July, 2025

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The Winners and Losers From the Amazon-Roku Deal

Adweek

The surprise partnership reshaped the CTV landscape. Ad buyers weigh in on who stands to gain the most—and who’s left scrambling.

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3 marketing tasks genAI can help with — no copywriting involved

Martech

Last year, I wrote about three ways marketers could use generative AI without copywriting , and the response surprised me. Many of us are looking for ways to harness this tech without handing over our keyboards (or our brand voice). Since then, I’ve found even more smart, strategic ways to use AI. Not to replace marketers, but to make our work more efficient, creative and a little more fun.

Marketing 118
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7 successful marketing campaigns that met 2025’s chaos with determination

Marketing Dive

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

Marketing 108
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Notes to myself

Seth Godin

The system can be changed and normal is not permanent Find the smallest viable audience Pick your customers, pick your future Outdated maps might be worth less than no map at all Reliability is a superpower There are no side effects, merely effects There’s usually an opportunity to be of service Silence is an option, and so is leadership There is no perfect moment to begin Shame is a dream killer Everyone who disagrees with you believes they are correct Ship the work Treat different people diffe

Shipping 115
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Quality Over Time: The Long And Short Of Digital Ad Measurement

AdExchanger

For much of the digital advertising era, the industry has raced to the bottom on price and quality. But in the past five years, more advertisers have been explicitly incorporating media quality into their measurement and buying practices. As buyers increasingly prove that high-quality media delivers better value, even at premium prices, the market for […] The post Quality Over Time: The Long And Short Of Digital Ad Measurement appeared first on AdExchanger.

Media 111
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Pay to Crawl: Cloudflare Sparks a New AI Monetization Model for Publishers

Ad Monsters

For years, publishers have watched AI companies quietly access their content to train large language models, power generative tools and build products, often without consent, credit or compensation. This week, a new chapter begins. Cloudflare, a major internet infrastructure provider, has decided to block AI bots from accessing websites unless publishers explicitly allow them to do so.

Media 104

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Interactive emails give your sales funnel a competitive edge

Martech

Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. In a sea of special offers and near-identical services, something happier, zanier and unexpected makes your brand stand out. Creating a memorable, enjoyable brand interaction doesn’t have to be daunting. From spin-the-wheel discounts to mix-and-match product features, there’s so much you can achieve with the latest tech and a more playful approach.

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How marketers can respond with empathy to consumer tariff shocks

Marketing Dive

New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince people it’s okay to buy.

Marketing 126
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Versions of reality

Seth Godin

A sea slug sees far more colors than you do, and you probably see more than a profoundly color-blind person. Who’s right? We each carry our own version of reality, our own story about what happened, what’s around us and how things work. Our chosen reality serves two useful purposes: First, it binds us to the others in our circle. If you seek to communicate, speaking Esperanto in Nashville isn’t going to help very much–you do better assuming, as others do, that English is

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CTV Is Not A One-to-One Channel, So Stop Buying It Like One

AdExchanger

The advertising industry continues to buy connected TV the wrong way. We have carried over one-to-one programmatic logic from display and online video into a channel that behaves nothing like them. CTV is not a personal screen; it is a household screen. Treating it like a digital channel has led to inefficiency, waste and false […] The post CTV Is Not A One-to-One Channel, So Stop Buying It Like One appeared first on AdExchanger.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Graham Fink: why I’m bringing back TheArtSchool

More About Advertising

Twenty years ago, I started TheArtSchool. Usually a half-day, in random locations, helping students trying to break into the creative fields. Kinda like a creative boot camp. We had guest speakers from advertising, design, film, acting, and comedy. There was tough talk. Great advice. And the energy levels were through the roof. Now, after a … The post Graham Fink: why I’m bringing back TheArtSchool first appeared on More About Advertising.

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As AI Advances, Staff-Level Jobs at Ad Agencies Decline

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Data & Insights As AI Advances, Staff-Level Jobs at Ad Agencies Decline Manager and director roles, however, have remained relatively steady in recent years Staff positions at U.S. advertising and marketing companies are down more than 10% since January 2022. ADWEEK/Adobe Stock By Paul Hiebert & Brittaney Kiefer --> No longer a dim idea on the horizon, artificial intelligence has become part of everyday life at adve

Agency 267
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Data clean rooms: What you need to know

Martech

The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — without crossing legal or ethical lines. That’s where data clean rooms (DCR) come in. They’re not a cure-all, but they’re becoming a key part of the privacy-safe data collaboration and measurement toolkit.

GDPR 103
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B2B and DTC marketers find themselves on the zero-click search frontline

Digiday

Marketers are waking up to the sea changes in consumer behavior triggered by the emergence of “zero-click” AI search. Some are moving faster than others, though. B2B advertisers and brands that use a direct to consumer (DTC) sales model — and which often rely on organic and paid search as a means of dragging customers to the digital till — are taking preventative action now, rather than waiting for ChatGPT, Perplexity or Google’s AI Overviews to put a dent in their marketing strategy.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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‘Agility and Impact’: the Biggest Current Opportunities in Audio

Exchange Wire

From podcasts to music streaming services and smart speakers, audio content is experiencing a resurgence - bringing with it new opportunities for brands to connect with audiences in a more personal and immersive way. At the heart of this transformation [.] The post ‘Agility and Impact’: the Biggest Current Opportunities in Audio appeared first on ExchangeWire.com.

