Martech
MARCH 15, 2022
At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.
Martech
MARCH 14, 2022
For one thing, once Chrome goes dark, it will be almost impossible to see view-through conversions, i.e., if someone who viewed one of your ads didn’t click it but came to your website sometime later and converted. (A A lot of ad targeting options will probably disappear, too, though Google and others are trying to build replacements.).
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Adtelligent
MARCH 12, 2020
If the information lines up, the browser sends the relevant cookies together with the request. The first-party and third-party cookies are both data files that the web browser saves to the user’s computer. The website that user visits directly creates and stores first-party cookies.
Automatad Inc.
MARCH 23, 2022
While GA4 users still need to specify whether a website visitor is in one country or another, it will help Google wade the tricky waters of privacy-first ad targeting and data collection methods. . Related Read: What Makes the Financial Times Such a Successful Subscriber-based Online Media Publisher?
Martech
MARCH 1, 2024
The marketing impact of the death of third-party cookies To understand how to prepare for this paradigm shift, it’s important to understand the difference between first- and third-party cookies fully. It helps extend the lifetime of first-party cookies, avoiding some impact from ad blockers.
Digiday
JUNE 8, 2022
Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. The login-based ID solution.
Ad Monsters
SEPTEMBER 8, 2022
According to Google Ad Manager , PPIDs are a unique identifier assigned by a publisher to a user. Publishers will share PPIDs with Google’s programmatic demand and this process will help them customize their ads, targeting, and advertising expertise. . Google will hash that ID and pass it through to buyers for auction.
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