Ad Rants

NOVEMBER 6, 2023

Target Audience While it's important to have your billboard visible to as many people as possible, you also need to ensure that the right people see it. Think about your target audience and where they're likely to be. Or if you're advertising a new tech gadget, you may want to place your billboard near a popular electronics store.

Electronics 202

Electronics Audience Brand Awareness Fashion 202

Digiday

JANUARY 28, 2024

that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). In November, some of the top publishers by traffic in the U.K. The ICO warned upwards of 100 of the top sites in the U.K.

Cookies 85

Cookies Pop-Up Electronics GDPR 85

Aronson Ads

NOVEMBER 10, 2021

It requires the ability of writers to conduct proper product research and analysis to effectively represent a brand and its product while communicating the key product benefits to the intended target audience. It’s up to the writers to use their research and analysis skills to deduce who that audience may be. Research Your Product.

Audience 40

Audience Electronics Entertainment Communications 40

Ad Beat

MARCH 6, 2024

But, from a B2C perspective, the company is best known for appliances and other electronics products. percent as of Q4 2023 … Source: Statista …and it’s also a major player in countless other consumer electronics niches, including smart TVs, refrigerators, and laptops.

Electronics 82

Electronics Display Advertising Impressions Video Ads 82

Digiday

MARCH 27, 2023

Less than 5% work in the technology, consumer electronics or services industries. This includes advertisers in consumer electronics (92%), apparel and footwear (76%) and other specialty retail (75%). but any brand that wants to target audiences based on first-party data can benefit from retail media networks.”

Retail 70

Retail Geo targeting Electronics Media 70

Martech Series

JANUARY 3, 2023

Partnership will bring new content partners to rlaxx TV’s global audiences. Content partners who are part of the Wurl network will have an effortless entry into FAST, while benefiting from the ability to customize and determine their content and determine the electronic program guide (EPG). Co-Founder and COO, Wurl.

Electronics 85

Electronics Entertainment Audience MarTech 85

Martech

OCTOBER 20, 2023

Shoppable ads are beginning to make an impact on smart TV audiences, with 55% in a new survey sample recalling seeing shoppable ads and 50% admitting to interacting with them. Clothing, electronics, food and food delivery were the most popular products purchased through shoppable ads. The connected future.

Food 103

Food Electronics MarTech Audience 103

All About Advertising Law

AUGUST 12, 2022

While service providers to “covered persons” under the CFPA are already subject to the Act, Congress carved out an exception for service providers offering or providing to covered persons “time or space for an advertisement for a consumer financial product or service through print, newspaper, or electronic media.” Theoretically, yes.

Electronics 98

Electronics Marketing Machine Learning Media 98

Ad Monsters

JANUARY 12, 2024

” – Michael Scott, VP of Sales and Ad Operations, Samsung Electronics America Will We Get Measurement Right in 2024? ” – Cathy Oh, Head of Marketing, Samsung Electronics America “Viewability is top of mind for us as it is a crucial CTV metric. .”

Viewability 101

Viewability Electronics Retail Audience 101

Martech

JANUARY 9, 2023

At CES, 3D cloud streaming platform Oorbit announced a partnership with LG Electronics, allowing users to engage in immersive experiences on LG TV sets. PIXELYNX was cofounded by Grammy-winning producer Deadmau5 and electronic musician and DJ Richie Hawtin. Immersive music. Why we care.

Electronics 86

Electronics MarTech Audience 86

AdvertiseMint

JANUARY 20, 2024

With millions of active customers and a streamlined logistics network, Amazon FBA provides a platform for Amazon sellers to reach a global audience. Electronics and accessories. The electronics category remains a timeless favorite among online shoppers. Do you know the best products to sell on Amazon FBA?

Electronics 52

Electronics Fashion Shipping Education 52

Martech Series

JANUARY 8, 2023

Under the terms of the agreement, OMG will be able to combine audience data from Omnicom’s Omni marketing orchestration system with Albertsons Media Collective data – including near-real time data from more than 30 million consumers who shop at Albertsons every week – to buy CTV advertising directly within The Trade Desk platform.

