Exchange Wire

AUGUST 18, 2023

Although junk on the internet is not a new issue – the term “clickbait”, for example, has been in use since [.] As artificial intelligence has grown in prevalence, so too has a long-running problem for the ad industry: junk websites. The post Are AI-Powered Junk Sites a Problem for Ad Networks? appeared first on ExchangeWire.com.

Ad network 97

Ad network Clickbait Advertising 97

AdExchanger

SEPTEMBER 16, 2022

MFA is a combination of paid traffic, clickbait and other incentivized traffic, engineered to create ad impressions and generate revenue. There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA: Made-for-advertising content.

Clickbait 87

Clickbait Pop-Up Advertising Impressions 87

Ad Monsters

DECEMBER 5, 2022

Everyday consumers, particularly older Americans, are lured into social engineering scams via clickbait ads promising the secrets of investing, malicious redirects warning that their computers have been hacked, or some other scam. He too clicked on a clickbait ad and talked to scammers who persuaded him to install AnyDesk on his computer.

Clickbait 98

Clickbait Ad Exchange Education Pop-Up 98

VideoWeek

SEPTEMBER 26, 2023

They typically use sensational headlines, clickbait a nd provocative content to generate page views, which in turn generate ad revenue for the site owner. Buying paid traffic is the primary cost driver of operating an MFA business.

Clickbait 81

Clickbait Advertising Pop-Up Banner 81

Martech

NOVEMBER 28, 2022

Taboola — which The Wall Street Journal refers to as a “clickbait giant” — will be the only source of native advertising for all of Yahoo’s digital properties for the next three decades. Content publisher Yahoo announced today it is buying nearly 25% of content recommender Taboola as part of a 30-year exclusive advertising agreement.

Clickbait 113

Clickbait Native Advertising MarTech Advertising 113

Digiday

AUGUST 14, 2023

Consider this response when Digiday asked one media buyer for their stance on including MFAs in clients’ programmatic campaigns: “My mind immediately goes to clickbait. Marketers say they’re concerned about made-for-advertising (MFA) sites, but the industry lacks a clear consensus on what an MFA actually is.

Clickbait 69

Clickbait Advertising Media Marketing 69

Single Grain

JULY 17, 2023

It’s rife with templates and ways of manipulating image elements to create the right thumbnail for your style of content: MagicThumbnails is another great tool: 4) The Power of Clickbait and Trending Topics Now, let’s tackle a topic that often sparks a modicum of controversy: clickbait. Now, hold on a moment.

Clickbait 52

Clickbait Audience SEO Entertainment 52

Gods of Advertising

SEPTEMBER 6, 2016

Where’s Mr. & Mrs. Waldo? While reading the “newspaper” online I came across a couple stories that captured my attention. I clicked on them both not because they were newsworthy (they weren’t) but because they appealed to my socially & digitally trained brain.

Clickbait 49

Clickbait Media Advertising 49

Smarty Ads

FEBRUARY 13, 2020

We are living in a time of great turbulence caused by fake news, clickbait titles and, a rising phenomenon that has made a lot of noise recently, ad fraud. Even though a lot of efforts have been put into ad fraud detection, the number of fraudulent impressions stays.

Clickbait 52

Clickbait Impressions Marketing 52

Martech

AUGUST 16, 2024

They use ad blockers, provide junk email addresses on forms, and don’t fall for clickbait headlines. With the pressure to deliver results and prove the effectiveness of their efforts — often with fewer resources — it’s becoming harder to engage consumers and drive conversions. Today’s consumers are savvy.

Conversion 112

Conversion Clickbait Communications Impressions 112

Martech

NOVEMBER 11, 2024

The field has been flooded with content that’s often sold as research but is more like clickbait or marketing mythology. In 2023, Pew Research Center addressed this issue directly, stating: “…generational research has become a crowded arena.

Marketing 108

Marketing Clickbait Media MarTech 108

Ad Monsters

SEPTEMBER 17, 2024

No one knows as well as we do what drove the devolution of news toward clickbait. Also victimized were quality publishers, as monetization was (and still is) determined almost entirely by decision algorithms that ignore quality signals such as ad-to-content ratio, refresh rate, and share of returning readers.

