InMobi

DECEMBER 24, 2014

Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial. Go beyond demographic targeting to drive campaign performance. For ad types, there are in-stream, in-banner and interstitial ads.

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

MNTN

JANUARY 13, 2023

Create Performance Targets. How will you decide if your performance marketing campaign was a success? Creating targets, or goals, helps you measure your successes and learn from your failures. This can include banner ads, photo ads, and video ads. . Social Media Marketing. Native Advertising.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Smart-Hub

JANUARY 16, 2024

Powered by machine learning, Amazon DSP helps marketers improve campaign performance, target previously unaddressed audiences, benefit from contextual targeting, etc. This Amazon advertising algorithm works like any programmatic solution, allowing advertisers to automate the process of purchasing ad inventory.

Ad Exchange 49

Ad Exchange Advertising Media Machine Learning 49

MNTN

NOVEMBER 22, 2022

Create Performance Targets. For your performance marketing campaigns to succeed, you need to set performance targets. Key performance indicators (KPIs) are measurable metrics you can set for each campaign that will tell you whether you’ve succeeded in your goals. Programmatic Display Advertising.

Marketing 52

Marketing Conversion Rate ROI Native Advertising 52

Clearcode

SEPTEMBER 11, 2023

With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. These are driven by algorithms and machine learning that analyze performance data, adjust bidding strategies, and allocate the budget toward the most effective placements and audiences, thus automatically optimizing campaigns.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97