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A Solar Eclipse Leads Electronics Brand Oppo’s Blockbuster-Style Smartphone Promo

Adweek

A solar eclipse is the catalyst for how Chinese electronics firm Oppo is embracing the darkness as it promotes the photography features on its latest phone.

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The&Partnership’s m/SIX wins Electronic Arts global media

More About Advertising

The&Partnership’s media agency m/SIX has made a big move forward, winning video game company Electronic Arts’ (EA) global account, apart from the considerable digital elements EA handles itself. Advertisers Finance Media News electronic arts.m/SIX M/SIX pitched against incumbent Starcom (owned by Publicis Groupe), Omnicom’s Hearts & Science and Havas in a pitch handled by ID Comms. EA handles strategy, planning and.

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Retail media ad networks for Consumer Electronics Brands

Kritter

The post Retail media ad networks for Consumer Electronics Brands appeared first on Kritter. Introduction It is evident that the eCommerce sector has seen marked growth in the past […].

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LG Electronics appoints The&Partnership for global campaign promoting its new TV range

More About Advertising

The&Partnership London has been named global lead creative agency for LG Electronic’s new TV range after an international pitch for the business. The post LG Electronics appoints The&Partnership for global campaign promoting its new TV range first appeared on More About Advertising.

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FCC Fine Is a Warning to Retailers of Electronic Devices

All About Advertising Law

The proliferation of wireless and other electronic devices brings not only great opportunities but also compliance risk. These requirements apply not just to manufacturers, but also to parties that import and market electronic and wireless devices in the U.S.

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FTC Approves Administrative Settlement with Payment Processor, Electronic Payment Systems

All About Advertising Law

Yesterday, the Federal Trade Commission (FTC) moved to dismiss its long-running enforcement action against Electronic Payment Solutions (EPS) pending in the District of Arizona after the Commission voted 4-0 to approve a final settlement with EPS and certain of its owners.

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U.S.-China Relationship: Assessing the Risk of Marketing Electronics Made Outside the United States

All About Advertising Law

Just weeks after President Biden and Chinese leader Xi Jinping met face-to-face to restore dialogue between the two countries, the Federal Communications Commission adopted new rules that could limit national security threats posed by Chinese-made communications and electronic devices.

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BMB debuts for Samsung Electronics with Solid State

More About Advertising

Samsung’s Solid State range seems to consist of hard drives that let you do far more, at a price. Aimed at keen gamers and the like. London agency BMB has found its way on to the Samsung roster (it’s owned by Cheil) with this lively animated campaign for solid state technology. supposing a 50s-style US. Advertisers Agencies Creative News bmb featured samsung

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How AI can improve services revenue and customer success

Venture Beat

Having real-time data that can be modeled using AI and machine learning can help to solve customer success challenges today. Read More.

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How AI can improve services revenue and customer success

Venture Beat

Having real-time data that can be modeled using AI and machine learning can help to solve customer success challenges today. Read More.

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How AI can improve services revenue and customer success

Venture Beat

Having real-time data that can be modeled using AI and machine learning can help to solve customer success challenges today. Read More.

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How AI can improve services revenue and customer success

Venture Beat

Having real-time data that can be modeled using AI and machine learning can help to solve customer success challenges today. Read More.

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Samba TV & TCL Announce Research and Development Partnership to Build Next Generation of AI Powered Smart TVs

Martech Series

Samba TV , the leading provider of television technology and content analytics, today announced it has entered into a new multi-year research and development (R&D) venture with TCL, one of the leading consumer electronics brands in the world.

