Adweek
APRIL 22, 2024
In a critical election year, the BBC has launched its first brand campaign outside the U.K. to position itself as a more trusted news source in the U.S. and international markets. "Made to Make You Think" is a milestone in the BBC's global expansion efforts and debuts in the U.S. following recent investment in North.
Martech
APRIL 18, 2024
I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Everything else has changed dramatically (the not-so-good news).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Seth Godin
APRIL 20, 2024
That’s not true for a screwdriver. Or a table saw or even a spatula. These are useful tools, but they don’t pretend to be well-informed or wise. They’re dumb, and they look dumb too. That’s one reason that tools are effective. We use them to leverage our effort, but we don’t trust them to do things that they’re not good at.
VideoWeek
APRIL 9, 2024
ID5, an identification services provider, has raised $20 million in its latest funding round, the company announced this morning. The Series B funding marks the largest investment in the identity space to date, according to the London-based business, and sees Sir Martin Sorrell’s S4S Ventures join the ranks of investors in the identity specialist.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
illumin
APRIL 11, 2024
When you think of TikTok, what’s the first thing that comes to mind? Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms.
Exchange Wire
APRIL 15, 2024
Equativ, the global independent ad tech company, today (April 15th, 2024) announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform built for control and simplicity. EBC provides agencies, data providers, and media owners with an all-inclusive [.] The post Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
APRIL 11, 2024
In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. Effectiveness should be mastered and constantly invested in ahead of efficiency.
Seth Godin
APRIL 2, 2024
Fear is self-focused. Day to day, our fear is about us. What will happen if we give that speech, launch that project, get stuck in traffic, are eaten by an alligator… And generosity is about others. “How can I help?” Jumping in the water to save a struggling swimmer stops us from worrying about how we look in our suit or whether the water is cold.
AdExchanger
APRIL 2, 2024
If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. To designate certain strategies and tactics as driving performance implies that other tactics, like brand marketing, don’t perform – and that’s simply not the case, Schultz says, on this week’s episode of AdExchanger Talks. Marketing is “100% […] The post All Marketing Is Performance Marketing appeared first on AdExchanger.
More About Advertising
APRIL 18, 2024
Car companies are having to do everything themselves these days, from offering insurance (as JLR does) to finance. A few years ago VW was described as Europe’s biggest bank. Now JLR-backed car rental provider The Out has appointed indie full service agency Cream to handle its business. The Out claims to dispense with all that … The post Cream wins JLR’s The Out luxury car rentals first appeared on More About Advertising.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Exchange Wire
APRIL 16, 2024
Digital Element, the global IP geolocation and audience insights leader, today (April 16th, 2024) announced that it has been selected as the winner of the “Data Solution of the Year for Marketing” award in the 5th annual Data Breakthrough Awards programme [.] The post Digital Element Named “Data Solution of the Year for Marketing” in 5th Annual Data Breakthrough Awards Programme appeared first on ExchangeWire.com.
Adweek
APRIL 10, 2024
A delicious smell can inspire cravings and lure passersby into a restaurant. McDonald's put that power to the test by deploying a series of billboards diffusing the scent of its bestselling french fries. Amsterdam-based agency TBWANeboko collaborated with Raul&Rigel, a production company specializing in fabricating unusual billboards, to produce a series of unbranded, blank red.
Martech
APRIL 17, 2024
Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. The answer is, sadly, not much. Here’s what I was looking for: Stop depending on batch-and-blast.
Seth Godin
APRIL 21, 2024
It’s surprisingly easy to be generous and find solutions to our friend’s problems. Much easier than it is to do it for ourselves. Why? There are two useful reasons, I think. FIRST, because we’re unaware of all the real and imaginary boundaries our friends have set up. If it were easy to solve the problem, they probably would have. But they’re making it hard because they have decided that there are people or systems that aren’t worth challenging.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
APRIL 15, 2024
A booze brand and a “headless commerce” platform walk into a meeting with the CFO. That might sound like the setup for a punchline, but it’s just how mar tech works these days. Headless commerce is a system whereby multiple front-end media environments (social media, ChatGPT, a brand’s site, another app, etc.) connect to back-end […] The post Why White Claw’s Parent Company Is Pouring Investment Into Headless Commerce appeared first on AdExchanger.
More About Advertising
APRIL 15, 2024
It’s Olympics year once again and the world’s biggest brands are gearing up to say something different (they’ve said quite a lot in the past after all) and one of the first out of the blocks in gymnast Simone Biles for Coca-Cola’s Powerade. From WPP’s OpenX. ‘Pause is power’ it says, a reference to Biles … The post Coke’s Powerade launches Olympic blitz with mental health spin first appeared on More About Advertising.
