Adweek
APRIL 19, 2024
We live in an attention economy. The ecommerce space is filled with companies not only competing for revenue but also consumer awareness. And ecommerce giant Temu is giving competitors a run for its advertising budget. Temu's strategic takeover of advertising space on Meta, Google and other platforms is impossible to ignore. Reports and industry pros.
AdExchanger
APRIL 19, 2024
Netflix grew its overall revenue by 15% year over year, largely driven by account growth, thanks to anti-password sharing tactics. It also unveiled new ad measurement options for advertisers. The post Netflix Announces New Ad Measurement Options Ahead Of The Upfronts appeared first on AdExchanger.
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Adweek
APRIL 19, 2024
As a content creator, Jayde Powell has completely immersed herself in the creative world. In the process, the influencer-writer-speaker has picked up a breadth of expertise, which has led to recognition by trades like ADWEEK, Business Insider and Hashtag Paid. She's also built an engaged fanbase that not only understands her brand of humor, but.
Ad Monsters
APRIL 19, 2024
Sowing Seeds of Strategy: Kate Lavin, Editorial Director, Marijuana Business Daily, shares her insightful approach to cannabis content in a complex regulatory landscape. In a world where the green of cannabis meets the red tape of regulation, Kate Lavin, Editorial Director at Marijuana Business Daily ( MJBizDaily ), cultivates a unique blend of compliance and creativity.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
APRIL 19, 2024
Caitlin Clark may soon receive an eight-figure payday from Nike. But brands have already known her value for some time. As initially reported by The Athletic earlier this week, Clark is likely to sign her first professional shoe deal with Nike--her name, image and likeness (NIL) rights partner during her years at the University of.
Martech
APRIL 19, 2024
It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
APRIL 19, 2024
Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo.
Adweek
APRIL 19, 2024
On a recent sweat-soaked Sunday night at Coachella, Lupe Fiasco was headlining a raucous Heineken House show, proving there's plenty of appetite for rap at the festival best known for pop, indie and crossover genres.
Ad Monsters
APRIL 19, 2024
At Sharethrough’s recent Green Media Summit, industry vet Brian O’Kelley shared the keys to fixing the ad tech ecosystem’s damage. It almost feels like Brian O’Kelley, CEO and founder of Scope3, just stepped off the operating table. While on stage at Green Media Summit, he openly shared his surgery experience with the audience, not hesitating to discuss his recent ordeal.
Adweek
APRIL 19, 2024
Veteran marketer Kristin Harrer has been appointed to the post of senior vice president and chief brand officer of T-Mobile, the company confirmed to Adweek. In a LinkedIn post, T-Mobile's president of marketing, strategy and products Mike Katz lauded Harrer's "wealth of experience and a proven track record of building brand strength and leading revenue.
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Martech
APRIL 19, 2024
Consumer privacy has become a major focus in the digital advertising industry. New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. As leaders in this field, it is our responsibility to adapt and evolve. It’s not enough to just comply with regulations. We must always serve the best interests of consumers.
MNTN
APRIL 19, 2024
Here at MNTN, we know ( and have covered ) that when it comes to Connected TV, a lot of what is “new” is technically based on an “old” idea. But when it comes to the actual TV and movie content, viewers don’t really see a difference between the two. A new study makes that clear: despite tons of new streaming originals and content being released across every service, every day, 85% of CTV ad inventory still runs against linear TV programming.
Martech
APRIL 19, 2024
Studies show that loyal customers are responsible for as much as 65% of all brand purchases. In turbulent economic times, when consumers become warier with every penny they spend and brands are increasingly desperate to keep the income flowing, loyalty programs play a pivotal role in fostering retention and increased spending. But creating a loyalty program that works is not easy – and it’s certainly challenging in 2024 when customers’ priorities are constantly shifting.
