InMobi

APRIL 16, 2019

Before we get started, let’s delve into why A/B testing is necessary and how it helps in maximizing campaign performance. Rather than go with Click-Through Rate (CTR), or Installs per 1,000 impressions (IPM), or even Click to Install (CTI), we recommend optimizing on Actions per 1,000 impressions (APM).

ROI 52

ROI Impressions Clickbait Click Through Rate 52

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. When designed properly, they can give a strong first impression. ROI Metrics for Native Advertising The selection of KPIs for any campaign depends on its goals. shares, comments, etc.)

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

JANUARY 18, 2024

Avoid Clickbait Tactics: While curiosity and controversy are effective, avoid misleading or sensationalized thumbnails. Test Different Styles: Don’t be afraid to experiment with different styles and formats to see what resonates best with your audience. Misleading thumbnails can lead to viewer disappointment and harm your credibility.

Click Through Rate 52

Click Through Rate Audience Clickbait Impressions 52