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How Malvertising Shapes Behavior and Threatens An Industry: A Q&A with Yuval Shiboli, GeoEdge

Ad Monsters

From 2022 to 2023, his company monitored and analyzed billions of live advertising impressions across premium websites, apps, and SSPs to assess the overall ad quality in today’s digital ecosystem. AdMonsters: Of all the impressions that are filled with ads, what percentage of those ads are scams or malicious?

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Apply this Ridiculously Effective Creative Optimization Technique to Maximize ROI

InMobi

Before we get started, let’s delve into why A/B testing is necessary and how it helps in maximizing campaign performance. Rather than go with Click-Through Rate (CTR), or Installs per 1,000 impressions (IPM), or even Click to Install (CTI), we recommend optimizing on Actions per 1,000 impressions (APM).

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How to create a push ad campaign that works well

Lemonads

Don’t use Clickbait. They won’t remember it if you offer something they don’t need but chances are they will remember if you clickbait them with something exciting and don’t end up giving them. The more impressions you get the more bids you win. They’re always full and the line attracts even more people.

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11 Proven Hacks to Increase Your Organic CTRs ??

Single Grain

These days, many power words like these are perceived as clickbait and, as a result, receive 13.9% Don't resort to clickbait or your bounce rate will be through the roof! In Google Search Console, however, you might notice that the query receiving the highest impression count is “video engagement.”. less clicks : Question?

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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

When designed properly, they can give a strong first impression. CTR (a click-through rate) is the number of clicks compared to the number of ad impressions. Reach is the number of unique users who have seen an ad, while impressions refer to the number of times the ad was displayed.

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YouTube Mistakes: What NOT to Do When Starting a YouTube Channel

Single Grain

Avoid Clickbait Tactics: While curiosity and controversy are effective, avoid misleading or sensationalized thumbnails. Test Different Styles: Don’t be afraid to experiment with different styles and formats to see what resonates best with your audience. Misleading thumbnails can lead to viewer disappointment and harm your credibility.

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MGID Best Traffic Source? (review 2021)

Lemonads

Tens of thousands of affiliates successfully perform their best results with MGID’s traffic volume of up to a billion impressions globally each month. Generally about MGID MGID is an innovative pioneer in native advertising with an impressive number of AdTech awards that drive revenue growth for all the ecosystem participants.