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Can Meta remain the ‘holy grail of paid advertising’ with challenges, challengers and Advantage+?

Digiday

It’s especially been a pain point for social media advertisers dependent on Meta’s performance, targeting and measurement capabilities. It has been just over two years since Apple introduced Apple Tracking Transparency (ATT) and iOS 14 to limit the amount of user data app developers and advertisers have access to.

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Why Sell-Side Targeting Matters Now More Than Ever

PubMatic

Amid this uncertainty, it is imperative that advertising technology companies continue to push the envelope and deliver innovative, high-performing targeting solutions that help buyers navigate a fast-evolving landscape. And, new privacy laws in several US states will impact how advertisers find and engage with consumers online.

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Email marketing is dying: 3 actions to help it survive (and thrive)

Martech

customer satisfaction score, or CSAT) are far more likely than peers to outperform their performance targets. Gartner has found that marketers using return on engagement metrics (e.g., revenue generated per email, cost per click) and relationship metrics (e.g.,

Marketing 100
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Connected TV Holds the Keys to the Data Engine

MNTN

Audience segment reporting provides nuanced information about top-performing targets. “This is especially useful in instances where you might not receive the same level of granularity from reporting that you may with CTV,” Guttroff highlighted. Guttroff then got into the details of some of the insights that CTV can provide.

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Linear + CTV: Future-Proofing Your Media Strategy

Digital Remedy

With automatic content recognition (ACR) technology built into these devices, smart TVs are able to identify nearly any content—including linear and CTV—playing on-screen and serve as grounds for immense data collection, helping advertisers with: Measuring viewership and performance Targeting and ACR retargeting ads to specific audience segments Building (..)

Media 52
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RichPush Review: Why choose RichPush push ad network?

Lemonads

RichPush team is constantly developing the platform implementing new features to drive users’ performance. Target CPA This feature identifies sources that convert better and make them prior to the sources converting worse. This way the campaign can get more conversions for the targeted price.

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Drive growth with account-based marketing

Martech

and move towards tracking that speaks to revenue: Program performance (target account activity, opportunities, pipeline) Program strategy (revenue, win/loss rates, funnel velocity, cross-sell and up-sell, and retention). In summary.

Marketing 100