Adweek

JANUARY 8, 2024

Ahead of the Consumer Electronics Show (CES) this week, NBCUniversal is unveiling One Platform Total Audience, which the company touts as its next step in cross-platform, audience-based advertising. NBCUniversal's One Platform is looking to be a one-stop shop for targeted advertising.

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Electronics Audience Advertising Marketing 273

Adweek

SEPTEMBER 26, 2023

To Sony Electronics, however, she's both a creator and instructor. Olivia Rodrigo is a three-time Grammy winner, a multiplatinum artist and--for the better part of next year--a relentless touring salesperson for her latest album, Guts, released earlier this month.

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Electronics 287

All About Advertising Law

MAY 18, 2022

Yesterday, the Federal Trade Commission (FTC) moved to dismiss its long-running enforcement action against Electronic Payment Solutions (EPS) pending in the District of Arizona after the Commission voted 4-0 to approve a final settlement with EPS and certain of its owners.

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Electronics 52

More About Advertising

APRIL 11, 2021

The post LG Electronics appoints The&Partnership for global campaign promoting its new TV range first appeared on More About Advertising. The agency’s first work for LG is a global campaign called “Light up your world,” which is running pretty much everywhere, from TV advertising to owned online channels.

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Electronics Agency Advertising 64

Exchange Wire

JUNE 1, 2022

Samsung Electronics Benelux B.V., The post Xandr & Lucidity Provide New Advanced Path Optimisation for Samsung Electronics Benelux B.V. The post Xandr & Lucidity Provide New Advanced Path Optimisation for Samsung Electronics Benelux B.V. To deliver the campaign, Samsung [.]. appeared first on ExchangeWire.com.

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Electronics Advertising 52

InMobi

OCTOBER 1, 2020

If this holiday season is anything like last year, then the largest consumer electronics retailers in the U.S. According to Deloitte, retail sales are expected to grow year-over-year and will likely top $1 trillion – and it’s reasonable to expect e-commerce and consumer electronics to lead this charge. are bound to be busy.

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Electronics Retail Audience Advertising 52

Adweek

JUNE 29, 2023

Danish high-end consumer electronics company Bang & Olufsen has released a global campaign to promote its new brand direction, featuring a range of interactive avatars that represent the musical taste of each user on the brand's website.

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Electronics Manufacturing 265

Adweek

AUGUST 14, 2023

Originally meant to tout Amazon Prime memberships and sell Amazon-branded electronics and other items, the now two-day. After nine years of Amazon hosting its Prime Day retail holiday, the question is not just what it means for holiday shopping in 2023, but also what it means for the shopping calendar in the years that follow.

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Electronics Retail 245

More About Advertising

MAY 31, 2019

The&Partnership’s media agency m/SIX has made a big move forward, winning video game company Electronic Arts’ (EA) global account, apart from the considerable digital elements EA handles itself.

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Electronics Media Agency Finance 55

Adweek

MAY 2, 2023

At its Tuesday morning IAB NewFronts presentation in New York, Samsung Electronics' advertising arm revealed several new, performance-focused solutions as well as comedy legend Conan O'Brien's first-ever FAST channel. Samsung Ads is strictly Team Coco.

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Electronics Advertising 265

Adweek

FEBRUARY 2, 2023

Premium Belgian beer brand Stella Artois is set for its first foray into the world of gaming with the release of an unofficial tie-in with Electronic Arts franchise The Sims, which will allow players to download and add the brand's campaign into their own virtual worlds. The release of the Stella Artois Unfiltered mod pack.

Electronics 287

Electronics 287

The Ad Tech Blog

MARCH 11, 2024

Digital health technologies must comply with HIPAA’s Privacy Rule, which requires the safeguarding of Protected Health Information (PHI) , and the Security Rule , which sets standards for the secure electronic transmission of PHI. How does the Privacy Rule impact digital health startups?

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Electronics 130

Adweek

JUNE 14, 2023

In a new marketing tactic for Wimbledon, the music from hip-hop and electronic producer Hudson Mohawke, with vocals from GiGi Grombacher, will be. The All England Lawn Tennis Club is hoping to attract new fans for The Wimbledon Championships, which kicks off its qualifying competition on June 26, by dropping a soundtrack for the tournament.

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Electronics Marketing 246

Adweek

JANUARY 13, 2023

The Consumer Electronics Show, or CES, drew about 115,000 industry attendees to Las Vegas last week in the conference's first full-scale return.

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Electronics Marketing 300

Adweek

FEBRUARY 13, 2023

The Consumer Electronics Show, the tech industry's premier trade event, is famous for its sampling of flashy gadgets and glimpses into a far-flung future, but marketers in Las Vegas last month for CES 2023 had little appetite for flying cars or robot butlers. With budgets pared down to brave a looming economic downturn, brand leaders.

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ROI Electronics Marketing 264

Adweek

DECEMBER 26, 2022

Tens of thousands of industry professionals will descend on Las Vegas this January for the first full-scale in-person Consumer Electronics Show in three years. After an all-virtual show in 2021 and a scaled-down version last January, organizers expect this iteration of the tech industry's largest trade show to be a return to form with at.

Electronics 273

Electronics Marketing 273

Adweek

FEBRUARY 9, 2023

Stella Artois has apparently called off plans to run an unofficial brand experience on Electronic Arts' gaming platform The Sims 4 after being approached by legal counsel from the makers of the game over IP infringement. According to EA, its lawyers have approached AB InBev, the owner of Stella Artois, about its plans to launch.

Electronics 256

Electronics 256

Adweek

DECEMBER 15, 2022

Dell is unveiling a new proof-of-concept laptop that offers a glimpse at how gadgets of the future could be designed with electronic waste minimization in mind--if and when the company begins to mass-produce the type of easily repairable and recyclable components the computer contains.

