Can Meta remain the ‘holy grail of paid advertising’ with challenges, challengers and Advantage+?
Digiday
JUNE 7, 2023
It’s especially been a pain point for social media advertisers dependent on Meta’s performance, targeting and measurement capabilities. It has been just over two years since Apple introduced Apple Tracking Transparency (ATT) and iOS 14 to limit the amount of user data app developers and advertisers have access to.
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