Bhatnaturally
APRIL 19, 2024
Every week, I attempt to curate clutter-breaking creative ads. Occasionally I share some views on industry trends. This week my compilation includes ads from South Africa, India and UK among others. Chicken Licken: make your family proud Sometimes, a round about way of connecting the product to a seemingly unconnected story works if the build [.] The post Creative ads and advertising round up: 21 April 2024 appeared first on Bhatnaturally.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
APRIL 19, 2024
Good news for people with too many documents and not enough time to read them: Adobe’s new AI Assistant can give you the “too long — didn’t read” (tl;dr) at the click of a button. AI Assistant is a chatbot-like helper that analyzes documents — PDFs, Word, PowerPoint, etc. — and prompts users with recommended questions (Adobe originated the PDF format in the early 1990s).
AdPulp
APRIL 19, 2024
This vintage TV campaign from Lone Star Beer reminds me that computer generated images (CGI) have been in use by advertisers for years. It reminds me of popular TV shows from that time. The Dick Van Dyke Show and Bewitched, in particular. It reminds me that making outrageous product claims has a long tradition. For […] The post Flashback Friday: Lone Star Beer appeared first on Adpulp.
More About Advertising
APRIL 19, 2024
Is 2024 going to be year of humour in ads? Cannes has introduced a humour category and, as Emma Hall reports, adam&eveDDB is the only UK agency to make The One Show’s humour shortlist. Goodby Silverstein is one of the rare agencies who might welcome this with confidence, having a long list of effective funnies … The post It’s set to be a funny old year in adland – Cheetos grasps the humour nettle first appeared on More About Advertising.
Spoton Digital Media
APRIL 19, 2024
It’s no secret that LinkedIn is a powerful marketing tool. As the most popular social media platform focused on professional connections, it’s an ideal place to connect with colleagues, business partners — and potential customers. LinkedIn is an excellent platform for B2B businesses to reach new audiences and nurture potential buyers, but it doesn’t come without its challenges.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Admixer
APRIL 19, 2024
Artificial intelligence (AI) is fueling a revolution in advertising technology (ad tech). The integration of AI-driven solutions is fundamentally altering industry practices. Header bidding exemplifies this transformation, with AI-powered tools enhancing decision-making, boosting efficiency, and delivering superior outcomes for advertisers and publishers alike.
VideoWeek
APRIL 19, 2024
In this week’s Week in Review: Netflix reports on ad growth, Sony mulls a bid for Paramount, and Axel Springer’s CEO explains why he no longer fears Google: it’s already won. Top Stories Netflix’s Ad Tier Grew by Two Thirds in Q1, but Scale Remains an Issue Netflix said its ad membership grew by 65 percent quarter-on-quarter in Q1 this year, following two quarters of similarly high growth, as it continues to scale its ad offering.
More About Advertising
APRIL 19, 2024
Dove’s real beauty has been bringing cosmetic purpose to the world for 20 years now and, as we embark nervously on the AI era, it’s celebrating with a promise not to AI its ‘real women’ – using lots of AI of course. Nicely judged by Soko and revealing: not least about what AI thinks are … The post MAA Ad of the Week: Dove’s new spin on AI from Brazil’s Soko first appeared on More About Advertising.
Exchange Wire
APRIL 19, 2024
This week on The Stack: TikTok Lite App Which Pays Users to Watch Videos Under EU Scrutiny; Taylor Swift Back On TikTok; UK Drafting AI Regulations TikTok made waves in this week’s digest news. Firstly, Taylor Swift made a return to [.] The post TikTok Lite App Which Pays Users to Watch Videos Under EU Scrutiny; Taylor Swift Back On TikTok appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Brid.tv
APRIL 19, 2024
Data is the most valuable resource in every business, and digital advertising is no exception. That’s why ad analytics are indispensable. They give publishers all the necessary insights into ad performance and audience behavior. However, it’s up to publishers to know how to utilize these metrics to best optimize their strategies. Table of Contents [ hide ] Why Are Ad Analytics Important for Publishers What Should Quality Ad Analytics Have?
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