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You Are Not Immune: Take Our Publishers’ State of Clickbait Survey

Ad Monsters

Clickbait ads and scams are a persistent scourge of the online publishing world, prompting the Department of Homeland Security to encourage people to install ad blocking software as a means of protection. No site, it seems, is immune, with clickbait ads appearing on even the most discerning properties. Take the Survey Now!

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How publishers are fighting clickbait ads and protecting audiences

Digiday

As a result, clickbait, offensive and misleading ads are on the rise, finding their way onto publishers’ sites, directly impacting the reader experience and ultimately hurting revenue. “Users no longer tolerate sketchy offers or scams pushed by clickbait ads,” he said.

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How Malvertising Shapes Behavior and Threatens An Industry: A Q&A with Yuval Shiboli, GeoEdge

Ad Monsters

The results show that scammers changed tactics around 2020, shifting from using auto-redirects to lure users to malicious domains, to relying on clickbait ads to take them to these destinations. 87% of Clickbait Ads From Just Two SSPs AdMonsters: Your report says that 87% of the clickbait ads you’ve measured stem from just two SSPs.

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Addressing Content Quality Concerns With Taboola’s CEO

AdExchanger

Taboola CEO Adam Singolda bristles at the terms “clickbait” and “chumbox.” Quality is subjective, he says. Also: Inside Taboola’s exclusive 30-year native advertising sales deal with Yahoo. The post Addressing Content Quality Concerns With Taboola’s CEO appeared first on AdExchanger.

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Stop Wasting Your Ad Spend On Made-For-Advertising Publishers

AdExchanger

MFA is a combination of paid traffic, clickbait and other incentivized traffic, engineered to create ad impressions and generate revenue. There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA: Made-for-advertising content.

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Are AI-Powered Junk Sites a Problem for Ad Networks?

Exchange Wire

Although junk on the internet is not a new issue – the term “clickbait”, for example, has been in use since [.] As artificial intelligence has grown in prevalence, so too has a long-running problem for the ad industry: junk websites. The post Are AI-Powered Junk Sites a Problem for Ad Networks? appeared first on ExchangeWire.com.

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Houston, We Have a Problem: Malvertising Is a Threat to Our Livelihood

Ad Monsters

Everyday consumers, particularly older Americans, are lured into social engineering scams via clickbait ads promising the secrets of investing, malicious redirects warning that their computers have been hacked, or some other scam. He too clicked on a clickbait ad and talked to scammers who persuaded him to install AnyDesk on his computer.