Digiday

NOVEMBER 6, 2023

For ad tech bosses eyeing a partnership with Netflix, it might be wise to prepare for a bit more waiting. Despite Microsoft Advertising’s rocky start with the streaming giant, it appears that these two industry behemoths are locked in step for the near future. However, the pressing question remains: is this alignment in their best interests? It hasn’t been all that great for either party so far.

Advertising 95

Advertising Ad Tech Media Marketing 95

Adweek

NOVEMBER 10, 2023

The military can be a great training ground for many careers. Veterans have made successful shifts to careers in security, supply chain, IT, manufacturing and law enforcement, among others. But going from the military directly to the advertising industry isn't necessarily a natural transition. Veterans are peppered everywhere in advertising and marketing, from planners and.

Manufacturing 339

Manufacturing Advertising Marketing 339

Martech

NOVEMBER 16, 2023

Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. The new features include: New SGE subcategories. Photo search shopping. The expansion of its virtual try-on technology. Why we care. These updates offer fresh opportunities for brands to enhance product visibility and drive potential customers toward making purchases.

Advertising 116

Advertising MarTech eCommerce 116

Seth Godin

NOVEMBER 23, 2023

A gift doesn’t diminish the giver. Sharing creates connection, possibility and energy. And the magic of gratitude is that it improves everything it touches, especially the person who offered it in the first place. So, what holds us back? Fear. Fear of connection, of change, of seeing what is possible. It might feel safer to focus on scarcity. Generosity and gratitude often go together.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdExchanger

NOVEMBER 17, 2023

YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on Shorts. The post YouTube Is Quietly Piloting An Ad Buying Program For YouTube Shorts appeared first on AdExchanger.

Advertising 138

Advertising 138

VideoWeek

NOVEMBER 20, 2023

Just over ten years ago, agency holding groups Publicis Groupe and Omnicom Group shocked the industry by announcing plans to combine their businesses in a “merger of equals”. As one combined entity, the two would have overtaken WPP as the largest agency holding group in the world – their market caps of roughly $14.5 billion (Publicis) and $16.5 billion (Omnicom) surpassing WPP’s $20 billion.

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Agency Media Finance eCommerce 124

Adweek

NOVEMBER 1, 2023

On Wednesdays we wear pink. and shop new Black Friday deals. The Mean Girls cast reunite in Walmart's ad for the busy holiday shopping season. Lindsay Lohan, Amanda Seyfried and Lacey Chabert reprise their roles from the 2004 teen film for the campaign, which promotes the retailer's deals dropping each Wednesday beginning Nov. 1 through.

Retail 363

Retail 363

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers.

Audience 133

Audience MarTech Marketing 133

Seth Godin

NOVEMBER 10, 2023

Not “amateur” as in the unprepared professional. Amateur as in the passionate individual, untrained but with something to say. If you’re called on to give a talk or presentation, the biggest trap to avoid is the most common: Decide that you need to be just like a professional presenter, but not quite as good. Being a 7 out of 10 at professional presenting is a mistake.

Audience 130

Audience 130

AdExchanger

NOVEMBER 15, 2023

With third-party cookie deprecation in Chrome beginning next year (so says Google, at least), buyers are finally building frameworks to test the Privacy Sandbox APIs. Better late than never. With support from Google, WPP-owned GroupM announced a new initiative on Wednesday to integrate Privacy Sandbox tests into the media plans of select clients over the […] The post GroupM Does Its Part To Kickstart Privacy Sandbox Testing appeared first on AdExchanger.

Cookies 131

Cookies Media Audience Agency 131

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Advertising

VideoWeek

NOVEMBER 23, 2023

While some broadcasters may still harbour concerns around commoditisation of their inventory within programmatic trading tools, they needn’t be worried says Hitesh Bhatt, Senior Director, CTV/OTT, EMEA at PubMatic. In fact auction-based trading is likely to push up the price of inventory thanks to high demand and the limited supply of high quality inventory.

Advertising 119

Advertising Ad Tech 119

Smart Insights

NOVEMBER 10, 2023

When times are tough, content marketers must keep assessing and making changes to their content strategies to ensure their content assets are working as efficiently and effectively as they can The best content strategists in 2023 already understand that, as … The post Trending content marketing techniques for 2024 appeared first on Smart Insights.

Marketing 115

Marketing 115

Adweek

NOVEMBER 29, 2023

The independent music and entertainment publisher Paste Magazine has agreed to acquire the feminist title Jezebel from G/O Media in an all-cash deal, according to Paste editor in chief and president Josh Jackson. Paste financed the deal without raising outside capital, although the publisher wouldn't share further financial specifics. Jezebel was not profitable, according to.

Media 363

Media Finance Entertainment 363

Martech

NOVEMBER 15, 2023

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. In this sea of increasingly repetitive and recycled content, you need to offer something unique to capture attention.

Marketing 131

Marketing Education MarTech Conversion 131

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Seth Godin

NOVEMBER 8, 2023

When electricity came along, there was a swath of industries that were trapped in an old way of thinking. The only ones that thrived were able to walk away from what they used to do and eagerly embrace something new. When the internet was young, the major book publishers had everything they needed to create a dominant search engine. After all, they were in the business of organizing the world’s information.

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AdExchanger

NOVEMBER 19, 2023

Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy Growth by Science. “It’s time for change.” Covato launched Growth by Science, initially as a side project in 2011 while working full time building […] The post The Problem With Ad Platform Measurement – From Someone Who Knows appeared first on AdExchanger.

