Ad Monsters

APRIL 13, 2023

From 2022 to 2023, his company monitored and analyzed billions of live advertising impressions across premium websites, apps, and SSPs to assess the overall ad quality in today’s digital ecosystem. AdMonsters: Of all the impressions that are filled with ads, what percentage of those ads are scams or malicious?

Clickbait

VideoWeek

JULY 21, 2022

After all, marketers aren’t really interested in how many impressions were delivered, but how many impressions actually left an impression. Viewability seeks to refine this further – taking total reach, and discounting any impressions where you can confidently say the ad was essentially ignored. .

Viewability

Basis

DECEMBER 7, 2023

These sites are built just to generate traffic: They usually pay for traffic to their site and then generate multiple ad impressions on each page. It starts with a clickbait headline. If you only care about spend and how many impressions you generated, then maybe you do want to spend on MFAs.

Advertising

VideoWeek

SEPTEMBER 26, 2023

The release responds to calls from brands and agencies to clearly define MFA, after the Association of National Advertisers’ (ANA) found that 15 percent of programmatic ad spend goes to MFA sites, representing 21 percent of total impressions. Buying paid traffic is the primary cost driver of operating an MFA business.

Clickbait

Single Grain

SEPTEMBER 8, 2020

These days, many power words like these are perceived as clickbait and, as a result, receive 13.9% Don't resort to clickbait or your bounce rate will be through the roof! In Google Search Console, however, you might notice that the query receiving the highest impression count is “video engagement.”. less clicks : Question?

Click Through Rate

Smarty Ads

FEBRUARY 13, 2020

We are living in a time of great turbulence caused by fake news, clickbait titles and, a rising phenomenon that has made a lot of noise recently, ad fraud. Even though a lot of efforts have been put into ad fraud detection, the number of fraudulent impressions stays.

Clickbait

Digiday

JULY 24, 2022

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. The real surprise is that there seems to be a growing resignation that these clickbait sites are going to siphon even more money away from respected publishers. Nothing new there. In the U.S.,

Clickbait

Digiday

FEBRUARY 2, 2023

Although Taboola and other companies in its category are sometimes known for creating clickbait content, Singolda said the goal is to generate ads that are more relevant and trustworthy. It’s astonishing that a computer can write to the voice of Ryan Reynolds, but it’s not the most impressive,” he said.

Marketing

InMobi

NOVEMBER 14, 2023

Have you ever come across a website with pages overrun with banner and video ads, questionable content, and multiple clickbait-like links to similar content websites? A study by American National Advertisers (ANA) found that MFA sites represent 21% of impressions and capture up to 15% of ad spend. But why all this noise now?

Viewability

Single Grain

JULY 9, 2021

Reach : Between 180-500 million daily impressions. Check the network's compliance in case you plan to use clickbait. Targeting options : Location-based, browser, browser language, device type, operating system, and mobile connection. Top websites : International Business Times, MSN, The Week, Newsweek, HITC, Inquisitr. Revcontent.

Native Advertising

VideoWeek

AUGUST 24, 2023

The move follows the Association of National Advertisers’ (ANA) finding that 15 percent of programmatic ad spend goes on MFA sites, representing 21 percent of total impressions. Therefore clickbait is not necessarily MFA, as long as it is actively serving a community or deployed alongside actual news.

Clickbait

InMobi

APRIL 16, 2019

Rather than go with Click-Through Rate (CTR), or Installs per 1,000 impressions (IPM), or even Click to Install (CTI), we recommend optimizing on Actions per 1,000 impressions (APM). For example, Lifetime Value per 1,000 impressions (LTVM) is an APM metric.

ROI

Monetize More

JUNE 7, 2022

Although some publishers should expect some hiccups in the status quo of operations as with every major industry change, these sky-is-falling cookiepocalypse predictions are doomsday cult prophecies at best, and clickbait at worst. For starters, cookiepocalypse already arrived in 2020. The revenue on those platforms didn’t go to zero.

Cookies

Smart-Hub

MARCH 19, 2024

When designed properly, they can give a strong first impression. CTR (a click-through rate) is the number of clicks compared to the number of ad impressions. Reach is the number of unique users who have seen an ad, while impressions refer to the number of times the ad was displayed. Work on the body copy.

ROI

Single Grain

OCTOBER 12, 2023

Work With Us 3) Presentation: TED TED has amassed an impressive following of 19.9M If you don’t know anyone impressive and don’t have a brand, think about how you can make it worthwhile for someone to speak for you. If you bring on a host of impressive speakers, your audience will be much more impressive.

