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How publishers are fighting clickbait ads and protecting audiences

Digiday

As a result, clickbait, offensive and misleading ads are on the rise, finding their way onto publishers’ sites, directly impacting the reader experience and ultimately hurting revenue. “Users no longer tolerate sketchy offers or scams pushed by clickbait ads,” he said.

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You Are Not Immune: Take Our Publishers’ State of Clickbait Survey

Ad Monsters

Clickbait ads and scams are a persistent scourge of the online publishing world, prompting the Department of Homeland Security to encourage people to install ad blocking software as a means of protection. AdMonsters Survey: State of Clickbait Ads and Clickbait Scams.

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This is news? “Clickbait” journalism in the digital-social age.

Gods of Advertising

Where’s Mr. & Mrs. Waldo? While reading the “newspaper” online I came across a couple stories that captured my attention. I clicked on them both not because they were newsworthy (they weren’t) but because they appealed to my socially & digitally trained brain.

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Stop Wasting Your Ad Spend On Made-For-Advertising Publishers

AdExchanger

MFA is a combination of paid traffic, clickbait and other incentivized traffic, engineered to create ad impressions and generate revenue. There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA: Made-for-advertising content.

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Conquering Ad Fraud: Top 5 Initiatives that May Help Digital Marketers

Smarty Ads

We are living in a time of great turbulence caused by fake news, clickbait titles and, a rising phenomenon that has made a lot of noise recently, ad fraud.

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Houston, We Have a Problem: Malvertising Is a Threat to Our Livelihood

Ad Monsters

Everyday consumers, particularly older Americans, are lured into social engineering scams via clickbait ads promising the secrets of investing, malicious redirects warning that their computers have been hacked, or some other scam.

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Who Is To Blame When Your Dumb-Assed Idea Bombs?

Media Post

In a transparently desperate attempt to pander to social media's clickbait mentality, McDonald's in Europe is offering a range of clothing and home decor items such as wallpaper and bedsheets imprinted with Big Macs

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AdMonsters 2022 Premium Playbook Pack

Ad Monsters

How Clickbait Ad Scams are Devised & Impact Publishers’ Sites. With scammers and bad agents lurking on your site, it is hard to escape clickbait ads in your content. How are clickbait ads getting on sites? .

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Caught between resignation and resistance, ad industry grapples with the prevalence of ‘made-for-advertising’ sites

Digiday

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. The real surprise is that there seems to be a growing resignation that these clickbait sites are going to siphon even more money away from respected publishers.

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Marketers move beyond the basics of ChatGPT with new tools

Digiday

Although Taboola and other companies in its category are sometimes known for creating clickbait content, Singolda said the goal is to generate ads that are more relevant and trustworthy.

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Why You Should Utilize Email With Ecomm Customers

Adtaxi

Email campaigns offer advertisers both of these components, provided they can deliver content with engaging subjects and genuine personality (we’ve all seen all-caps clickbait emails in our inbox calling us by name, those aren’t fooling anybody). contact us.

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No Longer a Novelty, Attention Metrics are Now Fully Ingrained in Agencies’ Planning and Measurement

VideoWeek

They essentially assume that all reach is equal – that one of twenty ads crammed into a clickbait slideshow is as likely to grab someone’s attention as an ad on a quality news site. Media measurement has arguably never faced more upheaval than it is facing right now.

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EU Report Recommends Banning Big Tech from Collecting Data for Advertising

VideoWeek

” Furthermore, research indicates the heavy environmental costs of advertising on websites and content that have “no value to society”, with around 10 percent of programmatic ad spend wasted on “made for advertising” clickbait websites.

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Why this nonprofit is using augmented reality to cut through the divisive noise of social media

Digiday

Cheng — who until now hadn’t done anything related to politics — said she tries to create content that’s “positive and useful” rather than anything that triggers anger or clickbait. Can a message from the face of a $5 bill improve America’s political discourse? Ahead of the U.S.