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Digiday

NOVEMBER 28, 2023

A study from Adalytics Research explores the intricacies of Google’s Search Partner (GSP) network and asks marketers, “Does a lack of transparency create brand safety concerns for search advertisers?” The report suggests marketers booking ads via GSP — a network of thousands of sites that use its content-discovery and monetization tools — run the risk of their ads appearing alongside content few would deem brand-safe.

Search Advertising 101

Search Advertising Marketing Media Advertising 101

Smart Insights

NOVEMBER 2, 2023

Try these 8 new and trending customer-centric approaches to help you keep proving your value to leads and customers over email Marketing trends forecasts should be resources marketers can consult to help them set strategic priorities for the coming year. … The post 8 email marketing experience trends for 2024 appeared first on Smart Insights.

Marketing 115

Marketing 115

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Adweek

NOVEMBER 15, 2023

Culture and entertainment publisher BuzzFeed Inc. unveiled a strategic pivot during an internal meeting on Tuesday, according to two memos obtained by Adweek. The media company, which houses the editorial titles BuzzFeed, HuffPost, Complex Media, First We Feast and Tasty, is shifting to operate its sales, technical and editorial operations by brand rather than emphasizing.

Entertainment 363

Entertainment Media 363

Martech

NOVEMBER 20, 2023

Picture this: You’re at a private art showing. The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It’s perfect. They remembered what you liked, and it shows. That feeling of being special? That’s what we’re aiming for in B2B marketing. Your inbox should be more than a drop zone for flyers.

Marketing 130

Marketing Click Through Rate Conversion Communications 130

Seth Godin

NOVEMBER 7, 2023

In Steven Pressfield’s classic The War of Art , he introduces the idea of Resistance. It’s the internal force that keeps us from doing our most important creative work. If an instinct, a habit or a feeling gets in the way of the work, it’s Pressfield’s Resistance. Things we would never choose to add to the flow of our days, but there they are.

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Shipping Non-Profit 127

AdExchanger

NOVEMBER 6, 2023

Last year, when the Federal Trade Commission started cracking down on digital health companies for sharing personal information with third parties (without permission), it sent the equivalent of an Arctic wind howling through the health care industry. “That really was the temperature in the market,” said Ray Mina, head of marketing at Freshpaint, a data […] The post Meet Freshpaint, The ‘Recovering CDP’ That Pivoted Into Privacy Tech For Health Care appeared first on AdExchanger.

Marketing 130

Marketing 130

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Digiday

NOVEMBER 20, 2023

Marketers will have to keep (blindly) trusting X, formerly Twitter, when it says it’s a safe place for advertising. Unfortunately, they can’t verify those claims independently. The platform recently opted out of independent auditing by Ernst & Young for its Media Rating Council (MRC) brand safety credentials. X cited existing resource constraints and ongoing technological challenges as the reasons it could not continue with the formal audit right now, though the company is open t

Media 101

Media Marketing Advertising 101

Smart Insights

NOVEMBER 1, 2023

An integrated marketing strategy means every element of your marketing plan must contribute towards your vision for the business, or be cut out of the day-to-day workload Lack of integration between strategic vision and the tactics needed to get there … The post How to align your marketing strategy with your objectives appeared first on Smart Insights.

Marketing 114

Marketing 114

Adweek

NOVEMBER 16, 2023

Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. The 130-year-old brand is opening its vault to the public via Create Real Magic, an artificial intelligence-powered holiday card generator. Built on the combined capabilities of GPT-4 and Dall-E 2, within a few clicks.

Advertising 349

Advertising 349

Martech

NOVEMBER 14, 2023

Whoa, did you just hear that? If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race.

Marketing 129

Marketing Retail Retargeting MarTech 129

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Seth Godin

NOVEMBER 29, 2023

If you’re a freelancer or a contractor of any kind, it’s typical to be asked for an estimate or a quote. And if you’ve been doing business for a while, it’s likely that you’ve heard about price more than just about any other factor in losing an opportunity. So the pressure is on to sharpen your pencil, find the lowest price and do the best work you can under the circumstances.

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AdExchanger

NOVEMBER 9, 2023

With 2024 on the horizon, advertisers are evaluating how to invest in AI – particularly, generative AI. Reliable and practical applications, however, can be hard to find. How should a business begin thinking about its generative AI strategy against this buzzy backdrop? Start with your business objectives and how AI can amplify your unique value […] The post Generative AI in Advertising: A Road Map for Scalable Implementation appeared first on AdExchanger.

Advertising 131

Advertising 131

Digiday

NOVEMBER 6, 2023

There’s nothing new about news publishers lamenting about advertisers’ keyword blocklists and third-party verification firms flagging their content for not being brand-safe. And over the years , Black-owned media companies have shared their concerns that those keyword blocklists discriminately harm their businesses. But according to recent conversations with half a dozen executives at Black-owned publishers, this issue hasn’t improved — even for their lifestyle content.

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Impressions Conversion Media Agency 99

Smart Insights

NOVEMBER 8, 2023

Introducing a new tool to help marketers review and improve the best options for promoting content If you’re a regular reader of Smart Insights, it’s likely you’ve seen, or even better, used our Content Marketing Matrix developed with First10. It … The post The Content Distribution Matrix [#infographic] appeared first on Smart Insights.

Marketing 114

Marketing 114

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.