AdPulp
APRIL 12, 2024
Medium is taking a stand on AI-generated writing. An email from Medium arrived in my inbox a few days ago describing changes that are coming to the publishing platform. Beginning May 1, 2024, stories with AI-generated writing (disclosed as such or not) are not allowed to be paywalled as part of Medium’s Partner Program. Accounts […] The post Medium Separates from the AI Pack appeared first on Adpulp.
Adweek
APRIL 19, 2024
We live in an attention economy. The ecommerce space is filled with companies not only competing for revenue but also consumer awareness. And ecommerce giant Temu is giving competitors a run for its advertising budget. Temu's strategic takeover of advertising space on Meta, Google and other platforms is impossible to ignore. Reports and industry pros.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
APRIL 15, 2024
What will customers remember after they have experienced your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience.
Seth Godin
APRIL 6, 2024
When a resource can be used more efficiently, we end up using more of the thing, not less. So, when cars get better gas mileage, people drive more, and consumption can actually go up. When AI learns to write computer code, the demand for programmers goes up , because more efficient code is more attractive, and we want more of it. Household appliances that are designed to save time and trouble end up being used for more than simply maintaining the previous level of tidiness.
AdExchanger
APRIL 18, 2024
Contact: Trish Borrelli Sr. Marketing Director tborrelli@accessintel.com Honorees to be recognized on June 3, 2024, in New York City New York, NY (April 16, 2024) – AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards, recognizing an elite group of women for their contributions […] The post 2024 Top Women in Media & Ad Tech Honorees and Special Recognition Awards Announced appeared first on AdExchanger.
Exchange Wire
APRIL 15, 2024
Opti Digital, an advertising technology platform that helps media publishers optimise their revenues, has recently announced the appointment of Olly Aulakh as chief revenue officer (CRO). This decision is part of the company's ongoing expansion strategy, following a solid 33% [.] The post Opti Digital Appoints Olly Aulakh as CRO to Lead Ongoing High-Growth Phase appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
MNTN
APRIL 19, 2024
Here at MNTN, we know ( and have covered ) that when it comes to Connected TV, a lot of what is “new” is technically based on an “old” idea. But when it comes to the actual TV and movie content, viewers don’t really see a difference between the two. A new study makes that clear: despite tons of new streaming originals and content being released across every service, every day, 85% of CTV ad inventory still runs against linear TV programming.
Adweek
APRIL 16, 2024
John Deere is running a celebrity-driven social media campaign for the first time in its 185-year history, as it kicks off a contest to recruit a "chief tractor officer" who will create TikTok content for the brand. San Francisco 49ers quarterback Brock Purdy launches the search alongside fellow player Colton McKivitz. A promotional video for.
Martech
APRIL 16, 2024
It’s important to start monitoring consent management as part of your digital analytics strategy. Apart from the EU, various privacy laws in the U.S., Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. Users are becoming increasingly aware of their privacy rights, opting out of tracking cookies more than ever (call it the fear of being stalked).
Seth Godin
APRIL 11, 2024
That’s the first part of the confusion. It’s a group of people who can’t decide what the thing they do is supposed to be. Is it: Advertising Publicity Increasing retail distribution Direct and measured response SEO Making the logo pretty Wholesale and trade relationships Maintaining the status quo and not screwing up Keeping the website running Positioning Creating network effects Community engagement Strategy Listening hard to market desires Customer service Customer delight Q
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
APRIL 1, 2024
Advanced TV advertising company Cadent announced plans to drop $324 million to acquire the performance marketing company AdTheorent. The post Cadent Acquires AdTheorent For $324 Million, With Plans To Expand Beyond TV appeared first on AdExchanger.
Smaato
APRIL 16, 2024
What’s the deal with FAST channels? They’re more than just another acronym in the OTT/CTV alphabet soup. We published this blog back in 2021, and we’ve updated it with the latest stats and CTV trends for 2024. Free, ad-supported television (FAST) channels feel like a return to the golden age. The post What are FAST channels? appeared first on Smaato.
VideoWeek
APRIL 4, 2024
The latest episode of the VideoWeek Podcast features Andrew Casale, CEO of Index Exchange. He joins Vincent Flood, Editor-in-Chief at VideoWeek to discuss how he started Index Exchange, the state of publishing, the looming identity crisis and Google’s Privacy Sandbox, the blurring of the roles of the DSP and SSP, Index Exchange’s rapidly growing CTV business and where he’d invest $10 million today.
Adweek
APRIL 17, 2024
While buzzy AI startups like OpenAI and Stable Diffusion have caught marketers' attention, many lesser-known gen AI startups have secured investments and contracts with major brands such as L'Oreal, ESPN, Pepsi, and Garnier. AI funding in the U.S. grew by 14% year-over-year in 2023, (OpenAI released ChatGPT in Nov. 2022), raising $42.5 billion across 2,500.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
326 
Let's personalize your content