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In 2023, the retail media story is bigger than just CPG brands

Digiday

Less than 5% work in the technology, consumer electronics or services industries. This includes advertisers in consumer electronics (92%), apparel and footwear (76%) and other specialty retail (75%). These segments were then targeted using direct mail and offsite displays.

Retail 68
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Connecting with Today’s Super Consumers: Mobile Moms

InMobi

They can purchase anything from to family items like clothing and household products to other products, such as consumer electronics, or services, such scheduling doctor’s appointments. Mobile moms are a more empowered shopping group than ever. Align your advertising content for moms to consume on their mobile devices.

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The Mobile Opportunity for Travel Marketers

InMobi

Mobile phones are now used not only to search for information but also to pay for goods and services, coupled with the seamless exchange of information electronically. M-commerce - is also playing an increased role in improving and enhancing the travel experience for travelers.

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10 Best Facebook Advertising Strategies to Drive More Revenue

Single Grain

ASUS, one of the top electronics brands, reduced their cost per add-to-cart by 30% with their Facebook and Instagram reel advertisements featuring the world’s first digital model, Shudu. Besides bringing an innovative touch to your paid ads campaign, collaboration for ads with AI is cost-effective.

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RevContent Vs Taboola: Which is the best bet?

Lemonads

Let’s get a better view: As we can notice from the stats above, Taboola has better usage coverage in more website categories, especially in Arts & Entertainment, Computers Electronics & Technology, News & Media, and Games. But let’s see more! Let’s check what both can offer!

CPM 52
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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

Advanced campaign consultation, including geo-targeting and day-parting. They have worked with companies in industries like apparel, supplements, cosmetics, food & beverages, and consumer tech & electronics. Finding relevant target audiences based on campaign goals. Creating campaign progress reports regularly.

Agency 52
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Best Analytics Agency: Top 8 Choices for 2022

Single Grain

What They Do Best: They have a best-in-class marketing team that utilizes their analytical skills to identify your target market and work on making your site more visible to your audience. The team at WebFX uses different analytics tools to craft value-driven search ads, display ads, geo-targeted ads , and remarketing campaigns.

Agency 52