Impressions

AdvertiseMint

JUNE 28, 2023

The goal is to make it captivating and leave a lasting impression. So, providing high-quality content that leaves a positive impression is crucial. Using your video as clickbait may lead to a negative impression, thus discouraging viewers from watching subsequent content. That’s how powerful a hook can be.

Clickbait

Lemonads

SEPTEMBER 25, 2020

Don’t use Clickbait. They won’t remember it if you offer something they don’t need but chances are they will remember if you clickbait them with something exciting and don’t end up giving them. The more impressions you get the more bids you win. They’re always full and the line attracts even more people.

Pop-Up

VideoWeek

JULY 22, 2022

Report Shows Advertisers Spending Up to 10 Percent of Budgets on Clickbait. Advertisers are spending around 10 percent of their budgets on clickbait sites, according to research by DeepSee, Jounce Media and Ebiquity. AdPlayer.Pro Surpasses 52 Million Daily Served Impressions.

Clickbait

Single Grain

JANUARY 18, 2024

Avoid Clickbait Tactics: While curiosity and controversy are effective, avoid misleading or sensationalized thumbnails. Remember: The thumbnail is often the first impression potential viewers have of your video, so it plays a crucial role in attracting clicks and viewers. It gives the audience a reason to stay and watch more.

Click Through Rate

Single Grain

MAY 30, 2023

And with more impressions and clicks, your conversion rate also improves. You should try to use as many as possible because using the same image for every ad impression might reduce the number of conversions. Avoid using collages or generic messages similar to clickbait.

Display Advertising

Single Grain

APRIL 21, 2025

Signs of Twitter/X shadow banning include: Tweets not appearing in search results Replies missing from conversation threads Significant reduction in impressions Content not appearing in followers’ timelines YouTube YouTube can temporarily hide videos with controversial keywords or potentially harmful content while they’re under review.

Clickbait

AdvertiseMint

JULY 2, 2023

So, you can decide how much to pay per video view, click, or impression. Watch out for these signs that you may be dealing with an easy money scam: Clickbait headlines : Be careful of headlines that promise to help you earn a lot of money by working part-time from home or making a certain amount per hour in a short amount of time.

Video Ads

VideoWeek

JUNE 23, 2023

The study found that advertisers spend $13 billion annually on clickbait and made-for-advertising (MFA) websites, which is 15 percent of their total ad spend. “They chase cheap CPMs … However, in the media world not all inventory and not all impressions are equal.

GDPR

Single Grain

FEBRUARY 17, 2020

According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions. Here they puree an Amazon Echo : Or you could watch them blend an iPhone , golf balls , or even a crowbar , which turns out to be a fun piece of clickbait. The wackier, the better.

Education

Lemonads

DECEMBER 17, 2020

Tens of thousands of affiliates successfully perform their best results with MGID’s traffic volume of up to a billion impressions globally each month. Generally about MGID MGID is an innovative pioneer in native advertising with an impressive number of AdTech awards that drive revenue growth for all the ecosystem participants.

Native Advertising

Single Grain

JANUARY 19, 2024

The right copy not only grabs attention but also conveys your brand message succinctly, creating a lasting impression. Think of this as your chance to create clickbait-worthy titles (but not actual clickbait!) It’s the first point of contact between your brand and potential customers, acting as a digital handshake.

Conversion Rate

Ad Monsters

DECEMBER 20, 2022

While automation has done wonders for publishers’ impressions, a few breaches remain in the armor. The major breach is that monetization of impressions often trumps the quality of an ad. How Clickbait Ad Scams are Devised & Impact Publishers’ Sites. How are clickbait ads getting on sites? . It begs the question: .

Clickbait

Martech

AUGUST 16, 2024

They use ad blockers, provide junk email addresses on forms, and don’t fall for clickbait headlines. Direct mail, handwritten notes, or personalized gifts can go a long way in making a lasting impression with potential customers and help foster positive emotions. Today’s consumers are savvy. Something needs to change.

Conversion

Ad Monsters

FEBRUARY 3, 2025

Each year, we analyze over one trillion impressions across premium websites, apps, and SSPs to track emerging threats. Malvertisers are increasingly exploiting social engineering tactics to deceive users, with holiday shopping events like Thanksgiving and Black Friday fueling a surge in clickbait scams.

Clickbait

Adtelligent

APRIL 4, 2025

According to the IAB ad fraud definition , ad fraud (also referred to as invalid traffic (IVT), is the fraudulent representation of online advertising impressions, clicks, conversions, or data events, to generate revenue. 70%+ of users find online ads untrustworthy, due to scams like clickbait. What Is Ad Fraud?

Clickbait