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Will sustainability efforts introduce a ‘green levy’ into the ad tech tax?

Digiday

You have a lot of people in the middle [of the supply chain] that are taking rev-shares, and charging fees, but then you also have made-for-advertising and clickbait that really aren’t adding any value,” he added.

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Native Advertising for SaaS: A Perfect Alternative to Facebook Ads

Single Grain

Don’t waste your money on gaining clicks with the help of clickbait headlines. There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. And how’s that going? ?

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O que está acontecendo com os cookies de terceiros?

Monetize More

Embora alguns editores devam esperar algumas oscilações no status quo das operações, como em todas as grandes mudanças da indústria, estas previsões de Apocalipse do Cookie são, na melhor das hipóteses, profecias do culto do dia do juízo final, e clickbait, na pior das hipóteses.

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What’s happening with cookies?

Monetize More

Although some publishers should expect some hiccups in the status quo of operations as with every major industry change, these sky-is-falling cookiepocalypse predictions are doomsday cult prophecies at best, and clickbait at worst.

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11 Proven Hacks to Increase Your Organic CTRs ??

Single Grain

These days, many power words like these are perceived as clickbait and, as a result, receive 13.9% Don't resort to clickbait or your bounce rate will be through the roof!

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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

Check the network's compliance in case you plan to use clickbait. The digital advertising landscape has faced some drastic changes in the past decade. With 763.5

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5 Social Media Advertising Trends | 2021

Banner Flow

Design your ads to promote positive engagement but avoid anything is clickbait. While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase.

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Today’s B2B buyers are calling the tune

Martech

The fact that it’s business first, and there are paying customers who are doing recruiting [there], makes it an entirely different thing than social networks that are built around only advertising, which then creates incentive for clickbait and other sensationalism.”.

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5 Social Media Advertising Trends | 2022

Banner Flow

Design your ads to promote positive engagement but avoid anything is clickbait. Looking for the latest social ad trends? Then check out our 2022 social media advertising trend report now!

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How to create a push ad campaign that works well

Lemonads

Don’t use Clickbait. They won’t remember it if you offer something they don’t need but chances are they will remember if you clickbait them with something exciting and don’t end up giving them. Advertisers have many ways of growing their traffic. Running push campaigns is one of them.

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How to Create Compelling Text Ads on Google (with Examples)

Single Grain

You can even use a clickbait-type headline to compel users to click on your ads – but only if it's genuine (do not fool users into clicking on a headline when the landing page copy does not match!). Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads.

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MGID Best Traffic Source? (review 2021)

Lemonads

Due to the large variety of offers’ verticals and countries that affiliates can work with, there is always a necessity to find a reliable and flexible traffic source. Many affiliates, both experienced and newbies, find native advertising a worthy alternative to social and display traffic.

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The WIR: Snap Sees Slowing Ad Demand, BT’s Sports Project with WarnerBros Discovery gets the Green Light, and IPA Bellwether shows Stagnant Ad Budgets

VideoWeek

Report Shows Advertisers Spending Up to 10 Percent of Budgets on Clickbait. Advertisers are spending around 10 percent of their budgets on clickbait sites, according to research by DeepSee, Jounce Media and Ebiquity.

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Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

Here they puree an Amazon Echo : Or you could watch them blend an iPhone , golf balls , or even a crowbar , which turns out to be a fun piece of clickbait.

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9 Tips to Take Your Blog Content from Average to Awesome

Single Grain

Including emotions like awe, joy, surprise, shock, concern and curiosity make headlines more clickable and infectious — although it’s essential to understand the difference between a good headline and a clickbait! Around 4 million blog posts are written every day. But just because everyone is creating blog content to promote their business doesn't mean that it's all great.

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How (and Why) to Conduct an Effective Blog Post Audit

Single Grain

clickbait): To make your headlines more compelling, try a few of these quick tips: Numbers: People love lists and listicles, so include numbers and facts ( 12 Ways to Include Numbers in Your Blog Post Headlines ). This post was updated October 2020.

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