InMobi

JULY 5, 2023

Brands that effectively bring their identity into performance marketing can create a lasting impression on users. A/B Testing Advantages and Best Practices: A/B testing allows app marketers to experiment with various creatives, ad formats, and strategies. It helps optimize user engagement and conversion rates.

A/B Testing 52

A/B Testing Conversion Rate Impressions Audience 52

Martech Series

NOVEMBER 8, 2022

Not only can we provide our clients with previously unattainable performance metrics, we’re enhancing the consumer experience and creating deep, multi-layer impressions with attendees using Tapple,” said Martin Rubio , Tapple user and Partner at Efex Marketing. A/B Testing Performance. Consumer engagement rankings.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

Martech Series

FEBRUARY 14, 2023

TMB implemented an A/B test through Magnite’s Demand Manager resulting in a 7.8% Demand Manager is Magnite’s wrapper services solution that empowers publishers with tools, insights, and data to tune Prebid to their specific needs, creating value for every impression. increase in rCPMs across all of their wrappers.

Ad Server 80

Ad Server Media A/B Testing Entertainment 80

Martech Series

JUNE 14, 2022

Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. ” The updated IIG measurement standards: Re-examines the 10-second cumulative exposure duration for counting a valid impression including “sight, sound, and motion”, as well as 3D and virtual environments.

Viewability 77

Viewability A/B Testing Impressions Entertainment 77

Monetize More

MARCH 27, 2023

Ad Optimization When selecting ad sizes, it’s important to test and optimize to find the most effective sizes for your website. A/B testing can be a helpful tool for comparing the performance of different ad sizes. The top 5 highest-earning ad sizes in 2023 Wide ad sizes can expand your income altogether.

A/B Testing 97

A/B Testing Banner Ad Space Pop-Up 97

Digital Remedy

MAY 31, 2022

Market A/B T esting . The issue with market A/B testing is that no two markets behave exactly alike, no two markets contain populations that are comprised of the exact same demographics and interests, and the background noise can reach dangerous levels.

Control Group 98

Control Group Impressions A/B Testing Ad Space 98

Martech Series

OCTOBER 10, 2022

Merchants were able to set up their campaigns within the space of 5 minutes – and subsequent A/B test results showed 2.2% The second – Moloco Cloud DSP – is targeted at app marketers to enable app businesses to scale performance quickly and efficiently by leveraging Moloco’s battle-tested prediction models.

Machine Learning 98

Machine Learning Retail Media A/B Testing 98

AdvertiseMint

FEBRUARY 13, 2024

Step 6: Run A/B Test. Conduct A/B tests by creating variations of your ads to compare their performance. Test different visuals, ad copy, audiences, and placements. First impressions matter, and when it comes to e-commerce, your product images are your first handshake. Optimize your product images.

eCommerce 52

eCommerce A/B Testing Brand Awareness Conversion Rate 52

Automatad Inc.

MAY 8, 2024

No more endless A/B testing or manual ad tweaking. This potentially commands higher CPMs (cost per thousand impressions), meaning more revenue for you. DCO tailors the ad experience based on current behavior, making it highly relevant and engaging.

Banner 52

Banner Click Through Rate A/B Testing Retargeting 52

Digital Turbine

AUGUST 31, 2022

Long gone are the days when we focused our advertising efforts on impressions and reach. What they found was what you might have guessed: the number of viewable impressions is higher than the number of ads that get attention. . Marketers should strive to move away from formats that focus solely on impressions and reach.

Viewability 59

Viewability A/B Testing Impressions Video Ads 59

Monetize More

MAY 9, 2023

Doing so will help maintain a healthy ecosystem free of any invalid clicks or impressions that could hurt your overall profits. Utilize A/B Testing : As with any effective marketing strategy, testing is essential for successful ad optimization. Instead, focus on quality over quantity.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B Testing 113

A/B Testing eCommerce Fashion Conversion 113

Brid.tv

APRIL 3, 2023

Luckily, with Brid.TV’s dynamic Prebid price floor optimizer, getting higher RPMs for your impressions is only a couple of clicks away. or more per thousand impressions can purchase that ad space. Still, as crucial as it is to set up the best price floors for your inventory, this is no easy task.