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Fyllo Is Getting Back Into The Weeds Of Regulated Advertising After A Buyback From Samba TV

AdExchanger

What do cannabis, politics and financial services have in common? Besides the fact that they can give you an awful headache, they’re also all regulated markets that face an array of rules and restrictions when it comes to advertising, and they need help to get it right. Data and tech company Fyllo, which was founded […] The post Fyllo Is Getting Back Into The Weeds Of Regulated Advertising After A Buyback From Samba TV appeared first on AdExchanger.

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Puma brings popular shoes to Fortnite as sportswear marketing evolves

Marketing Dive

The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will feature new releases on an ongoing basis.

Marketing 103
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Tubi Shares Ad Strategy After Snapping Up Two Snap Executives

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators TV Upfronts Tubi Shares Ad Strategy After Snapping Up Two Snap Executives Sharon Silverstein and Katelyn Kroneman join Tubi amid ongoing upfront talks Sharon Silverstein (left) and Katelyn Kroneman (right) join Tubi from Snap, Inc. Courtesy of Tubi By Saleah Blancaflor --> Tubi recently snapped up two senior advertising executives from Snap Inc. to join its ad sales team amid upfront talks, and the company’s chief

Finance 271
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Marketing results don’t add. They multiply and synergize.

Martech

Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300. But in reality, marketing often defies this logic. Some efforts multiply the effects of others. And in some cases, combined initiatives create outcomes that are greater than the sum – or even the product – of their parts.

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The Essential Role Of PMPs In Helping Publishers Combat Inventory Commoditization

Ad Monsters

With ad revenues squeezed and competition fierce, publishers today face a defining choice: evolve or be outpaced. While the advertising market is still growing, publishers face mounting headwinds, from the decline of open exchange revenue to the control of user data and ad inventory by walled gardens and the increasing complexity of programmatic advertising.

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How to Use Amazon DSP Bid Adjustments to Optimize Ad Performance

Ad Badger

In July 2025, Amazon introduced a significant update to its Demand-Side Platform (DSP), giving advertisers. Read More The post How to Use Amazon DSP Bid Adjustments to Optimize Ad Performance appeared first on Ad Badger.

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Comic: Attribution Meltdown

AdExchanger

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Attribution Meltdown appeared first on AdExchanger.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Will AI ‘completely rewire’ loyalty programs?

Marketing Dive

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs.

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Startup Rembrand Buys Mirriad’s US Arm, Expanding AI Product Placement

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Merger & Acquisition News Startup Rembrand Buys Mirriad’s US Arm, Expanding AI Product Placement The younger AI company acquires the legacy firm, signaling a broader shift in the media landscape The deal allows Rembrand to insert AI products into TV shows and serve those clips as part of programmatic ad campaigns.

Ad Ops 246
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6 marketing team silos you need to break down, and how to do it

Martech

You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close coordination with colleagues within and beyond the marketing team. But even in this cross-functional world, many teams struggle with internal silos — departments or individuals operating in isolation, hindering efficiency, consistency and results.

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Condé Nast and Hearst strike Amazon AI licensing deals for Rufus

Digiday

Condé Nast and Hearst have signed multi-year agreements with Amazon to license their content for use in its AI shopping assistant Rufus. The news comes just six weeks after The New York Times revealed its own AI licensing tie-up with Amazon, which allows Amazon to use articles from The Times and content from NYT Cooking and sports website The Athletic for its AI products.

Media 83
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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Streamline or Stumble: Inside Bloomberg’s Big Restructure

Ad Monsters

If you thought summer would be slow in the newsrooms, Bloomberg just reminded us all that even the most buttoned-up operations aren’t immune to layoffs, and that those ripples hit ad ops as much as editorial. This week, Bloomberg announced a rare round of staff cuts and a sweeping newsroom overhaul, aiming to “create content as efficiently as possible” while rolling out new AI tools and centralizing finance coverage and leaning into video content.

Ad Ops 80
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This Company Says It’s Found A Way To Balance Automation With Human Control

AdExchanger

Brands are being constantly barraged with the message that agentic AI is the future of advertising. But marketers are struggling with the question of how much power to put in the hands of a machine. Making Science believes it’s hit the sweet spot. The digital marketing consulting firm recently launched a tool called Creative Hub […] The post This Company Says It’s Found A Way To Balance Automation With Human Control appeared first on AdExchanger.

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‘Superman’ takes over Roku with first-to-market search integrations

Marketing Dive

The integration includes key placements on the CTV platform, a voice query activation and a content hub all themed around the DC superhero blockbuster.

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Inside the NFL’s Cultural Revolution With CMO Tim Ellis

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts Inside the NFLs Cultural Revolution With CMO Tim Ellis Cultural leadership, inclusive storytelling, and brand reinvention on a global scale. By Matt Britton --> It’s our 200th episode, and we’re going big. The Speed of Culture hits a major milestone with none other than Tim Ellis, chief marketing officer of the NFL.

Fashion 233
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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.