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The Big Story: First-Party Cookie Camouflage

AdExchanger

And the latest tweak in Safari will cut down on vendors that camouflage themselves in first-party cookie The post The Big Story: First-Party Cookie Camouflage appeared first on AdExchanger. Ad tech vendors who scrape content to build contextual segments are irking publishers.

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Though cookie alternatives are out there, agencies have their issues with them all

Digiday

Some UIDs are inferred, using deterministic or probabilistic models that mash together information gleaned from various sources – including first-party cookies, mobile IDs, IP addresses and so on,” Longacre said. That mashup might not be clean from beginning to end, from a consent basis.

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6 data collection tactics for marketing in the cookieless future

Martech

Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. First-party vs. third-party data. First-party cookies are currently supported by all browsers,” he said. 3 first-party data tactics.

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The Guardian Launches Ad New Solution for Completely Cookie-Free Audiences

VideoWeek

Looking beyond third-party cookies While many publishers are trialling ‘cookie-free’ targeting and measurement solutions in preparation for Google’s stripping of third-party cookies from its Chrome browser next year, these tools often aren’t really cookie-free in the strictest sense.

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Jebbit Releases New Zero-Party Data Innovations Enabling Brands to Create More Personalized Shoppable Commerce Experiences

Martech Series

To address this shift, Jebbit has introduced a suite of new customer engagement solutions, including Jebbit Custom Domains, which empowers brands to create their own custom domains (URLs) right from Jebbit’s Zero-Party Data Platform. Because clients own this domain, they can implement first-party cookies for tracking and segmentation.

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The cookieless mobile world: how advertisers can stay competitive

illumin

These cookies contain information such as unique user IDs, the site’s name, login details, language preferences, and more. There are two variations: first-party cookies and third-party cookies.

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Balancing Act: Navigating the Shift From Third-Party Cookies to First-Party Data Strategies

Ad Monsters

That’s primarily done using a first-party cookie, but the solution doesn’t span every device and browser a reader may visit from. . “Personalized content takes shape when publishers customize the stories and promotions, layouts and preferences, to an individual user.

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