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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. Common examples of performance marketing include: Pay-per-click (PPC). Pay-per-impression (PPM). Benefits of Performance Marketing.

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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

A Powerful CTA: You may have to A/B test a few versions, but overall a CTA that actually causes action will focus on the benefit. Then A/B testing can be employed to optimize landing pages and ensure they are performing as anticipated. Track the results of your ads to see how well they’re performing.

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7 Steps to a Successful Performance Marketing Strategy

MNTN

For example, if you’re choosing to position yourself as a low-cost option, you won’t want to target people who value exclusivity. Create Performance Targets. Key performance indicators (KPIs) are measurable metrics you can use to determine whether or not your marketing campaign has been successful. Why it’s Important.