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Electronics 265

Adweek

FEBRUARY 27, 2023

based nonprofit the Electronic Privacy Information Center (EPIC), is pushing for states to emulate a bipartisan federal privacy bill that was indefinitely stalled in Congress last year. Ruffled by the industry's lobbying efforts to weaken legislative privacy laws, D.C.-based

Electronics 246

Electronics 246

Adweek

AUGUST 12, 2022

Electronic music community platform Resident Advisor (RA) has introduced an in-house creative agency called 23:59 which will be led by its recently appointed chief brand and creative officer Kazim Rashid, with Italian fashion house Bottega Veneta as one of its founding clients.

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Agency Electronics Fashion 281

Adweek

DECEMBER 22, 2022

Back Market, the online marketplace dedicated to refurbished electronic devices, has hired Luke Forshaw as its head of brand and marketing for the U.K. as it continues its international growth.

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Electronics Marketing 246

Adweek

DECEMBER 20, 2022

Mollica shares his experiences of marketing a product in the entertainment, apparel and consumer electronics industries. In this episode of Brave Commerce, Jim Mollica, chief marketing officer of Bose, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss several ways brands can communicate and connect with their consumers.

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Communications Electronics Entertainment Marketing 246

Adweek

NOVEMBER 27, 2022

billion online, buying everything from toys to electronics to exercise equipment this Black Friday, according to Adobe Analytics. Unlike last year's lackluster start to the holiday shopping season, this time around consumers are back to breaking sales records. shoppers spent $9.12 That's a 2.3% increase compared to last year.

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Electronics Retail 246

Adweek

NOVEMBER 21, 2022

To make consumers question their buying behaviors and consider purchasing "reborn" devices instead, electronics marketplace Back Market has released a U.S. Technology's cycle of planned obsolescence is a harmful contributor to the climate crisis, with millions of phones and devices being produced around the world daily. Released on Nov.

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Electronics Brand Awareness Marketing 246

Adweek

NOVEMBER 21, 2022

Samsung-owned audio electronics company Harman International has consolidated its advertising across its house of brands with the appointment of Havas Group as its agency of record.

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Electronics Manufacturing Advertising Media 246

Adweek

NOVEMBER 15, 2022

For 22 years, Electronic Arts' The Sims video game series has used a diamond-like icon dubbed The Plumbob to allow players to see their active character's mood. The new brand platform "Spark Something" uses that design element as a way to show how players find inspiration from the simulation game and spread it to others.

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Electronics 246

Adweek

JANUARY 9, 2023

At the Consumer Electronics Show in Las Vegas this year, Hollywood insiders and AI experts discussed how emerging tech like voice cloning,

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Electronics 256

Adweek

SEPTEMBER 26, 2022

His promotion comes as 180 Global has attracted clients--including Conagra, Sony Electronics, Slim Jim, DHL and Mountain Dew--looking to lean on the agency's strength of talking with and building audiences. Agency 180 has named 180NY president Evan Weissbrot to the new position of chief experience officer (CXO).

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Electronics Agency Audience 246

Adweek

SEPTEMBER 8, 2022

Top Line The advertising and data CTV platform from LG Electronics is making three new executive appointments overall. LG Ads Solutions announced on Thursday that it's appointing several executives, including naming Tony Marlow global CMO.

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Electronics Advertising 246

The Ad Tech Blog

MARCH 15, 2024

Digital health startups must adhere to several key HIPAA requirements, including ensuring the confidentiality , integrity , and availability of all electronically protected health information they handle. What are the key HIPAA requirements for digital health startups?

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Electronics 130

The Ad Tech Blog

MARCH 14, 2024

This includes conducting regular risk assessments, ensuring that electronic Protected Health Information ( ePHI ) is encrypted when in transit and at rest, and training employees on HIPAA compliance and data privacy principles. How can tech startups conduct effective risk assessments for HIPAA compliance?

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Electronics 130

The Ad Tech Blog

MARCH 13, 2024

Actions that can lead to HIPAA penalties include failing to protect electronic personal health information ( ePHI ), improper disposal of patient records, unauthorized disclosure of ePHI, and lack of patient access to their own health records. The highest fines are for willful neglect without an attempt to correct the violation.

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Electronics 130

AdExchanger

FEBRUARY 27, 2024

There is an old adage in consumer electronics that the hardware business, with its tight margins and fickle consumers, is, well, a hard business. To think that Walmart decided to invest billions of dollars into building and selling TVs faster, better and/or cheaper than Vizio misses the point of the acquisition last week.

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Electronics 102

AdExchanger

JANUARY 15, 2024

To promote its new electronic vehicle, the Q4 Sportback e-tron, Audi France wanted to create a sustainable digital and video-on-demand campaign.

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Electronics Advertising Video Ads 116

The Ad Tech Blog

MARCH 10, 2024

– HIPAA, the Health Insurance Portability and Accountability Act of 1996 , establishes national standards for electronic healthcare transactions and national identifiers for providers, health plans, and employers. Why Compliance Matters ? Can startups use patient data for machine learning without violating HIPAA?

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The Ad Tech Blog

DECEMBER 28, 2022

Electronic products can be designed in one place and manufactured in another. Software products are a different story. The design and development process could happen in multiple locations, at the same time, or asynchronously.

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Electronics Manufacturing 203

Martech

SEPTEMBER 8, 2023

It looks to be a big year for sweaters (or other clothes) as 70% said they’ll be giving apparel, games and toys came in second with 51%, closely followed by electronics (47%), food and beverages (40%), then a near tie between health and beauty (37%) and jewelry (36%). Electronic word-of-mouth.

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Electronics Food MarTech Media 126