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Metaverse Marketing Gets A Reality Check At IAB Audience Connect

AdExchanger

Digital Marketing blockchain Decentraland Dolce & Gabbana Electronic Frontiers Foundation eric john featured forbes fortnite Horizon Worlds IAB IAB Audience Connect IAB Media Lab Jack Morton Worldwide Jam3 Jessica Berger Lauren Griewski Meta metaverse NFT Permission.io

Audience 118
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Rain nabs $11M to build voice products

Venture Beat

AI apps Big Data Business Cloud Commerce Data Dev Enterprise Entrepreneur Marketing Media Mobile Software technology category-/Business & Industrial category-/Computers & Electronics

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Top 7 ways to get ahead in m-commerce in 2022

Venture Beat

Business Chatbots and Virtual Assistants Commerce Convo AI Customer Engagement (using convo AI) DataDecisionMakers Marketing Mobile technology category-/Business & Industrial/Business Services/E-Commerce Services category-/Computers & Electronics/Enterprise Technology m-commerce

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Improvado offers tool for deeper marketing insights, nabs series A

Venture Beat

Data Data infrastructure Enterprise Enterprise analytics Marketing category-/Business & Industrial/Business Services category-/Computers & Electronics/Enterprise Technology data Low-code No-code marketing marketing analytics marketing insights no-code/low-code

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Jatheon Enterprise Data Archiving Wins “High Performer” Medal on G2

Martech Series

Jatheon Technologies, a tech company specializing in enterprise data archiving for compliance, FOIA management and ediscovery of electronic communication records, has announced the winning of the High Performer Winter 2023 Medal on an independent software review website, G2.

MarTech 93
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Parks Associates: 54% of US Internet Households Subscribe to Four or More OTT Services

Martech Series

Amazon, LG Electronics-Zenith R&D, MyBundle.tv, Paramount Streaming, and VIZIO to Keynote at annual Future of Video. Nandhu Nandhakumar, President & Chair, Ultra HD Forum ; SVP, Strategic Technologies, LG Electronics-Zenith R&D.

MarTech 96
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Agora Launches AI Noise Suppression

Martech Series

Agora’s AI Noise Suppression is compatible across commonly used platforms such as Web, Windows, Android, MacOS/iOS, Electron, Flutter React Native and Unity.

MarTech 85
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The Biggest Tech Trends at CES 2023, According to Marketers

Adweek

The Consumer Electronics Show, or CES, drew about 115,000 industry attendees to Las Vegas last week in the conference's first full-scale return.

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rlaxx TV Partners with Wurl to Introduce Exciting New FAST Channels

Martech Series

Content partners who are part of the Wurl network will have an effortless entry into FAST, while benefiting from the ability to customize and determine their content and determine the electronic program guide (EPG).

MarTech 85
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Metaverse Startup Burning Galaxy Soft Launches Social UGC Platform Another Earth

Martech Series

Founded by veterans from NCSOFT, 2K , Electronic Arts, Valve, JoyCity, Tencent , and PUBG in the United States , Korea and China , Burning Galaxy’s metaverse is launching on PC.

MarTech 52
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StoryFile Named CES 2023 Innovation Awards Honoree

Martech Series

StoryFile and its AI-powered conversational video platform Conversa will be honored in the field of Software & Apps at the Consumer Electronics Show in January.

MarTech 99
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Reviewed Launches AccessABILITY Awards Honoring the Best in Accessible Design

Martech Series

Highlighting eight winning products, Reviewed will present the inaugural AccessABILITY Awards as part of the 2023 Consumer Electronics Show’s (CES) official programming on Friday, January 6 at 12:30 p.m. The AccessABILITY Awards Recognize the Top Products for Consumers with Disabilities.

MarTech 91
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Stella Artois’ Stunt With The Sims Falls Foul of EA’s Lawyers

Adweek

Stella Artois has apparently called off plans to run an unofficial brand experience on Electronic Arts' gaming platform The Sims 4 after being approached by legal counsel from the makers of the game over IP infringement.

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Rain nabs $11M to build voice products

Venture Beat

AI apps Big Data Business Cloud Commerce Data Dev Enterprise Entrepreneur Marketing Media Mobile Software technology category-/Business & Industrial category-/Computers & Electronics

Agency 52
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Stella Artois Taps The Sims to Help Players Be Unfiltered and Free

Adweek

Premium Belgian beer brand Stella Artois is set for its first foray into the world of gaming with the release of an unofficial tie-in with Electronic Arts franchise The Sims, which will allow players to download and add the brand's campaign into their own virtual worlds.

