PubMatic

FEBRUARY 1, 2023

Amid this uncertainty, it is imperative that advertising technology companies continue to push the envelope and deliver innovative, high-performing targeting solutions that help buyers navigate a fast-evolving landscape. And, new privacy laws in several US states will impact how advertisers find and engage with consumers online.

Viewability 84

Viewability Demand Side Platform Cookies Impressions 84

Lemonads

MAY 20, 2020

RichPush develop RichPush Insights , a great way to know all the urgent and precise statistics — CTR, CPC, and Impressions for all the verticals and countries. RichPush team is constantly developing the platform implementing new features to drive users’ performance. Also, you can set up impressions cap and click cap.

Ad network 52

Ad network CPC CPA Affiliates 52

Digital Remedy

MAY 16, 2023

By allocating extra budget to performance TV, advertisers have a leg up in not only staying competitive and reaching a highly targeted audience but also remaining insightful of their campaigns’ true impressions.

Media 52

Media Audience Retargeting Performance Targeting 52

Martech

MARCH 10, 2022

It is time to move away from tracking traditional (and at times, vanity) metrics like impressions, CPMs, click-through rates, web traffic, etc. It will also require marketers to shift and look at metrics differently.

Marketing 107

Marketing Brand Awareness Click Through Rate Audience 107

MNTN

JANUARY 13, 2023

Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. Common examples of performance marketing include: Pay-per-click (PPC). Pay-per-impression (PPM). Benefits of Performance Marketing.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is an advertising technology (AdTech) platform that enables advertisers and agencies to purchase ad space on an impression-by-impression basis from publishers via ad exchanges and supply-side platforms (SSPs). Ad exchanges and SSPs notify the DSP about available impressions.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

MNTN

NOVEMBER 4, 2022

For example, if you’re choosing to position yourself as a low-cost option, you won’t want to target people who value exclusivity. Create Performance Targets. Key performance indicators (KPIs) are measurable metrics you can use to determine whether or not your marketing campaign has been successful. Why it’s Important.

Marketing 52

Marketing A/B Testing Performance Targeting Audience 52