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A Solar Eclipse Leads Electronics Brand Oppo’s Blockbuster-Style Smartphone Promo

Adweek

A solar eclipse is the catalyst for how Chinese electronics firm Oppo is embracing the darkness as it promotes the photography features on its latest phone. The spot, titled "Embrace the Night," sees a busy city street of commuters stop and turn to look to the sky as an eclipse casts a shadow over them.

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How Samsung’s Sarah Larsen Is Transforming Consumer Electronics

Adweek

In this episode of the Brave Commerce podcast, co-hosts Sarah Hofstetter and Rachel Tipograph are joined by Sarah Larsen, chief marketing officer of Samsung Home Entertainment. Larsen shares her journey from organizing soccer team outings as a 10-year-old to leading the marketing efforts at one of the world's most iconic tech brands.

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Alphonso Shareholders Win Their Suit Against LG Electronics Over Corporate Board Drama

AdExchanger

After being summarily booted from the board of LG Ads in late 2022, Alphonso’s founding team has won its lawsuit against LG Electronics. On Friday, Delaware’s Chancery Court ruled in Alphonso’s favor, […] The post Alphonso Shareholders Win Their Suit Against LG Electronics Over Corporate Board Drama appeared first on AdExchanger.

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Electronic Arts’ ad tech hiring plans signal the publisher’s streamlined advertising dreams

Digiday

Ad tech could be about to have a new and surprising entrant: Electronic Arts. Electronic Arts is making key ad tech hires that appear poised to streamline the company’s advertising offerings. The jobs are based across EA’s various offices, with the majority located in the company’s headquarters in Redwood City, California.

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Sony electronics busca conquistar al consumidor global al ritmo de Peso Pluma

Digiday

“Nuestra decisión de asociarnos con Peso Pluma para este lanzamiento radica realmente en su sonido único y en el deseo de Sony de centrar más la atención en la cultura musical latina” explicó a Digiday Maya Wasserman, Head of Marketing, Home and Personal Entertainment Business de Sony Electronics.

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Alphonso’s Founders Are Suing LG Electronics For Board-Related Shenanigans

AdExchanger

Alphonso’s founders – including several who were unceremoniously booted from the company in December – along with a group of minority shareholders are The post Alphonso’s Founders Are Suing LG Electronics For Board-Related Shenanigans appeared first on AdExchanger.

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Best Buy Kicks Off NFL Opening Day With NBCU Partnership and ‘Spokeshologram’

Adweek

It's part of a new partnership launching today between the electronics retailer and NBCUniversal. Best Buy's new holographic spokesperson is back, ushering in NFL's opening day with a new campaign alongside NBC Sports talent Mike Tirico, Maria Taylor, and Chris Simms.