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4 More States Push for Tougher Privacy Laws, Spurring Self-Governing Standards

Adweek

based nonprofit the Electronic Privacy Information Center (EPIC), is pushing for states to emulate a bipartisan federal privacy bill that was indefinitely stalled in Congress last year. Ruffled by the industry's lobbying efforts to weaken legislative privacy laws, D.C.-based

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Top 7 ways to get ahead in m-commerce in 2022

Venture Beat

Business Commerce Convo AI DataDecisionMakers Marketing Mobile technology category-/Business & Industrial/Business Services/E-Commerce Services category-/Computers & Electronics/Enterprise Technology m-commerce

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Improvado offers tool for deeper marketing insights, nabs series A

Venture Beat

Data Data Infrastructure Enterprise Enterprise Analytics Marketing category-/Business & Industrial/Business Services category-/Computers & Electronics/Enterprise Technology data Low-code No-code marketing marketing analytics marketing insights no-code/low-code

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Tresorit Expands their Product Offering by adding eSignature Function to Cloud Collaboration Platform

Martech Series

Tresorit , leading the Swiss-Hungarian end-to-end encrypted (“e2ee”) cloud collaboration specialist and subsidiary of Swiss Post announced that it is now offering its customers the ability to add electronic signatures to documents at the touch of a button.

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Data Analytics Could Prevent Testing Bottlenecks During Future Pandemics

Martech Series

Sangal , MD, MBA, FACEP, of the Yale University School of Medicine , has shown that labs can use electronic health record systems (EHRs) to ensure that scarce testing resources are optimally allocated during a pandemic.

MarTech 83
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Where is Digital Marketing Headed?

Martech Series

Brand marketing continues to experience huge shifts precipitated by the drastic changes in technology and electronic communication. How 5G and Other Technology Trends Will Drive Digital Marketing to Be More Experiential.

Banner 118
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Marketers Search For Practical Tech to Boost ROI Amid Economic Flux

Adweek

The Consumer Electronics Show, the tech industry's premier trade event, is famous for its sampling of flashy gadgets and glimpses into a far-flung future, but marketers in Las Vegas last month for CES 2023 had little appetite for flying cars or robot butlers.

ROI 194
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What Marketers Should Expect From CES This Year

Adweek

Tens of thousands of industry professionals will descend on Las Vegas this January for the first full-scale in-person Consumer Electronics Show in three years.

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Gaudio Lab Earns CTA Approval for its OTT Loudness Management Technology

Martech Series

” With the CTA Standard, electronics compatible with the standard, including iOS and Android mobile devices, TVs and automobiles will be able to support enhanced loudness normalizing systems through Gaudio Lab’s LM1.

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Adsta Selects InMobi Commerce to Bring Power of Video to Its Grocery Retail Media Network

Martech Series

This will mark InMobi Commerce’s launch into the grocery vertical, alongside existing categories, including CPG, consumer electronics, apparel, and beauty.

Retail 88
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Immersive Event Experiences That Drove Participant Experiences

Martech Series

Some of the most immersive B2B technology events in recent years include: CES (Consumer Electronics Show): This annual event takes place in Las Vegas and showcases the latest in consumer technology and innovation, including emerging B2B technologies.

MarTech 85
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How Hollywood Is Grappling with the Rise of Generative AI in TV and Movies

Adweek

At the Consumer Electronics Show in Las Vegas this year, Hollywood insiders and AI experts discussed how emerging tech like voice cloning, Artificial Intelligence CES

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Black Friday Bounces Back With Record-Breaking Online Sales

Adweek

billion online, buying everything from toys to electronics to exercise equipment this Black Friday, according to Adobe Analytics. Unlike last year's lackluster start to the holiday shopping season, this time around consumers are back to breaking sales records. shoppers spent $9.12

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Back Market Hires OMD’s Luke Forshaw as First UK Marketing Chief

Adweek

Back Market, the online marketplace dedicated to refurbished electronic devices, has hired Luke Forshaw as its head of brand and marketing for the U.K.

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Dell Lays Out a Vision for Sustainable Gadgets With Latest Modular Laptop Concept

Adweek

Dell is unveiling a new proof-of-concept laptop that offers a glimpse at how gadgets of the future could be designed with electronic waste minimization in mind--if and when the company begins to mass-produce the type of easily repairable and recyclable components the computer contains.