Media 76

Media Retail eCommerce Electronics 76

illumin

APRIL 23, 2024

By the time this ad was released in 2022, the brand had already integrated more than 9 million kilograms of recycled electronics into its new products. They’re doing the hard part of building environmentally sustainable practices into their business and using Earth Day as an effective time to share those initiatives with their audience.

Entertainment 52

Entertainment Electronics Education Ad Tech 52

Digital Turbine

JULY 24, 2023

Let’s dive into three myths about mobile games and the holidays: Myth #1 – Holiday Shoppers Don’t Play Mobile Games Mobile gamers are not a niche audience: 67% of holiday shoppers play games on their smartphones. This includes 70% of parents, obviously a big audience for the season.

Electronics 52

Electronics Audience Advertising Marketing 52

VideoWeek

MARCH 9, 2023

However Alex Hole, vice president and general manager of Samsung Electronics Europe, argues that Netflix and other SVOD services may want to take note of the cultural shifts which are driving audiences towards FAST, and move FAST up their own agendasTV. Now, FAST is one of the industry’s hottest topics. And this is no fleeting trend.

Audience 116

Audience Electronics Impressions Advertising 116

Martech

DECEMBER 29, 2023

Click here to take the survey Shoppable ads will connect the dots for retail and beauty, especially among Gen Z Shoppable ads on Roku have gained heavy involvement from traditional retailers like Walmart, along with traditional and direct-to-consumer brands in health and beauty, electronics, home and consumer packaged goods.

eCommerce 113

eCommerce Retail Electronics Conversion 113

Martech

OCTOBER 23, 2023

Tim has held senior IT roles at global corporations such as Philips Electronics and National Semiconductor, and he served as CIO of the All Covered division at Konica Minolta Business Solutions USA. The volume of social media followers is also taken into account to validate that list member posts are of interest to a wide audience.

Pharmaceuticals 115

Pharmaceuticals Electronics Healthcare MarTech 115

Martech Series

SEPTEMBER 20, 2022

PIXELYNX , the music metaverse gaming platform founded by groundbreaking electronic musicians and technology visionaries Joel Zimmerman aka deadmau5 and Richie Hawtin aka Plastikman , announced today a partnership with Laylo , a creator messaging and CRM platform designed for drop notifications and fan engagement.

Electronics 82

Electronics MarTech Communications Audience 82

Martech

JULY 14, 2021

About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems. If your audience doesn’t care about the content you deliver, they won’t be opening your emails very often.

Healthcare 114

Healthcare Marketing Cookies Electronics 114

AdvertiseMint

SEPTEMBER 7, 2023

If you have a garage of handbags, sports collectibles, toys, consumer electronics, home appliances, etc., Electronics If you have gently used major appliances, you can list them in the “Electronics” category. You should consider hiring an Amazon advertising agency to promote your listings and reach a wider audience.

Shipping 52

Shipping Electronics Food Audience 52

Digital Turbine

JULY 31, 2023

Find That Holiday Magic Summer sales like Prime Day can serve as a training ground for Black Friday and Cyber so this is the time to take note of what resonates with their audience and drives action. Forget Those Myths About Holiday Shoppers and Mobile Gaming A common misconception is that mobile games only provide a niche audience.

Electronics 52

Electronics Retail Conversion Audience 52

AdvertiseMint

OCTOBER 9, 2023

It allows sellers to reach a broader audience and compete effectively. It offers a vast and diverse range of clothing styles, brands, and sizes, catering to a wide audience. Additionally, these sales often offer a diverse range of items, from vintage collectibles to gently used furniture, electronics, clothing, and more.

Electronics 52

Electronics Retail Shipping Fashion 52

Martech Series

SEPTEMBER 29, 2022

In the future, ChainGuardians will also launch a new $100,000 grant opportunity in a different business sector, such as wine and spirits, toys, electronics and music. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Manufacturing 76

Manufacturing Fashion Electronics Finance 76

Martech Series

SEPTEMBER 12, 2022

HARMAN, a wholly-owned subsidiary of Samsung Electronics Co., Metaverse – The Consumer Zeitgeist: The panel will address how brands are reaching Gen-Z audiences in the metaverse, and how the metaverse, NFTs and Web 3.0 The winner will be determined by live audience voting. The HARMAN-XTC Challenge finalists are: Chargd.

