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The Role of Targeted Advertising Algorithms in Programmatic Media Buying

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JANUARY 16, 2024

This Amazon advertising algorithm works like any programmatic solution, allowing advertisers to automate the process of purchasing ad inventory. Powered by machine learning, Amazon DSP helps marketers improve campaign performance, target previously unaddressed audiences, benefit from contextual targeting, etc.

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How To Build a Demand-Side Platform (DSP)

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SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The inventory can be purchased in real time through a single-user interface.

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