November, 2023

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The case for and against Netflix’s premature venture into programmatic advertising

Digiday

For ad tech bosses eyeing a partnership with Netflix, it might be wise to prepare for a bit more waiting. Despite Microsoft Advertising’s rocky start with the streaming giant, it appears that these two industry behemoths are locked in step for the near future. However, the pressing question remains: is this alignment in their best interests? It hasn’t been all that great for either party so far.

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How Veterans Found a Second Career in Advertising and Marketing

Adweek

The military can be a great training ground for many careers. Veterans have made successful shifts to careers in security, supply chain, IT, manufacturing and law enforcement, among others. But going from the military directly to the advertising industry isn't necessarily a natural transition. Veterans are peppered everywhere in advertising and marketing, from planners and.

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Google gives advertisers new generative AI tools for the holidays

Martech

Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. The new features include: New SGE subcategories. Photo search shopping. The expansion of its virtual try-on technology. Why we care. These updates offer fresh opportunities for brands to enhance product visibility and drive potential customers toward making purchases.

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The Specialist DSPs Giving Omnichannel Giants A Run For Their Money

AdExchanger

There are no new DSPs out there. Nobody’s investing in the category. Google, Amazon and The Trade Desk won, and there’s no point trying to become another omnichannel DSP for everything. That isn’t true, mind you. What is true is that the only way to win now as a DSP is seemingly to forsake the […] The post The Specialist DSPs Giving Omnichannel Giants A Run For Their Money appeared first on AdExchanger.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Google’s PMAX Has Run Brands’ Search Ads on Porn and Piracy, claims New Adalytics Report

VideoWeek

Search ads bought through Google have ended up on a number of highly questionable sites including hardcore pornographic websites (some of which hosted bestiality content), Iranian websites which may potentially be under US Treasury Office of Foreign Assets (OFAC) sanctions, and pirated content websites among others, according to a new report from advertising analytics business Adalytics.

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Generosity and gratitude

Seth Godin

A gift doesn’t diminish the giver. Sharing creates connection, possibility and energy. And the magic of gratitude is that it improves everything it touches, especially the person who offered it in the first place. So, what holds us back? Fear. Fear of connection, of change, of seeing what is possible. It might feel safer to focus on scarcity. Generosity and gratitude often go together.

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Paste Magazine Acquires Jezebel From G/O Media in All-Cash Deal

Adweek

The independent music and entertainment publisher Paste Magazine has agreed to acquire the feminist title Jezebel from G/O Media in an all-cash deal, according to Paste editor in chief and president Josh Jackson. Paste financed the deal without raising outside capital, although the publisher wouldn't share further financial specifics. Jezebel was not profitable, according to.

Media 335
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Humanizing B2B: The key to better customer experience

Martech

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers.

Audience 130
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YouTube Is Quietly Piloting An Ad Buying Program For YouTube Shorts

AdExchanger

YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on Shorts. The post YouTube Is Quietly Piloting An Ad Buying Program For YouTube Shorts appeared first on AdExchanger.

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What’s Behind Publicis’ Rise to the Top of the Agency Group Pack?

VideoWeek

Just over ten years ago, agency holding groups Publicis Groupe and Omnicom Group shocked the industry by announcing plans to combine their businesses in a “merger of equals”. As one combined entity, the two would have overtaken WPP as the largest agency holding group in the world – their market caps of roughly $14.5 billion (Publicis) and $16.5 billion (Omnicom) surpassing WPP’s $20 billion.

Agency 125
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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The amateur presenter

Seth Godin

Not “amateur” as in the unprepared professional. Amateur as in the passionate individual, untrained but with something to say. If you’re called on to give a talk or presentation, the biggest trap to avoid is the most common: Decide that you need to be just like a professional presenter, but not quite as good. Being a 7 out of 10 at professional presenting is a mistake.

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Online branding: a digital-centric approach to developing brands

Smart Insights

Updating approaches to your online branding for the digital world Brand is No.1 I want to start with a bold statement. The online brand is the single most important element to a business or organization. If you think about what … The post Online branding: a digital-centric approach to developing brands appeared first on Smart Insights.

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Exclusive: BuzzFeed Inc. Announces Strategic Shift, Longtime Publisher Steps Down

Adweek

Culture and entertainment publisher BuzzFeed Inc. unveiled a strategic pivot during an internal meeting on Tuesday, according to two memos obtained by Adweek. The media company, which houses the editorial titles BuzzFeed, HuffPost, Complex Media, First We Feast and Tasty, is shifting to operate its sales, technical and editorial operations by brand rather than emphasizing.

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Thought leadership: The human element your marketing needs

Martech

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. In this sea of increasingly repetitive and recycled content, you need to offer something unique to capture attention.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Criteo Is Finally Not A Retargeting Company Anymore

AdExchanger

A true epoch of ad tech has passed. Criteo’s retargeting revenue was less than half the company’s total earnings in Q3, a first for the company, CEO Megan Clarken told investors during the company’s earnings call on Thursday. Criteo’s net profit ticked up a smidge – from $6.5 million in Q3 2022 to $6.6 million […] The post Criteo Is Finally Not A Retargeting Company Anymore appeared first on AdExchanger.