Electronics 88

Electronics Entertainment Communications MarTech 88

VideoWeek

MARCH 5, 2024

We’ve been working with News Corp Australia across lots of their brands, from Moët & Chandon through to travel and electronic goods. We have a suite of different ways to engage audiences. It’s growing the footprint of the brand out into the market. Who uses the product? Publishers can be very set in their processes.

eCommerce 59

eCommerce Rich Media Conversion Rate Electronics 59

InMobi

APRIL 18, 2016

A study by the Erasmus University showed that once men found a brand that worked for them, they were more likely to stick with it, which is especially true for apparel, automobiles, financial services and home electronics, while women showed a greater degree of loyalty if they received a good service.

Audience 52

Audience AutoMobile Impressions Electronics 52

Martech

JANUARY 5, 2024

Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting. Forrester categorized RMNs as an “emerging” technology, signaling that growth, as well as growing pains, are to be expected.

Retail 96

Retail Media Cookies Electronics 96

Martech Series

JANUARY 26, 2023

What’s more, it’s relevant to ecommerce vendors of all types, from fashion to electronics.” Marketing Technology News: Influencer Marketing Trends for 2023 Determined to see that all advertisers should benefit from programmatic advertising, the Preciso team remains on a mission to open the market to smaller brands.

eCommerce 84

eCommerce Machine Learning Display Advertising Electronics 84

Martech Series

JANUARY 31, 2023

“It’s extremely helpful to know which post formats are generating the most engagement so that marketers can fully lean into the type of content that best resonates with their audience,” said Emplifi CMO Zarnaz Arlia. “To The data revealed that the most effective post times depend on audience demographics and the nature of the platform.

CPC 87

CPC Marketing Click Through Rate Electronics 87

AdvertiseMint

SEPTEMBER 28, 2023

Electronics and accessories. Watch out for trending electronics and stay up-to-date with the latest releases. You can make sales by curating a niche subscription box with items that cater to a specific audience’s interests. Gadget lovers are always looking for the latest tech gadgets and accessories. Subscription boxes.

Electronics 52

Electronics Fashion Shipping Manufacturing 52

Martech

NOVEMBER 10, 2023

With reach in the Americas, Europe, APAC, and China, it provides access to a very large, international audience. For huge industries ranging from food, to CPG, to retail, to consumer electronics we will see 33% plus of their budgets move this way over time and those are enormous categories.”

Retail 103

Retail Electronics Media SEO 103

InMobi

OCTOBER 15, 2021

Top answers include home goods (26%), home electronics (21%), toys (20%), apparel (20%) and beauty products (18%). For home electronics, consumers say they will be shopping with Amazon (46%), Walmart (35%), Best Buy (27%) and Target (25%). Differ your messaging based on audiences. Let us know on social media!

Electronics 52

Electronics Retail Shipping Audience 52

Martech

MAY 2, 2023

It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. Audiences are moving to streaming services for traditional TV content like movies and sports. This means that we have the number one addressable footprint in the U.S.”

Retail 104

Retail Electronics Manufacturing MarTech 104

Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns.

Marketing 110

Marketing Audience Communications Electronics 110

InMobi

NOVEMBER 11, 2021

Here’s what the data highlights for the toy, home electronics, apparel and beauty sectors. Home Electronics Daily net installs are on the rise for Amazon and Walmart. Toys and Electronics: Most Target and Walmart app owners are women, while the majority of Best Buy and Amazon app owners are men.

Retail 52

Retail Electronics Conversion Rate Audience 52

Basis

JANUARY 12, 2023

The 2023 Consumer Electronics Show (CES) in Las Vegas was characterized by a certain sobriety—not at the restaurants or craps tables, of course, but certainly in the spaces where marketing and media were discussed. Here’s some good news for marketers struggling with the chaos of the connected TV landscape: Four of the biggest U.S.

Electronics 52

Electronics Marketing Conversion Agency 52

Martech Series

AUGUST 31, 2022

The evolving message is informed by contextual signals like day, time, programming type, programming genre, household-level audience information, inferred buyer journey stage, current weather and proximity to the nearest supporting retailer.

Retail 73

Retail Electronics MarTech ROI 73