Display Advertising 116

Display Advertising Clickbait Ad Tech Non-Profit 116

Digiday

JULY 24, 2022

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. The real surprise is that there seems to be a growing resignation that these clickbait sites are going to siphon even more money away from respected publishers. Nothing new there. In the U.S.,

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

VideoWeek

AUGUST 24, 2023

You won’t believe what happened next Ad Fontes Media found that that even legitimate publishers use “curiosity gap” headlines, also known as clickbait, and many of these outlets are rated as reliable. Therefore clickbait is not necessarily MFA, as long as it is actively serving a community or deployed alongside actual news.

Clickbait 52

Clickbait Advertising Pop-Up Audience 52

Adtaxi

JUNE 1, 2022

Email campaigns offer advertisers both of these components, provided they can deliver content with engaging subjects and genuine personality (we’ve all seen all-caps clickbait emails in our inbox calling us by name, those aren’t fooling anybody).

Clickbait 87

Clickbait eCommerce Shipping Retargeting 87

VideoWeek

FEBRUARY 6, 2024

The comments focused on how to “combat AI clickbait” and ringfence premium online content, and whether consumers are prepared for the potentially negative consequences of generative AI, “ie: a bucket load of synthesised content.”

Clickbait 64

Clickbait Cookies Display Advertising eCommerce 64

InMobi

NOVEMBER 14, 2023

Have you ever come across a website with pages overrun with banner and video ads, questionable content, and multiple clickbait-like links to similar content websites? If you have, it was probably a Made-for-Advertising (MFA) site.

Viewability 52

Viewability Advertising Clickbait Impressions 52

Basis

DECEMBER 7, 2023

It starts with a clickbait headline. These sites are built just to generate traffic: They usually pay for traffic to their site and then generate multiple ad impressions on each page. So, good old arbitrage (buying website traffic for a low cost and monetizing it via higher-paying advertisements).

Advertising 82

Advertising Pop-Up Impressions Ad Inventory 82

Media Post

MARCH 26, 2015

In a transparently desperate attempt to pander to social media's clickbait mentality, McDonald's in Europe is offering a range of clothing and home decor items such as wallpaper and bedsheets imprinted with Big Macs.

Clickbait 40

Clickbait Media 40

Digiday

FEBRUARY 2, 2023

Although Taboola and other companies in its category are sometimes known for creating clickbait content, Singolda said the goal is to generate ads that are more relevant and trustworthy.

Marketing 91

Marketing Clickbait Agency Impressions 91

Monetize More

JUNE 7, 2022

Although some publishers should expect some hiccups in the status quo of operations as with every major industry change, these sky-is-falling cookiepocalypse predictions are doomsday cult prophecies at best, and clickbait at worst. For starters, cookiepocalypse already arrived in 2020.

Cookies 52

Cookies Header Bidding Clickbait First-Party Cookies 52

VideoWeek

JULY 21, 2022

They essentially assume that all reach is equal – that one of twenty ads crammed into a clickbait slideshow is as likely to grab someone’s attention as an ad on a quality news site. But many argue that these approaches fall short.

Agency 122

Agency Viewability Impressions Clickbait 122

Monetize More

JULY 18, 2022

Embora alguns editores devam esperar algumas oscilações no status quo das operações, como em todas as grandes mudanças da indústria, estas previsões de Apocalipse do Cookie são, na melhor das hipóteses, profecias do culto do dia do juízo final, e clickbait, na pior das hipóteses.

Cookies 52

Cookies Header Bidding Clickbait Ad Exchange 52

Martech

JUNE 13, 2022

“The fact that it’s business first, and there are paying customers who are doing recruiting [there], makes it an entirely different thing than social networks that are built around only advertising, which then creates incentive for clickbait and other sensationalism.”. Shiao said.

Clickbait 99

Clickbait Conversion Communications Affiliates 99

VideoWeek

FEBRUARY 1, 2023

.” Furthermore, research indicates the heavy environmental costs of advertising on websites and content that have “no value to society”, with around 10 percent of programmatic ad spend wasted on “made for advertising” clickbait websites.