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Broadcasters Don’t Need to Fear Commoditisation in Programmatic Sales

VideoWeek

While some broadcasters may still harbour concerns around commoditisation of their inventory within programmatic trading tools, they needn’t be worried says Hitesh Bhatt, Senior Director, CTV/OTT, EMEA at PubMatic. In fact auction-based trading is likely to push up the price of inventory thanks to high demand and the limited supply of high quality inventory.

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“We used to do that”

Seth Godin

When electricity came along, there was a swath of industries that were trapped in an old way of thinking. The only ones that thrived were able to walk away from what they used to do and eagerly embrace something new. When the internet was young, the major book publishers had everything they needed to create a dominant search engine. After all, they were in the business of organizing the world’s information.

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Brand safety concerns mount as X (formerly Twitter) pulls out of MRC audit

Digiday

Marketers will have to keep (blindly) trusting X, formerly Twitter, when it says it’s a safe place for advertising. Unfortunately, they can’t verify those claims independently. The platform recently opted out of independent auditing by Ernst & Young for its Media Rating Council (MRC) brand safety credentials. X cited existing resource constraints and ongoing technological challenges as the reasons it could not continue with the formal audit right now, though the company is open t

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With Her

Adweek

Angel Reese was already a star, but when LSU won its first NCAA women's basketball championship in school history in April, No. 10 knew things would never be the same. "My price just went up. Today's price ain't tomorrow's price," Reese told reporters that night--with a gold crown in front of her--post-game in Dallas before.

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Email marketers may be hit by Google’s mass account removal

Martech

In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. Google initially announced the plan, which only applies to accounts that haven’t been used for at least two years, in May, giving users six months to take action. Inactive email accounts don’t engage with marketing emails and don’t respond to messages or make purchases, which means on some level, Google might be doing email marketers a favor by presenting this pu

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Programmatic CTV Is In Its Consolidation Phase

AdExchanger

Broadcasters and brands love the idea of applying digital targeting to CTV ad campaigns. But there are still roadblocks stopping CTV advertisers from fully embracing programmatic, including price and transparency (or the lack thereof). The post Programmatic CTV Is In Its Consolidation Phase appeared first on AdExchanger.

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Hulu Takeover to Expand the Disney Universe

VideoWeek

Disney has begun testing a combined Disney+ and Hulu app, as the company takes full control of the latter streaming service. Apart from allowing subscribers to watch High School Musical: The Musical: The Series and High Fidelity ( the series) in one place, how will the takeover impact the streaming landscape? The entertainment giant has held majority control of Hulu since 2019, and this month announced it would acquire the remaining one-third stake from Comcast for an estimated $8.61 billion.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Project resistance

Seth Godin

In Steven Pressfield’s classic The War of Art , he introduces the idea of Resistance. It’s the internal force that keeps us from doing our most important creative work. If an instinct, a habit or a feeling gets in the way of the work, it’s Pressfield’s Resistance. Things we would never choose to add to the flow of our days, but there they are.

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Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities

Digiday

A study from Adalytics Research explores the intricacies of Google’s Search Partner (GSP) network and asks marketers, “Does a lack of transparency create brand safety concerns for search advertisers?” The report suggests marketers booking ads via GSP — a network of thousands of sites that use its content-discovery and monetization tools — run the risk of their ads appearing alongside content few would deem brand-safe.

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Walmart Reunites Mean Girls Cast for Black Friday Ad Campaign

Adweek

On Wednesdays we wear pink. and shop new Black Friday deals. The Mean Girls cast reunite in Walmart's ad for the busy holiday shopping season. Lindsay Lohan, Amanda Seyfried and Lacey Chabert reprise their roles from the 2004 teen film for the campaign, which promotes the retailer's deals dropping each Wednesday beginning Nov. 1 through.

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

Whoa, did you just hear that? If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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GroupM Does Its Part To Kickstart Privacy Sandbox Testing

AdExchanger

With third-party cookie deprecation in Chrome beginning next year (so says Google, at least), buyers are finally building frameworks to test the Privacy Sandbox APIs. Better late than never. With support from Google, WPP-owned GroupM announced a new initiative on Wednesday to integrate Privacy Sandbox tests into the media plans of select clients over the […] The post GroupM Does Its Part To Kickstart Privacy Sandbox Testing appeared first on AdExchanger.

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6 Best Grammarly Alternatives for 2024 [Hands-on Review]

Single Grain

If you’re reading this, I’m pretty sure you know all about the useful features of Grammarly. From spelling and grammar checks to more advanced features like plagiarism detection and tone suggestions. While Grammarly may have all these features, sometimes I find myself in need of a specific tool – a more dedicated content marketing tool. In this post, I’m going to present to you the 6 best Grammarly alternatives that you’ll want to check out once you’re done reading this guide.

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Why Copacino Fujikado Held a Seattle Sendoff for Megan Rapinoe

Adweek

Megan Rapinoe became a citizen of the world during her soccer career, but for more than a decade--Seattle called her one of its own. Rapinoe played college soccer just down I-5 at the University of Portland. In 2012, before winning either of her two World Cup titles with the U.S. Women's National Team, she joined.

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Puma’s Web3 Efforts Are Paying Off and Driving Consumer Engagement

Adweek

With artificial intelligence making swift advancements every day, the metaverse--recently presumed "dead" in the industry--is silently enabling brands to bridge physical products with digital experiences, reaching new audiences and ultimately driving revenue. During Adweek's NexTech event on Nov. 15, Puma shared how its bullish Web3 initiatives dispelled common crypto critiques.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.