Header Bidding 82

Header Bidding CPM Fill rate A/B Testing 82

Paleo AdTech

NOVEMBER 3, 2022

Components of its solution included: AdAgent — desktop tool for ad buyers to schedule up-front and “opportunistic spot buys” Media Templates — automation tools for common requirements like A/B tests, day/time buys. AdReporter — measurement tool.

Ad network 98

Ad network A/B Testing Ad Server CPM 98

MNTN

NOVEMBER 13, 2023

Advertisers can track impressions, view-through rates, clicks, conversions, and more, allowing for immediate campaign optimization. CTV Metrics and Measurement There are a variety of CTV metrics that an advertiser may use to assess the effectiveness of their campaign, including: Impressions One impression equals one ad served to one user.

A/B Testing 52

A/B Testing CPA Brand Awareness Audience 52

AdvertiseMint

JANUARY 8, 2024

Hence, it’s easier for businesses to convey their messages and leave a lasting impression by posting on their Facebook page. With pay-per-click (PPC) or pay-per-impression (PPI), advertisers control their spending, making Facebook ad placements accessible for businesses of all sizes. Test different Facebook ad formats.

Retargeting 52

Retargeting Click Through Rate A/B Testing Audience 52

Martech Series

JULY 13, 2022

In turn, PubMatic created Deal IDs through its audience solution, Connect, for the audiences to set up an A/B test. Lotame shared both cookie segments and cookieless segments using its Panorama ID with Xaxis and its SSP PubMatic. Those Deal IDs were made available to Banana Boat through Xandr’s Invest DSP to target.

Viewability 84

Viewability Cookies A/B Testing Audience 84

Paleo AdTech

DECEMBER 10, 2023

Tactics such as the “Tonnage Buy” and the “Media Blitz” reveal the company’s unpretentious tone and tilt toward usability, giving buyers an option to set a high CPM and get a virtual “ton” of impressions. Pricing was a percent of media with a limited freemium/try-before-you-buy model.

Ad network 52

Ad network A/B Testing Ad Server CPM 52

Monetize More

JUNE 29, 2023

Optimizely: Offers AI-powered experimentation and optimization tools for A/B testing, personalized content delivery, and conversion rate optimization. This helps to increase click-through rates, impressions, and overall revenue. To combat this, AI-based fraud prevention tools can be employed.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

Single Grain

JUNE 15, 2023

During the conversion testing, he discovered that the Hello Bar site, which was predominantly orange, converted notably well. This finding prompted them to run numerous A/B tests, and the results consistently showed that the orange color performed exceptionally in driving conversions. Remember, A/B testing is an ongoing process.

A/B Testing 52

A/B Testing Click Through Rate Conversion Rate Conversion 52

Monetize More

MAY 31, 2023

Revenue per 1000 impressions, or RPM , is a metric used by ad networks to measure the revenue generated by ads per thousand impressions. Well, the higher your RPM, the more money you’ll make per thousand impressions. While similar to RPM in that it’s based on the number of impressions, there are some key differences.

Ad network 52

Ad network Click Through Rate CPM Impressions 52

AdvertiseMint

JULY 29, 2023

A/B Testing and Analytics A/B testing on TikTok involves creating two versions of your ad (A and B) with slight differences in elements like visuals, captions, or call-to-action. more impressions. Focus on creating a narrative that resonates with your target audience to build a deeper connection with them.

A/B Testing 52

A/B Testing Marketing Audience Agency 52

Martech Series

JUNE 17, 2022

As the world’s largest 3D marketplace, Shutterstock, powered by TurboSquid is curating a colorful and futuristic experience featuring AR, VR and 3D elements that will highlight its impressive collection and capabilities. ” Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify.

A/B Testing 88

A/B Testing Entertainment Impressions MarTech 88

Monetize More

APRIL 25, 2023

This is a short guide about split testing MonetizeMore’s award-winning platform with other adtech partners — what is it, how does it work, and what you can expect from it. Always be weary of ad management platforms who are not transparent with data.

Header Bidding 52

Header Bidding A/B Testing Ad Tech Ad network 52

Digital Remedy

MAY 31, 2022

Market A/B T esting . The issue with market A/B testing is that no two markets behave exactly alike, no two markets contain populations that are comprised of the exact same demographics and interests, and the background noise can reach dangerous levels.

