 15, 2025

When Jasper Liu, senior programmatic yield analyst at Daily Mail, tells friends what he does for a living, hes used to getting a few blank stares. I cant just say I do programmatic, he said. So I tell them, Whenever you see an ad on a webpage, Im like a trader behind the scenes. Its an unexpectedly cool analogy that instantly clicksinstead of stocks, Liu helps orchestrate a high-speed auction of digital ads, with thousands of bidders vying for a spot on a page.

A/B Testing 101

A/B Testing Cookies Ad Tech Conversion 101

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what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

AdExchanger

APRIL 3, 2025

WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not disclosed. This acquisition reunites InfoSum with Brian Lesser, its former CEO. InfoSum will sit within GroupM, now led by Lesser, who was chairman and CEO of InfoSum until he joined WPP in September. This is […] The post WPP Acquires Data Clean Room Startup InfoSum appeared first on AdExchanger.

Ad Tech 106

Ad Tech Agency Advertising 106

Adweek

APRIL 7, 2025

AMC Networks will partner with the Sphere for the first time for FearFest.

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Digital Remedy

APRIL 16, 2025

As new tariffs increase economic uncertainty, advertisers are under intense pressure to stretch their budgets and prove the value of every dollar spent. While headlines may focus on potential spending cuts, savvy marketers see this as a strategic momentan opportunity to reassess their media mix and lean into high-performance channels that offer measurable, full-funnel impact.

Marketing 87

Marketing ROI Audience Media 87

Seth Godin

APRIL 8, 2025

Give or take. It’s hard to get the exact count through the sands of time. But it’s at least 10,000 blog posts as of today. That’s 25 years, once or twice a day. Back of the envelope, that’s about 2 billion blog post views. I’ve written and edited every post myself, hence the typos. 3,000,000 words so far. I’m certain I couldn’t have done it all at once, and that I probably would have hesitated to sign up for a streak like this.

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Martech

APRIL 8, 2025

AI is rewriting the rules of marketing and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger performance. While the technology delivers on those promises, it’s also raising new questions: Will AI replace agency roles? Should clients expect lower costs as workflows become automated?

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Agency ROI Media Marketing 113

Ad Monsters

APRIL 16, 2025

As generative AI platforms such as ChatGPT, Perplexity and Googles AI Overviews take over the customer journeyfrom question to answer to purchasepublishers are seeing a sharp decline in traffic and ad revenue. For niche sites, which often rely on evergreen content and specialized expertise, the impact of zero-clicks is especially severe. If creators cant monetize their work, theyll stop producing it, and the internet will stop growing in meaningful ways.

Ad Tech 105

Ad Tech Audience 105

VideoWeek

APRIL 10, 2025

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. But how did we get there, what were the factors shaping signal loss, and what does the future hold for tracking and targeting? Anyone working in digital advertising knows the phrase signal loss. Its a mainstay of panel discussions and conference agendas, and theres a high chance youve said it today.

Cookies 91

Cookies Ad Tech First-Party Cookies GDPR 91

Adweek

APRIL 1, 2025

MSNBC also finished ahead of the broadcast news networks on both platforms.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

illumin

APRIL 16, 2025

Marketing for higher education is no simple feat. Here are some tactics that will ensure your campaigns are always top-notch. In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. From new tools and technology to changing consumer behaviors, you need to be flexible and creative to continue providing value to your audience.

Education 80

Education Advertising Marketing Audience 80

Seth Godin

APRIL 7, 2025

We live in a science fiction universe. A $20 dose of penicillin was priceless a century ago. The five cents (a nickel!) we spend to light our home might have been the sort of thing we needed to trade an hour of labor for a few generations ago. The ability to press a button and talk to anyone, by video, anywhere on the planet–it wasn’t even discussed until recently, and now it’s essentially free. “Compared to what?

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Martech

APRIL 8, 2025

CTV , one of 2025s projected fastest-growing channels , offers just about all of linear TVs storytelling benefits, with digital targeting precision layered in. That is a whole lot of advertising potential, which will only be realized by brands that develop great creative. Lets break down a standout approach to creative from ideation and testing (both themes and ads) to measuring impact.

CPM 110

CPM Audience Impressions Advertising 110

AdExchanger

APRIL 3, 2025

Programmatic is now at the top of Spotifys playlist. After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange on Wednesday and added new supply and demand partners to the mix. In addition to TTD, the Spotify Ad Exchange (SAX) is available through Magnite and Googles DV360, with Yahoo DSP, […] The post Spotifys New Ad Exchange Is Open For Business appeared first on AdExchanger.

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Ad Exchange Ad network Advertising 92

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Digiday

APRIL 2, 2025

Advertisers are looking again at the use of probabilistic data for audience targeting, and, in some cases, are seeing it as a potential solution to addressability concerns. Its the latest installment in marketings tug of war between precise targeting and broad reach and an indirect consequence of third-party cookie deprecation. It’s not an either-or scenario.

Cookies 85

Cookies Audience Marketing Media 85

Adweek

APRIL 13, 2025

Spotifypays tribute to the traditions, rituals, and quirks of major fandoms in its latest global campaign.

Advertising 342

Advertising 342

More About Advertising

APRIL 3, 2025

Autism is now more widely recognised as an issue affecting many although, like dementia, it seems to elude anything even remotely resembling a quick fix. The National Autistic Society is the main UK charity and agency Don’t Panic has produced a sensitive and sensible campaign, without tip-toeing around the issue. There’s some sensible advice in … The post National Autistic Society and Dont Panic produce that rare breed an intelligent charity ad first appeared on More About Adv

Agency 97

Agency Advertising Finance 97

Seth Godin

APRIL 1, 2025

Where do con men come from? There are three conditions that need to be met: First, there needs to be rising societal pressure to get ahead, cut the line and find a win. Second, there needs to be people willing to set aside their ethical principles to take advantage of others in their community. And third, we need to be lulled into a state of unjustified credulity, eager to believe that seeds might be magical or that motion might be perpetual.

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Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Martech

APRIL 8, 2025

Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The “2025 Coveo Customer Experience Relevance Report” (registration required) examined evolving digital customer experiences and found room for improvement in search results, content recommendations, AI-powered self-help and inconsistent customer experiences across channels.

Direct Data 109

Direct Data Communications Conversion Marketing 109

AdExchanger

APRIL 2, 2025

Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits. The emerging category of generative AI search engines, including ChatGPT, Googles Gemini and Microsoft Copilot, are slow-rolling their ad businesses as they focus more on general adoption and subscription licenses. They must also balance their preexisting ad businesses […] The post Perplexity Takes Its AI Search Engine Out On A Shopping Trip appeared first on AdExchang

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Digiday

APRIL 17, 2025

U.S. Judge Leonie Brinkema just called it: Google broke the law to cement its monopoly over online advertising. Four weeks in September laid bare exactly how it did it. But if you missed the courtroom drama or need a refresher, heres the unfiltered story of how Google boxed out rivals and took over online advertising straight from the people who were caught in the crossfire.

Advertising 80

Advertising Ad Tech Media Marketing 80

Adweek

APRIL 15, 2025

Temu's share of impressions in the Google auctions has cratered to 0% in the past week.

Impressions 334

Impressions eCommerce 334

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing