A Solar Eclipse Leads Electronics Brand Oppo’s Blockbuster-Style Smartphone Promo

Adweek

A solar eclipse is the catalyst for how Chinese electronics firm Oppo is embracing the darkness as it promotes the photography features on its latest phone.

Retail media ad networks for Consumer Electronics Brands

Kritter

The post Retail media ad networks for Consumer Electronics Brands appeared first on Kritter. Introduction It is evident that the eCommerce sector has seen marked growth in the past […].

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The&Partnership’s m/SIX wins Electronic Arts global media

More About Advertising

The&Partnership’s media agency m/SIX has made a big move forward, winning video game company Electronic Arts’ (EA) global account, apart from the considerable digital elements EA handles itself. Advertisers Finance Media News electronic arts.m/SIX M/SIX pitched against incumbent Starcom (owned by Publicis Groupe), Omnicom’s Hearts & Science and Havas in a pitch handled by ID Comms. EA handles strategy, planning and.

FTC Approves Administrative Settlement with Payment Processor, Electronic Payment Systems

All About Advertising Law

Yesterday, the Federal Trade Commission (FTC) moved to dismiss its long-running enforcement action against Electronic Payment Solutions (EPS) pending in the District of Arizona after the Commission voted 4-0 to approve a final settlement with EPS and certain of its owners.

FCC Fine Is a Warning to Retailers of Electronic Devices

All About Advertising Law

The proliferation of wireless and other electronic devices brings not only great opportunities but also compliance risk. These requirements apply not just to manufacturers, but also to parties that import and market electronic and wireless devices in the U.S.

LG Electronics appoints The&Partnership for global campaign promoting its new TV range

More About Advertising

The&Partnership London has been named global lead creative agency for LG Electronic’s new TV range after an international pitch for the business. The post LG Electronics appoints The&Partnership for global campaign promoting its new TV range first appeared on More About Advertising.

Xandr & Lucidity Provide New Advanced Path Optimisation for Samsung Electronics Benelux B.V.

Exchange Wire

Samsung Electronics Benelux B.V., The post Xandr & Lucidity Provide New Advanced Path Optimisation for Samsung Electronics Benelux B.V.

BMB debuts for Samsung Electronics with Solid State

More About Advertising

Samsung’s Solid State range seems to consist of hard drives that let you do far more, at a price. Aimed at keen gamers and the like. London agency BMB has found its way on to the Samsung roster (it’s owned by Cheil) with this lively animated campaign for solid state technology. supposing a 50s-style US. Advertisers Agencies Creative News bmb featured samsung

Metaverse Marketing Gets A Reality Check At IAB Audience Connect

AdExchanger

Digital Marketing blockchain Decentraland Dolce & Gabbana Electronic Frontiers Foundation eric john featured forbes fortnite Horizon Worlds IAB IAB Audience Connect IAB Media Lab Jack Morton Worldwide Jam3 Jessica Berger Lauren Griewski Meta metaverse NFT Permission.io

How AI can improve services revenue and customer success

Venture Beat

Having real-time data that can be modeled using AI and machine learning can help to solve customer success challenges today. Read More.

How AI can improve services revenue and customer success

Venture Beat

Having real-time data that can be modeled using AI and machine learning can help to solve customer success challenges today. Read More.

How AI can improve services revenue and customer success

Venture Beat

Having real-time data that can be modeled using AI and machine learning can help to solve customer success challenges today. Read More.

Rain nabs $11M to build voice products

Venture Beat

AI apps Big Data Business Cloud Commerce Data Dev Enterprise Entrepreneur Marketing Media Mobile Software technology category-/Business & Industrial category-/Computers & Electronics

Top 7 ways to get ahead in m-commerce in 2022

Venture Beat

Business Chatbots and Virtual Assistants Commerce Convo AI Customer Engagement (using convo AI) DataDecisionMakers Marketing Mobile technology category-/Business & Industrial/Business Services/E-Commerce Services category-/Computers & Electronics/Enterprise Technology m-commerce

Improvado offers tool for deeper marketing insights, nabs series A

Venture Beat

Data Data infrastructure Enterprise Enterprise analytics Marketing category-/Business & Industrial/Business Services category-/Computers & Electronics/Enterprise Technology data Low-code No-code marketing marketing analytics marketing insights no-code/low-code

Tresorit Expands their Product Offering by adding eSignature Function to Cloud Collaboration Platform

Martech Series

Tresorit , leading the Swiss-Hungarian end-to-end encrypted (“e2ee”) cloud collaboration specialist and subsidiary of Swiss Post announced that it is now offering its customers the ability to add electronic signatures to documents at the touch of a button.

Gaudio Lab Earns CTA Approval for its OTT Loudness Management Technology

Martech Series

” With the CTA Standard, electronics compatible with the standard, including iOS and Android mobile devices, TVs and automobiles will be able to support enhanced loudness normalizing systems through Gaudio Lab’s LM1.

Adsta Selects InMobi Commerce to Bring Power of Video to Its Grocery Retail Media Network

Martech Series

This will mark InMobi Commerce’s launch into the grocery vertical, alongside existing categories, including CPG, consumer electronics, apparel, and beauty.

180NY Continues Its Global Evolution by Naming Evan Weissbrot Chief Experience Officer

Adweek

His promotion comes as 180 Global has attracted clients--including Conagra, Sony Electronics, Slim Jim, DHL and Mountain Dew--looking to lean on the agency's strength of talking with and building audiences.

Rain nabs $11M to build voice products

Venture Beat

AI apps Big Data Business Cloud Commerce Data Dev Enterprise Entrepreneur Marketing Media Mobile Software technology category-/Business & Industrial category-/Computers & Electronics

HARMAN Technology Forum Returns to Unpack the Future of Metaverse, Mobility & Experiences

Martech Series

HARMAN, a wholly-owned subsidiary of Samsung Electronics Co., Mobile Sales & Marketing Technology automotive Chargd Consumer Dingole GoGoTech HARMAN Kardome News Open Sesame Media Parrots psHolix Samsung Electronics subsidiary technologies TG0

Top 7 ways to get ahead in m-commerce in 2022

Venture Beat

Business Commerce Convo AI DataDecisionMakers Marketing Mobile technology category-/Business & Industrial/Business Services/E-Commerce Services category-/Computers & Electronics/Enterprise Technology m-commerce

Improvado offers tool for deeper marketing insights, nabs series A

Venture Beat

Data Data Infrastructure Enterprise Enterprise Analytics Marketing category-/Business & Industrial/Business Services category-/Computers & Electronics/Enterprise Technology data Low-code No-code marketing marketing analytics marketing insights no-code/low-code

Music Platform Resident Advisor Builds In-House Creative Agency

Adweek

Electronic music community platform Resident Advisor (RA) has introduced an in-house creative agency called 23:59 which will be led by its recently appointed chief brand and creative officer Kazim Rashid, with Italian fashion house Bottega Veneta as one of its founding clients.

LG Ads Solutions Names New Global CMO, Appoints More Execs

Adweek

Top Line The advertising and data CTV platform from LG Electronics is making three new executive appointments overall. LG Ads Solutions announced on Thursday that it's appointing several executives, including naming Tony Marlow global CMO.

Email Unsafe for Transferring Sensitive Files: How COVID Made it Worse

Martech Series

While clients demand a simple way to work together, it is essential that electronic communication does not lead to security risks: i.e. someone other than the client or privileged third party obtaining confidential documents,” argued an article on LegalITProfessionals.com. “A

Where is Digital Marketing Headed?

Martech Series

Brand marketing continues to experience huge shifts precipitated by the drastic changes in technology and electronic communication. How 5G and Other Technology Trends Will Drive Digital Marketing to Be More Experiential.

Merit Introduces Custom Forms Tool for Organizations to Bring Verified Data into Existing Workflows

Martech Series

An automated, electronic cost recovery system is desperately needed in this space where there are valid concerns of data veracity and time lost, and Merit has built a valuable tool and accompanying reporting suite.”.

AT&T spends big bucks advertising U-Verse. But is it much ado about nothing?

Gods of Advertising

Rain and electronics are a bad mix. Uncategorized Advertising AT&T AT&T commercials consumer electronics creativity home electronics marketing technology advertising U-Verse wireless technology One reason to drag TV outside. Name another? I keep seeing advertising for AT&T’s U-Verse; if I understand it correctly, the primary benefit seems to be the ability to watch TV anywhere you want. Ok, I guess that’s a benefit. Was anyway, like in 2007.

Digital marketing is the future

More About Advertising

Digital marketing involves using electronic media as a tool to reach a larger market base. Any form of marketing you see or receive through the internet, whether on your phone, laptop, or other electronic device, is part of the ever-evolving.

After 94 years, Radio Shack goes on the fritz forever.

Gods of Advertising

And like 7-11, they offered quick stop shopping, in their case for consumer electronics and myriad electrical supplies. Quick electronics on the cheap always struck me as a shaky platform. Calling one’s self “The Shack” and trying to be a neighborhood pal isn’t sustainable in consumer electronics. Advertising consumer electronics extinct companies failed businesses marketing Radio Shack Radio shack bankruptcy Radio Shack Super Bowl retail Last year the Super Bowl!

How BuzzFeed Inc.’s Edgar Hernandez is preparing for a recession while seeing signs of recovery

Digiday

The media company's CRO and his team presented a recession plan to its senior leadership in June and is seeing indications that consumer electronics and retail ad spending is rebounding.

Why I Am So Glad I Didn’t Get Everything I Wanted For Christmas …

Rob Campbell

But I never got Electronic Battleships. And frankly, I didn’t care except for the fact when I was a kid, the idea of an ‘electronic’ version of anything was cool so I wanted it. But no Electronic Battleship. I had a blessed childhood.

Nothing new here: Thoughts on LG’s end-of-the-world prankvertisement…

Gods of Advertising

Uncategorized Advertising advertising as social currency consumer electronics advertising controversial advertising creativity LG meanness in marketing modern marketing prankvertising viral videos There’s some controversy over this so-called bit of “prankvertising” LG did on behalf of its high-definition television. Maybe you’ve seen it? A handful of people interviewing for a fake job are scared shitless by what appears to be the beginning of World War III.

R/GA CEO Sean Lyons: Christmas parties and the metaverse

More About Advertising

A native New Yorker, Lyons has worked in creative tech since graduating with a degree in painting and electronic media in 1998, including 12 years on and off at R/GA. Sean Lyons became CEO of R/GA in 2019, when he took over from the agency’s founder, Bob Greenberg.

Disruption Alert: A Whole New Way To Buy New-ish Tech

AdPulp

Before you answer that, consider that Americans throw away 151 million cellphones every year, and that’s just a fraction of our annual electronic waste. Negligent waste and rabid consumerism are always in. What about refurbished?

The Romans mix CBD with faithless track ‘insomnia’ to help tired Brits get some sleep

More About Advertising

Mother-backed PR agency The Romans has worked with 90s electronic band Faithless to remix their most famous track, Insomnia, as part of a sleep campaign for luxury CBD client, OTO.

Klaviyo Releases Q2 2022 Business Trend Recap

Martech Series

Food and Beverage and Electronics are experiencing a notable increase in consumer spending. While consumers might pare back on buying higher priced goods like electronics, or price shop for more ‘essential’ goods, they’re still going to buy from the brands they love.”.

New agency Mother rethinks Samsung camera phones

More About Advertising

Now it’s added Samsung Electronics with a new creative platform – they’re everywhere these days – ‘Inspired by a True Photo.’ London-based agency Mother can’t stop winning stuff these days.

How to Market Your Business on Social Media

Smarty Ads

Conventionally, they rely on print and electronic media to put their word out there. Small businesses are always looking for ways to reach out to potential customers.

TechSee Partners With Digital Transformation Leader NeuraFlash to Provide Visual Engagement & AI-Powered Automation

Martech Series

The partnership stems from an initiative with an electronics multinational to deploy virtual sales agents on retail locations, instantly connecting customers to representatives via AI-based visual engagement.

Laurence Green: my MAA blast from the past – Sony Bravia

More About Advertising

Against the odds, Fallon had pitched and won Sony’s consumer electronics business across Europe in 2004. It was a shoot I didn’t go on. A sale I wasn’t part of. A strategy I didn’t write. But it’s still probably the single piece of work I’m proudest to have been involved with.

Deflation comes to ecommerce as online prices fall 2% in July

Martech

Electronics, the largest ecommerce category with 18.6% That is close to its pre-pandemic level – electronic prices fell an average of 9.1% Online prices were down 2% in July compared to June and 1% compared to last year, according to the Adobe Digital Price Index.