Control Group 52

Control Group Impressions A/B Testing Ad Space 52

Ad Monsters

DECEMBER 5, 2023

This period will include labeling impressions as cookieless or not to facilitate A/B testing. This marks the initial stage of deprecation and signals the commencement of intense testing. The second phase will occur in Q1 2024, where Google will deprecate third-party cookies for 1% of all global Chrome traffic.

Ad Tech 88

Ad Tech Media Cookies A/B Testing 88

MNTN

JULY 5, 2022

It was expensive and impressions were often wasted trying to target a hard-to-pinpoint B2B audience with limited contextual targeting on linear TV. Impressions are no longer wasted with broad contextual targeting by show or network. Sign up here to make an easy transition even more seamless. Join the Webinar.

A/B Testing 52

A/B Testing Impressions Audience Agency 52

Automatad Inc.

APRIL 25, 2024

These ads will bring you a good amount of viewable impressions and clicks, improving value of your ad inventory. A/B testing is the way to go: Test and optimize different formats and sizes to end up in highly performing combinations. It will reflect positively on impressions, conversions, and ad revenue.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Martech Series

JUNE 15, 2022

Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. The inability for advertisers to reliably target, frequency cap, and attribute impressions on publisher inventory has resulted in a 64% revenue loss for publishers. Audience Development.

A/B Testing 84

A/B Testing Communications Audience Cookies 84

Digital Turbine

DECEMBER 14, 2022

For publishers to improve performance and place competitive bids, look to ad networks that can help to optimize unified auction campaigns with mediation, including A/B testing to compare waterfall and header bidding performance and the functionality to optimize eCPMs and fill rates.

Fill rate 98

Fill rate Header Bidding A/B Testing Ad network 98

Media Math

FEBRUARY 19, 2023

To do this, you need to increase your win rate, which measures the number of impressions served over the number of bids you issue. At Cannes Lions , Laure-Sarah Labrunie of Nestle Media shared that the CPG brand A/B-tested creatives with lower video resolution and monophonic sound, both of which yield lower carbon output.

Media 52

Media Viewability A/B Testing Electronics 52

MNTN

FEBRUARY 14, 2024

Personalize and Test : Use personalized content based on user interaction for ads and perform A/B testing to find the most effective strategies. Monitor and Optimize : Continuously track campaign performance to optimize ads for better engagement and conversion rates.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

Automatad Inc.

APRIL 7, 2024

This will get promising attention and impression when served only once to a user per day. The 60-second video ads have a high CTR of 1.4%, whereas the videos below 30 seconds have a higher video completion rate and impression share. Thought leaders like Forbes and Atlantic use welcome page ads.

Banner 52

Banner Rich Media Click Through Rate Video Ads 52

InMobi

AUGUST 7, 2019

And are there any other places where the users engage consistently in the application where you could serve ads and you could increase your impressions per DAU? Are you A/B testing? Are you A/B testing different waterfalls potentially? Maybe you've got a new ad product and you want to A/B test against retention.

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

AdvertiseMint

OCTOBER 13, 2023

A/B Testing for Direct Response Want to boost your direct response? A/B testing is the secret sauce of a winning direct response campaign. A/B testing means trying two different versions to see which performs better. You can test anything – headlines, images, offers, ad layouts, email content, etc.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

Ad Monsters

APRIL 13, 2023

From 2022 to 2023, his company monitored and analyzed billions of live advertising impressions across premium websites, apps, and SSPs to assess the overall ad quality in today’s digital ecosystem. AdMonsters: Of all the impressions that are filled with ads, what percentage of those ads are scams or malicious?

Clickbait 88

Clickbait A/B Testing Impressions CPM 88

Monetize More

SEPTEMBER 20, 2022

One important thing about ARPV is that it helps eliminate some of the ambiguity present in impressions, CTRs, and click-through rates by clearly defining how companies are defining their ARPVs; from there, they can move forward with taking actionable data in order to better evaluate their traffic sources. 2- Consistent A/B testing.

A/B Testing 52

A/B Testing Affiliates Ad Inventory Click Through Rate 52