Advertising 59

Advertising Clickbait Agency Ad Tech 59

Ad Monsters

JANUARY 8, 2024

For further MFA scrutiny and cleanup, I implore the industry to start looking at the difference between buying traffic to sponsored/branded content, for example, versus misleading clickbait MFA. ” — Justin Wohl “There will certainly be more discourse, and more people (not me) complaining that Made For Advertising is a misnomer.

Cookies 106

Cookies Clickbait Ad Exchange Audience 106

Digiday

NOVEMBER 10, 2022

You have a lot of people in the middle [of the supply chain] that are taking rev-shares, and charging fees, but then you also have made-for-advertising and clickbait that really aren’t adding any value,” he added. Speaking earlier this year, he told Digiday of his ambition to make carbon emissions part of every advertiser’s decision.

Ad Tech 68

Ad Tech Clickbait Media Agency 68

Single Grain

SEPTEMBER 8, 2020

These days, many power words like these are perceived as clickbait and, as a result, receive 13.9% Don't resort to clickbait or your bounce rate will be through the roof! Which leads to the next copywriting tip… Power Words. Avoid using power words such as: Amazing. less clicks : Question? Titles that contain questions have a 14.1%

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

Lemonads

SEPTEMBER 25, 2020

Don’t use Clickbait. They won’t remember it if you offer something they don’t need but chances are they will remember if you clickbait them with something exciting and don’t end up giving them. Look at those pizza or cronut places that only offer a limited number of items a day to preserve ingredients’ freshness.

Pop-Up 52

Pop-Up CPC Clickbait A/B Testing 52

Banner Flow

DECEMBER 7, 2020

Design your ads to promote positive engagement but avoid anything is clickbait. Play around with Facebook’s ad formats. Stick carefully to the site’s rules to avoid penalties. Conclusion.

Media 98

Media Advertising Pop-Up Clickbait 98

Single Grain

MARCH 3, 2023

Don’t waste your money on gaining clicks with the help of clickbait headlines. The truth is, you should be using your ad creatives to filter out irrelevant audiences and engage with people who fit into your target personas. Get as specific with ad headlines as your campaign goal requires.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

AdvertiseMint

JUNE 28, 2023

Using your video as clickbait may lead to a negative impression, thus discouraging viewers from watching subsequent content. For instance, if your target audience struggles with acne, you could ask, “Did you know that this simple diet change can cure your acne?”

Clickbait 52

Clickbait Audience Impressions Media 52

Single Grain

JANUARY 18, 2024

Avoid Clickbait Tactics: While curiosity and controversy are effective, avoid misleading or sensationalized thumbnails. ❌ Avoid using clickbait or misleading hooks that don’t accurately represent the content of your video. Misleading thumbnails can lead to viewer disappointment and harm your credibility.

Click Through Rate 52

Click Through Rate Audience Clickbait Impressions 52

Single Grain

JULY 9, 2021

Check the network's compliance in case you plan to use clickbait. Here’s an overview of what you need to do to set up your campaign: Set your marketing objective : Choose from web traffic, lead generation and conversions according to your goals. Upload your creatives (i.e.

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

InMobi

APRIL 16, 2019

For example, if you take a CTR uplift goal, it is possible the optimization efforts takes us towards more clickbait variants that are not high “value.” This is because APM goals are closer to and reflect your true business objectives. ” This post will describe a means to optimize creatives on the basis of APM uplift.

ROI 52

ROI Impressions Clickbait Click Through Rate 52

AdvertiseMint

JULY 2, 2023

Watch out for these signs that you may be dealing with an easy money scam: Clickbait headlines : Be careful of headlines that promise to help you earn a lot of money by working part-time from home or making a certain amount per hour in a short amount of time. Falling for their tactics can be easy if you’re not cautious.

Video Ads 52

Video Ads Clickbait Retail Audience 52

Single Grain

MAY 30, 2023

Avoid using collages or generic messages similar to clickbait. Ensure that you create dynamic remarketing campaigns and generate good performance to understand responsive display advertising needs and importance. Your logo should contain the product and be clear and original without overlapping texts or buttons.

Display Advertising 52

Display Advertising Machine Learning Conversion CPC 52